7: Retail Reality Check: What You Really Need to Know to Get Your Brand on Store Shelves

Welcome back to AND This! In this episode, I share some invaluable insights on navigating the challenging terrain of mass retail versus Direct-to-Consumer (DTC) strategies.
Drawing from my extensive background as a corporate retail buyer, allow me to delve into the intricacies of the retail industry, providing the knowledge and tools necessary to elevate their product business. I also highlight the key differences between mass retail and DTC, emphasizing the importance of understanding the role of a retail buyer.
Tune in as I offer expert guidance on avoiding common mistakes such as lack of brand identity and poor shipping, as well as ways to maximize success in the retail space.
KEY POINTS
- What is mass retail?
- The role and importance of retail buyer
- Self-assessment questions to ensure your business is ready
- The crucial role of cash flow for businesses in retail agreements
- On diversifying product portfolio and improving retail performance
- Common mistakes brands make when expanding into retail
- Tips for new brands preparing for mass retail conversations.
QUOTES
“Retailers have specific reset times, meaning they have specific time frames in which they are able to add and reset stores. It's called a planogram.” - Jasmene Bowdry
“The retail buyers are the decision makers. You need to understand what they're looking for, how they're thinking, how they're thinking about their business, and how they're thinking about growing their business, the retail buyer is responsible for the P&L - the profit and loss of that particular category, and then that rolls up into a total company number that then gets reported out.” - Jasmene Bowdry
RESOURCES
Jasmene Bowdry
Website | beacons.ai/jas...
IG | / jasmenebowdry
[GET RETAIL READY] In just 2 days learn the secrets brands are using to grow to 7 & 8 figures. Diversify from solely ecommerce and expand into big-box retail strategically at jasmenebowdry....
AND This is produced by EPYC Media Network (visit at www.epyc.co/)