7-Figure Dropshipper Paul Lee’s Facebook Ads Blueprint

[@Oberlo]

Here is Paul's entire Facebook strategy summarised into a saveable cheat sheet 👉 bit.ly/2up329V Make sure to follow our Instagram to get to these knowledge bombs first!

[@NoName-vl5gr]

I love how she speaks from a student perspective. Very useful for us.

[@saifalkassas724]

I have all the dropshipping courses my instagram @shopify.courses1

[@realemmareid]

It's interesting to see that each of the Ecom Explorers do things differently huh? That goes to show that there's NO one path towards success with dropshipping. It's all about testing what works for you, and then running with it 😀 Great job Paul!

[@jamessecord2579]

Hello Emma, I will look into the differences in yours and Paul's Facebook videos ads and perform testing this way.

[@misaelgomez2941]

Hello Emma , I know you're so so busy. But, I was just wondering when you'll start posting YT videos again on your channel ?

[@realemmareid]

@@misaelgomez2941 There will be a new one uploaded in a week or so! Hope to start being more active on here in 2020

[@misaelgomez2941]

@@realemmareid Awesome ! Thank you for all you do Emma. It's very much appreciated, truly.

[@bhishma7505]

Hey is it better to start a store after CHINESE NEW YEAR or is it fine if i start it now???

[@jacko89d]

He knows what he's talking about: the number 1 deciding factor for this product is "How cool/dorkey I will look", decision making is fashion related. People hold their phones in their hands because it's "cool", if they wanted to avoid dropping it they would put it in their pockets.

[@chrisss4729]

Holy mollyy this man is a genius, never seen a video overloaded with so much value it makes me wanna launch my own store right now!!

[@iPaulLee]

Thank you!

[@ethanluc8908]

This guy is a real marketing genius. Unreal value in this video from someone who clearly knows what they're doing

[@elimarreyes5669]

Paul Lee is a great professional, he knows what he is doing and gave valuable tips in this video.

[@barrystannard2153]

I have been watching many of these videos and also videos from other channels and have had my own store for two months now. Apart from the potential money making opportunities the positive feeling it has given me seeing people connect to my store and view my products from around the world as well as seeing people buy a few products has given me a really good feeling. It is interesting to see how everyone has different approaches and there are certainly some things that Paul suggests and also in Emma’s video I that will try. Thank you to you all for the positivity you put into these Tutorials. I am sure I am not far away from success.

[@dsob11]

Are you doing much better now?

[@DanVee]

Who's ready to rock in dropshipping this year? 💥

[@kenduejones]

🧲🧲💰💰💰

[@factsandmyths3301]

COVID19 : I'm about to end this mans career

[@khadijaelotmani4440]

Meeeeeeee

[@aimanazim6315]

This is Pure Gold. Very valuable lessons from the Master Lee. More than info I admire his attitude, how clear he is in his thoughts and so forthright. Love it.

[@Oberlo]

Personally, I couldn't agree more! 😊 We're thrilled you find our content helpful and inspiring! -Iris

[@bxboo823]

This guy knows his stuff. I took a facebook course and the teacher said the same exact things.

[@iPaulLee]

Hope you guys liked this video! If you want to learn more, I'll be producing content every week on my channel! :)

[@lochrsthn7280]

Great video! Interesting approach from a different angle, fashion. Would be interesting if you guys let everyone’s campaign run and then compare results 🔥🔥🔥

[@saifalkassas724]

I have all the dropshipping courses my instagram @shopify.courses1

[@Floatnride]

that could be one of the best explanations of FB setup I have watched.

[@iPaulLee]

Awesome!

[@zakariaez497]

This is gold. I swear i will put my heart in it in my spare time even though i work a 9 to 5 job and I will make 7 figures or more in this year! thank you oberlo

[@Oberlo]

Amazing! That's what it takes! Best of luck. We're always here when you need us. 🙂 -Jasper

[@4xfun563]

Exactly the promise I made to myself. You will succeed Zakaria

[@zakariaez497]

@@4xfun563 sure!

[@TechMoneyTalks]

Cool Challenge! Great job Jessica and Paul! 👊

[@ChristianAlbrecht]

Hustling my way to 7 figures in 2020. Who can relate? 🔥😋

[@mattsmith7407]

Wow christian albrecht, the dropshipping tutorials on your KZbin channel are absolutely crushing it. I just took a look at your channel and discovered them. Keep it up man!

[@adviceforimprovement4141]

me

[@hardcoregamer8198]

Christian Albrecht - Shopify Dropshipping Mentor . See you at the top brother.

[@Lolimtim]

Why do you reply to your own comment with fake accounts lol

[@karmaloop6709]

@@Lolimtim hes in the tunnel bro 12 hours of pc dmgs ur brain xD

[@SarahBZeldman]

Great idea to use fiverr for video editing. A little tip: Once you get the search results, look on the right hand side where it says "Relevance" Click there and choose Best selling -- now the best people come to the top. Then review each gig & portfolio to find the ones you like.

[@jonathanwatkins6570]

This was honestly a brilliant video. Valuable tips and hints. @oberlo I will keep you posted to how my conversions go from this.

[@ToothTwister77]

Hard to find freelancers if you live in California in 2020. Boy this state is so unkind to business owners (sorry for going off topic). Don't give up gang! Great info and we will see you at the top in 2020!

[@Oberlo]

Hey! Have you tried websites like Fiverr or Upwork to find freelancers? If not you should browse the website to see what they both offer. 😀 -Kitana

[@alanroch4]

GENIUS! I love you Paul Lee. greetings from Brazil

[@soum8975]

"Take that back with you" 24:15 Paul is roasted so many times in this video XD

[@saifalkassas724]

I have all the dropshipping courses my instagram @shopify.courses1

[@iPaulLee]

😂😂😂

[@coachchomcreativelearningcoach]

One of the best videos. Very useful, insightful and practical :)

[@Oberlo]

Glad it was helpful! -Jessica

[@TheMaisonshirley]

Am just starting but I believe his method is great!

[@247CarlosMejia]

Congratulations Paul.

[@thajudeenabdulkadhar8648]

As always, huge value! Love oberlo ♥️

[@fantom2967]

wow. what a nice educational format. thanks!

[@roomyfuzzball3997]

Got a sale while watching this video🤩🤩

[@sergeydirin6576]

Awesome video. Can't wait for the results. Who was had the best results?

[@Jason_Amada]

Love these videos. Thank you

[@Devinikaikabrown]

I'm just starting and really need these tips. Thank you!

[@saifalkassas724]

I have all the dropshipping courses my instagram @shopify.courses1

[@ewliang]

Interesting approach! I wish such a nice video was available back when I started learning Facebook ads. :)

[@Oberlo]

Thanks for your comment! 🙂 -Jasper

[@reddsish]

I would not choose the fashion angle. Girls will carry a crossbody where they can fit their phone as well as a few more items.I see this product more of a safety measure for your phone in places like concerts or amusement parks, etc.

[@uttkarshsuri553]

My main concern is that will the consumer wait for 4-5 weeks for the product to arrive???

[@NickWavvy]

Uttkarsh Suri it says how long shipping is on wherever you ordering from wym

[@progress-ms3du]

Very interesting tip about the Instagram page that explains a lot! Totally agree about CBO 's misleading into shit adsets! However , I think killing an ad after just 3-4 hours is 'dangerous' as the algorithm is still ( most probably! ) in learning phase ( especially with WCP objective that needs 50 purchases in a week to optimise) and so CPC will be higher as FB algo is still honing in on auction CPM's. You can shorten URL's by using Shopify URL re-directs.

[@timothysmith4150]

Aside from financial independence, it is my goal to be featured as a success story on Oberlos KZbin channel

[@Oberlo]

We're waiting for you! 😀 -Kitana

[@hamirabaluyan4577]

could you show us the result of the adsets? thanks

[@pixlfeed]

Don't just go in there guessin interests. Use Audience Insights inside facebook and really take the time to define your customer avatar.

[@jamessecord2579]

An excellent video for novice dropshippers to learn from. What's happening Paul?

[@theworldismine7788]

I didn't understand last statement when he said when to stop the Ad. He means that if an Ad set after 4 hrs cost > $2, then I should cut it and depend on the other ad sets who costed < $2 ??

[@adventureseekerdude]

CBO will be mandatory, so better to get good at it now. Plus you can still set up guard rails with minimum and maximum budget at the ad set level

[@iLoveTurtlesHaha]

CBO is better anyway. Despite what he says, there is no way a human can compete with fb's AI. Sorry, that ship sailed a long time ago.

[@christianpichler1665]

hey Oberlo, tolles und lehrreiches Video. Werdet ihr das gleiche noch einmal mit z. B. google shopping ads machen? wäre mega! hey Oberlo, great and educational video. Will you do the same again with e.g. google shopping ads? would be awesome!

[@linelorenzen1622]

Love the video. Its very interesting to see different ways to approach Facebook ads. I would however love to see a video about creating the video. what software do they use? helpful tips on how to conquer that side of drop shipping. Always appreciate your videos they are very helpful

[@Oberlo]

Thank you so much for the video suggestion. I think that would be a great video for us to make. 😀 -Kitana

[@asenakarakaya251]

@@Oberlo did you make this video already?

[@md5pk]

Paul has gotta be the best mentor out there. I wish I could afford his course.

[@nikolakalewis]

Great advise! I'm really curious to what the hell that cyan cup looking thing in front of Paul is lol

[@iPaulLee]

lol i think it's a jar...for no purpose other than display lol

[@ryanyu5051]

Great tips!

[@DelmuryAngel]

Great video to start the 2020

[@sofianealloui]

this guy 😍😍 ma maaaan

[@jurekgeorgesostak3034]

Thanks for all the tips Paul, especially for "turn off IG". Question: at what time do you start your campaign?

[@Oberlo]

Hey! If you are wanting to get in contact with Paul and ask him more questions about dropshipping you can find all his information in the video description. It will be easier to ask him questions on his channel. 😀 -Kitana

[@jurekgeorgesostak3034]

@@Oberlo Thanks. I will

[@jaykazi]

Do anybody know where to find the 15 countries he targets for Facebook ads. I have looked through his youtube channel and can't seem to find it.

[@iPaulLee]

US, Canada, Australia, Europe (Entire region), Singapore, (optionally: New Zealand)! Hope this helps!

[@kennybucchi4847]

Super Paul. Awesome. Go Ecom Explorers :)

[@Chande707]

Great video... Amazing tips.

[@Oberlo]

Thank you so much! 😀 -Kitana

[@stenniswood]

So did it actually sell more than $50 per day? It seems the product must only profit a dollar or two per sale. Did you get 50 conversions per day?

[@chrisgayle1623]

Is there anyway I can hire someone like this to run my Facebook ads???, I’ve failed too many times

[@Oberlo]

Hi there! You can do that for sure. There are freelancers on Fiverr (bit.ly/2YRFxVe), Upwork (bit.ly/2YOnkbj), and Shopify Experts (bit.ly/2YV8GPK) that you can hire to help you. Good luck! 😀 -Kitana

[@eokusa]

Jessica you are amazing. I just wanted to know if you have a list for made in USA dropshipping suppliers thanks

[@DADYNHO]

How do I shorten the url like Paul was saying without using bitly?

[@Oberlo]

Hey, Marc! What Paul refers to here is a setting in your Shopify admin. On each product page, you can edit the URL to be different than the title of your product by editing the SEO: (bit.ly/392ZhWS). -Sophia

[@gracek6150]

Thank you for the awesome content! I keep seeing from researching on fb ad spend, that people seem to be spending almost half as much as the product price. That seems to be a lot? especially when they are scaling up. Is there a way so that the ads aren't as expensive? I guess this is one way to reach people you wouldn't normally reach.

[@Oberlo]

Hi there! Facebook ads can be costly, especially when you're just starting out. Facebook decides how much to charge you and the only way to really get your costs down is to create ads that people want to click on. The more people that click your ad the less it's costing per click. There are ways to get free traffic to your website. Check out our free ebook here (bit.ly/2MWVJxv). 😀 -Kitana

[@mirelacobuz7325]

where can we find a list with the most succesfull dropshippers in the world?

[@Obsessedgaming11]

Was this video shortened

[@kelvinyeong7002]

LEGEND!

[@hilariohuizar]

Amazing tips!!

[@Oberlo]

Thank you! Check the video description to see more Paul. 😀 -Kitana

[@MichaelRoninTV]

Can anyone explain how this campaign would work for a brand new website that's had no traffic before? Paul says to choose 'Purchase' as a conversions event but how will this work if you've never had any purchase conversions yet?

[@iLoveTurtlesHaha]

The Purchase objective does just that. It is optimized towards getting the most purchase. This means that facebook will show the ad to people in the interest group who are most likely to purchase. you do not need to worry about your past purchases. Facebook uses its AI and database of users' past behavior to determine if they are most likely to buy from an ad.

[@MichaelRoninTV]

@@iLoveTurtlesHaha awesome! Thank you for your reply. I had a feeling this was the case but there are other people who say it won't work without any previous purchase date but what you said makes sense. Thank you

[@snapcrazeee-u8m]

please turn on the translation option. I've been watching you from Turkey.. thank you for helping

[@Oberlo]

Noted! Thank you for letting us know! 🙂 -Jasper

[@AnOnymous-go7kn]

So how many people do you reach for $5 or $10 per day? If I do $5 a day, I reach perhaps 500 people. Of which only 5 or so click through to my store. Of which none buy something.

[@GM-bt3ii]

Hi Paul, when running actual ads of your products, do you use the "engaged shoppers" in narrowing down your audience. If yes, do you use it during testing, after testing, both?

[@Oberlo]

Hey! That's a great question for Paul. If you want to connect with him some more you can find his information in the video description. 😀 -Kitana

[@iPaulLee]

I don't.

[@tooclosetovomit6970]

On one hand, this video is just what I'm looking for, but I'm not seeing results. I follow the ad setup for view content presented in Oberlo 101, which gets me to about 100 link clicks and 2 sales per day. But then I start playing with the settings in this video: switch conversion event to sales, turn off cbo, broaden and diversify the audience. Everything just dies. Link clicks plummet, sales stop. And switching settings back doesn't fix things; I have to re-write the ads from scratch because the ads are now corrupted or something. Maybe this is the hair-pulling frustration with ads you are talking about.

[@marketingmei]

You should always duplicate your ad sets or campaigns before making changes to them. When you have a winning ad set, you want to avoid making big changes like adjusting the optimization event, targeting, etc because that destroys the optimization process, thus killing your ads. To prevent this from happening, duplicate first and then make changes to a new ad set so you always have the original winning ad set to generate sales even when you're testing something new. Ad sets are impossible to revive once performance starts to decline.

[@sman96490]

CBO will be mandatory I heard. There must be rules you can put in place on assets in CBO that if no conversion after xx amount spend, then pause.

[@jordan2863]

Of course, set a bid cap. Although bare in mind a CBO may be performing bad for a few days until it optimises. I’d stay away from bid capping. You will be able to monitor your ads yourself and turn them off in time anyways :)

[@oveghookome2330]

Happy New Year, and thank you for the revelations

[@AbdulHannan-cc9ge]

Nice 👍👍👍

[@jasons1679]

So what are the top 15 GDP countries referred to in the video? I know I can google that but i want to know what Paul uses. Thanks in advance.

[@iPaulLee]

US, Canada, Australia, Europe (Entire region), Singapore, (optionally: New Zealand)! Hope this helps!

[@jasons1679]

Paul Lee it does. Thanks man 🙌

[@marcelo5748]

How about scaling ads, is there a video about that?

[@ctpact]

When you finally expand your plugin to wordpress-woo?

[@Oberlo]

At this time I haven't heard of this happening or a plan for this to happen. We still work exclusively with Shopify. 😀 -Kitana

[@carlosbecerra4189]

Thank you!

[@ishangoel8798]

Watching it for the 5th time. So fucking helpfull.

[@iPaulLee]

Awesome man, glad you like it!

[@ishangoel8798]

@@iPaulLee thanks man for replying..... Just one more thing.... HOW MUCH MONEY DID YOU BURN, BEFORE YOU FOUND YOUR 1ST PROFITABLE PRODUCT?

[@iPaulLee]

@@ishangoel8798 It takes me about 10 products to find 1 winner

[@factopiavideos]

so whats the result of that ad, any purchases?

[@davidaxelrod4533]

Hi! Where can i find the country list?

[@iPaulLee]

Europe (entire region), US, Canada, Australia, Singapore

[@timtim2500]

*09:32** This was the moment he discovered he screwed up! LOL .. he couldn't even finish the sentence!*

[@growingsquirrel7161]

Hi Jessica, I have a query regarding e packet countries.Every product on my store supports different countries which meet e packet criteria.Say for example Product A supports e packet for France where my target audience resides but Product B irrespective is my target audience doesn't support e packet rather has aliexpress standard as it's shipping way. I know Top 4 are the safest for epacket but since I m not getting results frm than I need to try other countries. So what's the best way to go in this scenario. Target products only where epacket is supported. If yes then I cannot have a general epacket list of countries.Plz guide. Look forward to your reply.

[@Oberlo]

Hi there! AliExpress Standard Shipping is also fairly reliable, so I wouldn't necessarily shy away from those products. For simplicity, it's easy to target only ePacket countries, but it's not vital. As far as your customers are concerned, they do not need to know which method is available since you're the person who is purchasing and shipping the product. All your customer needs to know is the approximate delivery time. 🙂 -Jasper

[@growingsquirrel7161]

Okay makes sense!! Thanks Jasper

[@2t2v63]

Merci for all, please i have a question. Do you have to create an LLC or open a new bank account to start? MERCI

[@abdiasisibrahim5903]

LLC is good but if you don't have enough money, I won't be too worried about it now. I will just get it when I start making money. As for bank account is concerned, I guess there is a way around it, but I see getting a bank account is the best option (if you are in the U.S, it's hella easy). Of course, you won't be able to get a credit card right away but you can get it in other ways. I started with a security deposit which eventually turned into credit card. Hope this helps

[@Oberlo]

Hey there! Great question. When it comes to the requirements to run a business you will need to contact a business expert who is local to you. This is because the laws are different from country to country. I do know you will need a bank account to connect to your payment gateway. They usually will deposit money into bank accounts. I hope that helps. 😀 -Kitana

[@johnkubbernus9359]

@Ecompaul when you are first starting out, no sales and now hitting the streets you mentioned cutting off your Ad set within hours... but how do you know if you are getting any true value to the ad and a proper run at the product. Paul how would you split test/ad test if you truly think it's a winning product but you need to "refine" the ad/audience. thank you in advance.

[@pedrodasilva1981]

@ 24:19 you guys forget to hide the Facebook Pixel.

[@lvin624]

I got a little question hope someone can answer me Um for example I am running a iphone store and decide to create one more store for the dog niche so should i use the same facebook pixel or create a new one ?

[@littleDoughie]

You would want to create a new Facebook pixel for that store, since the pixel sends data back to your add account regarding what your typical customer base would be. Since iphone users and pet owners exist in non overlapping market segments it would have a detrimental effect on your Facebook ad optimization. At least that's how I understand it, definitely worth looking into a little more. Good Luck !

[@lvin624]

Lukas Moore thanks

[@ANUPAMSETHI]

I love this

[@njsolarenergy765]

very good video

[@Oberlo]

Thank you so much! 😀 -Kitana

[@lomaspj]

if its available in aliexpress, why would they buy from our website? how to find reliable suppliers for dropshipping?

[@Oberlo]

Hey, there. Great question. The reality is that if you create brand appeal, and offer products that people say they 'must-have', then there will be people who purchase from you. There are millions of buyers out there and not all want to shop directly from AliExpress. Maybe they would prefer the personalized service of a smaller store, or maybe they don't trust AliExpress and would rather work with an intermediary. Maybe they don't know where else to look! In any event, buyers are ready to purchase from stores they like and trust. 🙂 -Jasper

[@Healthliving23]

Hi Jessica happy new year to you Jessica I have joined the 101 course on 1st of jan I have not heard anything from you or your party each time I go to 101 course page it takes me to the starting point please guide me what I do next I even made the payment as well

[@Oberlo]

Hi There, so sorry to hear that. Can you email into our support at [e-mail]. Give them the email address you used to sign up for the course so they can check everything went through. They can then walk you through some troubleshooting steps with your browser to see what the issue could be. If you have already emailed in then you can ignore this message. -Kitana

[@XDPoPaNooBXD]

Can anyone suggest drop shipping communities I can get involved with?

[@Oberlo]

Try the Ecom Explorers group on Facebook! A lot of great people in there. 😀 -Kitana

[@orangapahikaranl6347]

i cant take oberlo serious anymore. i bought the course ( for a great price though ) but when i was ready to start and was looking at their products that they recommend and that they had researched i found products from well-known brands which will end up in big lawsuits when you sell them under your own name. we told oberlo this and they were going to look into this, but there were tons of other products with the same issue all copywriting products. In my eyes there is no researched done by oberlo im luckily i recognised the products otherwise it could have cost me my life. for example, LOL products cant be sold by third parties without permissions ,

[@johnkubbernus9359]

Great comment on the IG accounts and you are under 10k and cannot advertise.. to leave it ""off"" your Ad set for now.. Then use IG directly outside of the the Ad Set- Thank You... !!

[@djamilsellam931]

I'm not agree with him , every FB advertiser should start with PPE campaign , in order to get social proof (likes, share, comments), personaly when i see an ad with a lots of engagements this may move customer attention to play the video , (curiosity) . in the other side we are collecting data and we are able to know exactly who is our perfect customer by seing video views demographics and statistics, then we can create LLA from this video views custom audiences and this time we optimize our campaign for CONVERSION and put the same ad creative used on ppe campaign to preserve the engagements , and by using this strategy we will get a lower cpm , because a post with a lot of engagements increase the perceaved value .

[@clementmanda235]

true

[@DT-un3bu]

What is a good CPM $ range?

[@sanatan-sanskari]

lets say after ew hours my ad is getting expensive, how will i come to know its the wrong product or video or description or even wrong audience? thanks

[@Oberlo]

Hey there! Awesome question. If it's getting expensive a few hours in you will need to go over everything to see what the issue could be. Go through all your set up steps for the ad and check what is happening. Let me know if you have any other questions. 😀 -Kitana

[@michael5942]

How do I duplicate ads

[@mssss201]

who's the owner of that Malmö Kitchen store ?

[@njsolarenergy765]

How can I get the 15 countries?

[@taylorashton6364]

Tying to find this as well? any luck?

[@Kevito876]

Why not just google it. Top 15 GDP countries

[@abdiasisibrahim5903]

I also had that he said it was on one of his KZbin videos. I didn't checked it

[@iPaulLee]

US, Canada, Australia, Europe (Entire region), Singapore, (optionally: New Zealand)! Hope this helps!

[@iPaulLee]

@@taylorashton6364 US, Canada, Australia, Europe (Entire region), Singapore, (optionally: New Zealand)! Hope this helps!

[@hernanduquelsky3007]

When they launch the full Oberlo 101 course in Spanish. if we really learn, we all win, We, Oberlo and Shopify. --------------------------------------------- Cuando lanzan el curso completo Oberlo 101 en español. si realmente aprendemos, todos ganamos, Nosotros, Oberlo y Shopify..

[@namak6658]

Hi Jessica I have joined the 101 course oo1st of

[@namak6658]

Hi jessica I have joined 101 course on 1st of January I don’t know what to do next please guide me

[@Oberlo]

Hi there! You made your purchase for the course? Now you should be able to sign in with the email and password you set up while registering. All the course information will be available there. If you're having troubles please email our support team at [e-mail] and include the email address you used while signing up for the course. They will be able to check the backend to make sure everything is in order. 😀 -Kitana

[@backgroundnoises1076]

How is he letting Facebook optimize just with 3 hours?

[@qwerty-or1yg]

Wondering the same thing. Like everyone says that it takes like 3 days for an ad to optimize..

[@jacko89d]

if you're spending 50$/day 3 to 6 hours is enough. You leave it for 3 days when you're spending 5$ or 10$ per day

[@backgroundnoises1076]

@@jacko89d Thanks for the clarification. From what I'm reading, sounds like you're spending more on faster data collection by raising your budget. Low budget testing makes sense with multiple ads.

[@abdiasisibrahim5903]

@@jacko89d Since he takes it down within 3 to 6 hours, does it mean he can use less than that $50 dollars? Also, for those who their CBO is 10 per day is that for only 1 add? Because how will they be able to do that with 5 adset? Thanks

[@jacko89d]

@@abdiasisibrahim5903 yes he uses around 10-15$. For CBO I am not sure I don't use it yet

[@Canomaly]

Let’s gooooooo 🔥

[@Sagi56668]

Never tried that strategy of the first 2-3 hours thing...anyone here tried that also and can come back with results?

[@markbotter81]

That "Hush" at 4:22... 😋