Hi Sam, thank you for the great video! I have a question! I run the prospective CBO ads. 1 ad group is spending the most (more than 50%) in the CBO but the ROAS is below the average of the CBO ROAS for more than a week. (the CPM was low tho) What I did was turn that ad off and checked the results for about 4 days but CPM went up and ROAS was below the KPI. Should I turn that ad on again?

Sam, I know e-commerce brands struggle with scaling ads profitably , and I can help you amplify your results. If your ad copy isn’t driving the conversions you deserve, it’s likely missing the mark on targeting, urgency, or social proof. I specialize in crafting high-converting copy that speaks directly to your audience’s pain points, boosts engagement, and supercharges your campaigns. Let’s talk about how I can help you take your ads to the next level.

For the advantage + audience new feature appeared called split test it runs the campaign for both options(test runs for 4 days ) to see which preforms better what do you think?

amazing

Gold

(Pardon me this comment got longer than I expected) I can't tell you how much this video helped me understand my issues, im running ad for my own business, I have a couple of questions if you can help me out with it. Actually I asked this on a couple of forums like reddit etc but haven't got a solution. About the business model : I have a business that primarily sells through DMs, the ads I run redirect people to our insta dm, there manychat bots handles the initial communication and then our team converts so on so forth. (I cannot take this to a website for now as w're new and the SKU is huge and in a market like India, even for an AOV of $30, people need assurance and human interaction before placing the order, along with the fact that the product is a personalised kind of thing, so people like to discuss what they want) My Question: 1. What is the best campaign objective for me, I tried everything honestly (Leads, sales, engagement), So far engagement have worked best for me but now im facing problem with attribution, optimisation that you get when sales happen on website. So which campaign type is best for a business like me? 2. Currently I was trying simple Csv file for updating the Conversions hoping that it would help optimise the campaign and get me the attribution but for engagement campaigns, I dont see any attribution happening even when I upload the data 12-24 hours of conversion. So I guess I need to integrate my CRM directly, currently my team is using Odoo but I dont see an option to link that directly, so what suggestion do you have to feed Facebook the data back for optimization? 3. And finally, I really want to use the structure you mentioned above, so for my business (who sells on instagram) Is there gonna be a difference in the structure? I have a customer list of around 1000 people, I want to utilise all but can't find the right path. I know this is a bit lot, expecting too much. but if you have the time, I'll be so glad if you can share your insights.

Hi Sam! Thank you so much for the value you shared! I watched the video 3 times and read most of the comments to find the answers to my questions, but I still haven't found them. I hope you can help me with the following questions: 1)Are ASC and CBO campaigns created at the same time, or when I find the winning ads, I create ASC and move them there? --- 2) After I have 3 winning ads running on ASC, I continue testing and have 2 more winning ads, should I continue to move them to the previous ASC or create a new ASC to move them to? --- 3) Will there be competition issues if on one account I have 3 different ASC campaigns (same budget but different winning ads). Looking forward to your reply, best wishes to you!

Hi Sam! Thank you so much for the value you shared! I watched the video 3 times and read most of the comments to find the answers to my questions, but I still haven't found them. I hope you can help me with the following questions: 1)Are ASC and CBO campaigns created at the same time, or when I find the winning ads, I create ASC and move them there? --- 2) After I have 3 winning ads running on ASC, I continue testing and have 2 more winning ads, should I continue to move them to the previous ASC or create a new ASC to move them to? --- 3) Will there be competition issues if on one account I have 3 different ASC campaigns (same budget but different winning ads). Looking forward to your reply, best wishes to you!

Hey Sam, for your CBO prospecting campaign - what do you do if the ROAS isn't where you want it to be? Should you turn off and restart another one with a fresh batch of creatives? Or do we just add new creatives there? What if there's a few creatives eating up all the budget but not giving us the ROAS we want? Thanks for the info! Got yourself a new subscriber!

Hi Sam, thanks for all the value! Quick question: What are your rules for scaling the ads, and what is the percentage you scale with depending on different scenarios? Thanks a lot. A breakdown would be a big help, especially for a beginner like me.

Hi Sam, I'm currently part of another ecom scaling programme and this was actually super helpful so thankyou! My membership with them is up next month and would love details on working with you. Currently sitting at $70k to $160k a month (but pretty seasonal) and ads have worked okay for me (usually min of 3 roas) but would love to really zoom into the results and feel like my current programme is very saturated (think I've had 3 1-1's in12 months and pay a lot of money for it!!) I've just set up these new campaigns to see what the results are like against my current results!

Hey man, this video is beneficial. I'm new to eCommerce and just starting to run ads. Could you suggest an ideal starting budget for Campaign Budget Optimization (CBO) for a week in the Australian market?

Hi Sam, I tried your method a month now, I have a few problems: 1. when I add new ad set (broad pack n) it may interrupt the old well-performing ads, they stop generating sales, the new ads may work and beat the old ads, it may not work, then all the ads stop working when I add new ad set, what can I do to overcome this issue? 2. Is there any maximum number of ads in one scale campaign? I feel like more ads in it, less budget is allocated to each ad, and the number of audience it can reach shrinks, is it working this way? Thank you!

Thank god I can understand you😅

Thanks bro❤

Paid courses are not as informative and not as short Good work man!!

Hi Sam, How do you deal with lead ads restricted by core setup? Business niche:healthcare. Meta has recently put restrictions on certain categories. How do I bypass it? Will conversion api setup will help?

Thank you for this wonderful and detailed video (just subscribed). 2025 looks optimistic. I’m running ads for my small homemade brand on Shopify with limited sales and a small budget and have a few questions: 1. Should I start with broad targeting or focus on a defined audience for better initial results? 2. When is the right time to transition into an Advantage+ campaign, and what benchmarks should we look for? 3. If neither broad targeting nor Advantage+ campaigns perform, what troubleshooting steps would you recommend? 4. How can we optimise a small budget for testing targeting strategies and creative variations? 5. What’s the best way to test ad creatives when campaigns underperform? Note: I ran just Advantage plus shopping campaign with Catalog ad set but it didn't perform. Looking forward to your advice! 🙌

Hi Sam just wondering, do you scale the top performing ads to both ASC and Prospecting CBO (Interest) at the same time, or should I scale to just one direction only (either Interest or ASC)

This is awsome. Insightful as always. Thank you, Sam! A quick question - are you using stills or videos for testing? Do you recommend mixing them in the prospecting cbo campaign?

which vids can i know if they will work well for not ecom, but leads like lawyers or laser clinics

Should I have a retargeting and asc campaigns working for local business trying to get leads and not e-commerce

I use advantage+ audience. I understand your reasoning as to why you shouldn’t, but it’s just another AI optimized thing you can do on meta. Just like a CBO. I’m not smarter than AI so I let the AI do things for me

Hi Sam thanks man, do you use flexible ads and add the 3 sizes per ad set or are you just using 1 size ?

Hey Sam love your content! I am running Facebook ads for a organic kids clothing brand and having trouble with really high CPMs on my ads like 60-70$ CPMs I am trying to keep making more engaging ads to boost CTR and have a couple ads with an outbound CTR of 3-4% but still high CPMs I understand there can be many factors to this but what are some things you would suggest I do? Some things to note are all my campaigns are pretty small budget like $30 a day and I’m targeting an audience of about 8 million people and I’m day by day just trying to pump new ads into the testing ad set Thanks!

Hey Sam. Thanks for this video. How would you modify this structure for a multi-brand ecommerce store (60+ brands under one umbrella brand)

I am going to put this in practise - you're a G - Sam

Gold mine

I loved the video, man! Made it so simple to understand from beginning to end; however, there's one piece I am confused about with testing creative. You mentioned testing batches of 1-20 at a time. How are you setting these up on the ad level? Are you launching them as individual ads in one ad set or one ad with flex ads, so you're adding multiple creatives within one ad? I just updated my camping structure to your recommendations, so I am hoping for some lift in performance. Thanks for all the knowledge here. I truly appreciate it.

Awesome content as always. Following your creative pack advice for ad sets and seeing strong results BUT what I see happening is all of my budget lumping into one creative (performing well but....), I feel strongly that I have good creatives that aren't getting any spend. This seems to be happening on all my videos (:15 seconds and longer). I can't get spend on my videos. Do you think this is a budget issue? My daily budget isn't super high currently ($300-$400) but I have plans to scale. Seeing strong results but only a couple ads in each ad set are getting spend. Thanks!

Hi Sam, so you are recommend running old school audiences + interests and not Adv+ Catalogue sale? Thanks for reply

Very valuable content, Sam. I'm from Brazil and I want to start my Dropshipping/Ecommerce business and this is extremely helpful. You really know how to give information and explain it.

Hello Sam - this is super helpful however on my ASC+ campaign the "Existing customer budget cap" is greyed out and I cannot select. Any intel please on why this might be? Thank you

Do you use multiple Primary Texts and Headlines? If so, you are talking about 3-5 ads per ad set, but how many Primary Texts and Headlines per ad? Example: 1Adset - 3-5Ads (2-3 Primary Texts 2-3 Headlines)

Hi at 35:02 you say never pause an ad campaign that is working. Does this include graduated ads that have been duplicated? I have a successful ad that has been duplicated and it is in the scale campaign. I want to turn off the original one so that I can let the rest of the ads compete, but this winning ad is eating all the prospecting campaign budget. I feel like its not a good test to leave it in the prospecting campaign? Am I missing the point? Should I leave it there and just try to put ads there that will beat it ? Is the point so the quality of the prospecting campaign doesnt decrease ever?

Amazing video. A question when we create new ad creatives in testing campaign how do we make sure that new adset gets spending? what do you currently do when you launch new adset and creatives for testing?

Thanks for the video - I have a budget of $5k a month to start with with multiple products for men - rings, necklaces, accessories (nail clippers), perfume. Key focus is on rings/necklaces for larger AOV, Based on the structure - do you think we push all creatives together in the adsets as suggested? Alternatively create adsets based on product range e.g. Prospecting CBO (Broad - rings), (Broad - necklaces), Broad (Accessories) ? For ASC should this also include all or ad different adsets?

Hi, How often do you test new creatives? My new account test 2 ad sets every Monday. If CBO not have target ROAS or CPA, can I test new creatives more often, like every Monday and Thursday? (the best two days of the week for brands.). And can I test more than 2 adsets, like 4-5 every Monday or Thursday? Let CBO run quickly to find the winning adset and scale the budget.

So much value here 🔥 do you work with SaaS companies or only eCom? (currently spending $30k+ on META and looking to scale more)

Thanks for this valuable video Sam! Couple questions: 1. Do you use other 3rd party websites / apps to even get better tracking data, as I heard sometimes the data inside the business ad manager can be not that accurate. 2. When does a metric hit the factor of getting into the graduation phase? Does it have to be at a certain point to get the best 10% of that adset and graduate them into the newer phase? 3. Is there a certain percentage how you'd scale up an ad? Like 25% when it hits an X amount of ROAS? Thanks!

Sam Piliero, thanks for the video, i have tried on e-comm it making 4x now, very happy with the results. Could you say if it will work for lead gen campaign, meaning ASC for lead gen or ASC only for e-comm?

Should i target the states with the asc campaign or target the whole country?

Hey Sam, this was super insightful, thank you! I do have a question, for the prospecting CBO campaign, would you still recommend sales as the conversion event if the brand is not well known in the fashion industry where there are lots of competitors? I currently run a similar prospecting campaign with view content as the conversion event but get very few sales. Additionally, is it okay to run catalog ads in ASC (scale/graduation) along with top performing ads?

Huge fan of your content, Sam! Where do you launch sales? I have CBO, ASC | Scale, and retention + retargeting. And I'm trying to figure out where I should launch sales (BFCM, Labour Day, Monthly sales, etc) I was thinking of creating a separate ASC campaign ONLY for sales, that way they don't take all the budget from other ads, and I can manage the budget more closely. Thoughts? And what do you do?

thanks for the tips, really helps! one question, for testing campaign. If I want to add more adset pack (if I produce more ads), should I or can I turn off the bad adset pack to replace with new adset pack? Thanks

Did you set up the CVR manually? Don't have it available... It's purchases / outbound clicks right?

Hey Sam, do you ever use multiple Primary Texts and multiple Headlines within an ad?

Hey Sam, Are you using Flex ads ? 3 2 2 DCT method ?

Cpms Under 20$? Nice, i cant not get mine under 50 and most times above 100$ have tested tons of creatives and angles also.. Anything else i can try out?

How did you get CVR in your metrics? I dont see that option in my columns