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Agnetha Fältskog Interview by Lotta Bromé 2004
CC for english / swedish captions
Director Magnus Tear and creative director Ola Johansson have with great enthusiasm developed the idea and concept for the TV documentary AGNETHA. The idea has changed during production and developed much because of the sensitive collaboration of the media-shy Agnetha Fältskog. The TV documentary was shot over three days, spread out during a period of one month.
Since Agnetha has decided to not give any more interviews it was initially decided that a documentary covering her work with her latest album and the comeback of a great artist was supposed to replace the need of further interviews and public exposure. In their work a close relationship and trust was developed between Agnetha, Ola and Magnus and the documentary treatment was re-written several times. After a few weeks and the second day of shooting they decided against all odds to suggest well-known Swedish TV reporter Lotta Bromé to get close to Agnetha in a real interview, her first in 17 years.
Lotta got involved in the production and together they all convinced Agnetha that a real life interview was the only and right thing to do. Agnetha's fallback would be to have the final say and to trash the material if she felt it would be unnatural, stiff or bad for any other reason.
Because of this silent agreement and in an attempt to keep the crew very small, Magnus decided to shoot the interview himself with his father's old antique super 8 mm camera. The edited and completed TV documentary AGNETHA speaks for itself and so does the openhearted, frank and relaxed interview by Lotta that is the backbone in the TV documentary.
It should also be mentioned that Agnetha has not been involved in the editing. On the contrary, she approved all versions of the documentary at first sight.
Apart from the interview the documentary has real life scenes from Agnetha's work in the studio, clips from music videos from her latest album My Colouring Book, retro stuff and "film-noir" sequences where Agnetha is playing a role, LENA, in a love story with LEIF, played by actor Magnus Krepper.
(thanks to www.abbafanclu...)
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