7digital Brand Identity Journey

Set up in 2004, 7digital provides comprehensive digital download services to a wide range of partners and manages download stores across the globe. 7digital work with Samsung, Research In Motion, HP, Universal Music amd EMI, Last.fm and Shazam. In August 2012 7digital's catalogue reached 20 million tracks.
Their mission is to be the world's leading open digital content platform. With around 500 competitors (and counting), 7digital engaged us to clearly articulate what they stood for and differentiate themselves in this overcrowded space. Their identity needed to be flexible enough to perform across all platforms, and in markets with varying copyright permissions.
Read the blogpost here: movingbrands.com/?p=11530