52 Minutes of Proven Cold Calling Tips (For B2B Sales)

[@ElizabethMarasco]

Awesome video! So much detail went into this! I took notes :) Thanks

[@troooooper100]

Here are the detailed bullet points from the video: **Is Cold Calling Worth It?** * Cold calling is still relevant because it fills your pipeline and boosts email reply rates. * Average reps book 2 meetings with 800 dials (1 hour of daily cold calling for a month). * Top quartile reps book 18 meetings with 800 dials due to better efficiency and qualification. * Cold calling more than doubles your cold email reply rate. **How to Open a Cold Call:** * Avoid using generic openers like "How's your day going?" or "Did I catch you at a bad time?". * Use openers that grab the prospect's attention and show you're not a typical telemarketer. * Examples include: * "Hey [name], it's [your name] from [company]. I saw [company] just [recent event]." * "Hey [name], it's [your name] from [company]. I was looking at your site and noticed [observation]." * "Hey [name], it's [your name]. Did I catch you at a bad time for a quick question about [topic]?" **Delivering a Value Proposition:** * Focus on the problem you solve, not your product's features. * Use a "Problem Proposition" to highlight the prospect's pain points and how you can help. * Example: "We help companies like yours reduce customer churn by 15%." **Handling Objections:** * Agree with the objection and then ask a follow-up question to understand the root cause. * Use the information to remove sales pressure and incentivize the prospect to share more. * Example: If the prospect says they have no budget, ask if it's due to a lack of funds or a difficult approval process. **Bypassing Gatekeepers:** * Use the "Slide By" technique: ask to be put through to your prospect without giving extra details. * If asked for more information, lean on context and social proof. * Example: "I work with a few other partners in the LA office. Would you mind letting him know it's Nick?" **Leaving Effective Voicemails:** * Keep it short and sweet (under 20 seconds). * Mention a referral if you have one. * State your reason for calling and a clear next step. * Example: "Hey [name], it's [your name]. [Referral] suggested I reach out. I'm calling to discuss how we can help you [problem you solve]. I'll send you an email with more details." **Maximizing Your Call Conversion:** * Build a high-quality list of 100 prospects based on your ideal customer profile. * Segment your list into A, B, and C tiers based on priority. * Look for intent signals to prioritize prospects who are most likely to buy now. * Send a confirmation email the day before the meeting with a goodwill deposit. * If the meeting is more than a week out, send two confirmation emails. **Making 40 Cold Calls in an Hour:** * Go into your dial blitz with 60 call tasks prepped and ready. * Set a full 60-minute dial blitz with a 40 dial goal. * Close everything else and focus solely on calling. * Do not linger between dials; move on to the next call immediately. **Additional Tips:** * Make your calls first thing in the morning when answer rates are highest. * Structure your day into green, yellow, and red hours to prioritize prospecting. * Batch activities like email and customer prep to save time. * Time block your inbox to avoid distractions.

[@lorelaigermain7708]

THANK YOU!!

[@firatberber6025]

Great video guys. Looking forward to the book.

[@30MPC]

Thank you!!

[@mckayintech]

thanks guys! buying the book today!

[@renewthymind]

You guys rock

[@kavarica-theinsurancechick4507]

Reading the book now.

[@Daniel.Redfearn]

This is gold! Thank you guys How would you open for lead generation?

[@Jesse_fitz]

gold as always, all new sellers should have to listen to this as part of onboarding.

[@30MPC]

🙏

[@AdrianPhilipMiciano]

I'd research them if I knew they were going to answer the phone. So I'd do the second "opener" for a ffup call or a second "cold call".

[@Aditya-gx1xv]

great vid, thanks for sharing

[@30MPC]

Thanks for watching!

[@JosephLewis-p4y]

Thanks for all these resources. You've made a lot of great information really easy to access. One of the things I want to improve in my own calling is tonality. I was wondering: do you have any advice/resources/drills to improve tonality?

[@30MPC]

Record yourself, listen back, tilt your head down to remove up talk, speak uncomfortably slowly!

[@zvibgyor]

Hi guys - how to master tone as the wolf of wall Street? I get excited and sound a bit loud.. can you suggest me some exercises.. the book is gold..🎉

[@ArsenyZaicev-cf9ox]

Bought your book rn. Thanks!

[@Sebastian40176]

Not done with the vid but I am loving it

[@30MPC]

Glad to hear it!

[@asadhashmi9228]

I read your book "Cold Calling Sucks and That's Why It Works". The most crucial question is what should be my opener if i only have the name and details of the business, and not the owner or any decision maker? FYI, I am literally broke and can't buy data to get owner details ☹️ P. S. Extraordinary work on the book guys! I am so glad I found it and you both

[@30MPC]

It's going to be real tough to get results without ANY direct dials. But many of these softwares have free trials so you can get yourself the best numbers for the best prospects and recycle that list.

[@asadhashmi9228]

@@30MPC Yeah thats true bro. Maybe I'll get a few sales from the limited data i can access, and just maybe its dominos from there! But the only thing thats keeping me sane is your book and the playlist. I have hope. Thanks a lot

[@xxurukaixx]

@@asadhashmi9228 just dial any direct dial and play like you noted the wrong number. You say „Excuse me, who is this again?“ „are you responsible for the production?“ (you most likely receive a no) then you point out you got the wrong number and ask who‘s the right one responsible for the area you‘re looking for. They most likely want to help you and after that you can dial that person WITH an hot referral from the priors call. „Hey Andy, it’s Nick. I just spoke with Martin who told me you‘re the right person for my subject.“ and then you‘re starting your pitch.

[@jmcmusic5223]

This is gold 🔥 hope you guys create tips for business dev reps. Hope this happens 🙏

[@30MPC]

What would you like us to make tips on?

[@bhujalpatel5321]

great content guys, does the book also cover how to rectruite sales reps??

[@30MPC]

No, however we do have a couple of playbooks on the topic here: kzbin.info/www/bejne/r3nGc2aeiq-Ul80

[@austin2417]

Real value here

[@30MPC]

Thank you 🙏

[@Tyler-Trades]

Damn..this is a treasure trove

[@30MPC]

Thank you - Just wait til you see the book! 📕

[@stevenardiello3005]

great video but nothing on setting the actual meeting and prepping the prospect?

[@30MPC]

Tons on our channel/podcast on the topic. What are you having challenges with there?

[@edgarjizmundo8966]

Sounds like it will work for me. If I'm selling a business loan, what opener would you recommend?

[@30MPC]

“A lot of owners are ticked off because they’ve got a ton of big ideas to grow their business but are struggling to raise the capital to pull it off” tweak it just firing from the hip here

[@reesekerlin7963]

Love the video and just got my book! I’m struggling to put together a problem proposition for my current role. I sell employee benefits to companies with an insurance brokerage. The best I can come up with is “hr managers frequently pull their hair out when employees come to them with complaints about their benefit package or don’t truly understand the value of the benefits even though they put in all this time and resources into building it out”. Any recommendations?

[@30MPC]

We like that!! I’d also think about the other headaches and tailor it based on who you’re calling. Can’t be sure about your differentiators but something like this “A lot of HR leaders at growing orgs are frustrated by the fact their employee benefits require so much of their involvement. Employees struggling to make claims, asking basic questions, or even not understanding what’s included in their coverage…” Or “Speaking with HR leaders they’re ticked off their second highest cost, employee benefits, isn’t even being adopted because their employees struggle to make claims or even comprehend what coverage they have”

[@reesekerlin7963]

@@30MPCGold - thanks Nick/Armand!

[@StarrHrdgr47]

How are you making 800 dials in an hour?

[@30MPC]

It's 800 dials in a month, not an hour.

[@justwillaitken]

Epic.

[@AlexTopper]

🔥🔥🔥