Advanced Facebook Ads Guide #4 (How To Make Creatives That Convert)

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Hey! If you’re new to the channel, my name is Nick Theriot
I’ve been running Facebook ads since 2015 and have done over $50m in revenue for our clients. We work with a variety of brands but the majority or e-commerce!
Advanced Facebook Ads Guide #4 (How To Make Creatives That Convert)
In this video, I am excited to present the fourth part of the Advanced Facebook Ads Guide.
Join me as I uncover the secrets to creating impactful and conversion-focused creatives for your Facebook ad campaigns. Discover the advanced techniques, design principles, and strategies that will help you craft compelling visuals and messages that resonate with your target audience.
Don't miss out on this valuable resource that will take your Facebook advertising to the next level by making creatives that truly convert.
#Facebookads #facebookadvertising #facebookmarketing
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-Nick Theriot

[@benzionsadigursky4250]

This series has been killer. Breakthrough Advertising is my top marketing book. Really great to see the principles applied to ecom like this

[@NickTheriot]

Thank you!

[@A-worksservices-j2r]

Best transparant content out there, watching from Amsterdam !

[@NickTheriot]

Thank you!

[@FurqanTariq-nz7bt]

I'm just starting out, I read the book and after watching this series, I finally have thorough understanding of the concept and how to apply it. Great value . I like these videos more in which you showcasing how to fit the each piece of the puzzle. Greatly appreciate this series 🙌

[@NickTheriot]

Will do more like this!

[@thequantumlab]

thanks for that one Nick! that was a missing piece I needed after learning a lot about the marketing fundamentals you share.

[@NickTheriot]

Welcome!

[@djxete1987]

I just want to thank you for these 4 videos. The value provided can be worth thousands of dollars. Don't listen to people who talk nonsense, there will always be envious people. I just have one doubt after watching all the videos. Do you always follow the order of the videos: 1) find the main desire, 2) find the sopihsitcation, 3) find market awareness and 4) then write everything ?? thank you very much indeed.

[@NickTheriot]

Correct i do!

[@thogz777]

Really love those live breakdowns, a lot easier to understand a concept by watching an expert go through it, much better than pre-prepared slides. Also great at proving your expertise to your target audience More of those please :)

[@NickTheriot]

Will do more! Glad ya'll enjoyed them.

[@Sterling-ek1wt]

fire series

[@NickTheriot]

Thanks!

[@cimota27]

would love to see more content about the landing pages you're directing people to

[@NickTheriot]

Have a training for that next week!

[@dangquanganh6070]

Thank you for your valuable content! Do you have any video guides on how to determine a customer persona?

[@NickTheriot]

kzbin.info/www/bejne/npq2cnyrgLx1r7s

[@vivianjohns]

Thank you so much for this Nick, you're great

[@NickTheriot]

My pleasure!

[@nishitpaul4734]

Thanks nick, man you gave so much things to experiment on.

[@NickTheriot]

My pleasure!

[@preethi_skincare]

you are amazingggggg!!

[@NickTheriot]

Thank you!

[@ibya2242]

There are 5 winning dcts. I am very pleased with the ROAS level of all of them. However, not even one sale came from my winner set, even though I placed all the winning ads. Should I close the Winner set? Spends little but brings no sales even though he is among all the winners

[@NickTheriot]

I would test turning it off

[@rallenabishek]

Can we try ugc ad creatives for our product that explains the use case or by showcasing the problem solved......will that be a good idea?

[@NickTheriot]

Both are good ideas

[@countdown1025]

Hey Nick thank you so much for this series, it has helped a lot! Quick question, Is it okay if we expand into more countries or should we just stick to just one country? And does it hurt if we do, like if I expand into a couple more countries other than the US will it hurt the quality of the audience in like the US because facebook is targeting mulitple countries? i hope that makes since :)

[@NickTheriot]

I always focus on one country until doing 6 figures a month in revenue. More countries is just more expensive

[@kilmaremilmake4348]

how are you managing the facebook instability to get your ads with a decent Roas?

[@NickTheriot]

I look at 7 day averages and I focus on what I can control, which is new winning ads + landing pages

[@lucasalvarez872]

Thanks for the video! Do you use a 3rd party service to create your UGC ads? Or do you create them in-house?

[@NickTheriot]

We use insense.pro to get creators

[@youthfulbloom]

hi nick can we get a video on what metrics to look for when running and fb ads and how to scale with them

[@NickTheriot]

I have a video here kzbin.info/www/bejne/jaOphHiMq8SfkKM

[@youthfulbloom]

@@NickTheriot your the best

[@jasonluo513]

Mr Riot quick question, My CBO campaign one of the ads is taking up literally almost all the spend but it’s not producing any sales when the ones at lower spend got at least 1 sale. Why does Facebook not start spending more on the one that got the sale and continues to spend on the one that has not got one yet? What would you do in this situation? Do I turn off that one adset? Or does the market like that ad and I just need to make multiple DCT with it and change the angel?

[@NickTheriot]

Test turning it off and see what happens

[@Nick_Dara_Alex_Barry_uglyAds]

Are these all video series just to write out a Hook?

[@NickTheriot]

Correct hook is 80% of what drives performance and dictates everything else on what you create for that ad

[@GastonGomezLassalle]

Hi Nick, I have a question, When a DCT where I already picked the winner keeps spending but has a high CPA, while the winner of this DCT spends little and has a low CPA, what should I do? Should I turn off the DCT so the winner spends?

[@NickTheriot]

The winner you choose was based off cpa and not spend, you found an ad that doesn't work at scale. That is why a winner for us, is what works at scale AND HITS CPA

[@GastonGomezLassalle]

@@NickTheriot but the winner that I choose is from the DCT that spend, is okay?

[@maazibrahim4272]

Thanks Nick! One quick question? How do you find good copywriters? Is your team remote? Finding talent is the hardest job i'm facing and it ain't easy on local market.

[@NickTheriot]

I like linkedin hiring and being very specific for who you're looking for. Also make sure to get them to write a test project for you before hiring

[@NickTheriot]

100 people will apply, 10 people will be good enough to hop on a call with you, 5-10 will do the test project, and you'll hire the best one out of those

[@Mohdimranreturns]

This is a Great series which focuses on the actual “marketing” part than how to get 80x roas type shit out there. I have one question. If we are doing advertorials and our video ad is 5 minutes ling which already takes the prospect through the awareness stages (mini vsl) is it good idea to send them again to advertorial or is it better to create a 15-30 second video entincing the user to go to advertorial? If you can make a video about this on when to use advertorial and how to structure video ads on facebook for this it will help alot

[@NickTheriot]

I would have the 5 min video on the advertorial and a bunch of 10-20 second videos that drive curiosity to watch the video on the page

[@swjun4763]

Hi Nick, how do you define "problem aware" and "solution aware" exactly? I always get confuse on these two.

[@NickTheriot]

Problem aware = diagnosed with a problem Solution aware = want the benefits of the product just don't know what the product is

[@allanmm123]

Hey Nick love the series! Quick question, in 2024 if you find a DCT thats working and spending most of the budget, do you still move it to the main ad set or just leave it running? Saw one of your videos I think where you said you just leave it running now. Also when do we get to see more real life and routine videos? haha maybe a workout video!

[@NickTheriot]

I have a hollywood hills LA vlog coming out in 2 weeks! We've been leaving winning dct's running now

[@allanmm123]

@@NickTheriot Awesome can't wait. Ah sweet I'll do that too then, so if we r not putting the winning dcts into the main ad set anymore what is the point of the main ad set? Just to start your cbo? do you ever turn it off then or just let FB decide

[@gustavklevmarken]

You, Jordan Platten, and Ben heath are the best KZbinrs on SMMA

[@NickTheriot]

Thank you!

[@bin-ecroft5458]

Nick , I never seen you using catalog+ ads in your video, can you give any thoughts on catalog+ ads ?

[@NickTheriot]

I don't really use them

[@bin-ecroft5458]

Nick, my adset is in learning phase but to come out of it I dont have option of increasing the budget and I also know 50 conversion in one week with current budget will not be possible. Do you have any suggestion for this ?

[@NickTheriot]

Stop focusing on it and focusing on finding new winning ads that allows you to hit the 50 conversions a week and scale your budget

[@user-qq6qt8zy4y]

Hey nick is it okay to test one dct video ads and another dct picture ads of the same product in two seperate ad sets or just do one at a time. Thanks!

[@NickTheriot]

You can launch both at the same time

[@user-qq6qt8zy4y]

@@NickTheriot awesome appreciate it

[@MLDAGENCY]

Hey Nick. Starting to use the 1 CBO and DCT strategy. However, I have a product launch I want to promote heavily. This means that, no matter how it performs compared to the other DCT's atm, I just have to push it for awareness purposes (Still running it in my conversion campaign ofc). What would your approach be to this and likewise situations where you just have to push a certain product with your 1 CBO and DCT setup?

[@NickTheriot]

I would just do a seperate campaign for this product to ensure it always gets spend

[@dasanmartin]

🙌🏻

[@NickTheriot]

😎