5 Lessons We Learnt the Hard Way!

In this episode, Lucy and Yasmine are back with more laughs, lessons, and a healthy dose of ecomm drama! The girls are sharing the biggest lessons they’ve learned the hard way while building businesses.
They dive into the behind-the-scenes challenges of growing brands, hiring freelancers for the first time, and even what Molly-Mae’s viral TikTok brand fail can teach us all about quality control. This episode is packed with practical advice and the usual dose of hilarious mishaps.
No guests today-just Lucy and Yasmine reflecting on everything from scaling operations to navigating a global workforce across time zones.
Who Even Are You Guys?
A question we ask ourselves daily, but here’s the official answer:
Yasmine Cheikh: Co-Founder of Cloth Project, based in Dubai.
Lucy Greenleaf: Founder of The Leaf Group, based in Hong Kong.
Oh, and they’re both obsessed with ecommerce and building community.
Hang On, I Want to Join Ecomm Girls Club!
Love that for you! Slide into our DMs at @ecommgirlsclub on Instagram to find out more about joining the world’s best community for women in ecommerce.
Where, May I Ask, Is This Mystical Ecomm Girls Club Located?
We’re global, baby! While our roots are in London, our community is active across 7 countries and growing. We also run regular in-person meetups in our hubs: London, Hong Kong, and Dubai.
What Is a Spotlight Session and How Can I Join One?
Spotlight Sessions are free, interactive online events we run on a whole range of topics. They’re open to everyone-not just ecom girls. (Shoutout to Dave, our most loyal attendee!)
Wait, Where Are You Guys?
Lucy: Lives in Hong Kong but can usually be found on a Bali surfboard.
Yasmine: Based in Dubai, often juggling 9 PM calls with morning beach walks.
We Want to Collaborate with You! What’s the Best Way to Get in Touch?
We’d love to hear from you! Email us at [e-mail] and let’s chat about how we can work together.
#podcast #ecommerce #MOQ #branding #chinesenewyear #ecommgirlsclub #entrepreneurship #womensupportingwomen