Advanced Facebook Ads Guide #3 (Master Consumer Psychology)

[@NickTheriot]

🏆 Have Nick Theriot Run Your Ads: www.theriotsolutions.com 💰 Have Nick Theriot Mentor You: theriotsolutions.com/innercircle

[@moneymatrix164]

Nick PLEASE make an advertorial video, would love to hear insights and tips from the Goat himself 🐐 Amazing videos! 💗

[@NickTheriot]

Will make one soon!

[@DwayneVidzz]

If I’m understanding this correctly, the girls night out painting ad you created would be Solution aware. Girls knew they wanted something they could do for girls night out but they weren’t aware of the product until the ad you created. Then the people that saw that ad and didn’t become buyers yet would progress into the Product aware & Aware stages.

[@NickTheriot]

Correct!

[@benzionsadigursky4250]

That First Day ad is killer!

[@NickTheriot]

YES

[@EnterpriseVCK]

Hi Nick, I am not usual to comment in yt videos. I don't think I've ever commented in a personal way, it's not my style, but I think it's the best way to give you feedback. After several months of following your yt content and successfully and logically creating Facebook ads, I purchased your course (also to be grateful for the value you bring to your channel). It was just to let you know, as I repeat it is very rare for me to make a personal comment. Thanks and Well Done Nick. Davide Vicario.

[@NickTheriot]

Really appreciate this alot! Thank you for the support.

[@baltasar.acosta]

My gosh Nick!! I've spent hundreds $ on education and have never touched this deep knowledge and understanding. I'm starting to think if I'm getting up on the market stages as a prospect with a desire, and cause of this I'm being targeted by better OFFERS (Nick) that highlight up here where market is tiny, competitors are sharks and fight rough for more aware prospects (guess me). And as a result of that fight, this content is your army and my god you got the finest army I've seen so far. Pd: sorry about my English, I know it's not the best.

[@NickTheriot]

Haha thank you! You're 100% on the right path now!

[@baltasar.acosta]

@@NickTheriot no doubt my friend, thanks again!

[@reekoup]

Amazing content you provide lately Nick, thank you so much

[@NickTheriot]

You're welcome

[@WackyT310]

Love this series Nick!! I am seriously chomping at the bit for the next video! I am a local service based business but I have been taking notes so I can use this information to start doing my ads. Thanks again for your hard work!

[@NickTheriot]

Welcome! Glad you liked it

[@MDTUHINHOSSAIN-y5x]

Thanks, Nick! learn us every day about advanced Facebook Ads

[@NickTheriot]

Happy to help!

[@MDJOnlineMarketing]

Great video Nick! I am wondering how should my ad account structure look like for testing (market awareness, desire and market sophistication) ?

[@MDJOnlineMarketing]

or better asked, how should I test these (market awareness, desire and market sophistication) ?

[@NickTheriot]

Just my normal single cbo structure of testing new ads

[@flemdogy1840]

Great video Nick. Quick question: if you're running ads to different awareness levels, would you create a new campaign for each awareness level or just run them as different ad sets within the same campaign?

[@NickTheriot]

Different ads in the same campaign

[@flemdogy1840]

@@NickTheriot Thanks so much. Appreciate the response 😁

[@RashadHa]

Nick please do a Hismile breakdown for the marketing phases i think it will blow up

[@NickTheriot]

Will do!

[@RashadHa]

@@NickTheriot appreciate the response , by the way due to research i tested 1 product - 1 adset - 1 cacput well edited creative - 1 LP all based on research 50$ / day got 7.25 ROAS in 1 day only 80$ AOV . I prepared bunch of creatives in capcut and launching soon once i get the stock order. Thanks for the information you give on here, i hope one day i will scale enough to work with you on the brands because literally i wasted around 6-7 months & couple thousands of dollars because i wasn't aware of the importance of research and i was arrogant to think that my marketing skills were the issue . And now after i got humbled there is no way i won't have couple 6 figures brands running by the end of this year. I'm so excited its a nice feeling knowing you got the puzzle solved just need to put in the pieces. Thanks Nick

[@ChopstickPanorama]

Hi Nick, I have watched a few videos about stages of awareness and the theory all made sense. But your video helped show how to apply this concept which cleared up a lot of concerns I had about it. Super helpful. Also wasn't sure if my account should tackle all stages of awareness but it's all clear now!

[@NickTheriot]

Glad I was able to help!

[@mohamadalwan2077]

Thank you for this content. I follow you now on a weekly basis I have a question: If you target an unaware audience, will the advertisement be graded? I mean, at the beginning of the advertisement, it will be at an unaware level, then the problem will be presented, and then the solution will be presented. Or a separate advertisement that targets a completely unconscious level? Second question: In your opinion, would targeting an unconscious level be good if we launched interaction campaigns to educate the public, since it is a cheaper cost than a sales campaign because there is a possibility that there will be no sales if we launch a sales campaign? .....Nor is this a mistaken belief on my part that sales will not be obtained

[@NickTheriot]

Welcome! Not sure what you mean by the ad will be graded? It will all be one ad, look at the unaware ad example in the video. That is a mistake, go straight for sales campaign

[@mohamadalwan2077]

Thank you 🤩@@NickTheriot

[@a.mitkovski]

When you talk about creating dct’s and having 3 visual hook variations, does that mean that the text in the hook itself remains the same and it’s only the visual video itself that changes?

[@NickTheriot]

Correct. but just the first 3 seconds of the video

[@jasonluo513]

Hey Nick! A question about photo ads Do you find that having a better hook in the primary text section of the ad is better or in the photo ad creative itself?

[@NickTheriot]

Ad creative itself

[@a.mitkovski]

Can you test static dct’s vs videos that are already in the winning adset?

[@NickTheriot]

Yes you an test statics in the dct's

[@melvinalbuen4679]

Yo Nick keep saying " what the f*ck!" it keeps me more understanding what you saying.

[@NickTheriot]

Glad someone is taking value in it lol

[@NirmalKumar31]

Please put video of KPIs to look, how to calculate profit loss

[@NickTheriot]

kzbin.info/www/bejne/h5fQe42ngZWYrdU

[@NirmalKumar31]

@@NickTheriot Is this still relevant?

[@AlecHergenroeder]

Hey nick when testing my dtcs, if one adset is not profitable do you recommend just swapping the ads out inside that ad set with fresh ads or killing it and creating a new adset. Thanks for all the knowledge man really informative

[@NickTheriot]

Pause and create a new adset

[@Henry034]

Hii Nick, i have doubt , where can i buy a worthy and trustfull fb agency ad account with low disapproval and high daily spending limit ?

[@NickTheriot]

www.agency-aurora.com/

[@Cooper033]

Hey Nick! Big fan of your work 🤝🏻.Can you tell how can I increase daily spend limit for scaling, how much time it takes to increase spending limit ? Hope you will help with my problem.❤

[@NickTheriot]

Keep hitting up meta support and paying bill daily, usually takes 14-21 days

[@Cooper033]

@@NickTheriot so if i had winning ads put in to dct can I spend 50$ daily for that gap is it good ?

[@Teazavi]

Hi nick , i followed your videos and started doing broad targeting when nothing else was working for my ads It’s been 18 days and I’ve seen great results (all thanks to your videos) but sometimes my ads performance drops significantly where i get 0 purchases for 2,3 days My CTR is 5% cpc is really low too and i am getting link clicks What could be the reason , should i give fb more time ? Is it finding new audiences in these 2,3 days ? PLEASE REPLY 😔

[@NickTheriot]

Look at 7 day averages, don't look at single days

[@financefreak]

Can you give me an example of how I can test desires if people are product aware?

[@NickTheriot]

Product aware is focused on product superiority in the market place

[@financefreak]

@@NickTheriot So I just make comparison ads and why my product is better?

[@MrJ17J]

Concretely, when you research. It's reviews, KZbin and posts comments, and ? Majority of reviews are fake, I can spot fake Amazon reviews from miles away. Wouldn't that add bad noise.

[@NickTheriot]

That’s why I look at a good variety of sources, so I can get a good average of what people are saying about it

[@filmingyu6623]

Hey Nick- We've spent $150 ($10/day for 2 weeks) so far. No campaign/account/1DCT: 3% CTR, about 77 landed clicks, NO SALES & $40 CPM!!! What's wrong? And was our budget too low to start? Isn't $150 total enough to at least see a sale? CTR is decent... but CPM is horrible :/

[@Gbendah]

Budget way too low for conversion, also not enough time.

[@ucantseemeb13535]

There must be a discrepancies between your ad and your landing page... that's why even though you're getting good CTR those clicks aren't turning into purchase... Make your landing page congruent with your ad creatives and you will start seeing results... By the way you should also have to check your funnel where it's leaking... VC --> ATC, ATC--> IC, IC --> Purchase... See these numbers aswell you will have a solid idea of what's going on after visitors come to your website and which part of the funnel is leaked and needs improvement... All the best buddy :)

[@NickTheriot]

I have no clue what your target cost per purchase is or product price. CPM is irrelevant

[@filmingyu6623]

thank you! is there software or feature you use to track what part of funnel VC>Purchase is leaky? For discrepancy, is that copy messages or should be exact same product with model shown on landing pages?@@ucantseemeb13535

[@filmingyu6623]

Product price is from $48 Tee to $100 hoodie.... as for target cost purchase... we're not sure as i haven't made a sale... thank you. Thoughts Nick?@@NickTheriot

[@Niran3344]

Hey Nick, I have daily spending limit $50 per day if I get winning ads from $50 campaign can I put in dtc for $50 until my spending limit is increase? Is it good ?

[@NickTheriot]

Yes, keep spending that until it's increased

[@ibya2242]

Hi Nick, how many ad sets should I have active in a CBO campaign? There are 5 profitable DCTs. I have a winner set with 5 winning ads from these DCT sets. But this winner set is not spending and is not profitable. Should I still test the new dct?

[@NickTheriot]

I would turn off the 2 lowest spending ones that have little impact on the business and launch 2 new ones

[@ibya2242]

@@NickTheriot One of my lowest performing sets is the winning ad set. Can I turn that off too? Because even though it had 5 winning ads, it didn't get any sales and it spends very little budget.

[@mattanderson3120]

@@ibya2242how is that your winning ad set then?

[@DRYESWEDEN]

Very helpful!

[@NickTheriot]

Glad it was helpful!

[@billzhang5489]

When you said that you won’t put all the awareness in one account, are you implying you would create different accounts per awareness? Or are you simply saying not all awareness is necessary for every brand

[@NickTheriot]

not all awareness is necessary for every brand

[@shawnemployee6906]

Great video like always. You keep going like this Mark Suckaburger is going to ask you to teach him how to run FB ads. 9:45 you said how "3 reasons why" is a really good product aware ad then said "us vs them" is good as well. Besides saying market research haha how do you know or come up with different formats to test? Because you can know the demographics and psychograpics and theres a lot of different formats. Do you have a list of formats that you just match with market research?

[@NickTheriot]

LOL - i'll start off with basic image and video ads, and just go with that. Then from there i'll start undercovering new ideas as i put the work in

[@liftingmotivation6284]

But are unaware always the biggest market? For example if you sell products for plantar fasciitis. Most of the people with that diagnos prob already know that they have plantar fasciitis because they searched it up online when they got the heel pain. So isn’t the biggest market in that niche then problem aware?

[@NickTheriot]

Unaware is always the largest

[@bars8951]

the best

[@NickTheriot]

Thank you

[@lyxcollective]

🔥🔥🔥🔥

[@NickTheriot]

Thanks

[@tonyduong6824]

Hi Nick, as somebody who doesn't have triplewhale how would you calculate/find your overall CPA for the business?

[@NickTheriot]

Divide overall spend by # of orders

[@dasanmartin]

👌👌

[@NickTheriot]

😎

[@mubashirgfx]

Hey Nick, I hope you are fine. Your KZbin video content is amazing, you just need to improve your KZbin thumbnails. I'm an expert thumbnail designer with 4 years of experience. If you need my assistance then let me know. I would like to improve your thumbnail designs.

[@NickTheriot]

You can message my head of youtube with your feedback instagram.com/greg.miroslaw/

[@Serena-d2l]

Nick, i have no sessions from my ads since the 6th of March.......my campaign was going very well, i had scale up to 2k/daily (start with 100€) and from one day to the next, puff, zero sales, zero sessions : 20 sessions/day..40 sessions/day, a very high CPC and CPA .. How it is possible? What can i do?

[@ZectifyArtistry]

Reset the campaign with low budget

[@NickTheriot]

Sounds like there is a bigger issue here, but resting the campaign works

[@leocjr]

@@ZectifyArtistry hello friend, what do you mean by that? There is a button to do that? Thank you.