a REJECTED xoBeauty collection.... 🚫 why I'm not launching it

GRWM with makeup I wont be launching..... and also i'm trying out MIXING the original MUFE HD foundation and the new hydra glow formulation as well! I LOVE this makeup look lol so fun
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[@princesscharmingcosmetics1329]

Hi Shan! Save this collection for 2025! Vibrant 2016 makeup is making a bit of a comeback but trends take years to cycle around! Keep your notes on it so you can produce it when it makes sense economically. You can release this whenever it feels right! PS love the double sided vibrant packaging! The palettes are beautiful!

[@Nyasziah]

Omgg the packaging alone is f*cking AMAZING! Literally so obsessed. I still have your double-sided Bh Cosmetics palette.. loved it back then and using that same idea for this collection was perfect. Btw I LOVE using your brushes! :)

[@staceycox2703]

I still have both of them. The first one and the remix!!! They are the only 2 pallets that have made it through all of my declutters. I will never give them up.

[@SimplyKaysen]

Your bh cosmetics double sided pallet was my first pallet I ever bought!! I loved it SOOOO much!! ❤ I love this collection btw!

[@Mimilove0214]

If you do end up launching this please PLEASE keep the packaging as is!! It’s so beautiful! 😍💕

[@ChloeKaydeex]

Shan!!! Please please please release this collection 😭 this looks like my dream collection, seriously 🙏 I love all of your products and concepts so far but I honestly think this would end up being my favourite and I LOVED both versions of your double-sided palette with BH 🥹💖

[@raecat90]

The packaging! The artist you worked with did such a fantastic job. It looks like a fun palette.

[@kanjoncallaghan5008]

I haven’t bought makeup that isn’t the base makeup in forever and I would buy EVERYTHING in this collection! The packaging is also SO amazing I love the eyeshadow pallets cartoons!!

[@ponygirlusa]

Run production on your pallet Shan someone will STEAL THAT AMAZING IDEA!!! Love the colors AND THAT PACKAGING!!!! Please Launch this, I will buy this!

[@keelieinwonderland]

Do a poll and if the poll does well do a pre-order

[@shaaanxo]

I really need to get behind pre orders... We did them once and it was okay because product was on the way however preordering something not in production is so stressful as I feel like there are always delays, especially with the shipping portion getting them all the way here in NZ! Last time there were major hold ups at the docks haha. Def something to consider in the future though

[@onecuet]

I was going to say a pre-order too. Just include the possibly of shipping delays within the time frame of delivery

[@DeliaSias]

I’d buy the collection just to stare at the damn packaging! I would love to see you pre-order these as u created them!

[@Eio505]

@@shaaanxo do you have any xobeauty sales coming up? Eg one of those amazing 40% off ones 😉😉 desperately wanting some of your products

[@tesstess9482]

Girl it’s giving Fantasy 😍💜🩷🩵 Fairy, Mermaid, Superhero all the dreamy dreams It’s Incredible 💯 Pleeeease Try for a Preorder type situation poll 🥰

[@MaddieMettler]

I haven’t worn colorful eyeshadow in so long (wore it daily up until about two years ago) and after watching this, I am absolutely doing colorful makeup the rest of the week! Thanks for the inspo!

[@shaaanxo]

Aww love this 🎉✨

[@garrowgod9]

The double sided pallet is smart. Maybe you could do one side with colorful and one side neutral? ❤

[@michelle_jane__]

This would be good because then its something for everyone. Also neutral side but someone can venture into the colourful side if they want!

[@princessadora]

or maybe sell them seperate with the ability to click them together. then if you dont like colourful or neutral you can just buy the one

[@SamB92]

This whole collection is straight fire! The eyeshadows are all colours I've been trying to find, but not willing to buy multiple pallettes/individuals, and that eyeliner pallette?? Oh my gosh, unreal. 😍 Doing pre-orders or a soft launch so you're not comitting to a ton of stock just in case could work. I'm living for the bold vibes, but I've also personally never been into the "clean girl" vibe.

[@Saadya16]

The packaging is amazing! I love colorful palettes too! Neutral get so repetitive!

[@kandirain_1172]

I’m a jewel tone kinda girl since it looks better on my deep skin tone. A lot of those colors were right up my alley. Loved ur look. The 2 foundations seemed to work well together ❤

[@princessadora]

i don't understand why you've laid the colours out the way you have they don't seem to go well. start with a clear theme, rethink the colours and art work. as someone that does buy a lot of palettes i would never consider one where the colours don't work together and the art work would have to be appealing as well.

[@princessadora]

i do like the pink cover but needs a lil something else on the cover. i personally would concentrate on the pastels in that one take out the dark blue and plum and have a lemon yellow and something else. macaroon style. then do it again with the plum and the pinks as a whole pink palette with maybe a few pink shimmers could do a varying cover to differentiate the palettes.

[@jaylayahj]

first of all off the packaging alone..I want the palette

[@makeupbyfayet.9668]

That eye shadow palette is 🔥 I love it to much! Those colors speak to me!

[@ashleyc2525]

Girl. Launch it. I would ditch the highlighter palette but shadow and liner 👏yes👏

[@jadechevrier8451]

Holly crap this is one my favorite look you have ever done! The colors are unreal 🥹

[@an_anxious_dragon]

If you do release this collection, I'm first in line! Wear colourful eyes most of the time, and was nearly drooling at the eyeshadow and liner palettes. Please one day 🙏

[@tessjames6860]

I personally absolutely love this collection - the colours are beautiful and I think it's a great mix of wearable and fun! The packaging is adorable - I'm obsessed with the theme and love the double sided design it's giving bh cosmetics ✨ I have the terracotta eyeliner palette and it is my go to, so the palette you designed for this collection would be everything to me 💖totally understand your reservations on releasing it - if it ever does get released I know I will for sure be purchasing day 1!

[@lahserravite]

Loooooved the look today omg! And the palette is so fun. Idk about launching but I would love for you to do more looks with this palette, I love love love colourful looks.

[@Tashjepson]

this collection is visually so cool! i would buy to have as my ""one in a blue moon use" as i only really use neutrals (the one and only palette is my fav i own) but i am in the boat in which you mention where i havnt bought eyeshadows in so long due to financial reasons and i have so many from 5 years ago im trying to use. Honestly would love a cool toned pallet as Native is to green toned (i get thats the theme lol)

[@Emmastayofftheinternet]

I love the brights. We need the brights. And it's so hard to find the good brights. Like the blues. Greens. Yellows. It's so hard to find a good yellow or a neon green

[@caseyrobinson3820]

Omg I'm so so so bummed this isn't happening....this is so gorgeous!!!! Those liners!!!!

[@kiwiprincess2348]

I love this collection and the concept behind it. Please release it one day 🙏

[@MelissaNatasha240198]

I absolutely love the look of this collection 😍

[@chasitymoon9132]

It’s soooo cute! Do a launch! I love love the superhero packaging ❤

[@carriewynott7000]

I think this collection would do well. That packaging was amazing! I think, like someone else mentioned, you could do a preorder thing. ❤

[@devonhealy4553]

So beautiful! Love the blue gradient it's amazing! I would think a lot of people would buy those colors, but as a person who doesn't use many different eye shadows, I can't personally say whether that's truth or not. Love the collection anyway it's gorgeous. Keep up the creativity! ❤

[@keelycogley8047]

Wow, this look and all the colour is amazing. LOVE the packaging and loved the whole idea before the collection, I think you should still launch it because you would have a sale right here! I would legit buy this eyeshadow palette for the illustrations on the packaging. I love it!

[@liesldejager9873]

I'm in bed with Covid. This video has me drooling! I thought your eyes had almost a peacock look. I love a teal type colour. And the ombre eyeliner from back in the day..... Shannon, you are so resillient/obstinate 😊 by soldering on through the lighting and sound. One thing about motherhood is that you can problemsolve anything. Love this!

[@MrsHollyG]

I need a garden update!! Please post a vlog soon ❤️

[@jenniferrhoads3322]

Amazing, beautiful, badass look! I love it and i love the colors! They are so beautiful and unique 💙

[@makeinc.2346]

The warm toned side omg. I still love colorful eyeshadow.

[@waroo28]

I have so many of your products from xo beauty. Brushes, eyeshadow palettes, blushes and so much more and I love them all so so much. I owned your makeup brushes for years and they're still going strong ❤

[@davinamcm6435]

💗🌹Would totally but this incl packaging 👑💚, I love colour, vibrant, love your products👑, love reds, pinks, green, purple, blues etc, just love colour🌈

[@nicolekim3964]

The collection looks amazing !!! Sis please do it 👏🏻👏🏻👏🏻 Even if you wait until the trends come back a lil more ~ as I feel the trends of colour are coming back !! I lowkey even love the packaging 😍😍😍 Wtf the liners too oooft wow I’m in love

[@melissayoung172]

Love the package on eyeshadow ❤❤❤

[@violet-mp4qf]

i literally could not stop cracking up about the lighting in this video lmao

[@swk1919]

I’m so glad you did this video!!!! I love your brand and your formulation and ideas behind all your collections! They are very true to who you are and what you enjoy, however I probably wouldn’t purchase this palette as I’m more of a neutral girl but I think this suits you well! Love your videos! 🤍

[@hannahheq]

I started putting my concealer on my water line yeaaaars ago because of you and still do it to this day

[@josiec3322]

I don’t think I’ve ever been more in love with a palette! I know I wouldn’t use it every day but I would pick it up every time I want to do something fun (a couple of times a week)!

[@onegirloneGod]

That collection is actually so bomb

[@Angelface761]

I feel like this would rock today. Stop overthinking. It’s time to embrace new creativity. The big C has interrupted for far too long. It’s time for growth

[@irelandlancaster5301]

I actually love this pallet! I’ve bought your hair towel and it’s perfect lol maybe do a preorder poll??

[@shadaerosemurray]

I want that palette its beautiful 🥰🥰🥰

[@cherylbenham4588]

Omg i LOVE that pallet!! I would buy it just for the packaging but the colors are BEAUTIFUL!

[@1966buttons]

I'd buy this collection! ❤

[@MorticiaLaMourante]

Shannon, your Nostalgia palette is truly one of my favorites. I just know not to pull it out when I don't really have time to play LOL. Also the black velour puffs...OMFG!!!!! Love them more than I can say. ETA: I love the colors in your Superhero palette. I'm more on the purple and blue side, but I'd absolutely use shades from the other side.

[@yashasbivip]

The packaging and the Superhero palette is so pretty !! The eyeliner palette ❤️❤️❤️

[@Dino-pq3eu]

Blues are making a come-back!! I agree with doing a pre order release....i would definitely buy it xx

all the power to you for persevering cause I would've broken something, the lighting was really testing you today!

[@Surixo]

I haven’t got to the part of your make up collection, but I want it 😂😩💖

[@Julzableful]

I'd love a palette of shimmers! I don't really use mattes tbh because I tend to use bronzer and then I add a bit magic through the shiners

[@tayegreaves4815]

release the collection!!!! 100000%

[@LakinRhianna]

The packaging is literally AMAZING! I would fully buy this collection - it’s so different to what I already have and I love supporting a kiwi business ❤

[@Persimmon_112]

Beautiful colors! Personally, you are correct, I wouldn't spend my money on a pallette like this these days but it is a beautiful collection!

[@ponygirlusa]

Most of us would buy it for ourselves but I know my 19 year old niece would LOVE THIS!

[@sharra6418]

As soon as I saw the packaging I wanted it! Then the colours just set it to next level of stunning, glowing to the gods highlighters 😍

[@nikkio197]

Shan you look ABSOLUTELY GORGEOUS with this makeup on..I also love the palette and liners & would totally buy them…but I’m a makeup artist so would use the colour more than the ‘average’ ❤

[@nouftst7805]

The way i clicked so fast! Love your vids Shan, watching you all the way from Saudi Arabia❤

[@kristenefox7001]

Do a limited run of the collection!

[@aishaali3167]

I really like the highlighter palette! If you were to launch it I would purchase it❤

[@brookeobrist4125]

Everything was amazing! I'm on the hunt for 1 all round colourful palette and that's the exact vibe I want. The packaging is stunning

[@EdenBaynes]

A girl I follow on YT is panning your bh palette this year, the second version with just eyeshadow. This palette is very pretty, I would purchase it

[@Tashjepson]

whos the YTer i wanna watch.

[@EdenBaynes]

@@Tashjepson kzbin.info/www/bejne/lXfEqWZnad6lnrMsi=Jzz4WExG1_xKEFiZ

[@EdenBaynes]

@@Tashjepson jessikita banana

[@lightningg2658]

Would literally buy the palette just for that blue on your outer corner 😭😭💕💕

[@LakinRhianna]

Also request wise for XOBeauty, I would LOVE a neutral pink lipstick collection (like my lips but better shades) AND I would love cream eyeshadows!! ❤

[@Lalalandssss]

Girl WHAT? This packaging is the prettiest one I saw from your brand 🥹 love the drawings of your pictures so much! I wish you save this packaging for later bc it’s honestly perfect. Love the colors too and even thought I’m more of a neutral eyeshadow kinda girl I can see myself using it as a pop of color. The highlighter palette has my favorite highlighter shades 😍 so I really hope you can release it at some point and please don’t change the packaging 🥹

[@georgiapascoe9803]

I love that! You should definitely consider launching!

[@aprilallen5859]

at least you can still share it with us in some type of way. thanks shan

[@kerriwright4593]

I think the palette is adorable. I mostly wear colorful shadows and multiple at that. I'm not a natural or 1 and done girlie.

[@lilyem97]

Could always do a preorder to get an idea of how good of an idea it is/ how many units to manufacture

[@hungrylikealoup]

I can tell you with sincerity and confidence that these colors would be a hit with cosplayers, queer community, and the alt fashion community, if they knew about it. I personally want to wear more colorful eyeshadow, and I really love these colors, but always tend to stick with deep reds and grungey colors (that deep maroon/crimson on the warmer side is calling my name). The packaging is really beautiful too! If you were to tweak it, maybe tend toward making it more gamer inspired like you mentioned at the beginning. I think you could probably rep this collection on Twitch and see what the gaming makeup-wearers think about it.

[@evieelangelier1951]

Shan I still own and use the original BH cosmetics palette both the lipstick one and the remix! I love that palette too the packaging still goes with the vibes today with AI generated photos and stuff I love it.

[@faithk13]

If you do release the collection (which you totally should!!) please keep the packaging the same! I love it!! Everything is so cute

[@julieschinkel]

Australis is definitely still going, it's sold in Big W and Priceline here in Australia. I love their Dewy & Daring range and I just bought more of the hydrating primer and spritz when they were on sale. OMG those colours are gorgeous Shannon and love the packaging too!!! 😍😍😍

[@DominosAndHearts]

Omg I'm bummed you won't release that collection I love it

[@98TMT]

That activated liner palette should definitely be put out there. Those colours are 🔥!!

[@destinigreen5267]

Love it.

[@nurtureandharvest]

I love the idea of the hero concept, and especially the packaging concept. I tend to agree that the ‘you’ focus might need a slight shift - am imagining ‘us’ as the hero could be cool. So a bunch of diverse gals, guys and theys as well as your face perhaps?

[@jenniferboan6819]

Hi Shan watch this video back and you know that it should be released because you love it, I think that the palette and the packaging are relevant and super wearable for everyone. I think you may regret it if you don't send this baby out into the world.

[@CharleaneKnott]

That looks amazing you had me at super hero and dont change the packaging. I brought your whole one and only collection and i would by this whole collection plus using your xo beauty tan and I love it xx

[@amberbruce7203]

So glad I’m early😍🎉

[@evieelangelier1951]

Yeah, I think that's a good idea that in a future launch if you're definitely not going to launch this pallet specifically, I think in a future launch you should definitely have 90% of those colors in the palette, but that packaging is sick. Like I love that design on the packaging, I would buy it just for that packaging

[@karlieprozanski8250]

What a fun collection! I’d be down to see another one of these videos. I love the idea of colorful shadows but can’t put them to good use 😂 so I probably would pass on it but cheer you on the sidelines

[@TattooGurl1977]

I would totally buy that pallet but I'm a coloured eyeshadow person the brighter the better

[@Surixo]

THE COLOURS 😩🥰🥰🥰💖💖💖💖💖💖🤤🤤🤤🤤🤤🤤

[@michaelayee2806]

Make it a limited edition collection! Absolutely love ❤

[@leandroabad15]

ooo maybe release a new version in quad form.. but keep it double-sided 👀☺️some fun pops of color for the everyday!

[@Blondehottie321]

I've been a shopaholic for the past 3 years. Finally I'm getting a hold of myself. I love the colours, blues and green are "in" colours at the moment. I can see loads of wearable looks in this palette. But honestly I wouldn't buy it because I'm trying for a no buy year.

[@brittwilliams9515]

Please, please, please bring out the eyeliner palette!!!

[@emmaludeman5184]

Pleeeeease release this!!!!

[@analuisacanha1491]

OMG 😍 Love the eye palette packaging 😍😍😍😍

[@storminicole3991]

I use to be all about colorful shadow but i like more neutral and toned down shadows.

[@trinamckee1571]

I love the transition shade, and am wanting a highlighter that isnt too glittery, wanting more of a sheen. The palette is gorgeous but i dont use much colour.

[@marcelap699]

I love those colours but at the same time I think You are a very smart businesswoman ❤

[@annajanehesmondhalgh7261]

girl you better believe if you ever release that palette i’ll be buying it asap

[@71579musiclover]

I love the packaging! Keep that makeup you never know!