5 Things I Learnt From Selling $1.000.000 of Clothing in 2023

Рет қаралды 22,584

Күн бұрын

Пікірлер: 94

@shapexbusiness4154 10 ай бұрын

Really dont think you understand how valuable these kinds of videos are Magnus, your openness and transparency is admirable and I hope to see more of it in the future. Ps, would love a video about the design process for your garments.

@frankieholmes1565 10 ай бұрын

would also love a design process vid

@MagnusRonning1 10 ай бұрын

Thank you for the kind words! I am happy they resonated, and I like sharing this kind of stuff I can have a think about the design process, but in all honestly it's usually a case of me visualising an outfit, and then designing individual pieces - so nothing too crazy!

@lifutao3446 4 ай бұрын

Incredible knowledge being shared

@scarface3291 10 ай бұрын

Gotta commend you for these types of videos Magnus, a real maturity to the way you explain things. Thank you for this video, it’s been very insightful!

@9to5high 10 ай бұрын

Let’s be honest Magnus. You’re doing a fantastic job. The mention of inspiration grabbing from others is def one that I would highly focus on. Your consumers are looking at you as a top of the food chain inspo. Yet if you’re deriving your inspo off others than in reality you’re selling a false sense of your persona. The people love u, your character, your style, your work. Don’t feel conformed to what others do and the way others do things “progressional”. I find we live in a world where there is a lot of similarities and doing what you did where you shot your own shots in the street etc is exactly what I’m referencing as doing you. That is your style that is your identity that is you Magnus. We want that don’t shy away from being yourself and doing what you want to do because we are invested in you because we like what YOU do. Know your community and your fanbase are here because we like your thoughts your creations and your style. This is your platform and your space to be yourself remember that. Be the big fish in the empty pond :)

@aktrae 10 ай бұрын

As someone in year 2 of building a brand, this is super useful content🤞🏾 Appreciate the transparency and hope ronning continues to grow!

@MagnusRonning1 10 ай бұрын

Appreciate it - good luck with your brand!

@HammersmithDrift 10 ай бұрын

seeing that you came a long way from the syndicate drop to where you guys are right now feels special. looking back, everything felt very organic and I am happy to witness what's next. I still have that handwritten thank you card from the first drop. I miss the trolling in the comments tho :) but for real thank you and keep up the good work

@MagnusRonning1 10 ай бұрын

Thank you! Syndicate was definitely a long time ago, but I am very proud of where the brand has gotten to since then, and I am happy that you guys supported along the way Shipping all orders & handwriting cards was one of the most fun times I had with the brand, but unfortunately it took so much time that it was hard to progress with the brand at the same time

@HJ-qf7po 10 ай бұрын

You guys should do denim for 2024, denim jackets and jeans. It matches your aesthetic and the concept of the daily uniform.

@Thisath100 10 ай бұрын

Great that the business is well and that you're happy with it! Super cool how much the pop-up helped shape your vision for the brand, and funny to hear that you could observe trends within the people that showed up. I definitely used to wear more graphics when I was younger but nowadays I prefer to buy clothes that are versatile for use both at the office and in my personal life, so a lot more high-quality plain items that will last. Btw - if Duke & Dexter is still sponsoring you, I finally pulled the trigger on an Esquire pair mainly because of your continued positive feedback on them.

@MagnusRonning1 10 ай бұрын

Love to hear it! And yeah in the past we have looked at tagged pictures on IG etc, but it's not quite the same as in person, especially given some people don't ever really post pictures online Glad to hear about D&D! Great pair of shoes, I'm wearing mine right now - but Ronning ones are in works 🤫

@Thisath100 10 ай бұрын

@@MagnusRonning1 So excited about the Ronning pair, lemme tell you. I think I've embarked upon the path of conversion from trainers guy to shoes man.

@isaacwilliams398 10 ай бұрын

Seeing your growth has been an honour to witness man! Been following you since 2017 or 2018 and it’s super inspiring seeing your rise and passion

@MagnusRonning1 10 ай бұрын

Thank you Isaac for the continued support! It has been a long but fun journey, so I am happy to be able to share more of this sort of stuff, and still have you guys be interested in it

@vincentlima 10 ай бұрын

Great video. Love that you’re showing the business side of things, it’s more informative and I feel that the brand is living and breathing. I don’t feel that with most brands. Godspeed always Magnus and really happy to see you and the team grow

@leerorich8070 10 ай бұрын

I wish more people would be transparent like this. This video is inspiring in the most positive way possible.

@MagnusRonning1 10 ай бұрын

Much appreciated! I'm glad you liked it :)

@ChampagneBaller 10 ай бұрын

You’ve come far since your rose print t-shirts back in the day. I’ve definitely noticed the quality increase in the everyday uniform. Hope you expand the collection further this year!

@MagnusRonning1 10 ай бұрын

Yes! That feels like such a long time ago, and a very different brand at the time Glad to hear about the quality increase! We are releasing quite a lot of new products this year, and inevitably the most popular ones will most likely make it into the everyday uniform, to keep expanding that range :)

@She_Who_Dares_Wins_Podcast 7 ай бұрын

So helpful! It would be ace to see a video breaking down where your sales come from. Ie any Facebook ads or is it all organic and therefore more profitable

@allyjhughes 10 ай бұрын

I can’t wait to buy that beige fisherman knit

@Adam_Tran_ 10 ай бұрын

I ACTUALLY LOVE YOU MAGNUS💓

@Heinz1g 10 ай бұрын

cant believe i watched this guy do the supreme brick review and now this

@ianjeffery 10 ай бұрын

Thank you for this, amazing information 🫶🏻

@Devananta-Rafiq 10 ай бұрын

Awesome and big congrats, Magnus!

@dominicgerfelder4755 10 ай бұрын

So well deserved! Ronning keeps maturing in such a great direction!

@thedailydigs6195 10 ай бұрын

Congratulations. Wishing you even more success.

@arttukiviranta266 10 ай бұрын

I'd love to see a breakdown from you on what makes an item have a certain price obviously you don't need to give full details on every number, but I think it would be interesting. Cause there has been a trend in the recent years of people starting their own clothing brands and then pricing being comparable to super high end luxury designers. Is it actually that much more expensive for a small brand to start producing with reputable manufacturers from higher quality garments or is it more of a strategical line that a starting brand is taking?

@JacobMoreno-wl9ck 10 ай бұрын

What’s up man I been a supporter since you started out I haven’t bought anything cuz I’m not a hype still was around when you showed the nose piercing and the anteller ring

@frankieholmes1565 10 ай бұрын

would love a video in which you breakdown your design process. tyyy

@kennethkenneth8615 10 ай бұрын

Thank you soo much for this man 🥺🙏🏾…so inspiring 😭🔥🫶🏾

@ole1702 10 ай бұрын

Loved the video and the honesty! Revenue is not = to Cost of Goods sold though ;)

@BlackbirdVizion 10 ай бұрын

damn, time flies. I remember watching Mr Magnus give his opinion on gosha. Through all of it, he’s still remained the most open real guy in the fashion space

@MagnusRonning1 10 ай бұрын

haha, I did have a look at past videos a couple days ago - tragic but nostalgic and thank you for the kind words

@SamuelSwag 10 ай бұрын

damn magnus congrats 🙏

@metiushyska1253 10 ай бұрын

Really love the dedication to the everyday uniform! It has really been a hallmark of ronning

@MagnusRonning1 10 ай бұрын

Thank you! It has definitely allowed us to have a core collection and less need to over-develop to fill up "drops"

@DavidNunezPNW 10 ай бұрын

I still have my Syndicate shirt and sweater from your very first drop!!!

@ADuggLife 10 ай бұрын

Super valuable tips! I would nevertheless disagree with the comment about graphic tees. Knowing your audience is indeed key, but if you just drop things just to serve exactly what your customers want, don't you think you might end up losing your freedom/creativity/identity?

@MagnusRonning1 10 ай бұрын

100%. We aren't looking to always serve what the customers want, but more so try and be around 20% outside of our customer's comfort zone, to the point where it doesn't feel too safe, but also not too out there I often get tired of graphics before we move into production on them, so I am happy to let other brands do graphic tees, but wouldn't want to put too much effort into them from our side at the moment :)

@jasonstatham2710 10 ай бұрын

The tax man loved this one Magnoose

@harryallen7543 10 ай бұрын

You should do another pop up in soho! That was pretty cool!

@MagnusRonning1 10 ай бұрын

We are currently looking at permanent stores, so fingers crossed!

@ImAlexander1 10 ай бұрын

Thank you for always sharing your journey

@PedroMachado 10 ай бұрын

I wonder how you get traffic for your site? Through influencers, partnerships, only from your own content, paid ads, or a combination of all of these?

@alejandronovalmencia 10 ай бұрын

Actually, this channel has never been that amazing

@skinnymac2411 10 ай бұрын

What

@nickstojakovic112 10 ай бұрын

What would u say is the best for making friends(networking) in the arts industry? I make music and have not been to college so making friends in the industry for me has been a tad bit more frustrating. lol. thx Magnus for the vid.

@Sciencef1ction 10 ай бұрын

Social media helps but the best way to meet other creatives/friends and retain there interest in your endeavors is through attending in person events. Pro tip: when marketing yourself to people (or as the kids say “linking and building”) NEVER EVER preach or sell yourself out the gate, instead strike good conversations, build relationships, and than proceed to guide conversation naturally towards your talent. As far your passions go If you’re music is good people will pick up on that naturally you shouldn’t have to tell them, and in the case of making friends, if you come across as a good person people will gravitate.

@nickstojakovic112 10 ай бұрын

@@Sciencef1ction Thank you. I’ve been going to in-person events but haven’t found the right people yet. I suppose things just take time. But thank you i appreciate it. :)

@MagnusRonning1 10 ай бұрын

it's super tough honestly - I would say try and connect with people online who live locally to you, with common interests, and then reach out to have a chat with them / coffee Although it sounds a bit douchey, my recommendation would be reach out to people at a similar career stage / social standing And then I would say go into it with the right intentions, don't fake how you feel / your interests to try and mesh with a person in particular

@nickstojakovic112 10 ай бұрын

@@MagnusRonning1 Very insightful, thank you bro. And yes right now i’m talking to a grammy winning producer (i don’t have many accolades or credits on songs) and you can tots tell that there’s a difference in social standing. But yes i will try that coffee idea. I never thought of that!!!

@ShotsMerkzAll 7 ай бұрын

What type of music

@nicolascolque5947 10 ай бұрын

I wonder what are your thoughts on Paloma Wool, they branding and business model is very peculiar.

@MagnusRonning1 10 ай бұрын

I don't know enough about them to comment really, but I have only heard good stuff about them from other people

@prodlilrasta 10 ай бұрын

thank u so much for this video!

@williamskovfoged6809 10 ай бұрын

Have you changed the fit of the fisherman knit, i have a medium from the original collection but it fits slightly big on me. Wanna order a different colourway, thinking of sizing down, thoughts?

@MagnusRonning1 10 ай бұрын

We have made them a bit smaller, we did think that they were a bit too baggy from the first collections. I would stick to your usual size, and then it should fit quite differently

@MrJBleedge 10 ай бұрын

Can't wait for sunglesses. Also please restock the chains :(

@MagnusRonning1 10 ай бұрын

Same! Sunglasses are great We messed up all the chains, didn't store them properly so they are all tarnished on parts of the chain, I will most likely sell them cheaper on a separate platform soon, so just thinking about what to do with them

@moistgravy 10 ай бұрын

great content 🙌

@pelv3027 10 ай бұрын

How do you build good relationships with clothing manufacturers? Do you focus a lot on r&d? How do you handle your Logistics?

@MagnusRonning1 10 ай бұрын

Good relationships with clothing manufacturers come over time - often it is a case of proving to a factory you're not wasting their time & not changing your mind all the time. So consistency and time I would say We don't focus too much on R&D, we do sampling of course - but not to the point of receiving big boxes & canning most of it. If a product isn't almost commercially viable after 1 sample, we tend to leave it behind - but I would say 90% of anything that gets sampled at Ronning, makes it into production (or at least aspects of the sample) Logistics are all outsourced to a warehouse here in the UK, we don't ship any orders ourselves :)

@pelv3027 10 ай бұрын

@@MagnusRonning1 thank you for the insightful response. This type of information is pretty interesting.

@Consleboy 10 ай бұрын

How much do you spend on marketing to get these numbers? I'm a small brand owner and I'm curious to know what is a good spend monthly to achieve profits through sales, I see people talking about Facebook, Instagram and other sites but whats more effective for your return?

@MagnusRonning1 10 ай бұрын

We tried Meta ads from October - January this year, and I didn't love it We will most likely revisit in the future, however I felt that the brand identity wasn't quite there in terms of visuals & collection, and ads will only amplify that uncertainty or "wishy washy" of a brand Google is currently the only place we are spending money on ads, mainly in Google Shopping and Google Keywords Build your brand organically first if possible, and then look to support it with ads once you have a clear identity and proven products