5 Ways I've Saved FAILING Music Ad Campaigns

[@AndrewSouthworth]

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[@yourboylb]

Hey Andrew, can you do a video delving into your agencies artists campaigns that didn't work?

[@mrvron]

I really want to grow my Spotify and KZbin fan base

[@privatedayy]

thats crazy

[@llennofficial4447]

Do you think duplicating ad sets and testing different genres and targets should be done during the learning phase of your campaign or after?

[@UrsaandtheMajorKey]

Now that you've worked with a lot more clients with various strategies, have you found that there is a noticeable difference in conversion cost between someone with a very professional looking music video as the ad visual versus not having that?

[@AndrewSouthworth]

Actually a lot of the time when artists have a very professional music video, they find their more organic looking content performs better. Music videos can work well, but in most cases i've found social media style posts outperform them in ads.

[@KhriiistosArcana]

Do you let ads run beyond the learning phase before you assess performance, or can you pretty much tell after a few days? In your experience.

[@supergutterofficial]

Curious to hear about this too. Just started a new campaign but my ads are stuck around $1 per conversion while in learning

[@DavePowell666]

For what it's worth: My current ad campaign (via Hypeddit) has been running for a week....and it has remained at pretty much the same average cost of $0.70 per conversion despite coming out of the learning phase. Some days are higher some days lower. But overall it's just too high. However the Hypeddit engagement rate (% of people clicking on one of the links of from the smartlink landing page) has improved over that time, it started at 1% and currently at 10%. I guess that means it is at least learning which people are more likely to click on a link from the landing page. But I am not quite sure how the engagement has improved whilst CPC has stayed the same. That doesn't make much sense to me. :/

[@evanodyssey]

Thank you so much, Andrew, extremely on point video

[@Moyzesh.mp3]

Hi Andrew! One thing that was never clear to me from your (amazing) explanations! When you say “try this, try that, try something else”, do you make a totally new campaign with the new settings (audiente, creatives, whatever) or you go and change what’s already running?

[@AndrewSouthworth]

Most of the time I have 1 campaign per song. But i'll create new ad sets, or turn off existing ad sets, inside that campaign. Or add new ads into the ad sets in the existing campaign. However I don't ever edit the ad sets, only adding or subtracting.

[@Bigchillin111]

Hi Andrew, when I try to refine further @8:48 - I do not see the paramater for "action". I only see "url" or "custom data'. Can you help? Thanks!

[@KennyCalypso]

I wonder how an ad will be set up for a hiphop song

[@AndrewSouthworth]

It's very much the same for every genre, the only difference is really the types of videos you use for ads and the targeting audiences.

[@BEZALEL.BOOMIN]

How about Christian hip hop? Facebook doesn’t include any artists from that genre in their interests

[@isaac-739]

@@BEZALEL.BOOMINyou could probably do Christianity as one of the main intrests with spotify and then when you click further define you could do hip hop as a genre. With my genre they don’t really include many bigger artists in my genre so it’s a little harder but I’m sure you can still make it work

[@burningjacobsladder]

Did you turn off 'house artists' ad set because it wasn't doing as well as the others? How long would you usually give it until you make that decision?

[@danesteez]

bro consistently dropping GOLD

[@AndrewSouthworth]

thanks dude!

[@dotpenji]

Andrew, your insights on music marketing conversion campaigns are incredibly valuable! I'd love to know, what inspired you to delve into this field and become so proficient in running effective music marketing campaigns, especially on platforms like Spotify?

[@AndrewSouthworth]

Thanks! It was initially out of necessity to promote my own music, and then I thought other people might be interested in it so I started making videos about music marketing. Then I started really enjoying the process. People started wanting my advice and help more than the videos, and I released courses, consulting, services etc. Now music marketing is my life, I spend 50+ hours per week in this world.

[@abigailcayetano487]

@@AndrewSouthworth Thanks for being such a valuable resource for musicians and artists looking to boost their presence on platforms like Spotify. Keep up the fantastic work, Andrew!

[@motivatedbeastph]

Thank you very much, Andrew. Your video was incredibly insightful and on point.

[@PedrooFerroo]

Thank you Andrew 🙏🏻

[@AndrewSouthworth]

Hope it helps!

[@chipperdaboss]

Would you ever try native ads like Mgid,Revcontent or like propeller ads?

[@GudXM]

Great video as usual, thanks!

[@MaPa60]

Targeting tactics is interesting, people often listen to a broad range of music, and combinations can be really creative. Could be fun to see how you'd approach targeting for some more niche music in genres like instrumental soundtracks, Christmas/ holiday music, jazz ect.

[@chomunoglu]

Hi Andrew, can you make a video on how to run facebooks ads to sell tracks on beatport? Lots of dance/edm artists use beatport it would be very helpful.

[@AndrewSouthworth]

I've tried a little bit of this, the problem is we weren't able to really track how well sales were going because of the lack of an artist dashboard to track sales. Also, beatport isn't nearly as popular as something like Spotify or Apple. However the process was very much the same as promoting a song on Spotify .

[@PEDXINGMUSIC]

Hi man! amazing content! quick question I'm running several ads on one ad set, it seems to be automatically prioritizing a certain ad over the others. How do I figure out which ad would work the best if one or two is being prioritized over the others? Is there a setting to this that gives them equal distribution or something?

[@llennofficial4447]

Great content as usual Andrew. I have one question cause i never heard you mention this. What Attribution setting do you think artists should run?

[@AndrewSouthworth]

I generally do the default, 7 day click 1 day view. For streaming DSP campaigns, it really doesn't matter. If people don't convert on the link in that moment they very likely will not convert. However for purchase campaigns the attribution window matters more and you generally want the longest available (which is 7day click 1 day view I believe). This is because people might check your website or think about things before making a sale.

[@llennofficial4447]

Thanks a lot @@AndrewSouthworth

[@diemsoul]

Thank you so much Andrew! Quick question: Whenever I go to create my custom audience and go to "refine by," the "action" option is not popping up for me and I'm not sure if along the way when setting up my FFM domain on the back end of facebook ads I might've done something wrong?

[@AndrewSouthworth]

FeatureFM and a few other services had to change how they process events due to changes at Meta. Now you can use the 'FeatureFM_click' event in your ads, and also use that for creating your retargeting audiences as well.

[@diemsoul]

@@AndrewSouthworth Truly grateful for the feedback Andrew! I didn't think you were going to respond, I truly appreciate that man.

[@rnodern]

Bro, please help! I can't find an answer anywhere. I am following your video to the letter. but EVERY SINGLE TIME when i go to publish, it says "Page Post Can't Be Used: You are using Post ID: {postID} which can't be promoted in an ad. Please choose a different Page post to continue." I've tried to upload and use so many different videos now. This is so frustrating, I have no idea what is going on and how to fix it :(

[@AndrewSouthworth]

Hey not entirely sure why this is happening, never had this error message before. Have you tried choosing another post? For the most part I don't use existing posts, I upload new ads - I would try that as well if another existing post doesn't work. It's possible there is some type of issue linking your IG account to your FB ad account if things still don't work after this.

[@rnodern]

​@@AndrewSouthworth I was actually uploading fresh videos, not existing posts. I suspect the issue might be due to a new, unused pixel. I managed to work around it by first posting the video on my band's page, then using the Boost Post function. After that ad went live, I stopped it and retried the same video in the original ad setup that had previously been rejected, and it worked. Super weird!

[@IAMBLUSH]

Hi Andrew, amazing video! can you please make a video on how to sell merch Facebook strategy? You did one on were to get the merch but I’m look for a video on setting up the adds and the strategy. One more Ideas Dona video on Hypeddit AI Facebook ads.

[@JakeXDMusic]

Yo Andrew! Any idea why my pixel wouldn’t be showing up when I try to create a custom audience? I’ve given my account access, because I couldn’t find it when creating the ad but that resolved it. Don’t know why I’m not seeing it

[@FreakinTrash]

does anyone knows how to find out IF you have those magic 100 in a specific country? 😭

[@akshayathawale4929]

Hey great video, thanks for the knowledge share it's very much appreciated! I was wondering, how often will you wait before you try more ad sets? I can't tell how long is long enough to make sure that I've given it enough time before i try something new? Or is it not time related but more how much money was spent related?

[@TJMehra]

Bro, all my Meta Campaigns open in FB or Instagram Browsers. People aren't usually logged into Spotify on their browser. How would this work? Is there a way to forcefully open links into Chrome?

[@DeepHouseSouthAfrica]

You need to use deep links - don't copy the URL of the track use the share track link

[@AndrewSouthworth]

Typically if you're using a landing page service they automatically setup deep links to the streaming services which force open the app, instead of opening the web browser.

[@TODD-davou]

quick questions! how long do you run a certain audience before changing it if it doesn't work out? and second, I ran like 9 ads on 3 different audiences that had maybe 8 cents per viewcontent and the meta app gave me a popup that recommended i put all the ads under the same audience, that lowered the cost to 1 cent per viewcontet?? on the new audience that meta made had no targeting except for spotify and they had turned on advantage placements, what do you make of this?

[@TODD-davou]

and also, does the ad perform better the longer you run it? started one 2 days ago and that one is currently on like a dollar per viewcontent😪

[@BOF303]

a good tactic is to target tier 3 , or better just Mexico and Brazil, which come cheap and then when the algorithm hits , most algo will be from rich countries like United States (at least what's happened to me)

[@FreakinTrash]

andrew said that in an old video as well one time as far as i remember 🤔

[@FreakinTrash]

did this happen more often or just once?

[@BOF303]

@@FreakinTrash most of my conversions are from Mexico and Brazil, but here's the top 22 countries of a track that is 100% spotify radio algorithm , it pushed me to 7000 streams with this geography 1 United States 2,785 2 Canada 914 3 United Kingdom 464 4 Australia 295 5 Mexico 168 6 Slovenia 125 7 Germany 110 8 Ireland 110 9 France 107 10 Brazil 101 11 Poland 93 12 Malaysia 48 13 Netherlands 47 14 India 36 15 Spain 29 16 Singapore 29 17 Italy 29 18 South Africa 25 19 Colombia 23 20 Norway 23 21 Belgium 22 22 Sweden

[@FreakinTrash]

@@BOF303 thanks for the detailed list!

[@BOF303]

interesting to see these numbers, my recent extension with Forbid comes at around 0.23$ , you take a small cut for extensions so it's probably even less than that. My mate just got an ad to 0.08$ per conversion.

[@ASHWYN]

All about the country list, Andrew probably targets T1-2 for most of his clients. I've been getting 0.05 - 0.09 for some playlists and singles but it's because I target a lot of countries.

[@basil_kewes]

Thanks 🙏

[@MrMorenoMusik]

Hi Andrew, after the changes and updates of Facebook, do you think I can still use toneden as a fanlink landing page only, without my domain, only the fanlink ? Cause I see that toneden it’s not supporting no more the personal domains 😭

[@AndrewSouthworth]

Yeah you definitely do not need to use a custom domain anymore. They're still supporting custom domains, but you aren't required to set one up if you don't want to.

[@DannyMEA]

You're a king

[@10max30]

Hey Andrew! It happens to me too that a random person listen to the song like 100 or 200 times on one single day, and not even on a playlist. Is this bad?? They are bots?? There is a way to know??? Thanks a lot for the videos and the effort btw

[@NikolaKitic-my8fw]

Hi! Andrew! Great content as usual. I am having an issue with overpriced conversions on a campaign. I am using toneden as a landing page. I noticed that i have double maybe triple the pageviews on event manager that i have in ads manager. That made me want to research and i saw that i had a custom conversion for pageview which i remember you dont need when using toneden cause it already registers it as pageview in facebook ads. So my guess is that sometimes it got registered as a custom conversion and sometimes as pageview whenever someone clicked on the landing page. And since the campaign is counting conversion whenever a pageview is happening it doesnt count the custom conversion as a conversion and thats why i am getting so high conversion rates. I deleted the custom conversion so i get accurate results from now on. Am i guessing this correctly or am i totally out in the woods?

[@Thereal12prodigy]

Hey Andrew quick question? How would you promote a song with a beat switch? Would you just promote just the first half and leave the second a mystery? Or promote both sections? Thanks!

[@marsexalted]

I would try to fit the switch up in the ad! If it's the best part of the song in your opinion, use it. Compare it with how another part of the song does in ads. No point in hiding it if no one gets to listen to it anyway!

[@stephanemorelli1]

Andrew you are awesome, i've been searching for a while such quality to developp my fanbase with true engaged targeted fans, thanks so much!

[@DannyMEA]

hahahaha smaaaash that like button. That was the best one so far.

[@AndrewSouthworth]

Haha glad you liked it!

[@BEZALEL.BOOMIN]

I hired a social media manager for Facebook as a Christian hip hop artist and the people that engaged were old homosexual men 🤔 I’m starting to think fb ads aren’t for my style of music..

[@AndrewSouthworth]

They must not have targeted the right people. I’ve seen it work well for so many Christian artists over the years. In general I would go for conversions not post engagement as well.

[@kto.levell4567]

Lmaoo that’s funny asl ngl.. and ads is for everybody’s music, yo ad marketer just sucked lmaoo🤦🏽‍♂️🤣🎯

[@_CYHF]

🐐

[@uzidiagonal]

next video: 5 Ways I've FAILED saving Music Ad Campaigns

[@AndrewSouthworth]

Haha honestly this would make a good video. You can’t save them all!

[@uzidiagonal]

@@AndrewSouthworth yeah honestly would be good knowing what some widespread methods are that don’t yield the satisfactory results they are claiming to yield