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This video is not for the expert but for the absolute beginner in social media data mining. How easy is it to get started? Just install R, install the R package twitteR, get yourself some Twitter api keys (see my video channel on this), write this handy little program that's just a few lines long, and you're all set to go! Don't worry at this starting point about understanding every last line in the code you write. Just get started, get some practice underneath your feet, and you'll learn, learn, learn as you go. This video was shot for the University of Maine at Augusta program in Social Science.