Account Strategist Interview with Question and Answer

Account Strategist Interview with Question and Answer
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/ jeffhsipe
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0:00 - Intro
1:05 - Product
3:22 - Strategy
4:12 - Client Needs
5:09 - Internal
6:02 - Metrics/Data
6:42 - Career Path
7:25 - Sample Example
Other videos referenced as cards in this video:
7:25 - How to Structure Your Answers - • How to Structure Your ...
Additional Videos that might help:
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Social Media:
Connect with me on LinkedIn - / jeffhsipe
THANK YOU!

[@jeffhsipepi]

Hi everyone, in this video we tackle some high level tips and tricks for how to have success in these roles and we provide a sample example to an open-ended question. I hope this video helps, thanks!

[@naziabacchus4015]

Can you please do a TAM Google Cloud interview?

[@jeffhsipepi]

@@naziabacchus4015 I will definitely consider it, we work with a lot of TAM's, it is a fun role! Thank you for the suggestion.

[@naziabacchus4015]

@@jeffhsipepi thanks Jeff! I love your videos!

[@thesilenthero422]

I have an AE interview next week and this was helpful. I've been using Google Ads for years in various roles and after watching this I'm going to make a concerted effort to weave that knowledge into my answers. The CFS framework is great too!

[@jeffhsipepi]

@thesilenthero422, awesome, good luck! Also, watch this video, this is a more updated version of how to tackle hypothetical questions - kzbin.info/www/bejne/oHi8i5ytorpkiq8

[@aydayang8008]

Thank you Jeff for making the wonderful content! These tips are gonna be super useful for the real interview!

[@jeffhsipepi]

@aydayang8008, awesome, I am so glad you found it helpful and good luck!!

[@acupoftee2570]

Hi Jeff, thank you so much for your tips! I have followed you since my first day interviewing with Google team, today I got an offer from them! :) So helpful and thorough! Wish you all success!

[@jeffhsipepi]

Marketing by Trang, amazing news, congrats!!! I am so happy to have been a small part of your journey, good luck!!

[@ravishekar996]

Hi Trang, All the best for your Journey.. hoping to have this moment one day..

[@acupoftee2570]

@@ravishekar996 thank you! Good luck to you as well!

[@akanshashukla356]

@@acupoftee2570 Hi. Many Congratulations on your new role . Even I'll be interviewing soon for the same role for Dublin,Ireland. Can I please discuss with you a couple of things please. Thanks so much in advance

[@nicolasmoreau3434]

I'm 4 years into Google and these tips are very useful - well done offering this to anyone out there 👌

[@jeffhsipepi]

Nicolas, thank you so much for the positive feedback and perspective from a Googler!!

[@edwardloqewanbe]

Thanks for video! Very useful!

[@jeffhsipepi]

Edward, thank you so much for watching and commenting!

[@benedictaahiante1893]

This is super helpful. Thanks Jeff

[@jeffhsipepi]

Benedicta, so glad you found this video helpful!

[@christinedungnguyen6038]

This is extremely helpful. I am interviewing for Google and gonna have the phone screening next week. Your video helps to boost my confidence and walk me through my nervousness. After watching, I clearly get the way how I should answer to win the interview. Thanks a lot Jeff!

[@jeffhsipepi]

Christine, good luck, let us know how it goes!

[@BorisClemente]

how did your interview go?

[@jeffhsipepi]

Christine, any updates?? Boris, thanks for checking in on Christine!

[@ravishekar996]

Christine, help us with the update

[@akashbakshi4200]

Hello sir, how are you doing? I was searching this particular video on KZbin and I am glad that you had made a video on this topic. This video has helped me a lot. Not only this video your entire videos are helping me a lot. Looking forward for more such videos 😄😄

[@jeffhsipepi]

Akash, thank you so much for the positive feedback.

[@silviapacheco8626]

Thank you!!

[@jeffhsipepi]

@silviapacheco8626, I am so glad you found this video helpful!

[@bronzeroot]

Super helpful!! Thank you for this awesome contents :)

[@jeffhsipepi]

Bronze Root, glad to hear this video helped, Google is hiring a ton of these roles right now!

[@bronzeroot]

@@jeffhsipepi Jeff, thanks to you I actually passed the 1st phone interview with recruiter for AS and preparing for the next rounds. Is there any useful frameworks to refer? I saw your awesome framework HBTRRSSS for other position, so I wonder if it also works for AS or should I approach in different ways.

[@jeffhsipepi]

@@bronzeroot that framework work for any role. When you think about the AS role, you will likely want to heavily focus on timeline and budget, and also focus on type (brand awareness, sales, customer acquisition) and the platform (search, display, KZbin). I hope this helps!

[@bronzeroot]

@@jeffhsipepi Thank you so much for your fast feedback. Wish me luck ;)

[@sarugahlawat2]

This video is really helpful. Looking fwd for more. Can u please share more hypothetical and behavioral questions in comments please?

[@jeffhsipepi]

sarugahlawat2, we have practice questions for this role in our app - you can sign up for free here - www.practiceinterviews.com/signup

[@ilkinkantemir1830]

Thank you very much, it's really useful, i just wish there is subtitle within the video :)

[@jeffhsipepi]

Ilkin, what language would you like to see subtitles? Thanks!

[@cecilyyao9523]

Hi Jeff, greetings from China! I am going to have an interview for Agency Account Strategist in two day and your video is really helpful! Fingers crossed I can nail it! Thanks!

[@jeffhsipepi]

Cecily, GOOD LUCK!!!!! Let us know how it goes.

[@cecilyyao9523]

@@jeffhsipepi Passed one today, got two more on Friday!

[@nextgenfemaletechleaders2250]

@@cecilyyao9523 Hey! How did it go? :) May I ask you some questions about the process?

[@Bdbsiddhebenxksuehendkcueb]

Hi Jeff, your videos are super helpful and please continue to upload them please! Just one question in regards to data/metrics, do you have to know the data from your general knowledge or is it something you can work out during the interview?

[@jeffhsipepi]

Ldnxkg, good question, it's actually both. You will want to go in with some data about the performance of specific types of ad campaigns (for example). But in your open-ended solutions, you may also need to ideate on these items.

[@Bdbsiddhebenxksuehendkcueb]

@@jeffhsipepi Thanks Jeff!

[@akanshashukla356]

@@jeffhsipepi Hi Jeff, I guess I have asked you something similar earlier but please if you can answer this : I'm currently working with a growing Sports Nutrition Brand in Ireland. I have been asked to derive insights from the following data : 1. Their Google Ads ( for now it's just coming up with trends etc for metrics like clicks, CTR, ROAS and all. 2. I did the same for Amazon Ads last year and now looking into Shopify data as well. I'm not sure how do I mould my CV in a way so that I can use my current project knowledge in depicting the growth of sales for the brand. And make it more sales focused. Also, if I already have access to my company's Google Ad account what all reports can I work on or focus on to benefit my brand as well as prepare for the Account Strategist interview. And then use this knowledge and the product space that I'm learning to be able to answer questions during the Strategist interview. My daily work includes: 1. Downloading Google Ads report. 2. Cleaning the data ( say for instance campaign report) 3. Creating dashboards using Tableau Software . 4. Presenting insights like trends of clicks etc and showcasing search impression share metrics etc. I still have to start preparing or looking at data in a way to be able to answer questions like (A) how do I improve ROAS? (B) how can I work on improving quality score (C) what the consumer journey looks like Acc. to me these are questions for the Digital marketing specialist in the team but I want to learn to be able to do it through the insights I'm presenting. And bring this into practice. So can you please please provide some advice and guidance on this, would be very helpful. Thanks so much once again for all your help :)

[@1ag18]

I just finished my final round last week and am waiting to hear back. Thanks Jeff for your help.

[@jeffhsipepi]

Andrew, good luck, keep us posted!

[@MSPROV0CATEUR]

How'd it go? 🤞🏾

[@1ag18]

@@MSPROV0CATEUR didn’t get it.

[@MSPROV0CATEUR]

I'm really sorry to hear that.

[@MSPROV0CATEUR]

@@1ag18 I'm certain you will find something just as good if not better!

[@oxanashcherba6105]

Jeff... this is right on time! How deep you’d recommended to dive in the product and what would be the best way to do that? I feel like I really have the relevant experience and skills, it’s just that I didn’t work specifically with the Ads product space I am hoping to work with. Thanks a lot for the example in the end!

[@jeffhsipepi]

Oxana, I would recommend using any free online resources, but you should do your best to learn the space as much as possible. I am often blown away by my clients and how much they know about Google Ads, remember, these people are your competition. I don't say this to scare you, but I want to make sure your are building the right level of connectivity with your interviewer. Good luck!!

[@jeffhsipepi]

@@akanshashukla356 They don't really expect any Account Strategist to be experts with Google Ads, so just having this knowledge will definitely help!

[@akanshashukla356]

@@jeffhsipepi Thanks so much for the response and help :)

[@rosenguyen3093]

Thanks Jeff for your helpful video! I had an interview for this role today, I followed all your tips and advice but my interviewer doesn't seems liking me asking too many questions. She just wanted to listen to my assumptions and thought straight away. Is that very normal? Because when I asked clarifying questions, she said you tell me what you should do, it doesn't matter about the client. All of our clients are big spenders and are in different industries.

[@jeffhsipepi]

Rose, yes, sometimes interviewers do not like questions, when they don't like questions, just turn the questions into thought process/thinking out loud. Good luck in the process!

[@nigelscanvas]

Thanks Jeff! I’m a Ex-Facebooker who is about to start my phone screening for this role.

[@jeffhsipepi]

Nigel, good luck!!

[@verarosenbergtravel]

I'm in the process of interviewing for the Account Manager position so this is very helpful! But, are there any differences I should be aware of going from this strategist video to the Manager role? Do you have resources for account managers?

[@jeffhsipepi]

Vera, the number one difference from my experience is that that AM's focus a little more on the bigger picture/overall strategy. Visit our question bank for AM practice questions - www.practiceinterviews.com/signin

[@serenax3892]

Hey Jeff, thanks a lot for this video! It's super helpful - just one question, is this type of question an RRK question or a GCA question? I seem to still have confusion about the difference between those two and how we should treat them differently. Or do we go about answering these two types of questions with a similar framework? Thanks again!

[@jeffhsipepi]

Serena, great questions! So this type of question could show up in an RRK or GCA interview. You would tackle your answer the same way in both interviews. The main difference if you got this question in a GCA interview is that there would be more probing/follow up questions.

[@serenax3892]

@@jeffhsipepi Thank you Jeff, this clarifies the question. Appreciate the help :)

[@meghanlam7308]

Hi Jeff, thank you so much for the information and it has really helped my phone screening today! But after that, for my batch day interview, they assigned me to interview for Account Manager instead. Is there any differences between these two roles? and is the change a good thing?

[@jeffhsipepi]

Meghan, this sounds like a good opportunity! The Account Manager role is a little more strategic role, focus a little bit more on this item, good luck!

[@soominkim9082]

Hi Jeff, thanks for the great video. I am really appreciated for your kind explanation. But I am kind of lost how to prepare GCA questions for Account Strategist. Every time I got vague questions, I don’t know where to start. I know there is no right answer, but could u help me how to organize the framework and thought process in the logical way? I hear myself, my answer doesn’t seem to add up.

[@jeffhsipepi]

Soonmin, a couple of key items. Always follow the CFAS Method (Clarify, Framework, Assumptions, Solution) and answer in that exact order. Secondly, always solve wearing the hat of the role, meaning, always solve like you are in the ABP role already, good luck!

[@jameshunter7976]

Hey Jeff - assuming in the interview you wouldn't stop at budgets the way you did but instead carry on going over that section, talk about their internal resourcing and chat next steps? Any other framework points you'd discuss? How would normally close it? Thanks man!

[@jeffhsipepi]

James, exactly! For the point of this question, I stopped there, but you would dive into budget. In terms of the specific framework concepts to focus on, focus on your strengths! We always want to focus on what we are best at and you will continue diving into concepts/items, as long as you are pausing and bringing your interviewer into the conversation.

[@pranar8496]

Hi Jeff, I am a huge fan of yours. I have an interview this Monday for Google Account Executive: Large Customer Sales (Ecommerce), please share interview question references/tips, also what all should I prep for GCA/ Ecom sector

[@jeffhsipepi]

Pra Nar, AE roles are going to focus heavily on strategy and collaboration both internally and externally. Use my question bank for practice questions - www.practiceinterviews.com/practice-questions. For GCA questions, follow the tips in my GCA videos. Good luck!!

[@pranar8496]

@@jeffhsipepi Thanks a lot Jeff!! Sure, will follow your advice:)

[@eyesintheknight]

Hi Jeff, thank you so much for this helpful content. A couple of questions if you would be so kind. I have a screening next week for a CSM role, how different should I expect the process to be compared to Account Strategist? Seems similar enough on the surface. And lastly, while I have a few years or CSM experience, the last 3 years I have been working as a program manager. Would this fall into relevant experience? Just wondering how they expect me to perform considering I’m not currently a CSM. For context, they reached out to me. Thank you again for your amazing videos and help!

[@jeffhsipepi]

Pablo, it sounds like you have a lot of cross functional experience. I want you to utilize all your skills and still put in the prep and practice to have success. The Customer Success Manager role is a little more strategic than an Account Strategist, but many of the foundational skills are the same, good luck!!

[@eyesintheknight]

@@jeffhsipepi Thanks for your reply, and thanks again for all the advice!

[@omarrwall860]

Hey Jeff, how different is the Account Strategist interview vs. the Account Executive, New Business Sales interview?

[@jeffhsipepi]

Omar, not that different. Just remember that an AE is going to focus more heavily on tactical solutions while and AE will be more strategic.

[@dannyrimes3958]

Hi Jeff, thanks for the video. Do you know what the interview process looks like for this position? Is it smaller then other position types? I had an interview call this week and now we have scheduled 2 45 minute back to back calls next week. My recruiter told me I would have about 3-4 interviews. Wondering if I should expect more. I’ve been using Google ads with my current position for 3 years now.

[@jeffhsipepi]

Danny, yup, 3 to 4 interviews is very common for this role. Utilize that Ads knowledge, especially when creating solutions to open-ended questions, good luck!

[@akanshashukla356]

@@jeffhsipepi Hi Jeff, this reply is quite helpful for me as well. Thanks a lot. I have just started to create reports for the Google Ads data. My technical skills are fine, not that great. Is it fine for this role? I wish to apply for the Account Strategist role this week, should I go ahead or spend more time in setting up the reporting framework for the company. They make me get involved in a lot of technical stuff that should be handled by the IT team. This is the reason my planning to make a switch. Your advice would be extremely beneficial. Thanks a lot :)

[@jeffhsipepi]

@@akanshashukla356 you do not need to be an Ads expert to get hired for this role, keep learning and I would go ahead and apply.

[@akanshashukla356]

@@jeffhsipepi Sure, thanks so much for the response. Thank you 😊

[@alpkurtel1493]

Hi Jeff, I am interviewing for the Account Strategist position. I received the case (mock sales pitch) for my interview beforehand. Although there is limited information about the firm. How can I answer questions and get ready for the interview without having the full information?

[@jeffhsipepi]

Alp Kurtel, it is really about putting in a ton of prep and practice. You will never have all the information, but you are already taking the right steps by studying, good luck!

[@alpkurtel1493]

@@akanshashukla356 no

[@balwindergill5486]

Hey Jeff, i have had all of my interviews done within a week for an account manager position. Does it reflect that I could be amount top candidates or just a scheduling thing.

[@jeffhsipepi]

balwinder gill, there are so many factors that could have contributed to the fast pace, but I am glad to hear it is moving quickly, come back and let us know the results!

[@balwindergill5486]

@@jeffhsipepi i find out tomorrow haha, fingers crossed. Thank you for helping through your wisdom :)

[@tomasdepascuali9199]

@@balwindergill5486 How'd it go?

[@balwindergill5486]

@@tomasdepascuali9199 i went through all interviews in a week but my experience is on programmatic end. They ended up hiring someone with search experience. Most of the people who interviewed me didn’t had programmatic expertise and all the questions were pretty much search only.

[@Jtarttonmymomma]

I have a final round for this role coming up next week, however my second round was about 3 weeks ago. Does the time between interviews mean anything? They claimed it was because of EOQ things and scheduling. Worried I am going into the last interview just to get rejected since there does not seem to be urgency

[@jeffhsipepi]

Philip, they simply would not conduct this interview if they did not like you, you got this, have confidence and get in the right mindset, time between interviews means nothing, good luck!

[@Jtarttonmymomma]

@@jeffhsipepi Thank you! Another question -- does resume/previous experience matter more than the interview? Some other people applying have 2-3+ years more experience than me. Obviously it is a bit of both, but does the interview have heavier weight? Appreciate it again!

[@vegardbakken]

Hi, Jeff! I did the Mock Pitch about four weeks ago, but I haven`t heard anything from Google since. Is this normal?

[@jeffhsipepi]

Vegard, NO!!! Well, I guess it is somewhat normal, but completely UNACCEPTABLE. Make sure you are following up weekly to check in on the status and be gracious and kind in those follow ups, even though you should have definitely heard back at this point! Keep us posted.

[@vegardbakken]

@@jeffhsipepi Thank you for your answer. I will keep you updated. You make brilliant content on KZbin. Thank you.

[@Silvia526iii]

Hi Jeff, I just got a question about google recruiting. I got an interview invite from a google recruiter and she canceled the interview a day before our scheduled meeting saying they no longer have openings. And that is new information. Does this happen a lot? Is that how google recruiters treat potential candidates?

[@jeffhsipepi]

@Silvia526iii, well that language is a little confusing. It is not uncommon, especially over the last couple of years for openings to close, but usually a little more data is provided. How you are treated really depends on the individual, but it does not sound ideal. I am sorry to hear you had this experience, but I do not think it is representative of the entire company, in my opinion.

[@jairusjenkins7886]

How do we learn about product space ?

[@jeffhsipepi]

Jairus, there is a ton of good data by utilizing both Google Search and KZbin. Remember, you don't need to be an ads expert to land this role, but that background and knowledge helps!

[@catiasoares8675]

I'm sooo confused with the end of the video. You started to talk so fast, and I was lost, I don't understand when you are the interviewer and the interviewee.

[@jeffhsipepi]

Cátia, sorry that the end was confusing, can I clarify something in the answer for you?