The Marketing Masterclass: Ft. Sahiba Bali - From Zomato to Acting | Indian Silicon Valley

In today's episode, we speak to Sahiba Bali, the well renowned Marketer - the person who established Zomato's phenomenal presence on KZbin, alongside which she has continued her acting career and established a strong name in the acting ecosystem of India. She has also led Marketing for Unacademy, post Zomato.
It was lovely to understand how a Marketer thinks from Sahiba, tune in for a great conversation.
00:00 - Preface
01:07 - Introduction
01:46 - What drives Sahiba?
04:00 - Depth vs Breadth in life
05:55 - How did Marketing happen to Sahiba?
07:56 - Early Career
09:25 - Landing up at Zomato
10:35 - Major Stints at Zomato
13:28 - How to use Marketing Channels well as a Startup?
15:56 - Role of Data in Marketing
17:58 - Behind the Scenes of the Marketing Screen
20:10 - Collaboration in Marketing
21:40 - What makes a Great Marketer?
23:40 - You may NOT be creative yet you can be a Marketer
25:11 - Pace of Change in Marketing
27:20 - Culture at Indian Startups vs Corporates
30:45 - Generation of AND Careers
32:50 - Sahiba as an Educator
35:55 - Learnings in Teaching
37:20 - Authenticity as a Strength
40:40 - Business of Acting
43:25 - From Creators to Actors
44:24 - How do you navigate Acting?
47:07 - How India consumes Food?
49:35 - Superpowers for Sahiba
51:00 - Role of Travelling
52:44 - Playing the Algorithm as a Creator
55:00 - Learnings in Hindsight
58:15 - Final Learnings for Marketing

[@sahibabalii]

Thank you for having me!

[@IndianSiliconValley]

Thanks so much for being on the show!

[@anuragmadan]

you smartass

[@Larry-se2ws]

she is really the best example of a "Dream-Creative-Corporate Girl"

[@deepeshmehta7227]

This should be the classic example of a good podcast. Very insightful and thought out questions asked. Kudos to the host and the brilliant guest.

[@sachinshajan8066]

Good video for first time marketers who are taking their baby steps

[@erosenninjiraiyasama]

Always proud to see a fellow Kashmiri pandit doing well (even though she’s too woke to speak about this issue )

[@ChetanSankhala]

Wonderful hosting Jivraj

[@firstand]

It was really insightful...thank you 🤗

[@IndianSiliconValley]

Glad to present great content!!!

[@sahilnayak9624]

This is the must-watch masterclass for All marketing enthusiast ❤

[@IndianSiliconValley]

Thank you so much!!!

[@payalrustagi9013]

This girl is crazy, so proud of u🎉🎉🎉🎉

[@IndianSiliconValley]

We agree, thanksss!

[@bhavenjain07]

❤️❤️

[@parul2315]

Hi! Where can I get the course created by Sahiba?

[@measma6954]

Great practical questions 👍

[@IndianSiliconValley]

Thanks a ton!!

[@jyotbirlamba]

Truly a marketing master class 🎉

[@IndianSiliconValley]

Thank you!!

[@justtrend5730]

❤️❤️❤️

[@koustubhavachat]

Any good project based marketing course?

[@IndianSiliconValley]

Check out the one by Alteria Institute of Management!

[@avidhillon3976]

Podcast is type kahi hona chaiya we need knowledge rather than sucess story

[@ashu1084]

indian mentallity ...for employee means ..boss thinks entitlement over employee family ..time...

[@erosenninjiraiyasama]

Everything was ok until she gave that political statement ,like you speak what you know about I’m here for it but people from privileged backgrounds who are out of touch from reality should refrain from pointless comments which might brainwash your audience

[@syedyasir6896]

Stop saying lovely so many times, ghar ka naam hai kya?

[@IndianSiliconValley]

Sure - feedback well taken!

[@LipockRahman]

No Disrespect but if you keep saying “If you can work in India then you can work anywhere “ then people will keep trolling you.

[@y2j11]

why????

[@erosenninjiraiyasama]

Exactly

[@sv8362]

True!

[@LipockRahman]

@@y2j11I’ve worked in few countries worldwide and right now working in New York. Often people thinks it’s easy to work in a First World country which is wrong. Because the competition is higher and standard of work is even higher. You against the best mind of the business from all over the world. It’s a different jungle.

[@y2j11]

@@LipockRahman now i understand. thanks

[@Johnsnow-pu4oo]

Hello sahiba mam, would you like to be a speaker at SRCC (Shri Ram College Of Commerce). I have sent the invitation so many times through mail and DMs on Instagram but I got no response from your team mam. Thank you

[@shafi07]

❤❤

[@IndianSiliconValley]

💯💯💯💯💯

[@ayishamajida2654]

❤❤❤

[@IndianSiliconValley]

💯💯💯💯

[@manpreetkaursachar7380]

❤❤

[@IndianSiliconValley]

Thanksssss