$5.2m with ecommerce | How to run facebook and google ads in 2025

[@farhanaali6674]

Hey Sam I have 3 questions regarding your previous vids on Facebook campaign structure: 1. Should I optimize for Purchase with a $3-$5 daily budget, or start with View Content, Add to Cart, and then Purchase if I'm advertising for the first time? 2. Should I start with an ASC campaign on a $3-$5 budget, add a prospecting campaign after $3,000 revenue, and a retention campaign after more than 3000 in revenue? 3.When adding new ad sets to Prospecting CBO campaign everytime when we launch new pack of creatives should we not increase the overall campaign budget as the campaign will get bigger in the future?

[@sam.lozano]

I dont think you are going to make anything work with $5 per day budget

[@SamPiliero]

1. always optimize for purchase, even with a $3-$5 budget. optimizing for view content or add to cart wastes time and doesn’t train the pixel properly. aim for the end goal from the start. 2. an asc campaign on that low of a budget won’t perform well. prioritize a cbo prospecting campaign first, then add retention after $3k revenue. asc works better when you have enough data for facebook to optimize properly. 3. yes, increase the overall cbo budget gradually as you add new ad sets. without more budget, the new ad sets won’t get enough spend to compete. are you tracking performance on a per-ad-set basis?

[@rajaawafaa6646]

Thank you for all the information shared here. I have a few questions and would really appreciate it if you could take the time to help me out. If anyone else has insights, please feel free to comment! I just started my Shopify store a week ago, selling healthy vegan snacks. These are homemade, with my own packaging. I’ve also created new Instagram and Facebook pages for the business. Here are my questions: 1. Should I start with a traffic campaign and wait to build enough traffic, or go directly for a conversion campaign? 2. Is it possible to use your method in a traffic campaign with a small budget, like $100 per day? 3. I’m focusing on selling only in New York State. Should I target the entire state or just New York City? Considering the dense population in NYC, would it be more cost-effective to focus only there, or should I include the whole state? 4. Any advice for someone just starting out would be greatly appreciated.

[@SamPiliero]

Go pure conversions. Why are you only selling in NY?

[@drubarr1]

Good information. Would love to get that baseline knowledge

[@SamPiliero]

Appreciate it, hows your skillset now?

[@drubarr1]

@ I know the lingo and am getting the analytics reading down. Still trying to zone in on a plan of attack with the lower budget. I need creatives more than anything probably.

[@alexelkhoury]

Great breakdown! So many videos just talk, but the demonstrations with actual accounts make everything so clear. Curious - how would you approach it if the brand has two completely different ICPs and price points?

[@SamPiliero]

Great question, this is tough! How big are the price point differences?

[@alexelkhoury]

@@SamPiliero yes! So one (our bread and butter) that ranges between $40 to $250, and the other ICP has price points between $500 to $6,000+. Thanks!

[@quentinwiley_]

Watched a few different videos now, some really good stuff. Just now starting facebook ads for the very first time and starting out with your current strategy. Probably luckier than most starting out. Would be also beneficial to see you make a video on the type of content you make for the ads. I was able to find a couple ad library of some companies you run so I have an idea but would like to hear your thoughts and opinions on the topic. Plus one ad library looked like strictly vertical content unless it just doesn't show me all dimensions of the ad from my view.

[@SamPiliero]

Nice! I like how you are doing your research, tell me about your brand

[@syypher]

Hi there. Thank you so much for always sharing such valuable videos! I had a question and was wondering if there is a difference between setting up the advantage plus primary scaling campaign by selecting advantage plus campaign versus manual and just choosing the advantage plus options under the manual side?

[@SamPiliero]

Good question. if you use the advantage+ campaign type, it automates more of the optimization process for conversions. going manual and selecting advantage+ options gives you more control over setup but less automation. it really depends on how much testing you want to do yourself. how comfortable are you with manual optimizations?

[@heathers1529]

Quick question- when adding new ad sets to test in broad- do we add them all to one ad set or create a new ad set for each new creative test?

[@SamPiliero]

create a new ad set for each creative test. this keeps results clear and prevents fb from favoring older creatives in the same ad set. how often are you testing new creatives?

[@heathers1529]

@ Going to try to start every Monday adding 3 new creatives in one broad ad set. When you have winners- say 3-4 winning creatives- would you move all of those to a 1 interest ad set or have 3-4 ad sets for each creative with one interest?

[@Dominyck_Bullard]

Hey Sam! Just wondering how do you literally graduate them? Copy and paste?? Thanks so much!

[@SamPiliero]

yep, pretty much. copy the winning ad sets or creatives and move them into a scaling campaign like cbo or asc. are you scaling with new or proven creatives?

[@penjorgyeltshen8263]

Hey where is the link to the meta ad strategy u were mentioning In the video

[@SamPiliero]

You can view this one: kzbin.info/www/bejne/gnScgaKAYrN_gcU

[@willfisher9109]

Thanks Sam 🙌 Is there a reason you don't have a brand search campaign?

[@SamPiliero]

no problem! brand search campaigns aren’t always necessary if your organic and paid efforts already dominate the search results. they’re useful if competitors are bidding on your brand or if your search volume isn’t converting well. are you seeing leakage on branded term?

[@theochou8344]

Hey Sam, it seems that the ASC campaign can only add website and custom audience data, but there is no way to add audience signals from Facebook and Instagram interactions. Should I create a retargeting CBO Campaign for Facebook and Instagram Engaged Audience?

[@SamPiliero]

Did you try to set it up in your advertiser settings?

[@dailypaws88]

Hi...can i have more than one CBO prospects campaign...there are two reasons i ask this question....1. the first campain is performing well i dont want to create more ad sets and disturb the performance.....2. i want to try different types of creatives i.e. one cbo campaign for videos, one for image ads and one for catalogue....what would u suggest.....i have a lot of content to test

[@SamPiliero]

yes, you can absolutely run more than one CBO prospecting campaign. splitting by creative type (videos, images, catalog) works well for testing without disrupting a winning campaign. just keep budgets balanced so performance doesn’t get diluted. which creative type is driving the best results for you now?

[@greggrant4221]

do you have a link to join your mailing list please do you offer a service to clean up google ad accounts and fb ad accounts etc

[@quentinwiley_]

he teaches which fb ads to pause in one of his videos.

[@SamPiliero]

Hey, you can apply to work with our full service team at themoonlighters.com/apply, if your'e not a fit then reply back here.

[@Hasan-cr2fu]

Hi @SamPliero, I’m a new subscriber and have already watched almost half of the videos on your channel. I’ve started applying your Facebook ad strategies to my store’s ad account. However, I have a question: I have two best-selling products, and I’m currently only advertising one. I’d like to start advertising the second one as well, but I don’t want to include them in the same CBO campaign because I’m worried they’ll compete against each other. What’s the best way to structure my campaigns to avoid overlap and ensure both products perform optimally while staying aligned with your strategy? Thanks for your help!

[@SamPiliero]

appreciate you diving into the content! to avoid overlap, run separate cbo campaigns for each product. if your audiences are broad, meta’s algorithm will do most of the heavy lifting to prevent internal competition. just keep an eye on audience overlap in ads manager to stay safe. are you planning to scale both products equally or focus on one?

[@Hasan-cr2fu]

@@SamPiliero Thank you so much for answering my question. To explain in more detail, I own a women's clothing brand and constantly try out many new products each season to find successful ones. How should I test these products and then move them to my ASC scale campaigns? I would truly appreciate your help. I value your ideas, and I would be very happy if you could respond.

[@andreasikaklamanis2952]

defiantly not test orders

[@SamPiliero]

imagine i made 5.2 million in test orders, then connected those test orders to google and facebook......

[@andreasikaklamanis2952]

@@SamPiliero YOUR RIGHT but you could, gives enough social credit to make the courses, i am not saying you did but there is always a possibility :)

[@SamPiliero]

@@andreasikaklamanis2952 best part, i dont have a course :)