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Adidas and Nike have a Kanye West Problem That's Changing Everything: Ye has revolutionized the landscape of celebrity endorsements, challenging the dominance of sportswear giants Adidas and Nike. After cutting ties with these brands, Ye exposed their exploitative practices, rallying celebrities like Odell Beckham Jr. and Bella Hadid to stand up for their rights. His relentless pursuit of justice and transparency has empowered others to fight back, setting a new trend in the industry. Ye’s influence extends beyond fashion, as he also challenges the music industry's streaming giants, paving the way for fairer treatment of artists.
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