5 Tips to Find a Winning Product

What can you do to make your product stand out from the rest?
I wanted to make this quick video to talk about five factors of a successful product. Whether you are looking for your first winning product or the tenth, these tips will set your product apart from your competition.
I'll be using a real-life example from my brand Calming Blankets, to show the difficulty of staying ahead in a rapidly changing market and dropping some industry secrets to find your next winning product!
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00:00 - Intro
00:15 - Importance of product differentiation
02:05 - How do you know you are unique?
02:52 - Don't forget unit economics
04:00 - Picking a replenishable product
05:50 - The Total Addressable Market (TAM)
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DISCLAIMER: The content provided in this KZbin video is for informational purposes only and should not be considered as professional advice. Any recommendations, reviews, or opinions expressed are based on personal experiences and research, and individual results may vary. Viewers are encouraged to conduct their own due diligence and consult with relevant professionals before making any purchasing decisions or implementing strategies discussed in this video. The creator of this content shall not be held liable for any direct, indirect, incidental, or consequential damages arising from the use of information presented herein.
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Every information you will find on this channel is free. I will never sell you a course.
#daviefogarty #ecommerce #businesstips

[@phantom4148]

Thanks for not selling a course.

[@sodawild5092]

Yes but he is selling a service

[@marthablakelock8549]

THANK YOU SO MUCH CHIEF, very grateful for this clip. You are always very helpful

[@jls204]

Incredibly detailed and informative. I'm so grateful you've made so much content freely available to all of us. Thank you.

[@DavieFogarty]

Glad you like the content!

[@ashtonjose]

Great video Davie, thank you for sharing your knowledge with us 🙂 I love the idea of an app with the product, there are some skin care stores out there that dropship and they have A.I photo analysers which let you know what skin type you are and what skin products you would need to buy. Very fascinating.

[@tristan8328]

Exactly what I needed right now. Also, fresh trim bro. Keep it up

[@maryroseart]

Very helpful practical advice!!! Thank you

[@t.n.9125]

Incredible content. This man is the real MVP.

[@Soopo868]

Thank you! You're the best so far 😁

[@netrowex]

Thanks for this great video!

[@biggord21fabian16]

Last sentence is most important statement for every ecommerce entrepreneur

[@avinashs9994]

Hey keep inspiring us man👍

[@edzha84]

Great value and great haircut, thanks!

[@fatlossformen]

These videos are so good dude! Killing it!

[@DavieFogarty]

Appreciate it!

[@katrineortiz4166]

Amazing vid! Thank you

[@jojobee228]

Great video again Davie! On a side note, please make the product research tool affordable, please, please, please. 🙌🙌

[@user-kg4gv1ei6w]

Yoo Hmu⬆️✅

[@alanscanlan7604]

awesome video mate!

[@AmsterdamEats]

Great points to take into account, thanks again!

[@DavieFogarty]

Glad it was helpful!

[@alexanderatanasov2290]

Thank you!

[@Puffs_resale_]

Soo excited 😊

[@KlaasVictor]

Thank you Davie!

[@homersimpson4331]

Short hair looking good on you my man!

[@FirmaCo]

Great 😊 Advice ❤️🍀

[@therealben9871]

Feeling fresh 😎

[@laurent599]

Very good 💯 thnk you 🔥💎🙏

[@nohemiejoanis1926]

Great video 🥳

[@awaisabbasi9284]

Love the hair look👍

[@ThreeTwentyTech]

Make sure the product *effectively* solves a problem people are facing.

[@user-bn4cu1mp3v]

Great advice

[@n.yasindusamaraweera3223]

Short but awesome presentation!

[@DavieFogarty]

Glad you liked it!

[@nelsonagidi4804]

My mentor, I appreciate your teachings, I owe you, thanks for the kindness, I sincerely appreciate it and my generation to come also appreciate it even if they are not yet to be born. Thanks for so much my mentor. Davie, I love you

[@simplyInvent]

bruh, learn from everyone, follow no one

[@joshwedgepc9870]

@@simplyInvent who else you recommend, this is the only channel I have seen that somewhat has evidence of what he claims.

[@SteveMiguel]

Fire content!

[@igotbit9454]

Loving the fresh new trim Davie! Now let's get that moooooney!!!!!!!!!!

[@user-kg4gv1ei6w]

Yoo Hmu let's talk 👍

[@d_jend9461]

And fresh :) Thx for the vids

[@DavieFogarty]

Glad you enjoyed them!

[@yangshuqing7732]

Hi, David! This is my first time to watch your vedio. It's so great! Help me a lot! And I have a question. If I want to add an app in my store to send marketing emails, do you have any good app recommendations? BTW, you are so handsome! ☺

[@DavieFogarty]

For all eCommerce entrepeneurs, Klaviyo is the best platform for email marketing.

[@Because_Reasons]

No Davie, you're awesome!

[@willmcbeath1744]

Love the new hair Davie!!

[@DavieFogarty]

Haha thanks!

[@Martin-zq4fq]

Man i just love how you said ''it's the last time i''ll mention it'' it just shows how transparant and down to earth you are. The only person i am listing to in this ecom world!

[@DavieFogarty]

Glad you have enjoyed the content!

[@TheCodeXMedia]

Not sure how i dint know about google trends but .... there we go haha ! some class tools mentioned, class video.

[@DavieFogarty]

There's plenty of free methods that people don't discuss or talk about because those watching don't want to put any effort into searching for products. But it's the methods no one uses that result in the best surprises!

[@kirra7406]

Much appreciated.

[@user-kg4gv1ei6w]

Hey Hmu

[@maxinefriesen6177]

A great video material and very relevant information fascinated me the way you explain the subject, thank you for sharing, you have all my support!..

[@natashadame4397]

Awesome video.

[@DavieFogarty]

Glad you enjoyed it

[@ElliottPrendy]

Jheeeez let's do it

[@flyinpatrick]

Looks like I should build a composter business then!

[@mdchibrahim5699]

I actually stopped watching these *winning products* videos because there aint sucha thing but the data that points you in the right direction but this video is truly exceptional as it is a guide to winning products and a business eventually rather than the scrapped product list. 👍

[@DavieFogarty]

Glad you found value!

[@mdchibrahim5699]

@@DavieFogarty Glad somebody is actually providing value. When are you launching the course bro?

[@leo-shopify]

Thanks for the value!

[@d_jend9461]

Bro u look awesome

[@simplyInvent]

Hey Davie, great video. I've made a similar list of variables that one should consider before launching a product and I believe that it pretty much guarantees success for beginners. I'd love for you to share it with your audience if you feel like it's good, please let me know how I can share it with you.

[@kevinpascua2538]

Hey, I was wondering if I could heat your idea. I just started so im interested😁

[@V.Hansen]

Thank you Davie. What do you do when you launch a product but you notice that there is another store that bought the exact same thing from Alibaba and is running ads on FB? Should you just drop the product and move on?

[@DavieFogarty]

That is common in dropshipping and unfortunately you cannot do anything about that with all the ad spy tools available. It is inevitable that you will be copied! Unless that competitor has a patent on the product, you can continue to launch your product! Obviously just aim to put your own unique spin on it to be able to create differentiation

[@V.Hansen]

@@DavieFogarty Thank you. :) Yes I will try to get custom videos and material

[@maxzarafa8681]

Hey Davie, It definitely seems like I’m onto a real winner at the moment from my results so far, ever green market, replenishable, definitely has the ability to be a long term brand. However I’ve currently got the really low Facebook budget limit that’s automatically set by them, $70 AUD. Do you know how long this takes to surpass? We’re taking the time to create our own content to be even better and so on, but we’re really in a slump with our inability to optimise and scale with this $70 a day limit that is implemented by FB currently.

[@peterpostawski803]

You’re just going to have to advertise with that limit for 2 weeks to maybe even a month. That’s how it is with all fresh ad accounts once you have some ad spend contact the support team and ask to have it raised and even then you might still be limited to 200 dollars a day or even less. Takes sometime but the more ad spend you have the more Facebook will get comfortable and allow you to spend more and more but you will have to keep messaging their support and ask for your limit to get raised.

[@DavieFogarty]

IT will generally take about 2 weeks of consistent spending to be able to remove the ad amount limits.

[@maxzarafa8681]

@@DavieFogarty thanks mate! Appreciate it tons

[@aarons.talks.]

Hair looks awesome! Was wondering if you had recommendations for 3PLs that can ship lithium ion batteries, or how would go around that in the USA?

[@theoemanuelsson7465]

Just talk to a couple 3pl’s, most will be able to do that. Make sure that the 3pl asks just as many questions about you as you ask about them. You should be able to get an EXACT price per product shipped and guarantees of no hidden fees.

[@abzy3k1]

lithium ion batteries? why would you wanna sell batteries? there's so many other products out there

[@theoemanuelsson7465]

@@abzy3k1 He’s probably selling products that contain such batteries. I know I am, some types of shipping is not viable for li-on batteries.

[@aarons.talks.]

@@theoemanuelsson7465 any recommendations? Tried Shipbob but they couldn’t.

[@theoemanuelsson7465]

@@aarons.talks. try maybe ogoship, otherwise I recommend contacting smaller firms that only have a few or one warehouse. They’re usually more flexible.

[@AmsterdamEats]

Hi Davie - can you dive more into unit economics & margins? You mentioned below 40% gross margin is not good, I'm assuming you're talking about lower priced products? What if you're selling a $500 dollar product, how does that affect margins? i.e. is a 40% margin with that kind of product price more acceptable?

[@VeronicaSywak]

second this

[@jessiewald1]

general rule of thumb ive heard him say is 3:1

[@desio6763]

@@jessiewald1 what does 3:1 mean

[@DavieFogarty]

You will want to leave room for advertising and with the rising costs of social paid advertising, it begins to cut too deep into your profit margin. By selling a high ticket item, you will have more room to spend on advertising as you'll be able to spend more money to acquire a customer.

[@peterliddle1486]

@@desio6763 3 times what you are paying for it. So if you are paying $5 USD for a product, then try and sell at least 3 times higher than this.

[@peterthorley4483]

Hi Davie, I have a new product that I'm taking to Kickstarter I'd love to do a collaboration with you or even license it!

[@hussainsheikhani5594]

Dude. Do you have any videos on how to find a target audience for FB ads?

[@DavieFogarty]

Check my Facebook ads tutorials

[@hafzaabdi493]

Thank you so much Davie I just got confused I just want to make clothe brand. and i have no idea what to do can ya give any idea Davie

[@DavieFogarty]

You will need to identify your niche specifically and if you've got no idea how to begin, start identifying your top competitors and model what they have done so far to give you your initial steps to moving forward.

[@hafzaabdi493]

@@DavieFogarty Sounds Great Thank you so much Davie I really appreciate that ❤️

[@ac1rajat]

You can simply test a product by creating a simple landing page & video ad. Put $100 into ads. max $500(multiple ad creatives) to test an idea. It will tell you if this product will work or not. The data from the spend will tell you if the product is via to take to market properly or not.

[@DavieFogarty]

Simple to say yes, but also not that simple! Each step of what you mentioned has become more complicated as buyers become smarter and more aware. You will need to put more thought into each step to be able to test as easily as you would want to :)

[@jessiewald1]

Ive got a question for you Davie. Im trying to help my girlfriend expand her fitness brand. Shes Ecuadorian and her clothing is made in Ecuador right now. obviously capital constraints are an issue, and Ive considered manufacturing in china, but i feel like her story is about Ecuador and her family (the brand Elsa is named after her grandma). Sure we could manufacture in china and call it an "ecuadorian brand" but Would it be worth it for us to manufacture in Ecuador to bolster our story and brand value prop "made in ecuador" if it meant increasing cost, or is there really no way to avoid manufacturing in China if we want to be competitive?

[@DavieFogarty]

Perceived brand value of local production enables you to charge higher prices, but if you can't quite that yet, then start with another country and continue to build your brand following, which you can then leverage later on to achieve your ideal brand vision!

[@jessiewald1]

@@DavieFogarty thanks so much man. Really appreciate that you always respond. Legend.

[@cliftonrideaux4821]

Long lost Hemsworth Brother

[@Tom-hw5sz]

Hi Davie - How do I access the link for tool trend rocket?

[@DavieFogarty]

You can sign up for the waiting list for when we release it. - Don't forget to Sign up for Trend Rocket 👇 bit.ly/3x0vflJ

[@Believer10043]

Sir can you make more advanced videos on click funnel and Shopify website tutorial?

[@DavieFogarty]

We'll keep this idea for now until we see more interest!

[@Believer10043]

@@DavieFogarty alright bro. Thanks

[@user-kg4gv1ei6w]

@@Believer10043 yoo Hmu!

[@suyashgautam5709]

Please make a video on how to find nich to sell because it is easy to target the people and no one knows the best way to validate the niche

[@DavieFogarty]

Google trends can easily become your friend :)

[@KlaasVictor]

Another product feature: graphic/sharable on Instagram. It must be a cool product

[@saintsodvr7817]

What does ,,Large TAM'' mean? thank you!:) . . . . .

[@DavieFogarty]

Total Addressable Market

[@cryptoprophet7482]

Hi can I ask sir if I can build a winning product by a startup capital of 3,000 dollars?

[@DavieFogarty]

Of course you will be able to. You will want to do your research and cover the key metrics of what it takes to be a winning product so you aren't spending too much money testing the wrong products.

[@TheBlackManMythLegend]

Economical MOAT

[@pedrodiaz5101]

How much would you say you need in Credit Card Limit to start Dropshipping?

[@DavieFogarty]

I would suggest starting with your own capital as opposed to relying on credit cards as the pressure of relying on money that isn't yours to begin with is going to add unnecessary pressure.

[@pedrodiaz2352]

@@DavieFogarty thanks. But how much do you suggest is a good number to start the business. Like how much did you started with in cash or credit?

[@user-kg4gv1ei6w]

@@pedrodiaz2352 yoo Hmu let's talk ⬆️✅

[@happiness3567]

Davie, Do you think it's possible to grow to 1 - 10 Mill a year, 10-25 mill with minimal employees? Like 2 or 3 max. What's your 2 cents. You have 90 employees but you also run alot of brands.

[@DavieFogarty]

Once you begin to hit the stage of 7 figures, it's important that you need to stop managing every task yourself and hire those that can handle those tasks just as well as you could. It can definitely be done very lean, however it's probably not recommended if you would like to continue upwards growth.

[@happiness3567]

@@DavieFogarty How long did it take you to get oodie to 7/8/9 figures if you're comfortable sharing? You had some very fast success so very curious.

[@thebillionaire3235]

Hey David. My name is Andrew and I’m 16 years old. I recently managed to master every skill of dropshipping but finding the right product has been a massive challenge for me. I have $5,000 to invest right now but I seriously need to find that product. As I live in a small European country, my product research tools have limited usage and are compromised which led me to not be able to find a proper product. Is there any way I could get past this problem because I’m boutta get kicked outta my home. I seriously need help man and I’m hoping you have the answer to my problem.

[@DavieFogarty]

The first thing you would need to understand that there isn't quite any level to mastery to dropshipping itself as it's a continual journey of learning and innovation to stay ahead of the crowd. Sounds like at this stage, you are also experiencing paralysis by analysis and just need to get started. Choose a few niches you are passionate in and just begin as once you start to see success or failure with your first and second products, you will be able to develop your dropshipping eye which will eventually lead you to your next products!

[@thebillionaire3235]

@@DavieFogarty I forgot to mention that I’ve been doing dropshipping for the past 1 year and I’ve failed 11 stores so far, I even joined a $3,000 mentorship and I have proper validation tools to validate a winning product but no matter what product research tool I use for some reason I’m not able to find a single product that fits the criteria. I’m just constantly loosing and I really don’t know what to do.

[@user-kg4gv1ei6w]

@@thebillionaire3235 yoo Hmu let's talk ⬆️

[@meris9847]

@@thebillionaire3235 how you doing?

[@kobebryant9466]

@@thebillionaire3235 how'd dropshipping going?

[@nathangrog8879]

Cmon bro, those hairs look so good on you. Why you cut it. Now you are ordinary people.

[@DavieFogarty]

🥲

[@queenofheartselena2067]

I want to start dropshiping with $300 budget can i start dropshiping any suggestion

[@CeeTee469]

You can. Do organic marketing by post content on social media

[@DavieFogarty]

If you want to be successsful with room for error, I'd recommend starting with a higher budget, but it definitely is doable depending on your current skill level.

[@queenofheartselena2067]

Thx davie

[@larryhaido3476]

What happened to lemon scrub?

[@DavieFogarty]

Filming the last episode this weekend. Have you seen the development so far?

[@larryhaido3476]

@@DavieFogarty ofc! I almost watched all your videos,but i still struggle with finding a winning product,i tried adspy but it shows only brands,can you please make a video about how to use adspy?

[@moe490]

What have you done, DAVIE? You went from He-man to Disney's John Smith. P.s What happened to Cringer?

[@Ghost_bros]

How to get a MVP

[@DavieFogarty]

If you're dropshipping, then that product available will be your MVP, but if you're creating a custom product, then you will ideally be putting your attention towards needle moving features.

[@chrisashby32]

Don't just learn TAM, figure out TAM, SAM, and SOM. All three matter.

[@chrisashby32]

A huge TAM doesn't mean anything if you can't actually capture any of that value. Depending on the market, sometimes a smaller TAM is actually better -- especially if it's an emerging market with potential to grow large quickly.

[@thenaughtybear]

It appears my Comment query was deleted. Disappointed.

[@DavieFogarty]

Sometimes things get held up in review and we don't see them. Feel free to post it again!

[@thefastcomputer]

I can't like. It's at 619

[@jj6392]

Has anyone who watches david had any success they can share? From the out side looking in, his success seems like 1% of the population. Doesnt look like something we can all achieve.