8 Google Ads Columns You Must Watch: Ultimate Google Ads Metrics, Stats & Custom Columns Setup Guide

[@ShaheemFayaz]

Since the day i have started seeing your videos, i am laser focused to just your videos. No other channel i have seen till now is doing it like you guys are for google ads.

[@growmyads]

Thanks for the kind words!

[@Galaktos200]

You are the best tutors, your videos are a kind of different in comparison to others in the field. You are a gold mine, guys! 😊

[@growmyads]

Thanks for the kind words!

[@afsana2595]

Great very useful video!

[@rahabareazuddinpranto5031]

Great content. Appreciate your detailed explanation regarding the different columns. Gave me few ideas for checking my own campaigns as well. Have a great day!

[@growmyads]

Glad it was helpful!

[@Galaktos200]

Great and very useful video!

[@growmyads]

Glad it was helpful!

[@condusivwebmaster6564]

Thank you for your video! Cost Column in Assets Section: In the Assets Section, it lists my assets such as Business logo, Business name, Sitelinks, Images, and call Outs. There is a Cost Column in the Assets Section and it lists the Cost for each asset. If I add these all up, the total cost is WAY HIGHER (like 5X) than when I view the Cost in the Campaigns Section and WAY MORE than we are being billed. Can you explain what the Cost means in that Asset Section?

[@growmyads]

Assets may be shown multiple times within a single ad impression, leading to higher attributed costs at the asset level. So this is more of a performance indicator report for assets. Your actual cost would be more at account or campaign levels which will align with what you actually being billed.

[@condusivwebmaster6564]

@@growmyads thank you! Google Ads's support could not even answer this!