A Novel Approach to Digital Transformation with Kelly Smith

What is digital transformation? Why is it important for companies to embrace it? And how can a company pull off a successful digital transformation? These questions may not have been top of mind for you, but as the term "digital transformation" becomes more mainstream in the business world, your need to understand it and implement it increases.
Today, I'm joined by Kelly Smith, the Chief Strategy Officer of Hagerty, the world's largest insurer of collectible cars and the largest automotive enthusiast membership organization. In this role, he serves as the CIO, CDO and CSO. In addition, IT, Digital, Data, Martech & Security roll up under his leadership.
Kelly oversees all aspects of digital transformation, including team building, customer experience, development, design, and product management. He also brings a unique perspective to executive committees and board rooms due to his broad and deep experience from both the traditional CIO perspective as well as Chief Digital Officer/Chief Experience Officer experience. From this vantage point, he has managed back-of-house IT teams, marketing technology teams and cutting-edge consumer applications.
I really think you’re going to enjoy this episode.
And now, on with the show!
#MarketingSpeak #StephanSpencer #KellySmith #DigitalTransformation #BusinessGrowth
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