"9 Muses of Star Empire" BBC Documentary

[@JustWaiting4MyBias]

"We should look good, pretty, and not stupid. It's all about the image." That mindset that agencies put into their groups, once they set that mind set, it's over for them. Watching this really pains me to know that these beautiful girls went through such hardships..

[@shimia4656]

No wonder why they're depressed. It's because of their paranoia..which links to a must have "good image". I pray for Sera to be happy and content for who she is, not who she must be.

[@taehyungjams3392]

*channel name is still loading* dun they care abt talent tho

[@shimia4656]

Park Soomin i thonk thry do, but the talent goes away when it'snbeing overused and abused.

[@swan98]

"That mindset that agencies put into their groups" *No, that's South Korea's society mindset.*

[@taehyungjams3392]

*channel name is still loading* haha, looks is an important factor in this business but if u dun have talent, it is no use

[@cancermoon]

I felt like crying in the end when sera was singing

[@Project2013B]

According to Wikipedia she lasted 3 1/2 years with 9 Muses, so she had a good run. So many don't even get a few months.

[@nekograce7914]

I absolutely did. Nine Muses wasn’t the same after she and Eunji left but I’m glad they got out. She has a KZbin channel now and is adorable.

[@jo_mesquita]

"Only one in ten thousand K-Pop trainees ever become stars". It makes me think about the people who spend their lifes and dreams trying to become a star and, at end, nothing happens. Makes me sad, really sad. "We lost our humanity" God, how desperate a person feels to say that? D: Shin Juhak, think about what you are doing to these persons!

[@jo_mesquita]

It's been 5 years since the documentary came on and they started filming it even earlier, so... yep I don't think this still applies to nowadays groups

[@jo_mesquita]

Oh, now I get what you meant. Agreed, I think they were actually talking about the ppl who make auditions to become a trainees.

[@rafaelhiga9656]

Jô Mesquita I don't know There are a lot of small companies that can be like hell bc they don't have the midia after them @-@

[@gerdahuhn-muller6992]

That's what they wanted at the End. Not everyone can do it. I'm pretty sure most companies still treat their artists like shit, but at least in the big 3 you will get at least decently popular for that pain you went through.

[@wild8374]

how many people has great company ,marketing ,look/ charm and hit songs?

[@marishkaspirit]

Sera looked the most stressed and depressed...she had huge dark circles all the time! i don't understand this bullshit why does the leader have to take responsibility for the other's action?? everyone is responsible for their own action, leader shouldn't take the blame, leader should lead and advice them in need...how can one person be held responsible for all nine of the it's ridiculous! and no wonder they are all soo depressed, they are under soo much pressure they don;t enjoy what they are doing anymore this is stupid..i pity them

[@LE4F4]

marishkaspirit Sera will be releasing two songs in a few days :3 I can't wait for that. I pitied her the most as well. I hope these girls are happier now with what they're doing :( good luck to them!!

[@PirateTHESteam1]

It's a super efficient way of keeping people in check. If everytime you did something wrong, someone beat up your friend instead of you, you'd be much more likely to follow the rules than if you were the one getting the beating. Funnily enough, this can actually be considered a crime if you go by the geneva convention; "No general penalty, pecuniary or otherwise, shall be inflicted upon the population on account of the acts of individuals for which they cannot be regarded as jointly and severally responsible." Ofcourse, this deals with the treatment of entire populations under war. But you get the idea.

[@mint7325]

I have seen it a lot, even in my own family, the eldest is always held responsible for the younger one's mistake, no matter the age..

[@dghsdjk44]

@@mint7325 Same here

[@nnn-v6w]

That’s korean culture.. happens everywhere. The oldest/leader takes responsible even if they didn’t do

[@theobscenekiwi]

I really hope this documentary opens the eyes of some fans, how cruel the entertainment world is with her obsession of being perfect. how can trainers be like that, can't they at least empathize with them? at the end of the day, those poor artists end up crying and feel like shit, just to be yelled at again the next day.

[@tomhannah3825]

I finally watched this whole thing... Heartbreaking. I'm so grateful that my faves, Gfriend, were lucky enough to get noticed and successful, but there are now 150 active kpop girl groups... How many work hard, but are never noticed, struggle for years til their contracts expire and disband in despair?

[@Gfriend_Buddy99]

me too. buddy here. gfriend are also lucky to have a good management and ceo

[@1HUFFMAN]

Hello Tom my friend. Crayon Pop. In my opinion they deserved so much more. The kpop market has become so flooded that the odds of a group to make it big are outstanding. EXID,for example, went 9 years before turning a profit. I do believe the $ is controlled by peeps that are connected with powerful groups. Perhaps I am wrong. Be safe bud.

[@ReHerakhte]

And you have groups like Scarlet who showed a lot of promise and seemed to get a lot of fans. From what I understand they were afflicted by poor management, (as in, really bad management) - two singles and then after a year they disbanded.

[@inquisitvem6723]

at least nine muses is still around....they were my fav gg until the original members started leaving in 2014.

[@rafaelhiga9656]

ytsas41680 I felt this to I think they started motivated and enjoying what they were doing but the pression and abuse are constantly and so hard that you feel like shit and hopeless You can see that they feel so tired, stressed and fatigue like the dark circles under their eyes Like you can compare the health face from Hyuna (new member) from the others lol is insane I now that you need to keep working hard even tired,but you feel lime shit when you are being abused and not inspired ): they are crying everytime lol

[@oOLaLaGirlOo]

Sera didn't deserve this kind of treatment :\ She tried the hardest and was the best out of all members in my opinion, yet she doesn't get any credit she deserves. Ughhh. I really dislike the girls who kept coming to practice unmotivated and rather be else where. A team should be a whole, not come and go whenever they want to!

[@kamenballer]

Naomi Tran one of the reason why they didn't suceed because most of them don't have passion or not considerate with other members.

[@Project2013B]

@@miipmiipmiip Not excusing management, but It's probably not an easy job for them either. Their dealing with girls that are practically teenagers.

[@awildclinton]

After watching this now I can understand why some of the members left (graduated apparently). But I can't help but feel for Sera the most. She wanted it more than anyone in the group and had to go through so much. I really hope she continues to sing and dance to feed those wonderful passions of hers, because it would be a shame to see a star not to shine like it should. I also hope the others members have recovered from their state of depression and keep in touch. Also this sheds a whole new light on the situation with Junyoung and the rest of ZE:A. I'm glad the CEO has been overthrown and got what he deserved. I'm glad that there will be changes towards their group and the company. I hope that some changes can be made for 9 Muses too. Maybe they can bring back thw members who "graduated." Just maybe.

[@kathyhi2102]

awildclinton ii

[@aggieepolo]

awildclinton l

[@LE4F4]

Hey :D just wanted to let you know that Sera Ryu will be releasing 2 songs the second of March. Please give her lots of love ^-^

[@angegolubikova]

Unfortunately, the CEO has not yet resigned, he is still in the position of CEO.

[@JadeAzveri]

I've always wondered how idols could say "Our fans are the reason we keep going" I mean we're just strangers in the crowd. But after watching this and seeing all the hardships, I can't help but feel like we really are one of the few reasons that idols manage to continue on. Nine Muses, I sincerely hope you were become more popular as well as your management stop being THAT harsh (while some parts actually sound relatively normal to me, I read they went to sexual abuse sometimes, not sure if true or what)

[@tjomirs]

Now in 2017, Hyemi is the only original member left from the line up in this documentary. :/

[@Irgoe]

Is Hyemi, Hyemin? The girl who's upset and emotional?

[@yestoday1073]

G Doe nope hyemin (a.k.a euaerin) left in 2016

[@crystal8537]

I wonder why hyemi didnt leave after these 10 years....

[@twitterienne3679]

she still had hopes i guess@@crystal8537

[@crystal8537]

@@twitterienne3679 but she shld have known the company is shitty, who knows maybe she might get accepted into another company if she is good... Staying in that company is literally sealing her own fate

[@kima_95]

When she had they lost their humanity...wow. That's deep when you really just sit back and think about it... :T

[@Project2013B]

Did she mean this in reference to the previous statement (not sure if it was hers) of some members only being their for themselves?

[@TheMixdancemix]

This was rough to watch but this also explains the constant lineup changes in this group. Sera and several others had enough and left. This company is suspect anyway.

[@tyletk]

These girls weren't ready to debut during that time period. The girls could barely sing or have any confidence while performing. You can see the HUGE difference when they came back with Figaro, it was like they were a whole new group, making other groups look like ameteurs. Vocally they are really strong right now. With the lost of Sera, Eunji, Lee Sem, they lost a spark that made them different. I am so sad about them leaving, 9Muses has so much potential but Star Empire is a horrible company. They promoted all year last year and this year they have done absolutely nothing. Not to mention that they took a long time to release music after Ticket was released. When you are a new girl group that is struggling to make it, you need to comeback at least 2 or more every year, look at AOA, Girl's Day, SISTAR when they started out.

[@dt4654]

they changed the line-up with figaro? got better girls who had some talent

[@Jojo-gf1el]

Every new Kpop fan should watch this to know what they are getting themselves into.

[@fh214]

They worked really hard on that song. It's not even their fault if it was an unsuccessful debut, they were just doing what they were told to and they executed it perfectly. If anything, it's the manager and ceo's fault but all that they can see is the girls' "flaws". I hate this.

[@crystal8537]

I liked No Playboy though, am I the only one? Found the chorus unique and suiting to my taste

[@dubulge]

This makes me so sad. I saw 9 Muses live a few times in Korea and they always gave off such a strong stage presence and they were so much fun to watch... when you see the story behind how it all comes together it just makes you sick. :/

[@Zipblockgory]

No wonder these Idols start looking depressed and shit as they get deeper into the industry. There is a big difference between encouragement and forcing perfection on someone. After watching this Documentary I can now fully understand the problems. Money is the root problem here, everyone wants to be rich and use the idols as nothing but tools. Don’t care what anyone says no amount of money is worth losing your soul over. I hope that company goes under.

[@yestoday1073]

Zipblockgory your hopes came true, theyre in a state where almost all the seniors (zea ninemuses) are leaving

[@TezNguyen]

NOW U KNOW WHAT 9MUSES FANS FEEL LIKE ALL THESE YEARS...yes...u now know the pain we suffer as well as our ladies

[@the0tanr]

ayy wtf is wrong with you? What kind of person you have to be for offending her for having sympathy with her favourite band?

[@joobypooh3002]

ayy does being mean to everybody make you feel better about yourself?

[@chynnacotaoco]

Sera can really sing..just what on earth is she doing there? She can become a very good solo singer with that voice.. I feel bad looking at them all worn out without confidence. Sometimes, no matter how much a person likes something, but somewhere in the middle she'd just get tired. And it's best to take a break for a while instead of continuing and consuming yourself on it until the day will come that you'll just loathe and question what you do..

[@DarthMalgusSith_Lord]

but the problem is the agency, 9muse supposed to be that next big thing, but the company just degraded their confidence, after performing they got scolded even more, it's actually not 9muse's fault, it's 80% the agency's fault, they should get an encouragement toward the members after their performed or during their time as a trainee, when the word of encouragement their confidence level will increase and the important faction is teamwork and bond within members that is the most important faction of a successful group, and the company didn't even tell about this faction. Star Empire Entertainment is a horrible company, horrible management and horrible managers

[@vicl0l]

I honestly feel.. distraught. Disgusted?? Hysterical????? They've trained for years and literally got treated like garbage. They deserve so much more recognition and I still just,,, this broke my heart.

[@LollyPopLotte]

I think the company forgets that they are humans and not a 'product'. Really sad to see how they treat those poor girls.

[@aishayuechiba4559]

what I noticed watching this is... these girls don't have that sisterly love among them.

[@nancym3041]

Aishayue Chiba lol that's how it is in a lot of group, don't be fooled

[@sss-qw1ss]

Lol, all kpop groups dont have love among them

[@savannahsstars4757]

@@sss-qw1ss that's ignorant from you

[@mint7325]

@@nancym3041 wonder if it is this way in BTS as well..

[@milan3773]

Jane Sparks why tf does everything have to be about b*s????? no one gives a shit lol this is about 9muses

[@FarhanNorazwan]

Honestly, I cried watching this. I literally cried. I cried because this situation is a norm for most (if not all) K-Pop groups out there. It sucks knowing your bias is all smiles and posing for you on camera but on the inside, they have been hurting mentally and emotionally. I have been a 9Muses fan for quite some time and Sera is my favorite member. Watching this just heightens my love for her. She has shown non-stop dedication and commitment towards achieving her goals, unlike some of the girls. And yet, YET, her messed up label refuses to see her hidden potential. Sigh. She was and will always be (in my heart) a great leader. She took on the blame for other people's mistakes, even going to the extent of covering up for them. It's a good thing Sera left. I wouldn't have wanted her to remain in a group who doesn't commit and be under a label that doesn't appreciate their artist's hard work. Sera noona, I wish you all the best in life. You're a great singer and individual and don't EVER forget that you have fans supporting you, me among them. Sincerely, your fan, Farhan XOXO

[@leofariasrj-dev]

Haven't watched the whole documentary yet but i saw a short clip on Koreaboo of Sera saying she has many weak points and one of them are her big thighs. wtf?! she has one of the prettiest bodies in Kpop! and her big thighs are one of her strong points! i'm so glad she decided to leave and be happy.

[@jordanche2903]

who in the fresh fuck is kim chan

[@Artzychick_98]

Sera didn't want to leave the group when her contract was up for renewal she asked for her group to have more creative control and no more member replacements but because she asked for that she got kicked out.

[@thewaitisogre]

people in the comments are complaining about the girls not being nice to each other or being selfish. there is a part when they say that they practice all day, sleep and do it all over again. they literally don't have time to form a bond. there is no time to develop sympathy. it's all work. their dynamic is all the fault of their manager.

[@alisonlim3300]

Am I the only one that realise how selfish and bad friends some of these girls are? Like the one that said "I have a dream. I'll become more popular than the others and go solo. No matter what it takes.", I was like WTF? How can she said that, how can she just think about that?, I feel so sorry for those girls who really wanna make it, that ones that have dreams and keep fighting. Hope they'll reach their goals someday, cause them deserves it.

[@Meegoreng100]

Well you cant blame their mentality when its those shitty producers that's enforcing this mindset into them

[@selty]

I think it's also the company instilling the catfight mentality, they're all making them compete. Its disgusting

[@pratyushdash7573]

its because company is pushing them to their last limit. they are not jealous but if you are also compared every time this i say competetive enviousness comes.

[@piss-v4l]

which one

[@AllIsWellaus]

I honestly don't think she's trying to step on the neck figuratively speaking. It came across as she is trying to survive within this toxic environment. To gain some success so she can use it as leverage to explore a solo environment. It sounds like, even at that point that many of these young women are mentally exhausted.

[@youniverse6841]

Why put them down so damn much over days and months of practice then ask them for confidence at the end just right before they perform??? You already killed their confidence but demand it? The company did it the wrong way all around. That's why they didn't do too well. The girls that left are probably still dealing with depression. I feel bad for idols. They just look good. Behind doors they suffer a lot.

[@kylepop4371]

Sera saying they’ve “lost their humanity” and how basically she can’t find the joy or release from singing and dancing anymore really gave me the chills. As kpop fans we love the sparkle, the charismatic idol culture and we really don’t even think about the journey they had to get there. It’s brutal. It’s not “fame and fortune” like in the West, it’s a struggle every single day. This documentary is more important today than it was back when it was released, since Jonghyun, Sulli and Hara. May they rest in peace.

[@KA-vb7ew]

Jonghyun and Hara were for reason different from the industry, though

[@kylepop4371]

Kerrigan A. That’s false. Jonghyun’s note alluded to the pressures of celebrity, and well, he was an idol for a long time. It has an affect mentally when a company just sees you as a money maker and not a human being. I mean, the bigger companies give so much pressure to their artists but it’s the small companies like Star Empire who treat their idols like it’s “all or nothing” which it kind of is

[@KA-vb7ew]

@@kylepop4371 He was also depressed long before he was a celebrity, though. But I suppose the industry did hold some responsibility.

[@kylepop4371]

Kerrigan A. Absolutely. Depression is never something that’s caused by just one problem, but a multitude of them and unfortunately Jonghyun held onto so many burdens. :(

[@syxwolf373]

Nine Muses are one of the best live singers after some years. Seems like their practiced a lot. This is painful to watch. I just wanna hug them 😢

[@Ismail-xq9ry]

Edward James me too

[@allisonmanzo8145]

It's sad that only one member is left from the original lineup

[@kylepop4371]

I’m so surprised Sera lasted as long as she did in Nine Muses. She had so much of the burden to shoulder, she wanted to be a leader but also had the struggle of being a main vocalist as well as really wanting to be a star. Hyemi too, she was so young and was forced into being overtly sexy and she really tried her hardest with every comeback.

[@hopealbios12]

SERA seriously have the best voice among them :) but I feel really sorry for the girls cuz of the way the company treated them :/

[@christinexuelian]

"Only one in ten thousand K-Pop trainees ever become stars" :( :( :(

[@Project2013B]

@YOrbiTer 12 How socialist of you.

[@claudeusgothicus6453]

@YOrbiTer 12 - No.... No, everyone is not a star - that's just fact so you'll have to learn to deal with it

[@崔邵妍1902]

​@@Project2013B he said is realistic.

[@li6719]

To think that Hyemin, "the ugly duckling" is the only one left from the original line-up and it's now a successful womam

[@miraidatgemini]

Li Plus a great vocalist...Yeah...It's so sad actually...

[@lostnfoundbox4326]

I hate to say this but her voice is way more stable than Sera during live performances. She really wanted this career alongside Kyungri. A lot of people disregard her in terms of effort -_-

[@ajorbista]

Hyemi is the one remaining Among the originals until they officially disbanded. Hyemin or more known as Euaerin became the rapper and graduated after Sleepless Night. She was on the last concert however and during their reunion performance.

[@heyt10n]

After what Lee Hoo has said about the company, I really hope that all of SE artists including Nine Muses to take a stand and rise above their CEO and staff. They are being abused like that and I know that other companies may do the same but something needs to be done!

[@lostnfoundbox4326]

The backup singer who replaced Hyebin is Park Kyungri. Who is undeniably the most successful and most popular member of the group. She used to be a backup dancer of Park Mikyung and Chaeyon. Can't believe what these girls have went through before debuting. :v

[@Irgoe]

That manager is horrible. He's so unfit for that job, lmao! He picked Sera to be the leader but didn't think her being young would cause tension, so after months of holding it over their heads, he changes leader weeks before debut? And then after they debut (AFTER) he says the song is horrible and the choreo is bad and makes them watch it 10 - 15 times???? FOR WHY!?!? He keeps messing up and then blaming the girls for his shortcomings. It's so ridiculous. It's not Sera's fault she was picked as the leader, or the management originally picked visual over talent and was shocked when girls were dropping out when they were being tough on them. The problem is they treat them like kids and no adult wants to be treated that way because it's demeaning. Instead of dealing with issues like adults, they scolded them like parents and that fosters negativity. This isn't the standard for the industry and I really hope 9Muses have better management since this was recorded. Their chief manager is ridiculous. You can scold someone without making them feel inadequate. That's not the girls fault (trying to make it their's by picking a new leader, which also only promotes in fighting). The management should have realised they needed a better approach. I bet you 9Muses would have retained a lot more of their members if that was the case.

[@lilpanduh]

I know the way of creating and producing 9Muses was really archaic, but I really wish Star Empire listened to the girls' opinion on this or even elect their new leader. They just decided everything on their own judgment which was totally unfair.

[@leaderjiu4949]

Do you know the name of the ceo or staff that slaps sera's face?

[@RealityStarfish]

*sign* to think this is just the tip of an iceberg.

[@pallavdas3512]

When I was a kid, I saw this documentary with my Dad.. That time I didn't knew what it was but when I saw the end, it was heart breaking for me.. The girls don't deserve this

[@creepcolonies]

As someone who loves kpop, indulging in the fantasy of it but still trying to remain critical of the industry, that was incredibly hard to watch. I know all these things are going on behind the scenes, but I still get excited for releases and stages. It's hard, and Nine Muses got themselves relatively well-known. How about those nearly 100 groups that debuted in the last two years? I really hope those girls make it somewhere and find happiness in their lives.

[@tomhannah3825]

Very good point! There are 150 active kpop girl groups now. How many become like SNSD and Twice? Then there are about 45 you hear about, but the rest are left to struggle endlessly with no reward: about 100... (And that's just the girls!)

[@l.o.v.edrive3466]

This gives me Nu'est past vibes. Jr (the leader) actually broke down and cried and blamed himself for the failure of his group Nu'est. I feel for Sera. She lookes so stressed and tired. A leader has to much stress on their backs. These people worked hard to achieve a dream and it gets crushed.

[@LiFongMichaelPortfolio]

Sera should be solo singer. She have beautiful voice.

[@Oula]

I think the truth is everybody in Korea knows how hard it is to be an idol, but it still doesn't discourage them from wanting to become one. Most of kpop idols are just naive kids who dream of fame and fortune and will do just anything for money. The worst part is that sometimes they actually belive they'll achieve a status of an artist, musician and then they end up in an idol group. Remember when G-dragon wanted to be a rapper? Now he's singing ballads with a feigned voice. It's sad.

[@rokaram8619]

it's not all about fame but dreams

[@AsmaaPurity]

roka ram it s all aboit fame Fame is their dream And they pay for it

[@margarethafalco63]

Oula Gd has still more freedom and fame than any other Kpop Idol tho

[@dannybyu0158]

Watching this while being a MINE since Ticket is truly heartbreaking. I miss my Ryu Sera😞 I miss my all 9Muses. I'm happy that they could gain more recognition with Dolls even if now they're only 4 members active with just Hyemi being in this documentary's lineup. I'm glad that Sera keeps singing because you can see here how talented she is.

[@NiranGs]

I’m only 15 minutes into the video and I’m already so annoyed at the way the staff and company are treating these women. It’s horrible. They don’t even call them by their names, it’s “you”, like they’re less than anyone. I seriously want to hurt the people in this company. Seeing these girls being pushed and pushed and pushed I’m surprised non of them committed suicide. It’s an awful thing to say but I’m honestly surprised the stress and expectation didn’t push them overboard.

[@mimouch1990]

kpop was basically the only thing that brought happiness to my miserable life so why i'm crying now???. I can't believe i have been this blind and jealous of this girls before just because they have this amazing figures and used to be models !! i more or less acknowledged sera's et hyemi 's talents cause they sing live very well nowadays but i always was reluctant about the others!! what was i thinking ??how stupid have i been?? i'm so mad at myself right now !! i'm sorry 9muses for not recognizing all that u most go through to survive in this industry !!! this whole situation is just too damn sad !! and i just can't stop my tears flowing !! SORRY 9MUSES!! just SORRY

[@crispadillar]

I know it's so sad :( Sera did all just to be a good leader

[@qa_raidah]

lolli lu u can stan 9muses now maybe they had drastic member changes but still we MINE will apreciate it . They just had their 7th anniversary 💖💖

[@bravechickadee9783]

Aww, don't be so hard on yourself, lolli, but still I understand your feeling. :3 Most of us have been 'fooled' the same way you did. Yes, the k-pop industry is very strict and hard. It's focused on selling good image. Because... it sells. Let's support these girls knowing all the hardship they are going through, and love them for all their sacrifices, not their image.

[@kamenballer]

Where is Sera now? Is she still active in Kpop Industry?

[@rapthor666]

@@kamenballer hope you found her KZbin channel, Sera Ryu

[@xiaozhuchenglin01]

soo recently ZE:A's leader Lee Hoon just spoke up last week about his entertainment company.... not really surprised when I found out it's the same as nine muse's company considering how badly they're treated here this company seriously needs to learn to treat their artists with respect, they're human too.... not merely come money making machine for you

[@SarangKdancecovers]

wow, the kpop industry requires you to sit down, write stuff and do all of this, it's like school all over again, i think dance practice, vocal training, and learn how to act in front of an audience is enough for a performer. this is too much, no wonder the 3 girls left :(

[@yestoday1073]

Sarang-K sadly as of now, theres only 1 original member left, and there are 9 former members, enough to make another whole 9muses :(

[@Nims_24]

Its hard to watch this again but im glad Sera and the girls are doing their own thing.

[@moonyoda_yt]

new kpop fans should watch this especially now.

[@sabrinalove-me-lots4088]

As a Kpop fan and especially and international fan i know nothing about the truth behind closed doors and i'm sure none you do either. I just hope that other companies don't treat their trainees or idols in the same way. They are humans too. Yes, they do get pressured and critiqued but they shouldn't have to live through that abuse!

[@satrina7]

I didn't find this that disturbing it's actually pretty "normal" (besides I don't think Star Empire is going to let them put the really harsh parts), but I read that the complete documentary is much worst than this :/ When they debuted they got a lot of criticism compering them with SNSD just because they had 9 members, but seriously that debut was bad totally not the best song and bad voices, but since I saw them in the shows and probably because of the rotation of members they started to get better I was amaze when they comeback with "Wild" I started to like them since then, "Wild" "Glue" and "Gun" are really catchy and it's really sad that Eunji is not there anymore I really like her :(

[@aminalka14]

Feel bad for the groups from smaller companies. Actually, whenever a group from "big 3" was to debut (got7, BlackPink, winner, red velvet and etc..) I felt like they are definitely going to be the stars. People pay so much attention to those groups, not considering that other rookies are also talented and work hella hard. What matters in this business is luck and money to be able to get into those bigger companies. Lots of popular grops have extremely rich members, cause being allowed to be a trainee in those companies is a privilege you buy.

[@SoshiStars]

*I'm sorry but how on earth is it Sera's fault if any of the others make mistakes? Now I get why she left. Bless her heart and all of theirs.*

[@cabemaru1]

And then Figaro was born.... WHAT A HUGE step forward. Nine Muse you make me so proud of you :D

[@dianasalinasalvarez2749]

I didn't know that this documentary existed until the Star Empire controversy started. I did know that trainees come across with a lot of hardships when trying to become idols but I couldn't imaging how saddening the whole process can be. This is totally fucked up, to be honest.

[@wakeshimutanemahazunakunam819]

And they're still so underrated...

[@sugarfly456]

I stumbled upon this video and saw how good of a singer Sera really is and how much she wanted it. All the best to her!

[@katherineshamshi7692]

So much potential..so many "can be".. I don't know what to say. I thought YG was harsh but compared to this stupid managers who just only know how to yell at them when sth goes wrong instead of giving them chances and teach them to do better by encouraging means, he seems to be a fairy godfather! He actually gives them chances like giving team B a second chance to show their potential by "Mix and Match" and making a new boy group. I know at the end of the day he is also one of those people to whom money is above everything but at least he doesn't want to make stars and idols by yelling at them. Star empire is a pretty well known agency and nine muses are also recognized but what about the other kpop groups that we don't even keep a track about?I can't imagine what they must go through. And those poor girls. Sera have such a beautiful voice. This kind of verbal abuse, stress of debuting and god forbid if they also have to suffer sexual harassment and still stays in the industry then they are probably the most strongest individuals ever. I pray for their souls that they can achieve their dreams and be someone that they deserve. Amen

[@philomenacalliope8688]

Very well said 👏

[@yinxayame]

This is so heartbreaking.. I really like Nine Muses and the fact that they had to undergo such hard times.. Makes me so sad. But is real, all bands had to go over this to be famous.

[@jondaiten]

that was so depressing and sad

[@foxy8871]

I wanted to punch something like really badly, I can't even feel life coming from these girls. I like Nine Muses and I never knew they went through this. Good thing Sera left already, she seemed like the most passionate but she needs to find herself something better. She's good looking, a good singer, and if singing means a lot to her she can find a better management.

[@TomMKW]

i just wish i could have been their choreographer or w/e so i could have supported them and cheered them up a bit. I feel sorry for Serra

[@TeiouRenato]

I honestly expected for groups like this that did not come from an already well known company to be treated like this. Especially nowadays where there're many kpop groups debuting left right and center! Every new company start out from low and the CEO cannot risk his/her investment so they have no choice but to approach them more angrily. Groups that debuts in one of the 3 big company won't definitely get treated that way because it's easy for them to invest, however, lesser known company won't have that benefit because they have to gain fans whom are already fans of other groups and their "bias" won't allow them to check out other groups particular groups that's going to debut.

[@yyoksetioxd]

damn this is so hard to see after having watched a few videos on Ryu Sera's personal youtube. A big online hug for all the girls and specially her, hard to be a cheerful girl with all that BS behind you

[@AidaAqilah]

Sera's voice is amazing ! Truly talented but sadly Star Empire SUCKS !

[@jaleesafitz4523]

After watching this i can't believe the CEO's and managers would be so cruel. No wonder many singers are leaving there groups. This is sad and sick!

[@hunterb7561]

I just wanted to hug each of the members! I wonder if Jonghyun ever felt this way?

[@faeraindrops]

something unsettling about the people who are just so chill with this and going “eh its the kpop industry!” like why tf are some of y’all so chill about mistreatment and people being treated like they’re not humans. apparently star empire or whatever this company is called is shitty anyways so trying to defend them is pointless. they shouldn’t have been treated like they were less than humans just because they wanted to achieve their dreams. anyways, i hope all the girls are doing well now and living awesome lives

[@faeraindrops]

i dislike it when the western industry treats people like shit so i’m gonna behave the same way with the kpop industry

[@faeraindrops]

i feel like a lot of people (the staff) enter these companies with the sole intent to be as much of a dick as possible to people

[@skipperbarbie3058]

2nd time watching this and I'm still sad from it. Went on a 9muses marathon then came straight to this. I would like to see a raw documentary like this but from a bigger company, which is very unlikely. I feel like the harshness of the trainers can either bring the member closer together or tear them apart. It kinda did both with them i guess.

[@edzia13131]

can somebody tell me how on earth was this even possible for this documentary to be released ? because i don't think that Star Empire wanted to show what they are doing behind the scenes to everyone. they are a cruel, all about money company and i'm really surprised that we can watch this documentary that shows it all, just like this o.O

[@whosthatpanda7935]

edzia13131 Because this isn’t all of it. They’re just showing you the normal things for Kpop trainees plus a few things that are a bit shocking. There are worse things that happen, they just would never show it.

[@dnmitch]

edzia13131 Money. They allowed it because they probably got a very large commission, and they also probably didn’t allow the final product to be released without their “stamp of approval”. Meaning, they know exactly what is being shown here. And they’re showing it for a reason. To portray that the fans aren’t stupid, but they’re not 1000% correct on how things work in the KPop world..... my opinion, and it’s not the first time a major company has done something like this.

[@user-gh1bl1dm1z]

hyuna joining 9muses was really a miracle for them

[@allykelly]

Why do you think so

[@timdomingo9148]

Just imagine all the famous kpop idols have been in the same situation before they debut. Givin' my respect to all of them.

[@ThuNguyen-hi2ll]

This is how the company treat their talented idol. Heartbreaking every time I watch this

[@akila592]

I feel so bad for the original girls that were in Nine Muses because of all they went through. If I ever decided to put myself through all that and TRY to become a star I would quit eventually, too. Plus, people who go to kpop company so they can become stars only have 1 in a million chances to become GREAT like SNSD, EXO, etc.

[@rokaram8619]

Naijha Coleman to be like exo and snsd u should be from SM the main factor to make it to top

[@shineefive]

even being in big groups like those it's still tough, in their peaks they are pushed to their limit to keep feeding the public and that can take a bad turn for idols physical n mental health it just sucks :(

[@vicl0l]

The life left my body, I feel so empty after watching this

[@JessicaBadillo]

Poor Sera she was the only talented one and i used to love Nine Muses when they debuted

[@ajorbista]

Jessica Badillo erine was placed in the wrong department (placing her on vocals and the high notes part) when she became the rapper... she really shined.

[@ricardocardoso6627]

Those who see them shining on stage can not imagine what happens behind the scenes

[@seyoungg]

5:58 "We just think it's Sera's fault, no matter what" Really???!!! How could you say that???!!!!!

[@Shiyaroku4869]

This psychiartrist should have his licence revoked. He managed to shit on patient confidentiality thrice in a single instance: Telling coworkers, employers and the general public about the mental health states of specific members...wow. Even ignoring the things he actually says, that's messed up.

[@HKim0072]

I'm sure everyone signed waivers for the doc. Settle down.

[@CookieFridays]

I'm trying not to sound cruel but I wasn't really taken aback by the majority of what I saw here. I actually got the feeling that these people in charge actually somehow cared about the success of the group and that's why they were hard on them. At the same time, it was sad to see how broken and exhausted the girls were. The road to stardom, and even stardom itself, is not all roses. I think the problem is the management of the group, I mean every day they were changing members, the girls couldn't even form a real bond and kinship as a group. Some of them only saw the group as a stepping stone. From the looks of it, only Sera really wanted to be a singer, not a model, actress or something else. The problem is the company just wanted to debut beautiful and tall girls without much singing talent, then they got frustrated at them for not being impressive. I'm sure that many more horrible and unthinkable things go on behind the scenes of these entertainment companies (we've all heard of sexual abuse, etc). So, I understand that they kind of have to be hard on them to get the results that they want but I also think they should work to nurture the girls and their teamwork so that they're not falling apart internally. I wish the best of luck to 9Muses and the girls that left the group, like Sera~

[@wild8374]

if they really care ,they should put more effort on marketing ..it is huge waste having beautiful talented idols but do not know how to promote them

[@HKim0072]

Totally agree. I think the management team was using the Jewelry model and ok with multiple lineup changes. They should be a bit more critical of themselves at selecting talent and their business model, but that ain't going to happen. It was a such a different landscape in the 2000s when Jewelry debuted.

[@maycastle7071]

I just hope that more people learn about how hard these artists work. And one day I hope there is a balance between music and humanity or work and humanity.

[@andredrw289]

Looking at this now when i finally gave 9muses a chance makes me really sad, knowing now that the only to come out of this was Hyemi as now all the girls that left could make their own 9muses. I knew that being an idol was tough but man, this puts it into a new perspective of a small company trying to break out. Kids and teens should really pay attention cause idol life is tough and isnt for everyone. it just sucks cause alot of these girls have soooooo much talent especially Sera and all of them except Hyemi is gone and have been replaced. Its really sad

[@areia17]

I'm only 1/3 way in and it's already so hard to watch. Wanna hug Sera so bad :(((

[@rapthor666]

Send virtual hugs on her own channel, Sera Ryu🔥👍

[@tenzinjamphell9082]

I feel sad for sera Unnie 😭she went through alot fighting sera unnie👏🙏sarangney Unnie 🙆‍♀💖

[@meganjane7579]

How sad, their songs and performances make me so happy and yet behind the scenes they were abused and torchured while trying to keep a happy energetic image.

[@Rebek116]

They keep asking themselves what's wrong with th girls, well, punishing them wasn't the correct way to get their confidence back ¬¬ the CEO and the manager are so UNABLE to give them enough confidence, they just can't handle them by scolds and bash._. They were nervious and anxious because they were new, how can someone expect they'll do it perfect if it's their firts time on stage? they were rookies not professionals ¬_¬ they are actually good at dance and sing, and i like them all.

[@leena7961]

they didnt give them any proper training and were constantly changing out members. of course the debut would be messy and have bad vocals. the management was so dumb and self absorbed, they just blamed everything on the girls. You can tell it wasnt the members' fault bc nine muses' vocals and dancing skills got so much better as time went on, they just needed real training and practice.

[@AlekPak]

Certainly! Managements had no idea wtf did they want, and how is Sera responsible for other members to show up? And weren't management supposed to schedule classes according to luck of skill singing/dancing etc? Its funny cause they keep telling them you need to listen to us we know what we are doing but they actually have no clue.

[@mc1899]

The management staffs should have work for fashion industry instead of music..they only yelled about tiny flaw image not focusing on vocal. Feels like watching documentary about model instead of singer despite they were designated as 'model idol'.

[@mettalx1]

"Now I regret not being more selfish..." Wtf man, what a brutal industry...

[@inmyroom3485]

i wish they were encouraged more.. uplifted more...thats the kind of manager i want to be.

[@taemilyemsoo6169]

Every time I watch this it hurts just the same as the first time.

[@koreet2692]

I wonder if the groups like this feel bad when groups like BlackPink blow up.

[@l.p.413]

That's what I've been thinking as well. How bitter would that be. Just because you have a well-known company, you and your fan don't need to do a lot for you to get a win on a music program. Even you are not as talented, your fan won't mind. However, people are so harsh on groups from not-so-famous companies. My heart was broken everytime I looked at groups like RAINBOW, Nine Muses, Spica, Hello Venus, BESTie, Stellar etc. At the same time, all Korean people talked about is TWICE/Red Velvet/Blackpink...

[@tomhannah3825]

Yeah, my example here is Twice. They can do no wrong.

[@rmickb2d1nss96]

Just go to show you that debuting from a small company and achieving success is pretty damn hard. You work hard for 4-5 years with not much success then boom a big 3 debutant just swoops in and wins award after award. My heart cries out for those talented groups who just disband after 1-2 songs. BTS is the freak exception and even then it took them 3-4 years to get to where they are today. Now they reached #67 on the Billboard Hot 100. For every BTS and Gfriend, there are like 50 boy groups and 50 girl groups that dont hit it big.

[@tomhannah3825]

Kiki T How could they not?? Just look at Korean media; how often the biggest names like Twice get mentioned, for shit like changing their hairstyles, versus anything about lesser groups? I've counted, there are about 150 girl groups in kpop... But you never hear about the bottom 100...

[@rmickb2d1nss96]

And hence this gave rise to the survival show craze we have seen recently. Look no further than PD101 and soon The UNIT and Mix9 will be airing. What do small and mid-tier companies have to do these days? Send their idols and trainees to these kind of shows just to gain any kind of exposure, whether it will be positive or negative. Its evil, its takes a lot of courage to be on these kind of shows and you are pretty much going to get heartbroken at some point. But at the same time it is a necessity for small and mid-tier companies and a group like NUEST is reaping the rewards. When you look at how many contestants go on those shows... its too much and unfortunately not everyone can have their time in the sun. Kpop is way past its saturation point and if I was a legitimately talented idol that had no success when at the same time a big 3 group just keeps winning and selling, deep down inside I would feel bittersweet, lets be real.

[@mimouch1990]

this video needs to go viral !! we need the help of all of the ones watching this so that we can raise awareness among kpop fans!! if they are other girl groups suffering this way we need to help them on way or another! so if you're a blogger please talk, post, and link videos about this !!!

[@luizag123]

yeah it feels so sad that a lot of fans have no idea

[@kiddmuscle]

Wow! All kpop singers are probably depressed.Their lifes should not be like this,no one should be that depressed. I wish that they could enjoy everyday life. All those fat dudes did was insult them continually,they should have been complimenting them and not just telling them to focus on their mistakes.If I was them,I would leave too.I really want to kick all of those dudes asses,they deserve that. How dare they do that to innocent girls that are just trying to follow their dreams?Looking ath this makes me happy I live in America,what they did was verbal abuse. All of their trainees should sue all of those jerks.Terrible things happen to people that do things like those buttholes,they are going to get this back.

[@ierasyahirah5068]

Now I feel the pain and sadness they go through.. but keep going girls.. fight for your dream.. Sera please take care and keep going for your dream.. you are 👍 amazing..

[@kobayashiharuno]

I wonder if the last remaining members *(Sungah,Kyungri,Sojin,Keumjo,including Hyemi)* suffered like this when they were training. Sera can sing well why they can't realize that? If 9Muses was bad, why Euaerin was considered one of the best kpop girl group rappers?

[@farrosmuhaljabbar3250]

Hyemi the only original line up of nine Muses and she in this documentary

[@dbsk06]

How did this leak? It's not in the company's interest to show this

[@mint7325]

This didn't leak.. it was meant to be shown to us.. there is no better company, all idols go through the same..

[@HKim0072]

lol, they filmed for 1 year.

[@markwilkinson7594]

I will miss them but I am so glad they disbanded it was for the better I would rather have them disband then go through more of this.

[@K_halmiland]

It's really sad.

[@coolformproductions]

It's sadder because there's nothing we can do about it, except sit back and watch.

[@K_halmiland]

Baka Life yeah. Some idols are even worst. They get thousands times more scold and work harder. :(

[@fromisnt_9]

this is so heartbreaking

[@KA-vb7ew]

I'd like to remind anyone who's watching this now that Star Empire is known to be one of the worst companies in all of Korea. Not all Idol trainees are abused the same way 9Muses were.

[@vasudhasingh5109]

Even staroad entertainment