So, when it comes to budgeting what you're tryna say is to... Let's say for example that the CPC in the industry is like 90$ to the high end and I take about 55$ for the mid range and do the calculation to get the 10 clicks daily at that price, so that'll be 550$ a day and 11,000$ over the course of the 20 days since it will be running only on weekdays as a local business. Cause this is the calculation I wanna do and add like 2,000$ on that number and tell them that's what I'll need to test it out for the first month and we'll see if we can reduce or even increase depending on the results we see. What I'm asking is, is this a good strategy or not?

In the video say Page URL and then show Page Path while setting up - both are correct in this situation but there is a difference in Path vs URL so I wanted to point this out. Here is a good breakdown of both: www.analyticsmania.com/post/page-path-vs-page-url-in-google-tag-manager/

for your trigger you say Page URL but you choose Page Path, which one bruh

Can you please tell how to do a proper account audit?

Thank you for the video.

great video

my score was 62 everything was fine, i am now at 72 but results are more bad. Now for me to figure out how to get bad scores for my exams is difficult

There was a time when Google Ad(words) price was actually based partly on the ctr of your pages. Those were the times... Now it is just a jungle of sh*t ... no wonder AI is picking up so fast

What's does 'skews' mean? He kept on mentioning it

Hello Thank you for the value you share. After connecting the merchant and the Ads account and launching the campaign, I see my merchant suspended at 4am for misleading declaration, right from the first impressions. I've had the same problem with 3 stores. What could explain this? Thank you

Can you make a video about page feeds for DSA?

You always recommend standalone pages? I run a lot of doctors ads and I drop them on their main page because people searching "podiatrist near me" and then i can see that they often go and try to find information on the condition they have. They often convert on those pages (if they convert).

Can you make a video in which we collerate metrics eg if CPC have spiked up, there might be chances of auction competition.. it would be really helpful

Beautiful ❤ I hope these optimizations are still the same in December 2024! Thanks for spreading your knowledge! Stay blessed.

It was helpful, thanks!

Great breakdown, Austin! One extra tip for anyone diving into Auction Insights: visualizing these metrics over time helps spot trends like competitor bidding surges or drop-offs. Tools like Auction Insights visualizer from Pemavor or Optmyzer can make it even easier to analyze this data without spending hours on spreadsheets. Thanks for the detailed case study!

Where are you changing the title for the products? Within the GMC Account or from the site. Did i miss that part?

Hi Austin, I have a question. I sell personalized jewelry gifts on my Shopify store that come with a meaningful message card for all occasions only in USA. In this case should I create 1 shopping campaign have multiple ad groups wherein each Ad group is a product category like Ad group 1=Birthday gifts, Ad group 2= Anniversary gifts, Ad Group 3=Graduation Gifts and so on? OR Should I have 3 Seperate shopping campaigns i.e 1 for each product category like 1 for Birthday gifts, 1 for anniversary gifts and 1 for graduation gifts?

I have done this for a while and noticed the results were great. I actually ended up creating a specific Google Shopping photo that included several shots of the product in one image and that tends to do very well. I love videos like this. There's really no platforms you can go to discuss Google Shopping. It seems like no one's really talking about it.

I thought we are facing the issue in India only. Suddenly this year results are died out. Advertisement verification is a pain. And suddenly the performance is not there

Would you recommend running a smart and performance max campaign at the same time, giving the same budget to each? This is what was advised by Google ad’s instead of just running a performance max campaign which I’ve been doing

great talk. I am a Google Partner since 12 years in Italy. For my best client (5000 leads a year) in 2024 we experienced a +34% average cpc increase..partially contained by an increased of spend. Conversions -5%. We get great results from PMax and Dem Gen, and in 2025 I will definitely move some budget on those from Search where the cpc skyrocketed. On PMax we have yes lower conversion rate but cpc are much more affordable (still).

one of the best search ads tutorials I have seen. I saw you used a nice RSA template, do you share it somewhere or can you provide a download link in the description. That would be awesome, thanks again and keep up with these great tutorials

I have problem - can you answer it❤

What if it keeps saying "Could not connect to (adress).lt"?

Amazing video, thank you for actually explaining why you were selecting the specific settings!

Hello, if you would be kind to answer my question. You said that if the account have enough data stored to start away with maximize conversion with target CPA. But from what i know, the target cpa shouldnt be used unless you have a stable conversion rate and a clear cost conversion on wich your CPA should be based on.

All the google ads courses i bought never showed me the quality info that you just posted here (please keep doing that, i dont have money for courses haha)

gracias!

Is it a good idea to run two Performance Max campaigns with the same products but different headlines, descriptions, signals, and images to compare performance? Or will they compete and increase my cost per sale? Any advice?

its been 2 years since i trusted a google ads rep, and the bastards nuked my account so bad that i STILL haven't had a conversion. i ran ads for about 6 months after they worked on it, and spend 12k on ads in that time frame, exhausting my ads budget. I'd love to get my hands on them for that. should i just start a fresh account at this point?

I don't have the option to set it manually through tag manager, its asking me to choose a GA4 event. Help pls :)

this is gold

I'm stuck at minute 11:33. :( My Tag setup only shows 'Install the tag yourself' or 'Email the tag' - I don't have 'Use Google Tag Manager'. I tried both options but can't seem to identify what the Converision ID or Conversion Label would be from either of those options. Any ideas on how I can get the 'Use Google Tag Manager' to show? Thanks!

Hello , Austin. Thank you for a valuable content. I have started running a brand new campaign on max clicks. It is for dental business that offers porcelain veneers. I have created an ad and a landing page that seems to follow best practices. The clicks I have been getting are decent. On average I get 6-12 clicks per day. Spent around 1.5 k .One month in , got just 3 conversions. I think what really slows down this campaign is that it only runs for 4 days a week. Also , the keywords are mostly exact matches focused around porcelain veneers. And I have around 80 % impression share. I was wondering maybe porcelain veneers is not something that a regular user will search for , and was thinking about going for more general veneer keywords. What would you suggest ? Maybe I should try and switch to manual ? Also , do you use bid adjustments on max clicks ?Would you say my conversions for the first month are adequate , since it is a pretty high ticket service for dental space. I am just concerned if I ever be able to get 15+ conversions a month with this approach.

Hi, I noticed that at 4:52, you typed the home page URL into the website domain field while explaining conversion tracking for the success page. I'm a bit confused about which URL I should use. Should it be the "Thank You" page or the home page? If I want to set up conversion tracking specifically for the "Thank You" or "Order Received" page, should I only use the "Order Received" page URL for both the "Add Conversion Action" page and the triggering settings? Thanks so much for your help!

For trigger your selecting “Page Path”, but saying Page URL, is there any difference and which one is correct?

Awesome useful content. I'm really happy I found this channel. Please let me know if it's OK to mix all types of keywords inside one Ad Group when you're on SmartBidding (tCPA/tROAS)?

my guy, i just found you. i love your vids!

Excellent video... Absolutely 💯 true. Google is literally slaughtering small businesses through lack of communication and unnecessary experiments

they are pricing alot of sectors out now, sadly im in one of those sectors, ads used to be profitable, i've spend almost 6 figures, and i'm only one person, when you add up everybody they are pricing out, they are most likely losing more than they are gaining by raising prices

i miss broad match modifiers =[

What a CRAZYYYY Content. Loved it. Best Bidding strategies video out there. Thank you!

hi i would like to ask the client ecommerce company or retail company when we work on more than 3 product campaigns on Google Ads . The main point is do we retarget each of the product ad campaign or just create one campaign for website vistors , customer list etc for existing customer

sadly this just gave me the same garbage it gives me without all of this work. Sad day, i swear if AI does rise up, i'm gonna be the first to go, because all i do is yell at this thing. I've told it it was fired like 10 times this week.

I tried to do it with an older account which made perfect sense, but I needed to implement more code at the end which I accidentaly skipped past. Then I deleted my account and created a new one to start fresh, but it seems like they changed how to do this, making this video confusing. Now Im not able to install the lead-form with GTM, only via code.

I love it! What a great piece of information. Can I also get the notion sheet you are referring to in this video?

so should I be using smart bidding for a new search campaign if I am an E-com store selling doors and want to focus on sales?