ABC Thursday Nights 1966-67 Promo

For ABC's 1966-67 season, Thursday night was "Ladies' Night," with "Bewitched," "Love on a Rooftop," and "That Girl" airing back-to-back. Elizabeth Montgomery, Judy Carne, and Marlo Thomas filmed this cute promo for it on the "Bewitched" livingroom set. From www.harpiesbiza...

[@Serpe10]

What a by-gone era this was! Three majors stars in a commercial for the network. You wouldn't see this today! I miss the good old days! :-)

[@ftsjr]

I remember, as a child, seeing this promo. Seeing it again,(for the first time in 40 years) brings back great memories of 60's television.

[@fromthesidelines]

When ABC talked about its "Second Season" in the mid-'60s, they meant mid-season replacements and time changes. These changes in the Thursday night schedule began in January 1967, so this promo originally aired during the last week of Decemeber 1966. The announcer asking about "changes" was veteran actor Gerald Mohr, who delivered voice-overs for ABC promos at the time.

[@terencesommer5413]

I love this promo. Thank you for downloading it. Wonderful nostalgia!

[@tvfan06]

"Join us, in color on ABC." i love that that was such a big thing back then

[@MadameLil]

I'm old enough to remember Judy Carne on "Laugh-In". I've heard so much more about her since then, & I'm sorry she's so forgotten these days.

[@NYNYRaider]

I've never heard that about Elizabeth, but she died young and painfully so she suffered hardships as well. I like how for Ladies Night back then it was meant to be for the whole family, as Liz puts it here. If only things were still so warm!

[@tnate6004]

Great promo for great shows. Love the background music, too!

[@glasscitadel12]

3 BEAUTIES!!!

[@themamagoatshow]

the 1960's was the golden age of televsison in the U.S.A what happend too us!?!?

[@jeffreycone7504]

cable TV.

[@gbrdaisy]

I couldn't have said it better myself! I want more 50's and 60's classics!

[@arfies]

That was me. Thanks for the info!

[@thylacine95]

TV people spoke so well in those days, pronouncing each word so precisely...I remember I had a little kid crush on Marlo Thomas lol.

[@doloreshuntoon7698]

Three ravishing young beauties!!!

[@mshockey73]

I agree with what everyone here has said about Elizabeth Montgomery. She was perfect for the role of Samantha on Bewitched. I remember the show from when I was a little girl and always thought she was so beautiful.

[@OneoftheImmortals]

DesiluTrek, sorry to inform you that we were both wrong. :P Yes, the first season of Star Trek did air 29 episodes on Thursday. In Seasons Two and Three, NBC aired ALL episodes (except for the final episode "Turnabout Intruder," #79, which aired on Tuesday, 6/3/1969) from #30 to #78 aired on FRIDAY. 9/15/1967- 3/14/1969. Look THAT up in your Funk and Wagnall's and smoke it. ;-{)

[@farnumbp]

I wish these shows were still on . I would watch them all again. Great line up

[@fromthesidelines]

This was ABC's Thursday night schedule, as of January 1967, 'sky' {all times Eastern}: 7:30 BATMAN 8:00 F TROOP 8:30 BEWITCHED 9:00 LOVE ON A ROOFTOP 9:30 THAT GIRL 10:00 ABC STAGE 67

[@nanlisa]

Both That Girl and Love on a Rooftop were new shows back then. Unfortunately, Love on a Rooftop was cancelled the next year; but That Girl ran until 1971. Thursday night comedy; some 20 years before NBC's "Must See Thursdays)

[@arfies]

I'm actually surprised "Love on a Rooftop" wasn't a hit, since it was sandwiched in between two hit shows.

[@mthivier]

@fgldnglbs, I suspect because "Love on a Rooftop" only aired for one season there weren't enough episodes for it to be sold into syndication, which is why, other than those who saw it during its network run in 1966-67, few people have ever seen it.

[@paul1964uk]

Groovy!

[@TheCatgirl6]

@cuteycindyhoney Very short-lived, cute sitcom about newlyweds. Peter Duel (before he went on to greater fame in Alias Smith and Jones and then killed himself a year later) played the husband to Judy Carne. I barely remember it at all, would love to see some clips of it though.

[@skylar1477]

all beautiful women but my fave is elizabeth montgomery! great seeing this one.

[@1969pontiac1]

@unclebobunclebob Elizabeth hands down!!!! Both are beautiful, Lizzy was my first crush. I cannot believe she left us so soon. I have all 8 seasons of Bewitched on DVD, so Lizzy lives on. I will see her in heaven and have a million questions about the show!

[@davidmeltzer1126]

There's also Antenna TV that shows retro classic like MeTV. They are not cable networks in the true sense. They're programming available to local stations. Most are on the new digital subchannels .2, .3 etc. If there is an affiliate in your area your cable carries it like any other local channel.

[@gbrdaisy]

Love On a Rooftop? Never heard of it. I was a little girl in the '60's, but I guess my parents must have changed the channel when that show came on, then changed it back for "That Girl". LOL

[@OneoftheImmortals]

Barry Diller was the head of ABC programming at that time. He is still as convoluted. He created the FOX network. In 2005, Diller made 300 million as the highest-paid network executive.

[@fromthesidelines]

Actually, '2nicks', "HAWK" was cancelled by the network at the end of 1966. "ABC STAGE 67" replaced it at 10pm(et) on Thursdays in January 1967.

[@slimdudeDJC]

@fleischpudding Damn, sir, that's deep! I was not too long out of training drawers at the time. Really sorry to hear the rest of those guys didn't make it. God bless their family and yours!! Cheers to you for your sacrifice. . . .

[@DA90027]

OH GOOD GOD...it's not like you can go back at watch this at 8:30, 9:00 or 9:30, just enjoy the cutness of all three women!

[@hilarioph]

ABC shows have many time slot during those days

[@deanadiedrich9304]

I knew the thurday night time slot back then. and I remember this promo when it aired in september of 66. It's great how you get this rare footage!

[@jehobden]

As other posts have likely addressed here, the "Second Season" was for ABC's January programming changes in 1967, not for Love on a Rooftop. ABC had originated the "Second Season" in January 1966 as a way to promote the replacements of its many flops back then. ABC had one of its biggest "Second Season" hits ever in January 1966 with Batman, which was a huge cult hit for ABC then but flamed out quickly and was cancelled just over two years later in March 1968.

[@TheCatgirl6]

@mthivier God, I remember that! That was when Saturday night was Appointment Television!

[@OneoftheImmortals]

Dick York only had kind words to say about Elizabeth Montgomery and her husband on his death bed. He stated they did everything possible to keep him on the show.

[@cherstyler]

Yes, He had another show, a western called "Alias Smith and Jones" that had aired for one season and was a big hit...but did not return because of his suicide.

[@cuteycindyhoney]

I never heard of "Love on a Rooftop" before.

[@DesiluTrek]

Mr. Immortal, the point I had to correct from your original posting calling me "wrong" was that Star Trek aired only on Fridays, as if it never aired opposite Bewitched. My original point, as it related to this video, was that Trek was on at the same time as Bewitched, Thursdays at 8:30 ET in this 1966-67 season. Trek's 2nd season was Fridays at 8:30 and its 3rd was Fridays at 10. I can skip my Funk & Wagnall's and verify it in my vintage '66-67 TV Guides, plus many other Trek references.

[@tomservo56954]

@DesiluTrek I've read that NBC originally aired BONANZA for the same reason...its first two seasons it was on Saturdays at 7:30, so RCA color TV retailers would have something to show potential buyers.

[@jess4metoo]

Actually "Alias Smith & Jones" did return and ran for three seasons. His role was replaced by Roger Davis. Though Pete Duel was the original and the series lost steam as it continued till it was cancelled.

[@jusssayin480]

Love on a Rooftop was only on for one season. It aired from Sept. 6, 1966 to April 6, 1967. I don't know why they said second season in this clip.

[@deanadiedrich9304]

OK, the half hour series ''love on a roof top''aired in september of 66 and was cancelled in april of 67. gone after it's first season!

[@44032]

I had a huge crush on both Liz and Marlo. Nice to see them together. Both were beautiful and charming, sort of like the first female teacher you fell for in grade school. Judy was the "Sock-it-To-Me Girl on laugh-in but not as interesting.

[@DesiluTrek]

"Bewitched" was good in its own way, but airing Thursdays at 8:30 that season, unfortunately more people chose to watch that than the first season of "Star Trek" airing at the same time on NBC ...

[@TheCatgirl6]

@arfies I am soooo late in replying to your comment here, but I have to say I completely agree--and I'm (just) old enough to remember when these shows were still in original run. I miss this kind of programming and I'm so disappointed especially in TV Land, which began with such promise. TV Land's promo launch had me swooning--a full night of Room 222, The FBI, I Spy, Mannix, Love American Style--even My Mother The Car (a show that as a kid I found too silly for words). What the heck happened??!

[@StuntmanJackR]

What the hell is Love On A Rooftop? I was not born yet but I know of a lot of shows but that one is true obscurity.

[@deanadiedrich9304]

That Girl took the 9:00 pm slot for love on a roof top in 67.

[@OneoftheImmortals]

BTW, all the Rosie the Riveters never wore their work clothes on the street. You couldn't get stockings during WWII. My mom told me she had to put make-up on her legs to create the effect. Her date, who showed up wearing white pants, picked mom up to take her dancing. Mom still gets embarrassed telling the story how his pants were ruined, while dancing at the night club he took her to, from her faux stockings. ;-{)

[@hitokiriheero]

must see thursdays!

[@mthivier]

Another (unlikely) reason for "Star Trek"s not being canceled early on, despite mediocre ratings, was Lucille Ball, who owned Desilu, which produced the show, and was, according to many sources, savvy enough to see the show's potential, if not during its network run, then certainly in syndication (and it was indeed in syndication that "Star Trek" finally exploded into the phenomenon it became). Ball and Desilu had considerable clout back then, and that certainly helped.

[@ChadQuick270W]

Sure beats ABC's lineup this fall, or any other channel's lineup for that manner. Thanks.

[@redonionsauce]

Well, color transmission came in during the 1965-66 season. It wasn't new technology. I remember watching color tv in 1960 on my grandfather's 1954 RCA. Color tv's were very expensive and not popular in the 1950's.

[@arfies]

I'm not really sure either- Judy Carne was replaced with Sally Field in later promotions for "The Flying Nun" on ABC Thursdays. Perhaps "second season" was for the "other half of the season?" As in, fall/winter to spring?

[@Zacdawac]

Wasn't Batman, with Adam West, on at 7:30? I remember watching Batman when I was five years old and listening to announcements for That Girl and Bewitched over the closing credits. I wasn't old enough to stay up and watch them but I assumed Bewitched was about a witch and I thought That Girl was actually Bat Girl.

[@RandolphAgarn1]

Strange to see the other 2 girls in the Stephen's living room. all great shows

[@tomservo56954]

@1969pontiac1 I read someone saying that Elizabeth Montgomery could have been an even bigger star than she was, but she chose not to play the "Hollywood game" to do so.

[@OneoftheImmortals]

Food, gas and metals were rationed. This is the first time that during a war fashion didn't rule what was going on in the states. My 83-year-old mom even commented back when we went to Iraq that fashion will be big due to the war.

[@Halchorn]

Season ending rankings per Nielsen: Bewitched was # 7, ABC's highest rated sitcom and show by far; That Girl was # 56, but ABC had faith in the show and renewed it despite the ranking below some shows that were canceled; and Love on a Rooftop ranked # 68 and was canceled with a 26 share (usually a show had to have a 30 share to be renewed at that time). F Troop, which was ABC's second highest rated comedy behind Bewitched (and 8th highest rated show overall) at # 40 out of the 113 shows for the season, was discontinued by its studio, Warner Brothers, due to a power struggle (VP Ben Kalmenson cited the show being $3,000 over budget!) despite a 31.3 share. ABC wanted it back for 1967-68. The other ABC entry on Thursdays in 66-67, Batman, was # 37 with a 33 share and was renewed (with the # 58 Wed. Batman canceled). All rankings are in Television Magazine, Vol 24, Number 8.

[@ookieook]

i love that girl

[@jsrosa1282]

Hey they forget to mention the 2nd weekly airing of Batman that aired at 7:30 on Thursday nights! The makers of this promo should've gotten Aunt Harriet to join those three lovely ladies...

[@Merely]

It was hard seeing Samantha just break character! LOL

[@OneoftheImmortals]

Good question.

[@ookieook]

I LOVE THAT GIRL

[@arfies]

Speaking of B&W, it kind of looks like this clip can't decide whether it's in B&W or color. I'm guessing it was in color originally (you kind of see the red and blue contrast in Marlo's dress), but the film stock REALLY faded to reddish-tan.

[@OneoftheImmortals]

On the other hand, they cancelled it shortly after this commercial.

[@JeffersonDinedAlone]

That Girl and Bewitched; classics. The other thing? What the hell...

[@deanadiedrich9304]

I KNEW IT!

[@tomahawkseven]

In color! Classic. More like todays "in HD" !

[@JENDALL714]

That Girl is telling you to tune in at 830, but what about 800?

[@OneoftheImmortals]

You remind me of when Bobby Brown called the Dalai Lama, Mr. Lama. There are more than a few Immortals around. You may refer to me as "Your Majesty." BTW, have you had those TV Guides appraised? Do you have the one when Dick York was highlighted on the cover for talking about Elizabeth Montgomery and Agnes Moorehead?

[@slimdudeDJC]

@zamusicza She was what I would call lovely!! Not taking away from Marlo(Sexy, cute) but Liz with that way about her draws you into her.

[@darylfan]

Unfortunately, there was no second second of Love on a Rooftop. Sometime between the filming of this promo and the start of the season, the show vanished into thin air.

[@bufnyfan1]

Love on a Rooftop had higher ratings than That Girl yet ABC cancelled it--I always wondered if Danny Thomas used his influence to help keep That Girl on the air

[@arfies]

Since you were around back then, do you happen to know (as referring to one of the above comments), that when ABC said "second season" for the one-season show "Love on a Rooftop," it meant "other half of the season" or something?

[@DesiluTrek]

Don't be snarky, read my note again -- I wasn't dissing any of those shows (in fact I like Bewitched), only pointing out to those who wouldn't know that Star Trek aired in the same time slot, and Bewitched beat it in the ratings.

[@OneoftheImmortals]

Wrong, Star Trek was aired on Fridays at 10:00 p.m.

[@jehobden]

Actually it was the end of 1971, 12/31/1971 to be exact.

[@arfies]

Not really, as three of her four husbands were older than she was, two of them especially so (Gig Young: 20 years her senior; William Asher: 12 years). She was older than Robert Foxworth by 8 years, but there comes a point in life where age difference doesn't really matter as much as it would have earlier.

[@DesiluTrek]

that's cool ... Star Trek might not have even survived one season except for being a great show for helping NBC's parent company RCA sell color TVs. I believe it never finished higher than 56th in the overall Nielsen ratings. It was only after Trek was cancelled that NBC discovered how well it did in the ideal 18-34 demographic.

[@zabadazidit]

Now that is funny, no matter who you are.

[@jess4metoo]

The announcer asks Judy if anything is new for Love on a Rooftop's second season. That show only ran one season. I'm confused, do you know?

[@arfies]

That doesn't really explain why fashion was big in the '20s, '30s, and '50s though. As far as '40s glamour goes, I thought they had to conserve fabric for the war effort, the "military shoulders" look was in for women, and many ads were for women to dress in "Rosie the Riveter"-type overalls and/or WAC/WAVE/USO outfits, but always with lipstick.

[@Tmetrvlr]

@twolfb4u You're ABSOLUTELY right......

[@DesiluTrek]

Sorry, wrong, in its first season Star Trek aired on NBC Thursdays at 8:30 directly opposite Bewitched on ABC and My Three Sons on CBS. Trek aired Fridays at 10 only in its last season, when NBC was trying to kill the show.

[@whiskeyify]

I never missed these 3 shows. I don't think love on a rooftop was on for very long, maybe one year. of course Judy later showed up on laugh-in, she used to dance in a bikini. I thought she was a really cute babe.

[@Wockes]

"and then that girl"

[@tapeduk]

why don't you put up the "stay tuned for Bewitched-next in color" spots

[@elfinmajictime]

@TheCatgirl6 You can see love on a rooftop by doing a simple google search. Best program of the three but canceled because of network politics. Always had good ratings.

[@Soxruleyanksdrool]

Fun fact: Marlo Thomas is the mother of actor Danny Thomas.

[@pernelldh]

Actually, she's the daughter of the late Danny Thomas.

[@paulbervid1610]

Better days

[@teflonmagnet]

that was a reeeelaxing promo...the women were in their place, but there is hardly room for me to stretch out on the couch.

[@fgldnglbs]

I saw a couple of episodes of "That Girl" on TV Land and think that "The Mary Tyler Moore Show" blew that show out of the water, themewise and in other respects. I don't see "That Girl" as the classic MTM was. I'm curious about "Love on a Rooftop," because of the cast, although it might be dated, an explanation as to why we hardly hear about it.

[@cancelaaatoday]

Yeah, Antenna TV and Retro TV shows some of the old classics but not the best of the best ones (Bewitched, Lost In Space and The Munster's). I wish somebody carried them. Oh yeah, Hulu carries Lost In Space. Guess I'm gonna have to go to Amazon or Ebay and order the other 2 and watch it on my computer...*sigh*

[@cuteycindyhoney]

@TheCatgirl6 I'd like to trak it down and watch it. Some episodes are posted on KZbin, but I'd like a bit higher resolution..

[@luvthoseclips]

Okay, can someone out there tell me where I can find the "second season" ending theme song of THAT GIRL? It's the one where Marlo Thomas is running through the park, flying the kite with her face on it. Would be appreciative for any advice you can give me, thanks!!!!!

[@mthivier]

@defundthewar, and then when we got into the '70s, CBS made Saturday night THE night to stay home and watch TV ("All in the Family", "Mary Tyler Moore", "M*A*S*H" for a short time, "Bob Newhart" and "Carol Burnett"). In fact, I think though they eventually did move AITF to a different night, Bob Newhart and MTM were on Saturday Night for their entire runs.

[@arfies]

Because I don't have them...

[@darylfan]

Oops..I meant to say second season.

[@unclebobunclebob]

Hmmmm.....desert island....Marlo or Elizabeth...you can't have both...what do you think?

[@OneoftheImmortals]

I believe it was F Troop.