Perfumer Reviews 'Side Effect' by Initio

Second fragrance I'm trying from Initio, 'Side Effect'
Send me samples to review here:
Aaron Terence Hughes LTD
57 Waybridge Industrial Estate
Salford
M50 1DS
www.aaronteren...
Instagram - AaronTerenceHughes
Music: Sleepdebt - I C U

[@michaellwalker8748]

Get you someone who loves you like Aaron loves the smell of Side Effect.

[@MarcelenaTheresa]

Lol right!!! 😆😂🙌🏾🙌🏾🙌🏾🙌🏾

[@tharius78]

🤣🤣🤣so true his reaction was priceless!

[@cvlttvrebrand2658]

😂😂😂😂 💯

[@embalyst]

😆

[@ericneal8582]

I don't know if such a love exists!!

[@BLTV_Photoshop]

I've never seen you express your love of a scent more than this one. Love it!

[@Kinobambino]

He loved Nasomatto Pardon

[@jimlittle5769]

@@Kinobambino I was just going to respond with the same fragrance! I'm going to get it next month because of it.

[@in4gainccali129]

Armani Code Absolu I think was his best reaction

[@ronniemann9209]

I own a few PDM perfumes but I bought this based totally on Aaron's reaction.... Just amazing....

[@ronniemann9209]

@@in4gainccali129 have that 1 ...

[@garthwright6308]

I buy my fragrances based your reviews because I don't have time to go to the stores smelling everything. I trust your knowledge and expertise, and it's greatly appreciated.

[@AaronTerenceHughes]

Thank you

[@dard4642]

I don't know how people go out and shop for fragrance. After I smell three different ones, no amount of coffee bean can bring my nose back home. My nose's ability to discern individual qualities is done for the day.

[@thewoat6589]

Why not buy small samples?

[@garthwright6308]

@@thewoat6589 buying samples isn't worth it to me. It adds up when you spend $100 to buy four samples at $25 a piece. Chances are, it' might not be enough juice for me to come to love and appreciate the fragrance.

[@thewoat6589]

Garth Wright buying a small $4 sample of a frag aaron highly recommends sounds like a much better idea than buying it blindly...to me at least lol

[@VaradS]

A Fragranace is great when Aaron gets tingly 🥃❤️

[@nathanielcheatham4738]

Yes lol that's how you know it's really good

[@froochie123]

I feel like its an instant validation for a blind buy.

[@ryanparker3103]

I love how although you are a perfumer with your own brand you are still so honest and praise other brands work and products and still encourage people to try them Great review as always 🙌🦄

[@petervenkman8425]

Aaron, you are a beautiful soul. Thank you for sharing this content, to this universe. One love. ✊🏽

[@AaronTerenceHughes]

Thank you for your kind words

[@sheldoncarew6447]

He's a true blessing to the Fragrance Community.

[@knockcro]

My girlfriend wears this fragrance. Should I tell her its for men and just take it for me?

[@AaronTerenceHughes]

Yes. Snatch it and run! It’s beautiful art

[@dard4642]

If it's as good as Aaron says, you can steal it from her, spray it on yourself, and replace your girlfriend with three others. 🤣

[@Ryan-ph7nk]

Nope let her wear it and buy your own. It’s that’s good 🤙

[@Bionico71]

@@dard4642 I’ve done that in the past💯🤣😂

[@gury1109]

It's Unisex

[@dannyboy9193]

I just got this today and had to rewatch it and man I got the same reactions as you. It’s just heavenly and gorgeous. Such a beautiful fragrance. Never smelled anything this beautiful. It’s sophisticated and elegant but can be worn everyday.

[@MrLyricJunkie]

I’ve always called this fragrances “Sex in a bottle”.. I know you keep saying sensual but yes this is so freaking amazing it’s unreal. Herod, Side Effect, and Angels Share. It’s nothing like those 3 fragrances. Great review. 👍🏾

[@MoreTrenMoreMen69]

@@ManicMindTrick When I smelled a sample it just instantly smelled like my grandma's house (she smokes cigarettes in the house so it kinda makes sense since tobacco is a primary note in herod). Like I'm talking near identical to my grandma's house. I plan to retry with a bigger sample in hopes of my nose adjusting to the smell and finding what's so good about it. I have bottles of Absolute Aphrodisiac and Side Effect and those two INSTANTLY get me in certain moods (cuddly and sensual with AA, invigorated and ready to party with SE)

[@nighthemX]

Side Effect > Herod > Angels Share

[@FernandoPena-st9to]

Hot take: Herod would be the next Dior Sauvage if it lasted longer. @@nighthemX

[@jamesmaestro5390]

I bought this strictly Bc of your reaction and you’re so correct! Dropped me to my knees!! I couldn’t stop smelling myself! Thank you for your review my guy.

[@AaronTerenceHughes]

It's so good!

[@saso7703]

Your reviews are bad for my wallet... Great job as always!

[@AaronTerenceHughes]

I hope I’m helping you spend on quality, unique fragrance!

[@saso7703]

Aaron Terence Hughes absolutely!

[@dinfinity85]

Hands down to one of the best perfume reviewer. Watched your video few days before. I just got the perfume and guess what? I get the tingling sensation as well. This perfume gives me goosebumps. It's complex, it's dark, and I just loves it.

[@anthw7152]

Can someone send Aaron Initio Rehab please.. Thanks.. Nice review but I prefer Rehab, very interested on his thoughts...

[@adflicto1]

I ordered 10ml of this parfume because of the reaction you had. I never smelled something more beautiful than this. Now i understand why you reacted this way. Thank you Aaron and i wish you all the best

[@saibot_201]

i've watched this exact video at least 4 times now and this is the first time after i've bought it and put it on my hand for your video. i just can't get over how perfect it's done, exactely like you said, not too boozy, not too woody, not too sweet, perfectly balanced. I'm just in awe and am soo happy that I've bought it!

[@joellara65]

This one and Oud for Greatness are my favorites from this line. They are just amazing!!! 🔥

[@alexsalvara9958]

Wow. The last time I heard the tingling from you was with the perfume Pardon 'nasomato'. I heard a lot about side effects but I now, after that I heard you, I would buy side effects immediately if I could afford it now. Thank you so much Aaron, it is always such a wonderful pleasure and amazing feeling watching you talking about perfume. It's like you want to share your art with people around you, to bring that art into us and to make us become an artist as well. If anyone is reading about my feedback, I want to say, this is the beauty of an real artist. Creativity and sharing. It's 2 simple words but, you need to dig inside of your heart to find the meaning. It's beautiful. May all the beautiful energy of the universe bless you all . ❤️🌻🌞

[@alajlub]

Aaron you the man! I went out and bought Side Effect because of your review. Hands down one of the most beautiful scents I’ve ever smelled. You my go to guy for frag reviews from now on and I can’t wait to get my hands on your own fragrances. Cheers my friend and stay safe!

[@danielkovacs9405]

Could you please make a hall of fame list from the ones you have tested so far?

[@fukcserbia]

Yes yes yes

[@razvanyke]

Ok, never smelled an Initio, watched this ATH review - bought, thank you : )

[@darrenwalshe8513]

Buy it! Buy it! Buy it u won't be disappointed xx

[@loski8402]

One of my favorites from the house! It leaves an incredible scent trail! Thanks for giving us your take on this masterpiece!

[@MrLanarana]

Me and my wife wear it. Amazing fragrance 100% agree

[@wannabegolfin24-72]

Its so funny that aaron says his knees are tingling. I just restarted my fragrance journey after almost a 10yr hiatus. I have had over 250+ colognes in my life...Side effect is THE FIRST fragrance to literally make my body tingle. No hyperbole

[@mariaanastasia8333]

Amazing review!! I also love this fragrance, the dry down is intoxicating!!!

[@Yummy411]

I guess I have to get my nose on this since it lives up to the hype according to your review!💜

[@EdwardGarb]

"It makes me want to reach the heights of my creativity" -Aaron What beautiful words! That's what should be at the core of every artist.

[@PassportPowell]

Side effect is in my top 3 Naxos

[@phoebetsau9635]

I love Initio! Side Effect is my first, Oud for Greatness is second, then comes to Psychedelic Love as third. Psychedelic Love may be a little feminine for you as it’s a floral base but this house just has brilliant creations. I love Parfum de Marly too: Herod, Pegasus, Layton etc.

[@knockcro]

Do you wear side effect?

[@phoebetsau9635]

Mark yes I do! My husband loves it on me.

[@christopherbird2739]

You have great taste, I have side effect, oud for greatness, rehab and blessed baraka. All beautiful

[@phoebetsau9635]

Christopher Bird thanks! I tried Rehab too but just thought it perform weaker on my skin but I love the scent. As I bought many niche fragrances, I need to pick only the bests of each brand since I’m not millionaire😅. Maybe wait until I don’t find something better Rehab.

[@christopherbird2739]

@@phoebetsau9635 have you tried the new kilian called angels share? If you like side effect you'd love it

[@martysnarf]

What a review!!! This is a standout from Initio for me as well; it is so nice to hear how much you enjoy it too. All of their stuff is very good IMHO, but this one seems to stand high above for me as well. Thank you for doing this one, Aaron!

[@CamD9203]

Just bought it... I personally get this warm, sweet, gourmand, and floral nuance with a barely perceptible tobacco note, very unisex, very delicious, recommended 10/10.

[@victoraranedad1885]

I've had a bottle of this one for about 2 years now. I fell in love with it at a shop in Budapest. Unfortunately I hardly wear it. There's something in the drydown that I don't like. It doesn't evolve much on skin either.

[@houdini178]

What an incredible review; perhaps the best I've ever seen in 10-years of watching them. Thank you for showing us your Soul.

[@mr.mcclain9917]

Side Effect is a great fragrance. I’ll definitely be picking this up for fall & winter. Initio is a great house! Great review!

[@Fadel_Abbas]

Please smell Atomic Rose by the same house. I think you will love it.

[@paris.enigma]

I soo knew you would love this. The cherry tobacco, vanilla and animalic musky tones are just amazing. One of my favourites period. Review Rehab and Absolute Aphrodisiac from the brand. Side Effect has similar vibes to PDM Herod, but way better. Herod has terrible performance.

[@shinakuma1779]

Great review. Fan Your Flames by Nishane also makes me appreciate the artistry in perfumery.

[@lancejustice2273]

I was blown away when I first smelled this one. This one and rehab are the best from the house in my opinion. Supposedly all Initios purple bottles have like 50% hedione which supposedly excites the sexual part of the brain. It's very thick and heavy so less is better with this one.

[@yahweh1979]

No no neuh... side effect and blessed Baraka. Rehab is overrated

[@dominiquebrown2890]

Side effect and oud for greatness are monsters

[@yahweh1979]

@@dominiquebrown2890 so u prefer them above Blessed Baraka and Rehab?

[@yahweh1979]

@silent sir So u are recommending for hot dates? Angels Share by Kilian?

[@dominiquebrown2890]

@@yahweh1979 yes imo OFG is the best and side effect is second.

[@ragayclark]

Unfortunately this just reminds me off jazz club, not a fan. Glad i smelled it before blind buying it!

[@thaveshenchetty]

I've haven't seen you react that way before. Your reaction makes the scent profile tangible

[@Jiggy609]

Watch the Nasamotto Pardon review he literally cries

[@hojubaby]

Im looking into buying this, was searching if you had done a review and here you are, with it’s review 🤗🤗

[@AaronTerenceHughes]

Amazing!!!

[@christopherbird2739]

Buy it its beautiful

[@markmathis2861]

After watching this review I have to immediately order side effect online or I won’t be able to sleep tonight!

[@Julie_77777]

Aron, did you smell hedione in it? Or it can't be detectable? Initio say they use 50% of hedione molecule in their ' purple' fragrances

[@AaronTerenceHughes]

julie777 not at 50%! The formulation would be weak and flat at that amount. But it is there Hedione in it. It’s beautifully blended and at a perfect amount!

[@fragscentuals]

Hedione? I thought it was heliotrope at 50% I could be wrong

[@Julie_77777]

@@fragscentuals Heliotrope is in Psychedelic Love as far as I remember

[@Julie_77777]

@@AaronTerenceHughes side effect is the only one I got from Initio, I spray only once on the back of my neck, otherwise people close their windows when I walk on the street and pass their houses, it's such a beast!

[@tonymarinelli7304]

Aaron I would love to see you do an update on this fragrance. There are a lot of reviewers, stating that this has been reformulated and it’s lost it’s luster. Nobody could detect this better than you.

[@marta9649]

Aaron you made me ordered 10 ml decant :) The only one I tried from this house is ATOMIC ROSE, there is many roses perfumes out there we all know but this one is unforgetable !!! and on my skin last after shower too !!! I love your videos All the best

[@christopherbird2739]

Let us know what you think

[@Sunflower-lv9iu]

Atomic Rose smells like a candle.

[@wentonreid2843]

Wow first hearing him rate a fragrance like this I need this now

[@Ventus7777]

Man, another one that goes on my to try list! Really like the bottles too

[@AaronTerenceHughes]

Beautiful fragrance. Worth every penny

[@Justhitupdman]

VentusMaster just blind buy it! It’s Absolutely worth every penny! Back up bottle worthy!

[@danspanos]

This one is excellent! It's definitely my favorite Initio! So far I own 9 from Parfums De Marly, and 3 from Initio. The two together definitely make up my favorite house! I don't know if anyone has brought it up before, but Parfums De Marly is owned by the husband, and Initio is owned by his wife. Great review as always, Aaron! I always look forward to them!

[@AngusSgXD]

Can i get a fact check on this one

[@AaronTerenceHughes]

Thank you

[@MysticleMonster]

@@AngusSgXD It is not a secret.

[@magnifiscents6707]

Dan I've seen you on all the fragcom vids bro. When are you gonna drop some vids and start reviewing.

[@danspanos]

@@magnifiscents6707 I do some reviewing on Instagram, but I really don't have any plans to start a KZbin channel! My Instagram is @danspanos if you'd like to check it out!

[@coreypowers2100]

Damn bro!! You are an amazing reviewer. I’m glad I found your channel. You have an absolute gift for this😄

[@LXS1303]

I felt the same when I smelled this. It was like nothing I had smelled before. Instant love!

[@emmanueladeyemi4837]

Just tested it on my skin now, I also got the tingling, and a bit of head swelling. it’s so beautiful 🥺 😍😍

[@Perizaddancer]

I agree with your comment regarding being reminiscent of a Tom Ford fragrance. That’s the first thing that I thought when i smelled it. I’m a huge TF fan and I love all the Initios (and Pdm). Thank you for the great reviews. Happy Holidays!

[@juliocesarp]

And aphrodisiac review? ;)

[@iismellgood]

Definitely trying this, I feel like my nipples are going to explode when I smell this

[@atriggeredsjw8532]

The tingling he talks about is not over exaggerated.

[@trevor9041]

Hall of fame right here! Jeez Aaron, that is crazy. I love your reviews and if I ever get enough money I might have to purchase it. I'm a young fragrance lover and respect you greatly!!! Hope life is going well.

[@SenthilSukumaran]

I love the 'effect' this had on you. Always appreciate a little authenticity. I tested this in Harrods last year and really emjoyed it. Some women I asked to smell it on me liked it too but weren't as ecstatic. I just got ahold of the brand new Parfums de Marly fragrance and I am not kidding, it rocks my world. And I am going to do a video review of it myself as my second fragrance video on here. I'm not kidding, I think it tops everything the house has ever done, and for me, may be the sexiest fragrance I am now aware of on the planet.

[@SenthilSukumaran]

@LM AO that would be Pegasus Exclusif. The original Pegasus is already my go-to date fragrance. And this is that and more. Magical stuff. I'll be doing a review of it soon.

[@jjdagostino]

Have a decant of this stuff, really amazing frag, appreciate all you no BS honest reviews, its refreshing !!!

[@alandizdarevic9440]

Is the the reformulation to 80% alcohol a big difference?

[@holdenkyleamazing3950]

I think he likes it!!!!;-)well done..thanks, I'm having flashbacks to med Chem. Very informative and entertaining. I'm tingling. Cheers

[@almatoledo1608]

Aaron, I had never seen this connection to a parfum reviewed by you in this platform!!!!

[@stefanromanescu724]

I like when you choose something that gives you goose bumps, you make us feel your emotion like a most beloved song, hope i can get your onix, it's allways sold ouț on your site. Greetings from Romania

[@hojubaby]

Finally got this on discount and ordered it, but my wallet still weeps 😆

[@yngexec]

Aaron i bought this after watching your review. OMG...this is absolutely amazing and thank you! This will be my signature scent on cold fall and winter season.

[@ikechukwuokpala2946]

Another one we have to buy! Not test, straight up buy! Already have Oud for Greatness on its way... Nice job Aaron!

[@fatshady5714]

Aaron, I'm telling you, you would LOVE Guerlain L'homme Ideal EDP! It's a MUST SMELL my friend!! And just so you know, I currently own approximately 400 different fragrances so I'm not just speaking out of my butt here! LOL PLEASE review it, and I'm SURE you'll buy a bottle too!

[@sandeepchawla8832]

Thanks mate I was looking for these kinda reviews from U before buying it, cheers !

[@gabimassi8265]

like always, great review Aaron, thank you for that... my favorites are: Side Effect & Rehab in my opinion 2 master pieces... 🤗🤗🤗

[@christopherbird2739]

Initio are amazing

[@jdothman8575]

I fucking love this, my favourite fragrance

[@a.straight3400]

Thanks man. Side effect moving to the top of the list

[@Taurus117]

Aaron is the Carl Sagan of the perfume world!

[@kumarsen88]

I didn't think in my life I'll see ATH fangirling this hard and become this weak in his knees by sniffing an available fragrance. The decant IS coming in my home, done.

[@romarioseaton168]

Amazing!! I would love your opinion on Atomic Rose 🌹

[@whostroubled]

Oud for Greatness & Musk Therapy by Initio are my favourite 🔥😍

[@Str4vv]

Anyone else feel this smells a like a more tart, spicy version of PDM Carlisle?

[@Gmoney822]

I sampled side effect last week, I love it and I'm definitely gonna buy a full bottle of it, this is gonna bring positive attention to whoever smells it on you. GREAT VIDEO 👌

[@markperkins9445]

I don't know if I got Corona and now am unable to pick up some notes but I can barely smell anything right after spraying Side Effect. The same thing happened with Grand Soir and a few others. Seems like maybe I am missing the deeper amber and vanilla notes on a few frags. I hope it comes back 😳

[@markperkins9445]

@@TuscanBrick unfortunately no man. Still hoping 😕

[@ashwhite8610]

Picked up a 10 ml sample of this, one wear and i bought a bottle. Its another fragrance that says the wearer is completely comfortable in themselves. Magic potion time this stuff

[@Life2DamEZY]

how do you spray so much?! these initio fragrances are powerful lol!

[@swaghook]

Just got in a sample of Side Effect it smells great on it's own but I also happen to have ATH AnimalX and with that layered with Side Effect it puts it over the top!

[@matasdanisas8864]

hey aaron, could you review the grey vetiver by tom ford?

[@karakurt8516]

Got a sample of it and I‘m officially in love

[@jenniferlatifa1314]

This is in my top 5 for life 🦄💜

[@scottstevens8068]

very similar to Aaron's Notorious.

[@straden79]

do i need to spray more than several? to me, this is way weaker than herod =( , i have a sample vial but because it is weak, even though it is beautiful, im not sure if it is full bottle worthy.

[@infernoah4059]

I was so amazed by your reaction to this. Out of curiosity, i bought a decant. It grew on me alot. Months later, I finally own a bottle. Appreciate your reviews!

[@ChescoYT]

*Hi Aaron! Do you have a Top 15 personal favorite frags list you can give us?*

[@mattgraham2639]

Who’s here in 2024? Got a sample after this review, then purchased it today. It’s absolutely amazing and addictive

[@jascha19900]

Hey Aaron my man, hope you're doing well! I wanted to buy side effect today but when I was testing it, it was kind of weak and I was confused, because everybody talked about how well the fragrance performs. Now I read, that Initio went from 76% alcohol to 80% and reduced the oil by 4%. This must have happened 2021. Did you had the chance to test the new batches? I'm very sad, because I really love that scent and want to buy it, but it really gets weak so fast... Like 1-2 hours and it's like dying dry down already....

[@gflev7]

if there is a reformultaion then then the perfrormance worsens. see Layton for example...

[@nickfromseattle5988]

Initio’s Side Effect and Oud for Greatness… exquisite 🥰

[@JadedMuse2]

I am holding off pulling the trigger on Coromandel for a Side Effect decant I have coming Friday. I LOVE boozy vanillas and really anxious to try this one.

[@michaelreynol8]

This is a great video... Reminds me of his black afghano vid... He was almost levitating 💫👍🏾

[@TeyanThuny]

This is definitely one the best fragrances created

[@SerenityChamber]

Aaron, I just tried Side Effect. Wow it’s amazing!!

[@gaijin138]

You are awesome mate. I'm a student parfumer studying on my own. You inspire me...especially to persist with my chemistry! Thank you 🙏🙏

[@christhomas2131]

I’m smelling a decant right now! It’s glorious

[@christhomas2131]

Ended up buying a full bottle a year later! The performance is 12+ hours with one spray lmao. So good... can't imagine this any better.

[@nelsonblackshear5794]

I bought this 3 years ago from Neiman Marcus in Scottsdale. I remember I had the same initial reaction. I told them to bag it right away. I didn’t care how much it cost and I didn’t care to smell anything else!

[@Jtdubbzz]

This really is a magnificent fragrance. Brilliant house, in fact. Initio Rehab is also a heavenly creation.

[@ikechukwuokpala2946]

Might get that next

[@dard4642]

Wow! When you had the immediate visceral reaction, I knew you were either going to hate it or love it.

[@AaronTerenceHughes]

It’s crazy to see my reacting in such a subconscious way

[@dard4642]

@@AaronTerenceHughes I've seen you respond that quickly only one other time, and you hated what you were smelling. You were on FragMental reviewing popular cheapies and you thoroughly rejected one of them, very quickly.

[@dard4642]

Also, I hope that this review finds its way to the perfumer(s). I imagine they would feel on top of the world after seeing it.

[@mr.papalaka374]

I like Side Effect more than Herod if I had to choose between the 2

[@Steve_D1974]

That was lush to watch your passion pour out. There is no envy at all in you for another brand and thats lovely. The art is above all for you 😊✌️

[@AaronTerenceHughes]

Mr S I love testing these out in front of you for the first time. It’s very inspiring and wonderful

[@Steve_D1974]

@@AaronTerenceHughes The real people who love what you do will always stop to drop a comment in appreciation. Your vids heal in many ways. For me Ive listened to them when I need to get a wise opinion on scents on my radar. But on another level I zone in to them on days when anxiety is a inner battle and its a wonderful way of clearing that. Ive even had them on in the background as Im home exercising.. Double positivity and self care haha... Cheers

[@AaronTerenceHughes]

Mr S that’s amazing to hear. I to have a daily struggle with anxiety and find filming the reviews Cathartic

[@Steve_D1974]

@@AaronTerenceHughesThats lovely to hear that it also helps you. The one this comment applies to was really great to see the sheer effect of it on you. You wont find that genuine reaction on any other perfumer or a review thats for sure ✌️

[@kinablmkx9078]

First it smell kinda dry tobbaco then the rum start to appear and it get more strong this similar to Guerlain L’Homme Ideal EDP but more sweeter The blend is great but i think its overhyped