Adapting in an evolving 🌎 of craft w/ Jonna Helin, Aimée Gille, Ashley Yousling, Joji Locatelli

During Vogue Knitting Live 2024, Jen took the stage with big names in the fiber arts and maker industry to talk about how we can adapt to the ever evolving world of craft. We talk about what has changed, where the opportunity is, and advice on what to do when things are challenging. If you run a business of any size or even if you just love the act of making, this episode is not one to miss.
Our Panelists
Jonna Helin is the co-founder, creative director and CEO of Laine Publishing and the editor-in-chief of Laine Magazine. She has also designed many of Laine’s most beloved knitwear patterns. During her long career as a journalist, Jonna has worked in lifestyle and crafts magazines both in Finland and in Sweden. Before Laine, she also ran her own yarn shop. In 2021, Jonna won the prestigious Taito-Finlandia award for her groundbreaking work on handicrafts and applied arts. Jonna lives in Tampere, Finland with her two children, cats and dogs. Jonna doesn’t actually consider herself a knitwear designer: usually she just knits and makes up the pattern as she goes. That also makes Jonna’s garments approachable and easy to knit.
lainepublishin...
Aimée Gille (‪@aimeesknitlab‬) was born and raised in the United States, in Kansas, and later moved to France, where her passion for knitting was reignited. In Paris, where she now lives with her family, she first opened L’Oisive, thé a wonderful knitting café, and later La Bien Aimée. Established in 2015, La Bien Aimée is an artisanal dye studio located in Paris, France. Aimée and her team dye beautiful and sophisticated colors of yarn that reflect a unique and vibrant point of view. Her book, Worsted, was published by Laine Publishing in the fall on 2021. Her latest book Neons & Neutrals was published in March of 2022.
www.labienaime...
Ashley Yousling (‪@ashleydanielekart‬) is the founder and CEO of Making and started our podcast back in 2014. She is an award winning designer with over 15 years of experience, leading and executing product + content vision and strategy in tech and consumer industries. Her work has been featured in outlets like The New York Times, Forbes, and Fast Company. She resides in Boise with her three boys, pup, and you can always find her in her art studio.
makingco.com
Joji Locatelli (‪@jojilocat‬) is an Argentine knitwear designer living in Buenos Aires, Argentina. After studying as a physician, in 2004 she rediscovered knitting. She is a Mom of two boys, and a wife to a loving non-knitting husband.She hopes to insprire with her knitting patterns and loves draped fabrics, beautiful details, simple lines.
www.jojiknits.com
Moderator
Jen Joyce is the Head of Marketing and Podcast Host at Making. She’s been a marketing professional for the past 14 years, specializing in community building, creative campaigns, and all things digital marketing and has worked for tech startups, hospitality, fintech, and even an agency. She lives in Seattle with her partner, her dogs, and her 21-year-old cat. Jen can most often be found knitting (or whatever the current craft obsession is) and watching “bad” TV, enjoying the lovely PNW but also traveling as much as possible and lifting heavy weights for that extra serotonin boost.
makingco.com
Photo credit for Jen’s pic: www.jacobpritc...
Music by Despatches. despatches.ban...
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