5 Psychological Tricks Starbucks Uses To Market Their Coffee & Make Billions | Restaurant Marketing

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👀 ABOUT THIS VIDEO
Starbucks is a master when it comes to marketing. But just like the other big food brands, they utilize specific psychological hacks and marketing strategies that gets you to buy their coffee and love their brand. Today I share with you just 5 of the psychological tricks they use so you can use them in your restaurant, coffee shop, or food business as well.
And if you want to see 180 more psychlogical hacks and tactics the biggest food brands are using (like McDonald's, Chipotle, Burger King, and more), then check out the Food Marketing Labs:
learnnow.wilsonklee.com/foodm...
DISCLAIMER The prices shown in the video are for example only.
5 Psychological Tricks Starbucks Uses To Market Their Coffee & Make Billions
• 5 Psychological Tricks...
• 5 Psychological Tricks...
#wilsonklee #restaurantmarketing #foodmarketing
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[MARKETING] Learn marketing tricks that McDonalds & Starbucks use - gumroad.com/a/691410035?...
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👤 ABOUT WILSON:
I’m Wilson, your new restaurant business partner. I’m here to help turn your food and beverage concept into a reality with expert tips & tricks for success.
My videos are based on years spent in the industry building multi-million dollar businesses, including my own international dessert chain (720sweets.com/) with locations spanning the globe. Since my franchise was acquired (2020) it’s been my mission to share this knowledge with people like you who have great ideas, but just can’t seem to break through. If I did it all with no experience, so can you. I know firsthand the struggles and mistakes most entrepreneurs make, and want to show you exactly how to avoid them.
I’ve helped hundreds of restaurant owners and entrepreneurs create explosive Food & Beverage businesses. You don’t have to take my word for it. I’ve been awarded Top 30 Under 30, Young Entrepreneur of the Year, Top 10 Emerging Entrepreneurs, and recently a Forbes Business Council Member.
Subscribe to see what everyone’s talking about and learn how you can achieve the same life-changing results.
Find more great resources, check out www.wilsonklee.com/
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Send items to: 18th Floor 450 SW Marine Drive, Vancouver BC V5X0C3 Canada

[@WilsonKLee]

💎 Want to learn how to transform your food idea into a profitable restaurant business? Learn how in my FREE Masterclass: swiy.io/pro-mc-yt 💎 Want to learn how to transform your food idea into a full-fledged profitable food business in 30 - 60 days? Learn how in my FREE Masterclass: swiy.io/fpf-masterclass-yt

[@anisraiss]

I moved to Spain from the Netherlands got quiet depressed by this. After seeing your video's I made a biz plan and now we own a bubble tea shop in spain and it rocks, i wanna thank you so much for doing this!!!!!!! love

[@donovanconley8688]

The .99 vs .95 distinction was fascinating, thanks!

[@WilsonKLee]

Glad you liked it!

[@zeldaferreira7709]

Love your videos thank you - helps me a great deal - opening my own tea garden this week. These edu bits are gold nuggets!!!

[@harlanfreeze6002]

Thanks for letting us sit back as you pick your own knowledge filled brain for us.

[@marwamess9573]

omg your videos helps me so much . it's my dream to open my own restaurant and ur videos just guide me , thank you so much , i really enjoy ur work pealse keep going .

[@sokphyblakeman5008]

This is great video keep more coming Wilson. God bless you 🙏🙏🙏🙏

[@chocolatecheekschocolatewi9018]

Thank u wilson. I am going to open my coffeeshop because of watching all your vids.

[@nataliehonken662]

Wow I love the comparison between McDonalds and Starbucks in the use of the charming effect !

[@WilsonKLee]

:) do you like these psychology hack tips?

[@shintalynnoctavia8856]

I am an ex starbucks barista, and that's conspiracy about starbucks baristas are trained to write customer's name wrong for marketing is not true😁 Sometimes, we can't hear clearly when customer say their name maybe because of music or the crowd. I just found new knowledge about application of psychology in business. Such a good channel, keep it up😊

[@gentilporcelet8035]

She's part of the conspiracy 🤷

[@shintalynnoctavia8856]

@@gentilporcelet8035 My sugarboo😋🤗

[@georgianwindow]

That is so true I has this conversation today in a coffee shop

[@indiancoupleincanada5352]

Awesome video. Would like to implement for my restaurant. Thanks Wilson for sharing it.

[@WilsonKLee]

Please do!

[@britneywoo3787]

Addicted to these videos. Thanks for the amazing info!

[@WilsonKLee]

Glad you like them Britney

[@kaindostefanotv8154]

You are saving lives bro

[@JEAlvarado]

All useful tricks! Thanks for sharing! ☺️

[@shygirlshar8509]

Love your clever videos! The information is valuable!

[@WilsonKLee]

Glad you think so!

[@hazharasos6037]

Thank you so much, always your videos helps me, keep going please

[@cmvraj7]

Thank you for the useful video! Yes! Cheers

[@esraorer8002]

Thank yolu , helpful!

[@shahedeen_ansary_]

Incredible tricks for marketing.. Thanks for sharing these hacks👌👌👌

[@czanalao8928]

Thanks for sharing! More of these please. :)

[@melaniaimperial4947]

Great video! Thanks!

[@janicetelfer6211]

You give me hope❤

[@stalins-vj3ss]

Thanks a lot .... very much helpful...

[@ibrahimawadi2135]

Thanks to this guy man i am going to open my Starbucks cafée from all the incredible knowledge he has. 😄

[@mukshedullah6863]

Thank you Dear, just, from couple of days I am looking your videos which actually I was looking for. Definitely,i wl b able to gather good amt of knowledgeable through your videos to start my business in coming days. Luv from Assam, India.

[@henryg1423]

Thank you for the insight!

[@WilsonKLee]

My pleasure!

[@altiefourie1550]

Thanx for these tips!

[@WilsonKLee]

You bet!

[@levinsonmartins865]

Yes, pls cover the psychological aspects

[@uprixify]

Great video!

[@DavidVanmeterDutch]

How businesses like Starbucks and grocery stores arrange the inside, organize items for sale, smells, sounds, etc. Would be interesting if I learn more about as well. I am about to buy my first business which is a coffee/deli shop and am looking for all the info I can!! I think we all are, but I am special! Haha!!

[@dozytattoo]

was pleased to find out I'm already doing almost all of these things in my coffee shop! only thing I havent got is we do two sizes not three, will have to see how that goes maybe

[@CamerieriZeppoleMix]

i love psychological tricks and hacks great for sales

[@WilsonKLee]

Interesting as we break it down. Something we can all use 😊

[@meheartvlogs8266]

Yes Pls Im still learning a lot from you Because Im planning to open my own Coffee Shop

[@munaahmed7500]

Yes good stuff

[@ragulcruise7]

Your videos are awesome brother ❤ My dream is to become a successful entrepreneur and your videos are helping me so much providing me a lot of knowledge and confidence. I have become a fan of you.

[@WilsonKLee]

Thank you for the kind words! Happy to hear you find the videos helpful!

[@Ah-you_said_something-]

Yesss this is sooo much needed!

[@WilsonKLee]

Glad u like it!

[@Ah-you_said_something-]

😀

[@ajaythomas2009]

I didn't knew there was so much to business

[@saza3485]

Nice!

[@exotiqeyez]

wow thats crazy this video is so cool

[@WilsonKLee]

Thank our resident editor jason

[@Renukacreation]

Yes i want the vedio

[@markwills5282]

yes

[@doloresmanalastas8875]

Yes

[@rajaaahmed604]

Yes very helpful we need more thanks

[@WilsonKLee]

Which brand should i do a deep dive on next?

[@stefanniemoh]

Yes!

[@amyp9510]

YES! bring us the hacks and branding tips that many of us have to start out without!! Thank you 😊

[@ourearthkitchen596]

Thank u

[@ekeywong7425]

Hi mr Wilson Lee , I am about to start a cafetaria in Suriname , it's a 3rd world country in South America , slow economy , do you have added tips on the ones you've allready mentioned in this video? , Thanks a lot for these videos..

[@maxsorange87]

YES!!!

[@devinwelborn5211]

YES

[@BusinessTipsWithYulianna]

Very interesting to know it. Thanks for sharing it.

[@WilsonKLee]

Pleasure!

[@ShatayaSatre]

Yes, yes, yes

[@antoniodossantos5960]

Hello Wilson 🌎 Thanks. Greetings from Colombia. The Venezuelan Immigrant writer, ecologist, entrepreneur 🇻🇪

[@WilsonKLee]

hello antonio!

[@syarifahfitrieassegaff4979]

YAZZZ ...

[@WilsonKLee]

😁😁

[@DTDCarmona]

Yes, please.

[@WilsonKLee]

which big food brand do you want to see next for me to do a deep dive?

[@kulchitskywright]

Even after knowing all these and more, I still love Starbucks any day. They have earned my loyalty forever

[@Smithpolly]

What do you like about it?

[@rickygalera7954]

yes !

[@WilsonKLee]

any food brand that has caught your eye Ricky?

[@solmanJapan]

Most coffee places don't have enough group heads to do triple shots for 16 Oz cups or high cup machines to be able to fit a 16 Oz cup. Those machines tend to cost a lot more and out of budget for smaller cafe's.... Just saying..

[@carolinavazquez4989]

Yeeessss!!!

[@WilsonKLee]

what big brand should i cover next?

[@lyndacamhongnguyen4272]

Hi Lee My name is Linda I'm looking to write small restaurant lease proposal But I don't know how to write Can you please me out.. thanks

[@Feryal_O]

What about cakes and donuts ? Should i make a picture with 3 sizes ?

[@mdsalu1670]

Yes yes yes🙏

[@WilsonKLee]

😉

[@mhktheknight2630]

Yesssssss

[@courtneyziani6045]

What about the high end coffee or ice cream shops that have whole number prices. Is that a sign of even more quality and exclusivity? Example: Matcha Latté 7

[@WilsonKLee]

Umm even with quality and exclusivity, I still believe in value. So 6.95 still would convert better imo

[@courtneyziani6045]

Thank you!

[@MissSunshine8]

Yes😁😄🙏

[@WilsonKLee]

which brand should i do a deep dive next?

[@JoAdventurify]

i got it..that's why no one ever spelled my name correctly whenever I buy sb coffee :D

[@syafiqsfwn]

How to build our own franchise ?

[@redacted5035]

4:06 well no wonder they're making so much revenue, they're selling a tall (small) cup of coffee for $225.00!

[@WilsonKLee]

😆😆😆

[@exotiqeyez]

wait yes

[@WilsonKLee]

😊

[@peteratherton1191]

What can one sell with ice cream as the cheer leader effect

[@ginitagon]

How can I translate in t Spanish??

[@sarrahvee]

yes :)

[@imadaldada7079]

yessssssss

[@iamanovercomer3253]

Being a customer, I want honesty, so as a coffee shop music venue owner, i will treat my customers with the same mindset. Otherwise I would be like those corporations that only care about money not the customer. Starbucks is demonic

[@meyou3201]

love the vid, but can anyone ells not find the mentioned link "below"?

[@WilsonKLee]

it is the first link in the description

[@meyou3201]

@@WilsonKLee thank you for the reply

[@filmandphoto11]

what's with * all of * the * pauses * ?

[@CallmeHana]

Won't it be confusing if we don't put price on menu? Some ppl think we are not being transparent, no?

[@WilsonKLee]

Review again what I said

[@georgianwindow]

How do Starbucks and Costa coffee train their young staff I ordered a cheese and pepper croissant with my hot drink I chose medium drink the young man took away my croissant he was going to heat it Oh I envisioned something really nice crispy fresh but he gave me some dead gloopy mush in a bag very hot.. I just went and got a new one in a packet ate it cold at least it was a croissant. I gave him the dead croissant back How do you keep standards when you have a lot of staff to train

[@iamanovercomer3253]

Sorry but for a thousand dollars I buy another guitar 🎸over the phone 😂🤣 My phone $35 and it works 👍‼️

[@cjcheifer994]

6:28

[@user-hs3tv7lx6r]

Cute KZbinr!

[@ourearthkitchen596]

Take away the dollar sign

[@impulsiveurge5837]

If 99 sounds cheap why does Apple do it? That doesnt make any sense.

[@thatpetitefoodie5777]

One dislike from starbucks

[@WilsonKLee]

😂😂

[@exotiqeyez]

no no no no no

[@WilsonKLee]

🙂

[@knurri]

ive never bought that crap and never will

[@Ali-mj2tc]

That's gimmick !

[@WilsonKLee]

What is?

[@Ali-mj2tc]

@@WilsonKLee I meant this video it's amazing

[@janrens3095]

yes

[@serugojoseph3052]

Yes

[@mssmilah]

Yes!!

[@faithdoors]

YES

[@saraalhababi1565]

Yes!!!!

[@jeferssonruiz7553]

YES!

[@WilsonKLee]

Any particular food brands that has caught your eye?

[@romelalberto3381]

yes

[@peterdriscoll6699]

yes

[@mfilipe77]

Yes

[@EVE_843]

Yes

[@exotiqeyez]

yes

[@rolandocombalicer8257]

Yes

[@castaarq]

Yes

[@user-xs5se2mp2p]

Yes