This is What People Don't Understand about Google Ads [Ben Kruger Interview]

Ben Krugar - X's Most Controversial Google Ads Specialist - joins me for an interview where we discuss the future of Google Ads and the biggest misconceptions that people have about how to achieve success with Google Ads in 2024.
The questions that I ask include:
1. What is the biggest thing that you think people misunderstand about Google Ads?
2. What is the biggest thing that you think people misunderstand about Performance Max?
3. What is the best way to use Performance Max with Search or Shopping campaigns?
4. If you were a new eCommerce brand starting out what structure would you use in Google Ads?
5. How do you optimise around tROAS (or tCPA) in high volume sales periods?
👉 Watch the Full Interview with Ben Kruger here: www.definedigi...
Check out Ben's Social Profiles here:
LinkedIn: / benkruger-2
X: x.com/Ben__Kruger
#googleadstutorial #googleads2024 #googleadstutorial
Get more support from Aaron 😀
👉 Discover the RIGHT way to set up & optimise your Google Ads campaigns with my easy to follow courses (over 3,000+ happy students): www.definedigi...
👉 Join 350+ like-minded individuals and get personalised support in my exclusive 10x Google Ads Community: www.definedigi...
👉 Want Aaron to run your Google Ads campaign? Apply Now: www.definedigi...

[@denispopov2018]

Nice one... Aaron, I'm using this to ask u IF you PLEASE PLEASE PLEASE make a video about Placement Exclusions for P-max campaigns, because the option before with Content > Exclusions > Placement Exclusions is no longer available and my P-max campaigns metrics are down by a lot ... Please, if u can provide a video about this topic, because it's very important for the optimization, I will be so grateful.. and i'm sure you will help a lot of other people as well. Keep up the good work!

[@tiktokists]

Great interview, thank You!

[@AaronYoungGoogleAds]

Our pleasure!

[@JasonProulx-nf7ul]

Cool and amazing interview!

[@GulnarKarimova-ug9hw]

Great interview.Thanks

[@AaronYoungGoogleAds]

My pleasure

[@robertgartside9031]

I love the video, but you guys are talking about clients with budgets. Is there are advice or videos for clients that can only spend 20 bucks a day. I run into this ALL the time. Painting companies, Roofing companies, plumbing companies, mechanics. They say they can only afford $20 to $40 a day and they are looking for the ad to perform in their area in a matter of days.

[@AaronYoungGoogleAds]

Hello & glad to hear you enjoyed the video. Check out this video for small budget campaigns: Successful Google Ads Campaigns With a Small Budget kzbin.info/www/bejne/iKCboKmigrmgqrM

[@daddyschainsjewelry]

It sounds like they aren’t charging enough to pay out enough in marketing to grow. Them wanting to be the cheapest is whats holding them back.

[@StanleyMullican]

Interesting interview! Ben Kruger good men)

[@AaronYoungGoogleAds]

Glad you enjoyed it!

[@marcmartino476]

You guys talk about patience, but what does that really mean? For a brand new ecommerce company selling a physical product, should sales start to come after 1 week, 1 month, 3 months, 6 months? Are there good rule of thumbs where you can say it simply isn't working? 1000 visitors and no sales? 2,500 visitors and no sales? 10,000 visitors and no sales? New companies need help understanding what patience actually means.

[@AaronYoungGoogleAds]

Completely understand check out this video as I go through what to expect over the first 90 days: What to Focus on in a NEW Google Ads Campaign kzbin.info/www/bejne/qJiwdKCfnJZ6b7M

[@marcmartino476]

@@AaronYoungGoogleAds Thank you Aaron, I will watch it.

[@jangerhards1253]

Always endless budgets... not the reality!

[@AaronYoungGoogleAds]

I agree some of the budgets we discussed are not the everyday budget but they are very common especially for large companies. The benefit of discussing these type of budgets is that it allows us to review the data and give strategies for smaller budgets

[@TeachMeMarketing]

Most businesses should have "unlimited" budgets with a proper Google Ads account as long as it's setup to capture profitable demand (and you don't have any inventory or resource constraints). Use KPIs like ROAS or CPA to control your spend, not the budget.

[@erenkilicaslan2807]

Totally agree! The budgets they talk about are only suitable for big companies. If I had thousands of dollars a month to waste, I would only use broad matching and dominate the whole market. I respect them, they both say they have succeeded and I believe them. But It is debatable whether this is a success or pouring money and waiting for a return. The strategy behind this is unfortunately not very satisfying.

[@JosephHannon-qy7hk]

Very unformatted interview!

[@robertt8279]

Interviews don't need music bro cut that shit. If you think that makes it more entertaining, you are wrong. If something doesn't serve a purpose don't put it in. If you think the interview is boring and needs music, then you need to do a better job interviewing. No matter how you slice this, you have to get rid of the music for this shit.