511: How Big Green Egg Cracked the Home Grilling Code with Dan Gertsacov

We’ve long been fans of the Big Green Egg (biggreenegg.com/) , the kamado-style ceramic charcoal grill and smoker that has a legitimate cult following. The fans are called Eggheads (for real), and leading the company is CEO Dan Gertsacov, who joins us for a really great conversation. Dan is the rare corporate executive who is truly a home cooking and food geek, in the best way. We talk to Dan about how we became fans of the Atlanta-based company, and its unique approach to generating loyalty. We also get into Dan’s world travels and his previous time leading strategy at McDonald’s.
Also on the show, cookbook author Bryan Ford tells us about his terrific new book, Pan y Dulce: The Latin American Baking Book (Pastries, Desserts, Rustic Breads, Savory Baking, and More) (www.amazon.com...)
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