#599

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[@thethirdeyejourney3530]

At the end of the day I think this whole thing said more about OUR community than it did about Shea Moisture. It's crazy how we blew this out of proportion and in every forum people are making up their own definitions of diversity and blackness. So now we go from an idiotic commercial to alienating those of us who apparently aren't black enough for some of y'all and that is crazy disheartening. The real work starts with us and I'm tired of people getting angry every time they feel slighted but not doing anything about it. A lot of y'all have been talking about fully investing in 100% black owned businesses since Trayvon Martin and Michael Brown and we're still in the same damn place. I'm tired of being mad and watching black people alienate other black people because it's the easy way out. At this point if you're not going to do the work to spark change then there's no sense in causing all of this commotion.

[@shontasweetieable]

Having a dark skin woman with "4c" hair in the commercial still wouldn't change the fact that the quality of their products went down... shea moisture should've been cancelled......

[@apeace209]

It don't make no sense how fast I clicked when I seen that water jug, lmaooo. 😂😂

[@TyGabrielle]

Whispers "The W's" lmaoo

[@Heyericahey]

I'm with you🙄 I went back to hair grease along time ago.. I figured these companies out! And you did say this lol actually your video when you was talking about these companies made me realize.. so I went back old school BLUE MAGIC and water! No shame in my game .. my hair was hella healthy an long when my mama did it with just water and grease! Naturals y'all better wake up! And I will be doing a video talking about hair grease 😂

[@tauruslove88]

No I dont think they made a mistake in marketing at all. The ad went through all of the usual checks, they knew exactly what they were doing.

[@juliabell2629]

That is why I make own products. I buy raw Shea butter and make my own creams. That way I know what goes in to the end product. I'm a mix of type 4 hair. Yes it would be nice to see more men on products as from what I can see the men and women's products are not that much different.

[@denisevasquez9988]

To me the issue isn't them expanding to other hair textures/races. A lot of mainly white owned/used hair companies have started to expand to black women which is cool. My issue is why are the formulas changing? Can't ya just make a SEPARATE line for their hair texture? Other companies don't change their formula, they do just that create a SEPARATE line for us. For example (Pantene). My Jamaican Black Castor Oil leave in is sooooo fucking runny now. Like come on! I almost spilled it when I first opened it!

[@emilydavis9208]

when the white girl said she was teased in school😂😂😂

[@tjtanner9311]

I think having the darkest skin and 4c hair is seen as literally at the bottom of the totem pole in terms of Eurocentric standards of beauty which you can probably understand why a lot of black women are saying they don't feel their beauty, complexion and hair type is represented in this commercial and such all the time. That's why they're upset. I would also agree that we need representation of like you said male naturals and locs.

[@colbykamilah]

I'm not dark-skin, nor do I have the kinkiest hair, but I'm tired of seeing the same ol' same ol'. Women with lighter skin, and looser hair textures continue to be the focal point of certain natural hair lines. We need to see more diversity within our own community, locs, twists, kinks, coils and curls. They could've done an entire hair hate add with every type of curl pattern, texture, and hairstyle that Black women wear, but the direction they chose to go in made me end my relationship with them. I already lost faith in them because the formulas changed, and that meaningless "Break the Walls" campaign...this was the final straw for me.

[@lewiswilliams6331]

lol "White ppl, Caucasians, W's"

[@mspussygalore]

Oh oh he's got the water jug...get ready for it!!

[@eboni400]

I don't think 4c naturals are saying they have it the worse, I think they're saying they get the least representation and are the least accepted. Although I do agree that people with locs need to be more included and represented in the natural hair community.

[@mamasaidsew4843]

I stopped buying shea moisture after being strictly a shea moisture woman for 5 years, why because the formula changed and I felt that they stretched themselves too thin with 300 new lines. I'm back to shampoo, conditioner, oil and water. fro is thick and growing. I'm good.

[@gfriend94]

Oh $nit... he got the water

[@briirene3156]

When the water jug comes out, you know he is about to drop straight facts. I love it !

[@Nataye219]

LOVE the look sweetie!!! Your hair looks healthy & amazing!!! Digging the beard too! 😍❤

[@queens.7916]

Carols Daughter did the same thing. I wonder who caught that?

[@nissahfleming8904]

I never liked the shit anyway. I bought the Jamaican Black Castor Oil line and that crap was so watery and didn't do a thing for my hair but make it nappier. I only tried it