The fact that ON is already close to Puma in terms of value is crazy to me.
@bnwo5 ай бұрын
And yet they still dominate the market by a mile.
@ronaldbibi2095 ай бұрын
wall street value is pretty much scam these days, it's just trying to create FOMO 🤣
@pizzafanatic1235 ай бұрын
@@ronaldbibi209 i dont know why people still dont understand this!!
@rabbgod52195 ай бұрын
@@ronaldbibi209and who in your humble opinion creates this fomo? Innovative brands just tend to have high value cause they have a realistic chance of beeing the next big thing
@bloodspartan3005 ай бұрын
But its not
@straightouttazambia28355 ай бұрын
Title: Why Nike doesn't like Federer 1 sec in: This is Zendaya 😂😂😂
@KentBuchla4 ай бұрын
The epitome of talentless vs talented.
@whatevergoesforme51294 ай бұрын
Yep, the content did not match the very misleading title because it was more about On LOL.
@shuang78774 ай бұрын
@@KentBuchla says the loser commenting on KZbin. yep, sure you are right
@alteredinstruments67614 ай бұрын
@@shuang7877learn how to use language correctly, ‘loser’, or you will continue to appear mindless, petty, and juvenile. Nice writing, fool.
@KentBuchla4 ай бұрын
@@shuang7877 once more but in English, please.
@de1325 ай бұрын
To be fair, most people did not think Federer leaving Nike was a "mistake", they just felt it was "wrong" for sentimental reasons
@nicholastartaglia42765 ай бұрын
yeah, I didn't see anywhere where people thought it was a mistake. If anything, people thought it was a mistake for not marketing Federer's logo to make him the Jordan of tennis. His logo only seemingly picked up towards the end of his career.
@janojupiter23645 ай бұрын
@@nicholastartaglia4276I believe it was reported at the time that Nike wouldn't offer a deal exceeding his active career (when uniqlo did). So he was basically dropped because Nike didn't see that "Jordan-potential".
@s.z.x.014 ай бұрын
It was a huge win for Roger, just that we couldn’t see him with Nike swoosh and RF logo on his match clothes anymore
@FMD0234 ай бұрын
Nike lowballed him and practically said he wasn’t THAT marketable. To who? MJ? Of course no one is but Roger is very marketable. In hindsight Nike turned him into a billionaire by letting him go.
@dzailibu4 ай бұрын
Nike didn't want to match Uniqlo's offer, which was 300 mil over 10 years, to 37 year old Federer. Uniqlo sells casual clothing, and not just supports clothing, which is actually their side venture. So, it made more sense for Uniqlo to offer such a deal. He didn't think and he probably didn't know about on at that time. A year later, in the Wimbledon final 2019, he still wore Nike's, even without a contract. On came into the game a year later. So this was just a coincidence.
@edc.37615 ай бұрын
ON was established in 2010 and Roger Federer became an endorser and investor in 2021. Federer's stake in ON is estimated at 3%. To state that Federer is building the company is unfair to the founders of the company. Get your facts straight. And, by the way, ON is primarily a running shoe company.
@bloodspartan3005 ай бұрын
Great comment!
@_No20_5 ай бұрын
He also stated their growth in the last 3 years. He is not wrong. So, YOU get your facts straight.
@twrkhanasparukh5 ай бұрын
thank you
@Ved_Desai5 ай бұрын
He joined in 2019 actually
@robn77777774 ай бұрын
The video is junk
@Adrian-nj6bx5 ай бұрын
The materials of the ON shoe CAN be recycled, but it was recently demonstrated that ON never recycled anything. This is a big problem, and risks a class action, because ON sold premium shoes and subscriptions with the promise of recycling them, but so far these shoes are just sitting somewhere…probably cause recycling costs money and ON doesn’t want to lose any.
@12345fowler4 ай бұрын
Class action in Switzerland does not exist
@Nicotine464 ай бұрын
Well I believe they will start recycling once they pile up enough used shoes
@troycambo3 ай бұрын
Fed has always been a virtue signaller
@DMWBN3Ай бұрын
Adidas has similar issues with Parley said was massively recycled, but it wasn't. Has recycling & sweatshops had any 8mpact in today's foot wear brands?
@ponchogp78707 күн бұрын
ON is not that exclusive or niche in UK.....their shoes are sold in JD Sports, have you not seen the type that shop in their stores?
@keundonglee68454 ай бұрын
I don't like the fact that it mainly talks about "on" brand than actually why Nike doesn't like Roger Federer. There is not a single word that mentions that Nike doesn't like Roger Federer.
@harryfowler19174 ай бұрын
Yeah I was expecting a bit about the decision to go to Uniqlo as that's an interesting story in itself
@keundonglee68454 ай бұрын
@@harryfowler1917 yeah, I guess people will click more if the title is about Nike doesn't like Federer instead of being Roger Federer and his On brand.
@One.Zero.One1013 ай бұрын
I've noticed people are becoming more accepting of clickbait. Not me though, I will fight the good fight even if I'm the only one left.
@checkanr1383 ай бұрын
pretty weak and overly "positive" video yes. clickbait and too much blabla.
@rickenfatania3 ай бұрын
Nike doesn't like competition. Instead of signing more contracts (and endorsing Nike) Federer is instead owning a rival company and donating his celebrity to help ON take Nike's market share. If he was still a Nike athlete, I seriously doubt ON would have launched (then relaunched) a new tennis shoe for example. It's another headache for Nike (and other brands) because their technology can't keep up. Plus, they'll have to spend more on marketing/ brand recognition as the market becomes more saturated the costs increase incrementally.
@cedricbrs4815 ай бұрын
Subscription model for a pair of shoes … "You’ll own nothing and be happy", no thanks, I’m not your cash cow
@Kdc8615 ай бұрын
Honestly, it's not worth 10 dollars per month.
@samuelmidzi82405 ай бұрын
Become a slave
@its3amagain.5 ай бұрын
@@Kdc861 I think it is on a long run (I see what I did there)
@bnjkf9u35 ай бұрын
Also "recycle" and "sustainable" 😂 it's never as sustainable as the shoe I own that goes from running -> weekend mornings -> garden shoe.
@eossoon5 ай бұрын
I mean if you're a serious runner, you run through shoes at a large pace. Most of the best shoes are foam based, and the foam bottoms out over time. People who run on rough surfaces often wear out the sole very quickly. It could be worth it for those people.
@aroboy59065 ай бұрын
got a nike ad during this video lol
@Johannes-sp2th5 ай бұрын
Whenever athletic interest uploads im here
@bionicle375 ай бұрын
The company gives me "You will own nothing and be happy" vibes
@KentBuchla4 ай бұрын
because you pilot on 'the feels' and know nothing
@tosgem4 ай бұрын
@@KentBuchla to the contrary, the subscription based business model is taking over and is everywhere now from cars, to shoes, to software, to fruit juice machines. It represents quite a few challenges to the Wests traditional concepts of ownership of private property and personal freedom. Whether you think those people experiencing difficulties transitioning to this business model are stupid or not, the fact is you could never expect to make such a change without encountering resistance. It is perfectly normal and expected for some, many people to feel resistant and hesitant, and it doesn't mean they are just stupid.
@nikoscratchaccount4 ай бұрын
It's really gross. I immediately reject any company that does this crap, such as Adobe, Microsoft, and others. If people buy in to this shit, they know they have us by the balls.
@troycambo3 ай бұрын
@@nikoscratchaccountfed has always been an establishment shill
@lowchristopher52263 ай бұрын
The entire video never explain the actual reason why Nike doesn’t like Federer when they parted away!
@matthoffman69622 ай бұрын
Because they don’t know. It’s all speculation and bs
@hassanzsohail5 ай бұрын
I can't believe how underrated this guy.the work he put into making these videos is amazing
@anexpertonthematter14685 ай бұрын
it's not a "guy", it's an more like an enterprise or like a studio really, like Kurzgesagt
@kedrprao5 ай бұрын
Underrated? 😂
@FTfutball5 ай бұрын
They are one of the biggest football and sports media network..not underrated ❤
@robovac35575 ай бұрын
This underrated dribble is everywhere. @@kedrprao
@PerfectDawn4 ай бұрын
He has 700k+ followers?? Underrated? What else do you want?
@youtubepremium57994 ай бұрын
Don't misguide people by saying that Nike does not like Federer.. they may not have the deal with him, but Fed is extremely smart enough to make millions out of having no deal with Nike. Just get your facts correct.. its fed's genius.
@gabkoost5 ай бұрын
ON is growing trough it's excusivity brand. If they want to challenge NIKE they have to abandon this line and become mainstreeam which will slowly make them lose their core clientele and be destroyed by the other brands. They are very succesful as they are. There is no need at all to challenge Nike and Adidas as this video suggests. It is not the branch they are in and all their business model is about going the other way and cater for other markets. People that buy ON mostly do it as a statement. If Joe from the corner starts wearing those shoes while he mows his lawn then it's RIP for then.
@Nomolso_Netinei_Djer5 ай бұрын
As a Guy who only wears ON boots and knows the brand since long before Federer entered the company I feel entitled to tell you that you are writing BS. On's are (in Switzerland, where a lot (you can't go anywhere without seeing them) of people wear them) mostly bought cause they are increadibly comfy. It's has nothing to do with Status, in fact On's get mocked all the time. They are just plain better than what nike has to offer (at least many people like them more comfort-wise)
@Nomolso_Netinei_Djer5 ай бұрын
in other words: Joe has been wearing them since long ago and nobody cares.
@deusexmachina97765 ай бұрын
look at their competition tho, there isnt a single sports brand with that model that has had longevity. correct me if i am wrong
@kerzch5 ай бұрын
@@Nomolso_Netinei_Djerexactly, nobody cares about this brand outside swiss
@j1mster35 ай бұрын
@@Nomolso_Netinei_Djer On is playing a game similar to Patagonia etc I live in a big city in Canada, alot finance and tech bros, office workers, older ladies are now wearing this because its comfy and virtue signal "im not a pleb" vibes. As I get older I dont fall for big brand marketing anymore, as long as the shoes are reasonably priced and top tier performance similar to Nike or Adidas, im ok i perform well on court regardless of the shoes im wearing.
@beansprout_apg8865 ай бұрын
I’m a big fan of Federer and I love Uniqlo.. so it’s a win win for me.. I always smiling whenever I saw Federer’s photo in Uniqlo store..😊😊
@loveroflife19144 ай бұрын
When I was 20, I was working in a Foot Locker in suburban USA in 2012. We had 2-3 models of ON's. They were horrible colors but there was a devoted group of people who swore that they were the best shoes. A lot of nurses and runners, actually. A decade later and I remember being amazed that this niche brand had suddenly started dominating the shoe industry. Amazing story
@DMWBN3Ай бұрын
Popular with Scouse drug dealers and gym posers, as well as serious athletes here in England.
@producedbypodcast5 ай бұрын
I've been following you since your earliest video and eagerly anticipating every new upload. Your production quality, interesting topics and beautiful visuals always amaze me. Keep up the great work! 🔥
@AthleticInterest5 ай бұрын
Thank you!
@Tom-wy5up5 ай бұрын
You should always be wary of using stock value in these cases where a companies "value" blows up rapidly. It can predominantly be a bubble that could burst and crash if confidence wobbles. This is obviously the case to one extent or another for any listed company but ON is riding a wave of rapid growth and market disrupting confidence at the moment that's likely significantly exaggerating it's true value.
@cristinasada48195 ай бұрын
Zendaya was such a smart move. It makes On a “sexier” sportswear. I see so many people in my city (very business-forward city) wearing Ons to work!
@huancarlos19655 ай бұрын
Zendaya is transformer 🌈 nothing sexy about him
@EhCloserLook4 ай бұрын
That is _IF_ you think Zendaya is hot.
@cristinasada48194 ай бұрын
@@EhCloserLook first of all, lmao. second, not the point. By “Sexy” I mean, fashionable, attractive to to people who don’t just play sports. Third, please go give your mother a hug or something, man idk
@smallworld7074 ай бұрын
Ok but why is your city a secret?
@cristinasada48194 ай бұрын
@@smallworld707 bc i live in Mexico bro and no one cares
@mbphorseback77093 ай бұрын
Federer is rocking Billions when he left Nike for Uniqlo and On. A Big W for Federer. Goat on and Off the court.
@BenCaesar5 ай бұрын
Hmmmm explosive growth but NB is not one to be slept on
@Lordbleu5 ай бұрын
one of my personal fav , NB is just cruising on its own lane which is good. No need to compete. Its a marathon, not a race 😃
@AmanSingh-vs3mn4 ай бұрын
Roger Federer is a brand in himself
@lucasmoreno53305 ай бұрын
On's shares price has not climbed since their listing. They opened at 38.95 in 2021 and 39.00 today.
@booneboone97054 ай бұрын
Damn 😂
@pisderata3 ай бұрын
this is an ad
@FMD0234 ай бұрын
Nike misjudged Roger. Saying he wasn’t marketable. The hell is wrong with them. Of course he is, I guess Nike did him a favor by low balling him just to make him a billionaire with the other company he signed and part owner of now.
@amolshrivastava56095 ай бұрын
Mind blowing stuff! Big ups! Hope you keep making such content
@NouGeTV5 ай бұрын
The only one in my family or friend group who is wearing ON shoes here in Switzerland is my 81 year old grandma…
@youlatubey45325 ай бұрын
Im running with on shoes, but I see your point there. A lot of old and many unfit people at my company are also wearing them, which kinda makes them unattractive for me. But I still like them for the sport.
@sigmawear5 ай бұрын
@@youlatubey4532That means On succesfully sells the shoes as a lifestyle and feeling, not as utility clothing
@rabbgod52195 ай бұрын
@@sigmawearif you feel stupid wearing the shoe in everyday life that definetly isn‘t positive
@Lgx-ie4if5 ай бұрын
Ich bi 20ni und träg on schueh bre
@tobysbreathisverybad5 ай бұрын
My wife and two daughters own them. They don’t run. My brother in law owns them. He doesn’t run. I run 30ish miles a week and have never tried them and am not really tempted.
@JustBrowsing235 ай бұрын
This is another moment for ON. I didn’t care about this brand until Athletic Interest.
@dylan48655 ай бұрын
That recycling ♻️ ability is pretty darn cool
@chandlerdoerr64935 ай бұрын
Nike losing 28 Billion in shareholder wealth three days ago and this video three days ago too is wild timing
@alvin68794 ай бұрын
How?
@messibeaucoup5 ай бұрын
Nice that you covered something related to running this time! Maybe the story of marathon world record holder Kelvin Kiptum and his tragic death, and how it impacted Kipchoge would be a good story for your channel as well…
@AthleticInterest5 ай бұрын
Thanks for the idea!
@edtejasukmana5 ай бұрын
Another brilliant narrated video
@someshojha56925 ай бұрын
So Nike couldn't "Just do it" anymore eh?
@demonofpurgatory51885 ай бұрын
Hes not lebron
@hansmemling23115 ай бұрын
That’s really an awesome joke. Their slogan has annoyed me since the beginning but I could never come up with a joke that includes it.
@ldm26225 ай бұрын
nike and jordan brand will always be relevant. this whole On wave feels like another flash in the pan
@pmadhav10005 ай бұрын
Funny part about ON $1b is that they made $300 million in 2 years. The visualization is skewed 1:48
@cameronscott18535 ай бұрын
And profit in that, 300 mill is nothing if they didnt profit @@pmadhav1000
@PashaneKasonde5 ай бұрын
Thanks for always educating us all
@CitizenoftheWorld15 ай бұрын
I never heard of On till now. Considering I'm training for my first marathon I should def look into it
@slushpuppii5 ай бұрын
as someone who has ran multiple marathons i'd advise theres better brands. Saucony New Balance to name a few
@applejackzo5 ай бұрын
I’ve been seeing these shoes so much around Boston. These and Hoka are taking over
@MaxrepStretchingConditioning3 ай бұрын
Great video, keep them coming
@ASSA7275 ай бұрын
You buy ON shows once and never again, that is my experience. there are a lot of quality issues and critics in their home country.
@BojackTrunks5 ай бұрын
"What the hell is On?" Lmao I don't know why but that got me 😂
@segundolizardo66675 ай бұрын
We just recently bought on sneakers and my family and i love it , not only the comfort , the designs are amazing.
@12345fowler4 ай бұрын
Solid video and presentation
@mayamikophiri8575 ай бұрын
0:24 that’s exactly the question that needs to be asked 🤣
@KodiakWG5 ай бұрын
Once Again Great work Sir, thank you for the video
@deusexmachina97765 ай бұрын
Zendaya is a fashion icon due to her ability to dress up on the red carpet for the specific themes of her film, a chamelon, she however has no personal brand. Selling sports wear around her is unlikely to pay off like say Serena Williams, Beyonce and Rihanna are bigger stars yet their brands are tanking. Social media follows dont translate to actual sales the film Challengers was marketed around her and still flopped. Hollywood doesnt have stars anymore who can sell movies or brands like they used to.
@maneee3_5 ай бұрын
I came to watch a video about Federer and ended up buying a new pair of shoes!!
@dronesclubhighjinks5 ай бұрын
Super video! I’m always impressed at how you manage to present so much information concisely and clearly. Thanks very much and have a great weekend! 🙏👟🎾
@adisucipto53865 ай бұрын
let's see if On can sustain the gain they achieved, or they will follow Under Armour😂
@BMW-wt4xs3 ай бұрын
Ded @@delaslight
@gustavotriani56114 ай бұрын
Great video production. Congrats!
@JessCameron-l7t5 ай бұрын
I’m very proud of myself to own a pair of ON shoes before athletic interest made a video about them
@dandanthesoundman76075 ай бұрын
My wife & I have 6 pairs between us:).
@Standupforthe995 ай бұрын
Unfortunately the quality is really poor
@mariospanna83895 ай бұрын
quality is trash...
@cc85305 ай бұрын
Then you all have more money than sense. Outrageous prices for ‘recycled polyester’ LOL
@carlosteranneumane18885 ай бұрын
I have never seen an On store. I have only seen On shoes at third party retailers in many countries.
@muzlp5 ай бұрын
Shoes & shirts are not that complicated like a phone or a car. I mean it’s not that difficult to design a good one. Marketing & branding is the biggest key to determine its success. And Federer knows his worth!
@tiscover5 ай бұрын
I don't know - in Europe these are already considered dad sneakers. Mostly older people wear them for their comfort 😅
@toskiemail13715 ай бұрын
Ah..no wonder.
@zward05225 ай бұрын
That is New Balance's position in the US.
@peglor5 ай бұрын
@@zward0522 Interesting to hear. Every pair of New Balance shoes I have has significantly outlasted both Asics and Nike shoes I've used previously with the same use.
@ChrisRobato5 ай бұрын
That's eating up New Balance market share then.
@arroe83865 ай бұрын
I mean Nike was considered sports wear for fat people and they have a huge market share now 🤷🏻
@conradbo15 ай бұрын
What a great and interesting video. Thanks a lot.
@betterchapter5 ай бұрын
Kinda weird to see Roger without Nike after so many years and accomplishments. I wouldn't say no to $300 million though. Great video once again man!
@nightowldickson4 ай бұрын
Federer was smart, he switched to Uniqlo on a $300 million USD contract. He put some of that money to invest in 'On running'.
@lahmerali76525 ай бұрын
So fantastic (it's simply the best Channel ❤)
@abdulbasith2455 ай бұрын
Subscribed . From first ever video.
@fragile005 ай бұрын
Thanks for the stock tip. Looks very interesting and with a business model like On, it's no wonder the market is interested.
@keelingbarrie3319Ай бұрын
Can you guys do an episode on the economics of The NHL and professional hockey as a whole? And make sure to have great emphasis on the Canadian game
@MuhammadImHardBruceLee5 ай бұрын
I love Roger Federer... Ask me a year, and I can tell you what grand slam he won, and whonhd played against. That said, Federer is as middle class an athlete a brand could hope for... Roger Federer has always been closer to Rolex's target audience than Nike's. Now, Nike let Federer go because he has never been a major driver of their sales, and this would only decrease once he retired... But for On's Swiss, wealthier, middle/upper class, Rolex-wearing, distance-running target market... Roger Federer ticks box after box.
@jdspider5 ай бұрын
Great video
@leerickss5 ай бұрын
would it have been even wiser had he worn ON apparel instead of signing with Uniqlo? Ofc the cash on the table was too good to make this an easy choice but it would've been pretty cool to see him wrapping up his career wearing a new brand he helped created, marking the beginning of the second chapter of his life.
@kingcuckoo5 ай бұрын
He signed with UNIQLO first and for way more cash. ON becoming a giant was kind of lucky for him. Although he is a huge part of the casual and tennis success they would've been a billion dollar company without him.
@deusexmachina97765 ай бұрын
ON has nothing to distinguish it from everyone else
@impopquiz5 ай бұрын
@@deusexmachina9776and Nike has? Nike only has that many sponsored athletes to support. 😅
@deusexmachina97765 ай бұрын
@@impopquiz Nike is an established brand, at this point they have already done the work to lead a whole industry. ON is new and in need of customers, nothing about their clothes screams ''chose us over far cheaper nike'
@lorenzo97tth5625 ай бұрын
@@deusexmachina9776 Nike is trash
@ask2302 ай бұрын
Federer did NOT found On. Just a quick Google search to realize this...
@samlee864215 ай бұрын
Great ON shoe commercial
@daryltaylor60605 ай бұрын
Excellent as always! Castore next? Seem to be getting bigger and bigger although with set backs like Newcastle and Aston Villa
@bgnr01075 ай бұрын
Always waiting for your next upload!
@freedomlife36234 ай бұрын
I love ON since my first pair 5 years ago, it does feel like walk on the cloud.
@kenim5 ай бұрын
They still look terrible. They just give the same cringe vibes like Under Armour.
@UnknownNetworkTV5 ай бұрын
I needed this video
@krogdog5 ай бұрын
There's another video on YT which goes into more detail about Federer leaving Nike and signing an apparel deal with Uniqlo in addition to ON. Apparently Nike made quite a bit more from other sports than tennis and, as a result, paid LeBron and Ronaldo more in endorsements.
@anoushkaghimire5 ай бұрын
Me and my husband combining have five pairs of On shoes,and loved them immensely.
@rypiyx4 ай бұрын
very good video
@paultrubas5 ай бұрын
I never heared about the brand "ON" before this video... you should start getting advertisement deals from the brand you talkabout. ;)
@bloodspartan3005 ай бұрын
This was a paid video by on
@ptm0074 ай бұрын
Agree. Didn’t know that ON is the new kid on the block.
@livsdw738722 күн бұрын
There is 1 big problem for me, I worked in a big city and in two famous museums. In the subway and at work I stare at shoes ( don't know why, nothing creepy about it a shoe says a lot about the person who wears it ). I noticed that most people who use ON are at least 50, they are usually pretty wealthy and lean heavily towards athleisure ( The most ON sightings are during global sports events too ). This explains the effort to have the ambassadors being so young ( Iga, Ben etc. ) ; the collab with Loewe ( the hottest big brand ), and Zendaya being their global ambassador. They don't seem to like being stuck there. The thing is : Nike, Adidas, Puma, etc, aren't sports shoe companies; they are sneaker companies that also sell sports shoes nowadays. Most Nike buyers are young and they buy everyday shoes; they even collect them, and no one under 60 seems to be THAT interested in buying a 150€ pair of ON shoes ( regardless of the quality ) for everyday purposes or to collect,. Zendaya being a global ambassador might change things but I don't see people in their 20s or under saving up to buy a pair of ON's to show off at school. Nike, Adidas, Salomon, and Timberland are brands that sell shoes to people who are not their target demographic really well. I don't see that happening with ON right now. Or is it ? I'd like to know.
@tclass995 ай бұрын
I feel proud to be in Canada and to have been wearing this brand for a few years now… my friends always used to ask… what is the brand? Never heard of them… For my flat feet they are the best running shoes I’ve ever worn other than maybe some Sauconys. The design is really cool too and they have some great colours! And the fact that my favourite athlete of all time is involved… well… no brainer for me! 👍
@Robert-g7m5 ай бұрын
i really love the voice doing this story
@GreetingsEarth4 ай бұрын
Nike: Just Do It! ON: Okay, I did it.
@EngineerDJ_Julius5 ай бұрын
I've heard of ON once a few years ago, and never again since until now very interesting
@sasmitsirroco5 ай бұрын
A 12:39 ad for ON
@dylan48655 ай бұрын
Dope viddy
@insights_universe5 ай бұрын
Very interesting. Never heard of this brand and some of the facts in this video. Thanks for sharing.
@ilovelimpfries5 ай бұрын
Been an On user since 2017. Great shoes if you're walking all day.
@Marquesreport2 ай бұрын
The title should be: The brand that stole Federer from Nike
@Nazrahnas5 ай бұрын
A running shoe designed to where you land on your heel. Only problem though, is that while running your heel is never supposed to touch the ground. Most people cant run properly though, so they don't know this.
@LuyoloNtlanganiso4 ай бұрын
I’m sold to the marketing of this video
@josealfredotirado59345 ай бұрын
The thing with On tennis shoes is that they are not On tennis shoes, they are Roger's tennis shoes. That means that they are more of a collectors item that a shoe meant for play. They released the Roger clubhouse pro, which is a cheaper and more traditional tennis shoe, so let's see how it goes.
@alex993984 ай бұрын
At 5:00, Dwayne Johnson wore On shoes? I mean, c'mon, he has a multi-million dollar deal with Under Armour and has his own line of shoes with the company. C'mon, find a way to wear to support to the hand that feeds you. That's not an ideal representative..
@CindyAi-mw9wr5 ай бұрын
What a good insight
@ERMVET19865 ай бұрын
The ROck: hey Nike... how about you give me a life supply of your shoes, i like them. Nike: nah... The Rock: ok then, it's ON!
@bpxl53yewz294 ай бұрын
What I hate about Nike is that they’re cheaply made… unless you decide to spend $200 on a pair. They rip after 2 wks, aren’t comfortable, cheap on cushioning or support, run too narrow with not much other options, etc.
@HenriqueDeSousa2 ай бұрын
Agree
@TheHajinator5 ай бұрын
This is a big ad I’m convinced
@MilanRaskovic-cd9kq4 ай бұрын
Nike is big because of MJ, he was also the first to have share in the company...he is still making crazy money for Nike, this guy changed the world, and everything because of how good he was, one of a kind...
@sultanabran15 ай бұрын
I hope it goes well for ON. there's a long history of companies who grow extremely fast, go down extrememly fast after a short period.
@TheCodeholic4 ай бұрын
OK, but what is the connection between Uniqlo and Federer? Uniqlo and On?
@uralmutlu43203 ай бұрын
I've seen ON shops in Europe, I didnt think they were cheap. But, coming accross this video, I've just checked their Turkey website and there is a sale on... I'm getting a couple of pairs, one for my wife and one for me...
@saintkofi5 ай бұрын
why have i never heard of on?
@saintkofi5 ай бұрын
oh. never mind
@bobotmeister5 ай бұрын
Funny thing, Roger's shoes doesn't have cloud tec 😅
@renedominguez83955 ай бұрын
They need to do the same marketing in Latin America, there only cheap sports retailers sell ON, and the market is aspirational middle class that want to feel they’re rich. Otherwise, there’s no doubt they will be competing with the greats