Optimising Performance Max Campaigns in 2024

[@KeywordResearchSimplified]

*I’ve been hesitant to use Performance Max, but your video made it much clearer on how to fine-tune these campaigns for better results.*

[@JesseLavery-jn6kv]

Aaron, thank you for explaining Google ads optimization !

[@ReelGreezy]

Hy Aaron would you know why it is that when you add images with text you get a policy dissaproval now for in your asset section in google ads?

[@chloeschnell8589]

Thanks Aaron! Would you be making any of these changes within the first three months?

[@DigitalML-o8p]

My company has various services but also has product feeds even though we're not technically an ecom business. We have one key service so in this instance, should we create one pmax campaign dedicated to this service and have one asset group or just the one pmax campaign for all services and create different asset groups for each service?

[@aaron1708]

Hey Aaron, your videos are great. Is there any upcoming series focused on B2B and/or Lead Gen usign PMAX? There are too little info and usually they are contradictory. Cheers!

[@AaronYoungGoogleAds]

Coming soon!

[@gokkaverdure4194]

If we provide Google with "first-party data that can help us reach your customers," which is customer data from our website's historical purchases, will it be considered as a "suggestion" or will Google target the customers in the data?

[@munchkette]

Hi Aaron Hoping you can help. I have one product in a standard shopping campaign with 5 items. It's the same product just in different colours but one colour gets the majority of clicks and sales. The conversion rate on that product is low but the conversion cost is high. I'm thinking of splitting it out into a separate campaign, would you recommend moving the other less popular colours into their own campaign and keeping the more popular one to retain the data. Or putting the more popular item into a new performance max campaign on it's own?

[@FrankieSuchinai]

Thanks Aaron, you should be open to membership. And I will support you, your content is very useful to my work.

[@myemberquotes3415]

when do you get this CONVERSION TAG, Can you please tell me? Thanks

[@thathsaravidanapathirana9997]

Hi, I am also having the same problem. Not showing products separately in the listing group/ How can we fix it?

[@PhilippeVanNieuwkerk]

Hey guys, great video by the way. I had 1 additional question, is it possible to exclude certain devices? For example in my case I want a P Max campaign only for desktop because my website is not very user-friendly on the mobile version. Thanks in advance!

[@offgridshow]

Thank you for this information! Very valuable and I am about to run a campaign. Perfect timing. I am grateful for the check lists Printing them up. All the best in 2024!!! I look forward to your videos.

[@nasrodineelghalbzouri4849]

Great video! I have a question. I sell furniture online and am considering running a Performance Max campaign. Would it be a good idea to create one campaign with multiple asset groups, each focused on a different product category? This way, I can target each category more effectively with tailored creatives.

[@seomagento2]

how much money does it cost to optimize or recommend a maximum performance campaign for lawyer services with a monthly budget of $1000 I don't like how the campaign brings results and I would like some optimization recommendations!

[@evaneversole6622]

Why won’t it give me insights it’s says no 10% market share

[@whentheraincomes1724]

Hi Aaron in your 49$ course for google ads optimization are included kpi optimization like CPL, CPV, CTR CPC, ROAS ecc..? Is it for 2024? And there are DemandGen optimization?

[@BenjaminWalsh-d7x]

Hmm, why don't I see listing groups in my campaign?

[@gabrielferres7522]

Not finding audiences signals in insights, already deprecated?

[@ericrichard4940]

same, can't find it in insights

[@digitaljprateek7714]

Hey I am not able to see the conversion tab in the same page you are there at 5:56. please tell me how can i get conversion tab there

[@kamikazelombardo]

I don't have listing groups available, how do I activate it?

[@godsonebz3785]

Thank you Aaron for this insightful video. Questions: if from the beginning a single Performance Max campaign had been structured with multiple asset groups defining different categories of an e-commerce business, what advice could you give to restructure these asset groups into separate Performance Max campaigns? When restructuring asset groups, should I keep the asset group that works best in the existing campaign which has over a year's worth of data? Should I start from scratch and lose the data accumulated in the existing campaign? Thanks for your time and help!

[@Nafirul-ads]

If starting with a single Performance Max campaign, consider restructuring by creating separate campaigns for distinct e-commerce categories. This enhances control and optimization. For personalized guidance, connect with me to discuss your specific setup.

[@andyexplores1982]

Hello, in my account I can't select any item I want to remove from the list. Like you did at 9:27

[@abhijaydaryani9540]

i cannot find audience insights in the insights tab for my PMAX campaign does anyone know how to enable or find that

[@yield.marketing.2024]

you may select "all campaigns" view - make sure there is no campaign selected in the top of your screen. But I have another problem - there is only click and views tab in the audience section - no conversion tab.

[@attilavicen1579]

Good video! Can i run DSA (Dynamic Search) campaign, together with Performance Max? Thanks for help!

[@AaronYoungGoogleAds]

Yes. But run the DSA targeting URLs (not topics)

[@katerynastelnykovych2056]

Thanks for the tips! I have a question about changes in performance max campaigns. Can such changes affect the campaign in a bad way? I've noticed when I added search terms, a campaign performed better. But when I added some budget, it was totally broken after. I am afraid that such changes like adding search terms, audiences and assets altogether harm my campaign. By the way, does anyone see the bad effect of adding a budget, as I see?

[@Nafirul-ads]

changes in Performance Max campaigns can impact performance. While adding search terms often helps, adjusting budgets may require careful monitoring. It's not uncommon for sudden budget increases to affect campaign dynamics. For personalized advice, feel free to reach out

[@DanielReines]

I do not see the audience section for some reason.. can anyone suggest a solution?

[@DanielReines]

I have the audience signalsset up tho

[@GulnarKarimova-ug9hw]

Great video.Thank you.

[@devynscott2620]

great video! thanks!

[@makizenalmutaqin2364]

Hi, I am using old Dashboard Google Ads UI, there are no "Connversion" audience insight table. Do you know how to solve it? Also is it true that Child Account from MCC, can`t use new Google Dashboard UI that hide some information table?

[@yield.marketing.2024]

same question. Did you solve it?

[@CibusMission]

I keep getting " Check enhanced conversions Issues detected with your enhanced conversion setup or measurement." and can't fix it, any ideas?

[@שמוליקחזן-כ5ק]

Thank you. Great video

[@HashanDeZoysa-m2r]

Thanks

[@freddiesmagic6370]

Thank you, that was so much more useful than Skillshop!

[@AaronYoungGoogleAds]

Great to hear!

[@BradleyRussell-lv3mj]

good video

[@phillmaddickotter]

How many days do your campaigns ideally need to be running in order to see this data?

[@LukaszS1]

Thank you Aaron!

[@Luca-gs1ze]

i want to exclude single products because they are spending too much money, when i go in the listing groups there is only showing up i row "all products" i can not see single specific products, how can i deactivate single products in this case?

[@andyexplores1982]

Have the same problem.

[@patsyjackson-nl9ku]

thank you

[@voxturr3634]

These option are not in Indian google ads.

[@Stefsalvatore1]

Would you suggest a Perf Max campaign over a search campaigns for a private orthodontic clinic in the UK? Is it a good idea in terms of Google health sector regulations?

[@tomslitovnieks8036]

Let me pitch in, since Im spending 200k on google a year on my projects. I dont think there is a difference in terms of search vs pmax on following googles policies. So if you're ok with search, you should be ok with pmax too. You can always ask this question to google directly via live chat. I dont use search campaigns anymore, because pmax gives me 3x more for my money compared to search, so I suggest you try it too. It takes quite a bit of money and time before the camapign learns, so be prepared to spend money for a few weeks with 0 sales, but after that it will perform much better than search

[@Nafirul-ads]

For a private orthodontic clinic in the UK, a Performance Max campaign can be effective. Ensure compliance with Google health sector regulations. For tailored advice, feel free to contact me.

[@fightco5495]

Hi Aaron, I have been reviewing my Pmax campaigns setum by my management agency and i have the some products split across 2 Pmax campaigns. Should i be concerned? I have the standard product type Pmax campaign then i have a low performing campaign tht includes some of the same products? seems a strange setup

[@Nafirul-ads]

It's worth investigating. Having the same products in multiple Performance Max campaigns may lead to internal competition. Assess the performance of each campaign and consider consolidating or optimizing.

[@pavankumar-md3oe]

How to add square pin(with out searching keyword) on google maps? Which campaign we have to gothrough? I am not able to find

[@mirahsan2]

Do you mean claiming like a business location? or running ads based from a specific location?

[@pavankumar-md3oe]

@@mirahsan2 when ever browsing in google maps, some brands appears with square logo, and also small businesses appears as square box with grey color. Currently i am using search ads and with location assets. Now My ad appear in maps when we search keyword. But those square box ads appears without any search. That mean when we are looking near by its location. So now how can i do that? And which campaign can i choose

[@fr34k3d1]

Nice little nuggets at the end there.

[@muhammedemraan527]

Good work

[@KevserKurt-os8ni]

aaron i love your content. can you make some content about dynamic remarketing and detailed tag manager and conversion tracking

[@antonpapaioany4761]

Can I edit your youtube videos? I will make your videos more dynamic and engaging

[@AleyDaniel]

After 3 minutes nothing of value … bye

[@taintedseal]

You're not his target audience he just churns and burns clients who knows nothing