A Conversation with John & Kevin Suhr | 2023's Challenges, Family Dynamic & Eric Clapton's Amp!

It's no secret that we're all crazy about Suhr guitars here at Peach! Whether you're after a high spec shred machine or something more vintage, Suhr really do have it covered! Earlier this year we visited the factory in Lake Elsinore, California and sat down with both John & Kevin Suhr to discuss 2023's biggest challenges as well as what the future looks like for Suhr.
A huge thanks to John, Kevin, Justin and the rest of the Suhr family for their incredible hospitality!
Want to know more about Suhr guitars? Then click right here: bit.ly/3gD1SzG
Want to hear some extended playing clips from our stock? Then check out our No Talking...Just Tones playlist: bit.ly/34Xyvme
Are you curious what gear we use to record our demos? Then check out our Peach Guitars Rig Rundown here: bit.ly/3JX4gKv
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[@UltraPvnk]

Thank you for this interview. As a Suhr owner I am more than pleased with the company. I don't think I can own any other brand. One aspect of Suhr is the product itself, and the other is CUSTOMER SUPPORT. They have got to be one of THE BEST of any business in USA and it saddens me that on this interview it was not addressed.

[@Mitch-Master]

I agree. Absolute 5 star customer service. 4real mon.

[@3Torts]

in that price point I'd go suhr too... Can't imagine paying 3500+ and not getting great services/products

[@jeffroq]

Fantastic interview. Suhr are hands down the best customer focused company I've ever dealt with. I needed new tubes for my Hombre, I asked for replacement advice, because mine was one of the 1st out of the gate Suhr offered to take it back, do the updated circuit revisions, sort me new tubes and ship it back. They covered all the UK to US shipping and the return. Peach sorted everything in the UK. It's a story I never get tired of telling it. Just awesome.

[@luisitodlopez5234]

John Suhr is a LEGEND...!! Not much more to say.❤

[@sjuozhunki]

John Suhr puts his everything into everything---so appreciated

[@stephenturner8102]

Two guitar manufacturers on this planet are without a doubt making the best guitars in the world and that's Suhr and Anderson Guitars.

[@AnkurWow]

I give the Peach guys credit for doing heir best to let the Suhrs know the biggest gripe about their guitars--the weight--which the Suhrs shrugged off.

[@stevesmith2285]

THANK YOU Suhrs! I'm fortunate enough to have 5 Suhr guitars in my collection and I love them all. My "wood collection" includes 3 that I consider museum pieces. Suhrs are perfectly crafted and they STAY IN TUNE! I respect the vintage guitar fans, but I'll keep my Suhr collection and everyone can fight over the vintage stuff! Great interview from both sides.

[@tommynoble3428]

Another proud Suhr owner here. I've got a custom Standard, and (criminially underrated) Koji compressor, with a custom Classic S Antique on order. John doesn't give a whole lot of interviews, but his quiet confidence with a sense of humility and gratitude is a big part of why I'm attracted to the brand. Glad the family legacy seems to be intact with Kevin as the future.

[@tommynoble3428]

@jcallseven I love the pedal and use it as my primary pedalboard compressor. There is a bit of learning curve and it's "more" than what I need, and likely more than what most people need out of a compression pedal. While I do love it and think it sounds great, I'd probably go with the Woodshed or something simpler if doing it over again.

[@tommynoble3428]

@jcallseven my pleasure - cheers, mate.

[@Dan.L.Oliveira]

Hey man, I was just wondering how long does it take for the order to be completed?

[@tommynoble3428]

@@Dan.L.Oliveira It seems to be about 12 months now, but best bet is to call customer service or your dealer as the wait time seems to fluctuate throughout the year depending on how busy they are at any given moment. My first Suhr was 9 months, second one was 13.

[@DaringDan]

What a fantastic interview! Cheers.

[@charlesycoker]

great intterview.. just bought my 3rd Suhr. Obsession with perfection is what I want from a manufacturer and they deliver

[@edpitman7035]

Really enjoyed this, thanks to everyone involved 🎉

[@mcliffe26]

Been a huge Suhr fan for years, own 3 guitars (once there were 9!) and a decent selection of their pedals. One day I'll own one of their amps. Massive respect for what John and Kevin have done and continue to do, and thanks guys for hosting a really interesting interview with them.

[@floridamusician9219]

A truly powerfully crafty family with acute skills and business acumen. Bravo guys!

[@Necca_UK]

Suhr is the best!

[@fourthofseven]

Excellent interview. I greatly admire Suhr’s work & guitars. As a long-term of numerous Suhr guitars, I can attest that their service & products are first rate! Great to see John’s son involved in the business & continuing his legacy of excellence!

[@dannyllerenatv8635]

I got my Suhr classic HSS (humbucker music special edition with a roasted flame maple neck) a year ago. Pricey? Yes, it was. However, I stopped looking at guitars altogether once I got it. Incredible instruments.

[@RustyRhodes-ox1xo]

I have had 4 Suhr guitars and they are very nice. Pricing has gone off the charts a simple strat style now $3000? Charvel s have great necks and although you sacrifice some quality you make it up in saving money. Average players making $100 a gig would have to play many gigs to pay off a 3k investment. They have lost some market share raising prices.

[@nickinjersey2]

I use to take guitar lessons from John in his parents New Jersey basement bedroom when he was like 21 or so and I was 18. He was a great guitar player and everything guitar 24/7. I am not at all surprised at who he has become. He is building me my 2nd Suhr now. Fender Custom Shop can not do what he does because they don't want to do what he does. His techs called me from the bench when they were setting up my custom Strat with Floyd Rose to go over the final setup. I was shocked, but again...not surprised. Nobody does that at that scale. Every detail of that guitar was talked over with John on the pros and con's of what I wanted from it. Finally I just said "build me a guitar you would want to play" he said "don't worry, I will build you a guitar that I would play" It came out amazing. 14,000 likes on his instagram page from my guitar. So happy to see his son in the business. A great kid just like his dad was. 👏

[@PeachGuitars]

Love the story Nick, thank you! Important question though... pork roll or Taylor ham?

[@nickinjersey2]

@@PeachGuitars Taylor Ham egg & cheese...salt pepper ketchup. A north Jersey jobsite standard sangwich order. Its been said that way forever. *Sangwhich. 🙂

[@guitardave]

I’ve no doubt at all that my custom Suhr will be awesome when it arrives, but the 4 month delay to the build start date isn’t exactly ideal. It’s going to be 20 months since ordering by the time it arrives. That’s too long in my opinion.

[@Mujcanal]

Suhr guitars are excellent.

[@RalphMercuroMusic]

Nice!

[@tone-talk]

Excellent interview guys! Thank you 😊

[@SteveHubbardGuitar]

The 🐐 of 🎸 companies

[@CBGypsy03]

Lucky to own a custom suhr standard, everything about the guitar is just off the hook. Pleasure to own and will own a couple more before I am done

[@mikegoodwin1498]

The reasons people use modelers on gigs are 1) volume limitations 2) much less gear 3) different amps for different songs 4) unlimited effects etc The comments about moving air have been around forever. Physics is physics. If you’re not pushing the FRFR as loud as a tube amp, you need more power. A modeler will feedback just like a tube amp. As for guitar speakers, to really do apples to apples, you need to cut the IR highs WAY BACK to achieve that tubey high end with zero harshness. By the way, I’ve owned an endless list of Suhr gear over the last 25 years. I don’t shun tube gear, there’s plenty of room for people to use what they choose.

[@joejohnson8966]

30:40 so true

[@Plextortion]

Hope this is a tease and were getting an in depth Suhr factory tour like the Anderson tour.

[@PeachGuitars]

Hi There, Sadly there will be no factory tour. Suhr are in the process of re-designing their factory floor so they respectfully asked us to not to film the inner workings

[@ronsiegel1084]

What’s the turn around on new orders?

[@thesoundpurist]

When I hear a reviewer saying this guitar is better than a Suhr, I'm thinking "you better have a damn good argument!"

[@ctsguitar]

I love Suhr guitars, some of the finest in the world… but they really let me down with my recent PT Signature order: The guitar doesn’t stay in tune, fret and hardware issues, etc. What’s worse is they are ignoring emails regarding this guitar - such a shame to see a decline in QC and customer service!

[@DrProgNerd]

I've owned several Suhr guitars - pedals - and a couple of PT-100's - over the years. Don't let sticker shock scare you away. Suhr products are worth every penny. My main player is a custom Suhr Standard. I'll never part with it.

[@johncruz9357]

Waiting for the chorus/flanger pedal with midi……

[@thesoundpurist]

17:30 knowing that a guy who want to jump over the bridge is guitarist, I would send John Suhr to save his life...

[@beestew79]

I thought Jack was leaving?

[@fallendbb]

Assuming it was filmed a while back

[@beestew79]

@@fallendbb makes sense.

[@PeachGuitars]

Hi Bee! This video was filmed during our visit to California back in January. We have a bunch more awesome content from this trip still waiting to be released. Stay tuned!

[@beestew79]

@@PeachGuitars thanks for the clarification.

[@PurposefulPorpoise]

John we need an original single cut design that doesnt look like a les paul. Friedman Metro D is a good example, Kiesel Zeus is another, Huber Dolphin, ect.

[@thesoundpurist]

unfortunately I like warm sound like Scott Henderson, fortunately I play by my self most of the time.

[@mmatthewias280]

Don’t want to hear about Covid anymore…. Move on… we know the world shut down and we all stayed home. Same story over and over