9 Ways to Use WebAR in 2021

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On this episode of The Donut Shop: 9 Ways to Use WebAR in 2021
What is WebAR: • What is WebAR?
CM&D WebAR Service Page: chocolatemilkdonuts.com/servi...
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Often associated with apps like Pokemon GO, augmented reality (AR) technology has much more to offer than a captivating gaming experience. From interactive product labels to movie posters that can talk to you, AR has the power to help set your company apart.
WebAR, a recent development in the AR field, has eliminated the need for apps and downloads - making these experiences easier than ever to distribute and enjoy directly inside your mobile internet browser. Supported by all major mobile phone manufacturers and web browsers, more than three billion people across the globe can now enjoy AR experiences.
1. Interactive Product Labels: “Mission Tiger” by Frosted Flakes
Example: Kellog’s recently launched a campaign to help raise awareness for the work they are doing to support sports in schools. Through face filters, mini-games and a special message from Tony the Tiger the WebAR experience helped spread awareness and drive donations for the companies initiative.
2. ‘Try-on’ Products: Face Mask Education and Promotion
Example: Viewtoo, a maker of fabric face masks, leveraged WebAR facial tracking to help drive sales and educate customers on the proper way to wear face masks at a time when in-person shopping was highly discouraged.
3. Exclusive Brand Content: Sam Smith’s Album Release
Example: Available only on Spotify, fans of performing artist Sam Smith received exclusive access to a special experience that aligned with his latest single release, helping drive album downloads and encouraging social shares.
4. ‘Living’ Print Materials: Toyota Supra Launch
Example: In a recent campaign to help promote the new Supra, Toyota gave customers the opportunity to see the new sports car in their garage, take it for a short “test drive” and check out different paint options through a series of WebAR-powered magazine ads and posters.
5. In-depth Product Information: Callaway MAVRIK Product Launch
Example: To help explain the advanced features of their latest line of golf clubs, Callaway turned to WebAR to give customers an in-depth look at the lines AI-powered design process, use of high strength titanium and new innovative shape. The experience was available exclusively at retail locations, also helping to drive in-store traffic.
6. Sharable Content: Pink Floyd Disc Set Release
Example: To help promote Pink Floyd’s the Later Years disc set, Sony Legacy gave fans the ability to place life-sized versions of the rock band’s legendary album cover art in real-world scenarios. The final experience was viewed by tens of thousands of fans across more than 140 countries leading to countless shares and interactions on social media.
7. Personal Messaging: Presidential Independence Day Speech
Using holographic technology distributed via WebAR, the President of Israel delivered a special Independence Day message to his citizens during the height of the COVID-19 pandemic, sticking to his tradition of meeting with citizens “in-person” on this special day.
8. Virtual Events: POT Noodles Career Fair
To help attract fresh young talent, POT Noodles turned to WebAR to help recreate their annual career fair booth complete with a live DJ, conference booths and a social lounge.
9. WebAR Business Cards
Tool maker Stanley Black & Decker recently took their business cards to the next level using WebAR, adding a to-scale measuring tape and click-through links to the company's website and social channels.
These are just a few of the ways you can start thinking about how to use WebAR in the coming year. The technology is highly engaging, easily accessible and infinitely scalable. What could you do with WebAR to help your company leapfrog the competition in 2021?