How To Optimize Performance Max Campaigns (Google Ads)

[@BenHeathGoogleAds]

Want my agency to run your Google ads for you? Go here: heathmedia.co.uk/google-ads/?el=YTGAlong-optimizepmax1124-gadfy

[@graciegreco]

Hey Ben! Love your videos -- they're so helpful! Question: For PMAX, if you have a lower budget, would you still recommend tROAS? For my smaller accounts, I need to hit a ROAS KPI but I don't have a ton of budget to put towards the campaign. Thus, I have less conversion data to go off of, as well as not a lot of budget to go after the higher value customers. But I still need to hit that ROAS KPI... I've considered that perhaps PMAX isn't the adequate campaign type for the account; but also curious what your thoughts would be. Thanks!

[@tetetetete333]

Hey Ben! Love your videos👍🏻❤

[@BenHeathGoogleAds]

Thanks a lot :)

[@KeywordResearchSimplified]

*Implementing these tweaks should definitely drive better results. Appreciate the practical advice!*

[@andrewyoung4841]

So how do you optimize PMAX when you have over 2000 products, break them down into groups? We still have a huge amount of groups to gather the headlines images etc. Our best performing PMAX campaign is an old smart shopping campaign with no assets. It’s now cheaper to sell on Amazon than the cost of running a PMAX campaign

[@maarhgguston]

Thanks, Will check your website also!

[@PollutionKaption]

Thx Ben!)

[@afsana2595]

Thanks

[@nikhiljdhv]

Hey Ben! Can you make two new videos? One showing how to connect Google Ads to Shopify and another on how to run video ads specifically short form video Ads using Google Ads?

[@BenHeathGoogleAds]

Thanks for the suggestions :)

[@davidellisgrowth]

Great breakdown on Performance Max campaign optimization! We've seen similar results with our own strategies. How have you seen this evolve in 2024?

[@BenHeathGoogleAds]

Thanks :)

[@davidellisgrowth]

@@BenHeathGoogleAds Keep it up!

[@GRFukorg]

can you help me with a charity ads account in UK?

[@BenHeathGoogleAds]

Sure, we've got charity clients :)

[@GRFukorg]

@@BenHeathGoogleAds just booked a meeting with you

[@sfz-lw2ps]

Hey Ben! How can I contact you? Can I get your email address?

[@BenHeathGoogleAds]

Best way is through out website: heathmedia.co.uk