7 ugly beauty industry truths that will SAVE YOU MONEY

Want a dose of sanity? Want to save some money? This video is for you. Today we're unpacking 7 ugly and unfortunate beauty industry truths that once you see them... you'll basically have X-ray vision for the lies we're being sold.
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Time Stamps:
0:00 - Intro
0:46 - Brands are putting virality ahead of quality
4:48 - Brands are rage-baiting
6:57 - Competition has K*LLED innovation
13:23 - Venture Capital backed brands don't know makeup
16:17 - Short form beauty reviews are trash
18:42 - Tiktok has destroyed influencer credibility (again)
22:49 - Insecurities Rinse & Repeat
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FTC Disclosure: This video is not sponsored. Some items have been gifted. This video contains affiliate links, which means I may receive a commission for purchases made through my links.

[@jeanielo2365]

“Sunscreen doesn’t need to be fun, sunscreen needs to be effective” is THE LINE.

[@The_Viking_Highlander]

...and cosmetically elegant.

[@joannievh2071]

Couldn't agree more (although the fact that I'm an oncology nurse has me biased!!!).

[@profesorahb]

@@The_Viking_Highlander cosmetically elegant enough that I will actually wear it (and also, please don't burn my eyes).

[@monica7998]

The worst are these natural make up looks that require 20 products you have to have. The other day I watched a YT vlog by a very popular and beautiful European influencer who did a super quick make up look with minimal products that she pulled from her make up bag and not from a new box gifted to her. When she was done she placed her face right up to the camera where her pores were clearly visible and said "gorgeous". I loved that. I wish there was more of that real confidence on social media.

[@corecenteredcare6038]

Oooo would you share the video or her name? I hate the sensation of too much makeup/foundation on my face. I'm constantly trying to find folks that are ok with my pores breathing.😅

[@Laura-qf6lt]

Yeah same. Who is she?

[@indigoscar]

Agreed, who is this? 🙂

[@anadelwrites2144]

Please share the video, I’d love to watch it

[@fcplop98]

Id like to know as well!

[@censoreverything8072]

Clicked for advice, stayed for the existential crisis.

[@kackie]

🤣🤣🤣

[@Kate.g.]

I love it 💛🤣 this is perfect quote

[@Lynda_Pibus]

I get so annoyed by TicTok particularly when it comes to beauty content. I remember the facial symmetry filter and seeing video after video where people were either bragging if they had facial symmetry or lamenting their lack of facial symmetry and how to fix it. As you said, creating a whole new insecurity for people to feel bad and use makeup or get a procedure to correct something nobody even thought about until the stupid facial symmetry filter test became a thing.

[@jvonderbrelje875]

I hate everything about TikTok lately. I think I opened after months of not, and every other video is an ad. I'm not on it for ads.

[@Lynda_Pibus]

@@jvonderbrelje875 The ads are overwhelming agreed. I wouldn’t bother with it except I have a few people that I follow and try to just view their content while I’m there.

[@erinkoster8654]

“They don’t care if you like it, they just care that you buy it.” Exactly.

[@starrypunk20]

Can I just say, as a non TT user, how happy I am that your content is existing and thriving here on KZbin. Too many influencers have completely transitioned to short form content and I'm just not here for it. Thank you for consistently putting out quality long form content here on the OG platform Kackie

[@lizbakeslemons940]

pleeeez don't leave Kackie 🤗🤗

[@user-po7sc7jt4y]

I agree!! I feel like short form content is more appropriate for hmm 🤔 like performing rather than reviewing lol

[@user-po7sc7jt4y]

Ah! No. We alllllllll absolutely turn to you!!! All day everyday. Sephora associates know nothing about customer service I’m sorry. They don’t. And it’s not even their fault. It’s absolutely Sephora itself. That said. (And believe me I WISH I HAD REALIZED THIS SOONER listen up kiddos!) aside from maybe the manager and maybeeeeee a few here and there-when you ask a question nowadays they answer with questions. Like what? I just asked you a question 🙃and then it’s like they basically make you do your own work which if I wanted to do that, I WOULDNT HAVE ASKED YOU and I wouldn’t have spent my precious gas and time going into the store... 🙂.

[@earlgreyknits1178]

Agreed. I will NEVER get a ticktock. Toxicity in an app. No thank you.

[@boco48]

Agree!!

[@Dwynfal]

Media literacy and critical thinking needs to be taught at school, and at home, over and over again, from grade school to college level...

[@maggiemurphy4092]

Idk about you but I definitley was taught this is every english class.

[@nayun1433]

@@maggiemurphy4092the critical thinking in schools is only taught against targeted points. You’re not taught to think against school system, society’s way of working or even the lobbies that are destroying the next generations.

[@Mrs_xixi]

It is taught in school but stronger things are in force here. Peer pressure etc.

[@strgrlszn]

literally!!

[@amybowman9906]

I'm so old I remember when Sephora opened, long before beauty insider. It felt like a luxury to shop there and the perks were amazing. Now it just feels like a trend factory for teenagers with no real perks or incentives anymore. I joke that I would rather shop at a department store beauty counter with pushy salespeople for a more quality experience.

[@sarahevans6322]

So true. I buy from Credo if I want a one stop shop because they have way better rewards. If I want something that Credo doesn’t carry, I’ll order direct from the brand. Sephora has no place in my life anymore.

[@Hobbesnevie]

And, department stores lack that special claustrophobic feeling of Sephora, with children running around and whining at their moms to buy shit they don’t need.

[@eric6cartman9]

these days ill just order straight from the brands website if I want something- more times than not you'll be able to get 10-15% off and maybe a free gift/better samples

[@user-sr1kc6jj2b-p1q]

I had very noticeable hip dips when I was younger and although there was no name for them I hated them. From looking at magazine models I thought I was not supposed to have them. None of the clothes I tried on were flattering because they were made without curves. That was the 80s, 90s and 00s. Nothing was flattering and until City Chic appeared there was nothing that could even cater to my natural pear shape. Even when I was having a nervous breakdown and dropped 2 sizes I was still pear shaped. Things were not actually better then. They were just horrible in a different way.

[@katia.luna213]

❤🎉😂 I feel the exact same way! I don't have any favorites saved to my Sephora and Ulta accounts. Whenever I want to buy something next, I also want it to be a treat yo self moment. I'm looking forward towards going to my mall to the department stores.

[@sea_g0at]

the vaping thing infuriates me. big money was like shit they stopped smoking. let’s rebrand and start fresh with this new batch of children

[@argusfleibeit1165]

The worst thing is, I read these kids comparing the nicotine dosages they get with different brands. And they want the most nicotine possible! That is the thing that is more addictive in your brain than heroin. And I know they're also getting as much caffeine as possible from energy drinks and strong coffees. They're all going to be busting blood vessels before they're 35, with the constricted circulation and high blood pressure. I can only surmise that Big Capitalism has decided it is way too costly to let lots of people live to an old age. None of these things are allowed to happen, unless the wealthy and powerful decide that's what they want to happen to us. Why else the expensive and hard to access health care? Why else all the guns? Why else all the stress of working and trying to survive in our society? They want it that way, and the hell with all of us.

[@JustMe-oo3wm]

Exactly. Big Tobacco just rebranded as Big Vape. 😔

[@Mexicobeanpole]

I think a big part of knowing you’re a true grown up is when trends don’t affect your style and especially your bank account.

[@hannikuh]

on your last point, i’m 20 and the amount of insecurities that i didn’t know i was supposed to be insecure about until i went on instagram or tiktok… like i remember when i was like 14 and i found out what hip dips were and i looked it up, and all the search results were how to get rid of them!!!! oh my god it ruined me 😭 can’t imagine being younger than that. it still sticks w me to this day.

[@kackie]

EXACTLY. Even when you learn that you shouldn't feel bad about something, it still exists in your mind. You never un-learn it.

[@Hobbesnevie]

Yea, fuck that shit. At 51, I’m still letting go of the insecurities I grew up with…so just know, as you age 1) it gets better and 2) you will most likely look back at pictures of yourself at ages 20 to whatever, and think , “damn! I wasted time and had angst over looking that great?! What was I thinking?!”

[@linseylinsey]

I was in my late 30s before hearing that expression. They just come up with new words for labeling our bodies. Only YOU have the power to decide how to feel and talk about your body. Many women's bodies have those curves bc of how our bones and pelvises are 'designed.' Nourish your body with food, water, and exercise and enjoy your life. Screw these people making money off making you feel insecure. Signed, your 42 year old auntie

[@justmemimi7338]

Trust your instincts. You were right. You’re not supposed to be insecure about the range of things people fixate on, on social media. Reality is not as shallow as the artificial worlds of TT and Insta. Remember: you’re a human being, not a fad. Wishing you the very best.

[@gosiakidd5646]

Im 46. Had to go away and learn what hip dips are. Now Ive read you can get a filler to 'fix' these. WTF Some folk out there are absolutely bonkers.

[@notes_to_elle8664]

For me the frustration is the unending search for the Holy Grail (in an ever-increasing number of increasingly contrived categories) and the cold hard reality that no one in the beauty industry wants the Crusades to end.

[@kackie]

True. I've been noodling on a video like, "in defense of imperfect products"

[@notes_to_elle8664]

This sounds like an *excellent* idea.

[@CodenameKimNextDoor]

@@kackie please I want to see this!!

[@marylove909]

I curbed my beauty purchases a whole lot when I realized I was chasing the next best product, rather than enjoying the perfectly fine products I already have. If I enjoy the blushes, mascara, etc that I have, why am I spending so much money on products that are supposedly better?

[@electrictwilight]

😂😂😂

[@jfpeck]

As a mental health therapist, I want to say a huge THANK YOU for speaking out about the dangers of short form content on our mental well-being. I come to this channel for my escape and love the opinions, and most of all the honesty about all opinions being just that… opinions. Thank you for keeping us all sane!

[@alisalavine1052]

So I'm 55 and have never been on TikTok. I think short form is a complete waste of time and my generation, GenX, is unlikely to trust a beauty influencer that only takes 60 seconds to "review" a product. We are much more likely to spend money on the latest and greatest when we trust an influencer. There's absolutely no way I can gauge someone's integrity in just a few seconds. Love you, Kackie, for being more about being able to live with yourself. I hope your channel gets that viral moment just for being who you are. ❤

[@morgantaylor517]

I'm 50 and only watch long form content, I cannot bear short videos, especially from the creators I enjoy. Imo the longer the better. I do NOT have TikTok l

[@valeriesjourney17]

Ditto from this 49 year old woman. 🦋👩‍🦰

[@gracenurse3365]

Gen X grew up with books and magazines instead of online content - so our attention span is not short enough for itty bitty TikTok content.

[@gabriellaleone9016]

I 100% agree! I’m 54 and I didn’t try TikTok until this year and deleted it after only a week. It just felt like all noise, no substance.

[@terryblevins2516]

@@valeriesjourney17 Me either I'm an old 47...

[@littlemisslipstick2999]

Marketing skincare to kids annoys me to no end. They do not need actives! Their skin is already perfect (acne not included in this rant) and they can actually damage their skin. Although, it does seem like these companies are ensuring that they are creating future problems to then solve.

[@melbell7714]

You make me so happy that I don't have tiktok. Yikes.

[@GruvyGrlz]

Same, have absolutely no interest.

[@nickimontie]

I've never been on it, never will be on it.

[@aliciahicks8020]

Same . Waste of time

[@jackienolan9142]

I had friends try to convince me to download it just so I can see the tik toks they share with each other that are funny. I said - nope sorry if I download it my already on life support attention span will completely disappear!!! No ragrets on not downloading tik Tok.

[@giantcupofcoffee]

My company CEO has a cyber truck and someone put a picture of Oscar the Grouch on it. But also, re: venture capital and company buyouts…the dirty little secret is that lots of people launch companies with the goal of selling in five years.

[@kackie]

THIS IS SUCH A GOOD POINT!!!!! (And L O L @ oscar!)

[@Himmiefan]

Oscar the Grouch, I love it!

[@janice8514]

What is a cyber truck?

[@argusfleibeit1165]

@@janice8514 That ugly, expensive thing that Elon invented. It's a real turkey.

[@BethKetelaar]

I just recently bit the bullet and signed up for KZbin Premium and that ~$70 (which is, ironically (?), the upfront cost of an appointment with my shrink) and my anxiety was halved. Those commercials exhausted me, no matter if they were accurately targeted or not.

[@baileydubs]

I got premium too and life without ads (other than just sponsored content from creators I trust) is so great!

[@YurinanAcquiline]

I am halfway through and I have seen three ads. By the third ad, I thought the video was near finished. Nope.... 😂😂😂

[@glittersloth11]

I'm sure it feels so peaceful to not have to deal with ads (seriously, I can feel my attention span shrinking with each one), but I think we have to look at the bigger issue of *why* we can't deal with watching (or, in my case, ignoring) something for 10, 20 or 30 seconds. What has social media done to our brains to cause us such turmoil if, god forbid, we have to wait in order to view what we want to view? I definitely don't blame you for ridding the ads from your life - I would do the same if I could justify spending the money each month. Instead, I've decided to build a habit of doing breathing exercises whenever an ad pops up. It's like a meditation bell (just not as soothing). Just putting this idea out there in case anyone else is looking for a way to grin and bear their free KZbin.

[@Bdhstl95]

@@BethKetelaar have had premium for a few years now. Don’t think I could watch KZbin without it anymore.

[@BethKetelaar]

When you have (recently diagnosed) ADHD all your life, menopause has sent you spinning into a second adolescence, and none of the traditional meds are working, and you have vestibular vertigo with exponential anxiety? Please don’t tell me to breathe.

[@gabrielafonseca4034]

An educated KZbinr in a world where all others are saying "literally" in every sentence!

[@kackie]

hahahahahaha I have annoyed myself into a better rhythm over the years I think. Trust me, I still edit out a lot of my own filler words 😅

[@gabrielafonseca4034]

@@kackie that's even more of a reason to find you refreshing. I don't even really care about makeup, but I do enjoy your content very much

[@sinajasminhess5004]

Just finished a book called „stolen focus“ and it talks about endless scrolling, algorithms, how negativity draws people in. Highly recommend it.

[@kackie]

Absolutely. I need to check it out. how to do nothing is amazing on that too.

[@insertbookpunhere]

The fun vs effective sunscreen rant unearthed a memory of the purple and blue sunscreens in the 90s lol anyone else remember those?

[@kackie]

WHOAAAA core memory

[@beatdizzy]

Zincs!!!

[@lindajoy23]

I’m 65yo & since my teenage years in the 1970s feminist women have paved the way for healthier self worth & still other women have been dragging us back down the “not good enough unless you look like this” black hole! Kardashians, social media, injectables, tweakments, reality TV, TikTok, we seem destined to take one step forward & 20 steps back in our quest for self worth & self love ❤️

[@jkc8407]

I'm 40, so I grew up without internet until probably 18. AOL was all that we had. I've always picked items based on what I want, not because someone who is getting paid is telling me it's good. I do not use TT. I do love Utube for videos like this. They make me laugh! You made awesome points! I truly hope those under 30 were listening. ❤

[@lindablackerby9819]

Boomer here who loves your channel. Getting all my beauty info, advice, and body consciousness from massively airbrushed magazines with a very narrow range of models when I was a teenager was bad enough for my young and developing sense of self. But at least Seventeen magazine only came out once a month! I spent a couple hours with it and moved on to other more important and interesting activities. I truly cannot imagine what it must be like being a teenager and being constantly bombarded with all this garbage and believing it is real. (And grateful that I have no reason to have to download the TikTok app onto any device I own. I don’t trust the ownership of that app for a milisecond.)

[@nursemallorey]

Kackie, that lip color was MADE for you. Your videos have been amazing lately!! I feel so inspired. ❤

[@kackie]

Thank you so much!! Hermes really knows how to reel me in on a lip color and they ALWAYS NAIL IT, darn it!

[@nilaphi-Living_Phi_Nomad]

agreed. it's stunning, classy, elegant, everything. couldn't stop looking at it on you.

[@thejulietocean]

@@kackieHermes makes all my favorite lips 😭 why am I the way that I am lmao

[@drummerg217]

I knew there would be a comment about this! Thank you! I loved it so much, but can't spend that much on a barely three lipstick!

[@JillKnapp]

PREACH!! I am so, so, so happy I never got into TikTok. I feel like I really dodged a bullet.

[@elizabethbeierle7464]

I stepped away from consuming beauty content quite a while ago, but I’ve been having a great time with Kackie over the last few weeks! Thank you for bringing art math and critical thinking/commentary to the space!

[@ashleyisachild]

This is actually a great reality check bc I realize that I do end up "chasing" foundations that I see on TikTok bc they look SO blurring but end up looking crusty IRL, so I end up purchasing just a neverending parade of decent but not miraculous foundations. I wouldn't call it "bullying" but the fact that TikTok has a beauty filter built in that you CAN'T turn off kinda makes it an impossible place to research makeup.

[@sheriv7677]

I used to do that, now I've quit wearing foundation completely because I realized it always makes my skin look worse. Now I am looking for the holy grail lip color, LOL. Baby steps.

[@cosfreye]

Well-said! This makes me even more grateful that I never vibed with Twitter or Tiktok, and that I continue to enjoy my nuanced, long-form videos. You just can’t make well-informed decisions in 30 seconds or less. Give me 30 minutes or 30 days to formulate my opinions 😂❤

[@Kokorino]

I feel so fortunate to discover this channel. I feel like I can finally relate to a beauty influencer and have good down to earth advice instead of just having products pushed onto me

[@kackie]

Omg thank you!!

[@Alittleferal]

I'm equally curious and terrified just how much this virality and short form content phenomenon is going to influence kids on an emotional/social development level. Also, you are so right, about ALL THE THINGS, thanks for taking the time to educate and, if nothing else, validate our feelings on this!

[@kackie]

Yes I'm telling my kid to look at birds. LOL

[@morgantaylor517]

People in the tech space don't let their kids use social media, especially monied people. Rich tech people send their kids to Montessori school and don't let them use phones, tablets etc. Food for thought.

[@graceewing7714]

This is a small thing, but I really love that you DIDN’T edit out the influencer’s handles/usernames. It holds them accountable. I’m tired of people scratching out the usernames whenever they critique an influencer - that influencer willingly has a public account, where they willingly post content for anyone to see. Having your username reposted, particularly if you’re being criticised, is part of the game. I do 100% agree with scratching out usernames for private accounts - that is a protection of privacy, to some extent - but we’re not talking about private accounts here. We’re talking about the public accounts of influencers who are wreaking havoc on others.

[@midlifemom5829]

Message: don't be a gullible consumer. Thank u Kackie!

[@kackie]

They keep inventing new ways! Thank you for watching!! ❤️❤️

[@terryblevins2516]

Just recentley learned that if you have makeup in sephora or ulta they dictate what makeup you put out... For instance like the new Natasha Denona palette thats why it looks similar to her other ones is bc they told her that thats what will sell... So thats why most makeup have become so bland is bc of the store not the artist!!

[@gardenia77]

Nearing the end of the video now, in your last segment, and I couldn't agree more. For a generation that seems to hail body positivity, they sure are bent on all looking the same. As a 46 year old woman, I miss seeing individual character in people's faces. I hate the influence social media is putting it to our children. And, maybe random and not hitting the most important aspect of this, but I really hate the way movies now point have actors that are all "beautiful" by social media standards and so injected and sculpted and they look fake. I purposefully watch 1970s and 1980s movies with my son and point out how much more rich a movie experience can be when all the characters have character in their face. Individual features.

[@robinhoward4204]

I'm 69 and have a beautiful daughter of 40 who still looks like most young mums (she has two kids under five). She is fortunate to have lovely thick brows and lashes and wears very little (but high end) makeup. It disappoints me that so many young women are starting to look generic - pretty but generic. It's the huge fake eyelashes and pillow lips that they seem to strive for - they are already young and gorgeous and it just seems superfluous to me. That's not to say that there aren't some lovely, natural looking young lasses out there - they stand out!

[@AuroraCarlisle]

This video feels plucked right out of my brain. I've been in the beauty community since 2006 and seeing how has changed is *wild*.

[@samdp42]

What sucks about this is we have consumer guilt. So we are aware that we are over consuming. But it feels so bad to confront that that many people are still consuming and then self loathing. I was emotionally okay enough to watch one anti consumerism and now my feed is pumping this content to me. This is a space that doesn’t judge you for being a consumer who is easily manipulated. This feels educational and than lets you make your own choice. I’m almost 40 and only now able to control my spending. I imagine myself throwing away the item I want to buy. I find it’s so much easier to buy that $65 pallet or $100 dress when you are not buying three $15 dresses as well. It’s such a simple concept only buy what inspires you, but it’s pretty hard to not buy things that make you “happy”. Happy is a fleeting emotion.

[@calculatedspaces]

Fun theory? Patrick Ta may have a large supply of the duo component sitting around. ...pour some highlighter in that and call it a new idea. Like a product sitting on a retailer's shelf, space in a storage facility costs money. I need to rewatch this. What a fantastic video from one of my favorite people. 👏👏👏

[@willowashe]

Any chance they discontinuing the foundation? It comes in the same compact. 😝

[@mistytells]

Imagine being a consumer and paying for all of the things. When everybody telling you to buy them, don’t have to buy them. I’m so over social media. It makes me feel ugly. It makes me angry. I can only tolerate the few.

[@pegbutler7336]

I’m so with you about TikTok - it’s so toxic and for lack of a better word, primitive.

[@gcal65]

I’m not on tik tok. And i never will be. You always put out great videos. I look forward to them every week.

[@aslbyweller]

This is reminding me of one of the first videos of yours I ever watched. It felt fresh and truly analytical and I immediately subscribed. I can’t imagine growing up in an environment where filters exist. I remember when my daughter was younger and I felt I was competing against social media platforms to raise her and bring her back to reality. Critical thinking skills are an absolute basic when looking at anything online. We better brace ourselves for the product of the generations being fed this stuff.

[@HollyLuYa94]

Did I just find my Soul Sister?! Seriously, how did I just find you!? I love you, you're amazing. You're my age, and you speak every word I truly feel and believe in too. ❤

[@Kristyn.roberts13]

The dose of sanity we all need! Bring on the xray vision... tired of the lies! 💯🎯💜

[@kackie]

YES and thank you!!

[@nancylomendez]

This is why I love your content. Even on my 30s and growing up with youtube and being suckered into new products that will “CHANGE YOUR LIFE”, tik tok will be doing it too. It’s triggering for me, having body dysmorphia and low self esteem, it grabs my attention for the wrong reasons. It makes me sad cause I know the feeling of growing up feeling “ugly” and I walk around and see so many beautiful people.

[@rheahalona]

Where is the triple like button! Girl you are killin’ it with these videos. I can’t wait to show this one to my 14 year old daughter.

[@xxLostInThe60sxx]

behoooolldddd, a makeup-related video where I agree with every single point. These venture capitalists don't know ISH about makeup

[@dlj548]

Boy did I get an education today. I appreciate how dedicated you are to presenting your channel. I wouldn't waste my time or be influenced by Tik Tok but I know many are. Thank you for what you do Kackie!

[@EricaBassi99]

My view is that these kids will learn. The more they buy and realize the reality, the more they'll learn. And at least they're spending their foolish parents' money and not their own yet. Really appreciate your thoughtful takes, Kackie.

[@Lyvvie]

"Elf is the biggest culprit of it," Oh, have you met McoBeauty yet?

[@Night_Stars1]

WOO! As the saying goes, "The LOVE of money is the root of all evil."

[@patriciaquintero450]

When TikTok first came out. I downloaded it to see what it was. I had it for 15 minutes and uninstalled it. It was junk and not reality. It was awful.

[@maitesoto1953]

Apparently you really need to train the algorithm for it to show you things you'll actually like. No thank you, I am not interested in training and learning how to use yet another app

[@silverpebble1]

LOVE this rant so much-yes on toast to all of this in perpetuity. I needed some salty cynicism today. Also, and I know this might sound yawn-inducing, but I adore this look...it's so natural and subtle and freckly and fresh-faced, as though you might just be off to pick a basket of apples from an orchard. Yes. Might you be able to make a how-to video for it? Yours hopefully and thankyou for making me smile so often x

[@kackie]

Thank you! I can recreate it in an IG reel maybe? It's like Italian food - mostly quality of ingredients. Not so much my skills in preparation 😂

[@silverpebble1]

@@kackie Oh sure and no pressure OBVIOUSLY, but I'll say this, if you gave the loveliest makeup to me I would NOT be able to conjure the beauty equivalent of a laid back, effortless-seeming utterly delicious carbonara or arrabiatta 👀. You're super skilled with this, believe me.

[@susannasternberg5474]

And all this is killing our planet for that a very few people and investors get so much money. Privatization of wins and generalization of the losses.

[@luxlagerfeld]

Longtime viewer, first time commentor. I just wanted to tell you how much I appreciate your content. Your credibility, honesty, and professionalism. I watch your videos because I actually care about formulas, nuances, textures. Your video really resonated with me.

[@ginadiodati1965]

You're on point. So on point that when you're someone over 40, you know how much this industry has changed for the worse. Anything that is "viral" I stay away. Also, It's hilarious how all influencers are "obsessed" with every viral crap that comes out. Consumers are stuck in a loop of overspending on these viral products that really suck because they are trusting these influencers. Back when you tube only existed, you tube makeup content creators really gave you honesty on products, and they educated you on the product itself with hour long videos that they explained in detail. Also they showed you how to use products correctly in tutorials.

[@kimgrandy_art_]

Thank you, your channel is my safe space, lol. I come here and I get knowledge, solid content, and laughs. Chef’s kiss

[@iolacola]

I’ve never had a video leave me so utterly depressed yet be so legitimately entertained throughout- such a good vid! I think increasingly it’s become an exercise in self-delusion to not assume the worst when considering the potential damage that TikTok & social media as a whole is inflicting on the world, & whilst unideal, I’m glad I’m not the only one feeling uneasy apprehension! Just nobody mention AI now 👀

[@Ret2090]

I love when older women like this embrace young ideas.

[@julier1295]

I do not watch TikTok, never have never will. From the clips I've seen on KZbin it is a horrible place. Thank you for sharing

[@nusaibahibraheem8183]

Depends on what you watch. TikTok is a mirror.

[@CourageousDreamerAllon4journey]

Couldn't agree more

[@megt7128]

I messed with it for a bit. I liked a lot of the creators I ran across, but I couldn't handle the short form format. So addictive, and I could feel it corroding my attention span. I deleted the app and don't regret it

[@niki20072]

I wanted to let you know that I just recently discovered your channel and it is absolutely, truly the most valuable and positive content that I have come across lately. I love how passionate you are! I do believe that you care about all the people watching your content and I appreciate you so much. I look forward to binge-watching more. lol. Thank you again for your insights and your care. And, just so you know, that "find your perfect red lip" video was life-changing. What I found really fascinating is that even though my lips are more pigmented than yours, my perfect shade turned out to be very very similar to yours. So cool. I am still hunting for the right lipstick to buy and try because "straight up mauve" is going to be about right for me and since I never even imagined that color would work for me I don't own anything close to it. lol

[@sofiahvittfeldt4407]

THANK YOU Kackie!❤ Will save this video and share with one of my closest friends that got two daughters, a three years old and a newborn. These points are GREAT for the future when her daughters may start getting interested in beauty products.

[@sekkachigaming]

I'm on some beauty/skincare groups on FB. From time to time I see people looking for help with their "enlarged"pores and 99% of time are accompanied by a photo of... you guessed it, perfectly normal looking pores. Some are even difficult to notice. And I'm always baffled at how much the filters are affecting the way we see ourselves/reality. And no, it's not just teenagers making those posts. It's also people well in their 20 which is always quite a surprise to me. I don't use tiktok and to be honest, I really wish it goes down at some point

[@paulahardin6002]

You just convinced me I don’t need to be on TikTok. Thank you for this!! Yes, I have insecurities and do not need them exploited.

[@kackie]

Exactly!!!

[@samdp42]

I picked up a hobby. Anytime I opened TT I would pull out my notebook and practice my calligraphy. A book is also a really good alternative too. I mean the easy option is to delete tiktok. But every app has short form content. So you need the skill to step away instead of avoid.

[@paulahardin6002]

@@samdp42 Good idea! I can catch up on my reading.

[@amandae7896]

This makeup look (especially the lip) is amazing on you!

[@paampleemousse]

The colours of your makeup and shirt look absolutely stunning on you

[@Bdhstl95]

Tati doesn’t care if she is informed anymore. She didn’t know who Isamaya was less than a month ago.

[@kackie]

my main issue with tati these days is that all her reviews are still first impressions, and people want more than that.

[@szilagyiangela3973]

My influencer banning spree on youtube started with tati. She is extremely annoying, and I hated her immediately

[@Bdhstl95]

She has turned into a fear monger n is full of bad information

[@sunnyjim1223]

Tati doesn’t disclose properly, she’s caught up in the woowoo to delulu pipeline, and I fear she is going to become the Jason Nash of beauty.

[@Kemanes]

Remember when she (Tati) went thru the detox everything is terrible phase?

[@MindiB]

You are impressively well-informed and thoughtful about so much more than makeup. I admire your content for its frankness and cognitive complexity-Smart is beautiful!

[@ggr9068]

Thank you for this content. Reinforcing my decision to not give in to the pressure of getting my children smartphones or social media before they are ready.

[@SharrellKline]

Thank you for putting these truths out there. We need to hear it on the regular.💝

[@tigb1524]

New subscriber here. You popped up in my feed and I am so glad you did! Your commentary is SPOT ON. Thank you for exposing the hideous underbelly of the beauty industry, especially in social media. I have teens with jobs, and therefore their own money, and they are constantly influenced by so many viral products, and believing that there is something wrong with themselves, even though they are unique and beautiful! I deleted TT and Insta simply to get rid of the rubbish out of my feed. As a Gen Xer, you hit nail on the head with your comments about rehashing the beauty insecurities that we all fought to destroy and accept ourselves as we are. Also, my girls are addicted to vaping - this infuriates me so much, especially since they think it is healthier than smoking! Where are the viral videos about people becoming ill, injured or dying from vapes?? Thank you for your content Kackie. New fan here ❤ Keep doing what you're doing 👏

[@mlpnorthsub8543]

YOU ARE ONE OF A KIND and FABULOUS!!!! I'm way too old in age (only ... but certainly not spirit and drive) to use TIK TOK or care about it. I've just been watching Beauty Influencers (and not many) for under a year. You are in my top 5 for sure. THANK YOU for your fabulous sense of humor, delivery and great info.

[@TheInspirefly]

Fully on board with just about everything said here (and thank you for saying it -- although, I do think there are some things that do fit into the short form, such as "does this show up on darker skin"): one thing about the Haus Labs blushes getting more pigmented is that the higher pigment makes them inclusive for people with darker skin. That said, to be truly inclusive, they'd have left the package the same size because even with the higher pigment, darker-skinned people would need to use the same amount as lighter skinned people did with the previous iteration of the blush, so even if lighter skinned people are getting "more effect per ounce of product" with the higher pigment level, darker skinned people still aren't getting the same proportional amount of product. But the formula update itself does have that one positive.

[@irenevanriper7285]

I admire you so much for this conversation. Thank you. You are wise and have targeted some very important issues. Teen suicide rate is high and our children need to understand that it is their differences and uniqueness that make them beautiful. I’m a boomer in the mental health field, and it is my rant, as well. “For the greater good”, yes, thank you! ❤

[@mariannetracy4248]

Gracious, you have helped me! With so much of the beauty product shopping on-line now + the "information" being disseminated there being more like ad content, I had no idea why my makeup wasn't working. With your channel, I quickly and continually saw my issues (main one being contrast level changed after I let my once natural copper red hair go natural at 76). Now, I've confidently purchased new makeup to address this based on your videos. My artist friend confirmed I look ten years younger. It's also way quicker and easier to do my everyday minimal makeup look, and it makes me happy. No money wasted on under-performing purchases. Thank you Kackie, and sleep well. Mission accomplished.

[@debs5531]

Well said! Your/our anger, shock and disappointment about what is happening in social media and how is it influencing adolescents is justified!!!

[@frogspawnofsatan]

This is exactly why I support small makeup brands/independent brands such as Glisten Cosmetics, Trixie Cosmetics, etc, etc. These brands really care about making fun and interesting products for their customers that are actually good! And most of these smaller brands pay their employees well, care about minimising environmental impacts, and don't test on animals. It's a win/win and makes me feel proud to wear my makeup! :)

[@OhioKim052]

Love commentary like this and for some reason I'm endlessly fascinated by the topic of VC-backed makeup brands.

[@rubinasindhi8784]

Omg, I was waiting for someone to talk about this. Thank you 🙏 you are doing great work and raising awareness in beauty community.

[@cristinavasquez682]

Thank you for this! Everything was spot on. Fell into the hole of short form content. Yes it’s entertaining but I realized I was getting too influenced into buying that new product being talked about. Some were hits and a lot were misses. Now I’m mindful of the products I buy. I want to spend my hard earned money on products that are going to perform well

[@AstridAstreia]

Moreover, influencers nowadays don't show comparisons as much as they did. It seems like there is no reasoning behind this infinite hunger for products. In the end, I believe people are unhappy and keep buying to have that spark of fake satisfaction.

[@Kemanes]

Oh Kackie, I sometimes forget how much I love your content. Keep up the good work! You’re great!

[@candyking13]

Love this!! So glad I found your channel from my suggested videos . Instant subscribe. 💕 I truly dislike Tik Tok and have personally seen the effect it has had on the younger generation. It is so sad.

[@zoegombart1276]

Kackie - I love this!! Everyone needs to watch this!!

[@sandymacnab3981]

Amazing content!! I have unfollowed several content creators recently because the product they are delivering is just commercials. These are content creators I used to love but they have changed and not for the better. Love your content! It is intelligent, educational, and non biased. Keep up the great work.

[@AutumnElaine]

Kaki. I love you. I appreciate you. I feel less crazy now. *Thank you.*

[@isabellerocroi8264]

LOVE this video concept 🙌 thank you so much for breaking through the hideous TikTok dust turning us all into consumer zombies!!!

[@mariliatheise8889]

I recently started following you, omg you’re amazing. I never really dared to put makeup on because it always looked bad and with your videos I’m starting to understand why, thank you so much for the great content and your passion for teaching about beauty.

[@PonyoxPriya]

Liked, Subscriber, will comment too cause seeing your rant was so informative. It felt comforting like a big sister teaching her 20-year-old to be aware. Just today I destroyed my skin barrier to get rid of little whiteheads just to be glass glass-skinned girl. This made me realize the pressure I felt to be perfect and to be THAT girl even when my genes, my financial situation, and my lifestyle don’t allow it. Thank you so much for this unni❤ you are doing good work, and I am gonna support you on it

[@laurajohnson7836]

So glad I found you. Love you and your videos.

[@melaniemerkosky]

Kackie you are doing it right! Thank you for providing this discourse- it’s so informed and useful. ❤

[@jodieguess3002]

You make the start of the week so much more enjoyable. ❤

[@carolyncoale3786]

Thank you for this! This was needed. I love how you use color theory and this was so needed.

[@emilysummers9744]

Thank you for making real content that is actually informative and uplifting!

[@lorinrolens7564]

Amen! I've been so sick of the unending loop of which insecurity is currently being harped on, and I see it being a part of the trends of things being released or vice versa. My daughter is only 4, but i legitimately worry about how this entire industy is going to affect how she feels about herself to where it makes me physically nauseous.

[@Gorditavont33se]

The most interesting beauty video I've seen in quite some time. Thanks for this.

[@sombradelviento7]

I have found your channel recently and I am so happy that content like yours still exist, you have such a healthy approach to all things happening in the beauty industry, I agree with everything you have said, greetings from Poland! 😊

[@FleaMarketGold]

Preach. This all needed to be said.

[@thunderstorm0826]

We love an intelligent insightful queen. You and your content are amazing and thank you for sharing!

[@Monicalala]

I love that shimmer on your eyes!!

[@carolynclark1242]

Amen! So grateful for knowledge bombs! Thank you

[@kackie]

Grateful for you!!