Advanced Google Shopping Feed Optimization Secrets 2024

[@NikArmenis]

Want me to help with your Google Ads?- nikarmenis.com/application

[@SpeedbirdHeavy]

Thanks so much for covering this! It's the most fiddly and frustrating part of using the Google sales channel by far, in fact I suspect it's what puts a lot of people off. I find it hard sometimes to understand why Google insists on specific metadata for certain products - makes no sense! And as for finding the right category, sometimes it's easy - like for a necklace - but sometimes there just doesn't seem to be a suitable one, like for metal art signs for instance. Lots of head-scratching. And as for the shipping policies, it's impossible to find one that suits what mine actually is. That said, I have had organic sales from free listings so I guess it's worth it!

[@SpeedbirdHeavy]

The other thing Google does sometimes is randomly add a colour to the end of my product title, taken from my variant listing - resulting in my getting errors for titles that are too long!! I mean - wtf!!

[@NikArmenis]

Yeh they are adding a lot more random stuff in these days

[@NikArmenis]

You need to use shipping labels then. Use a custom feed to make it. Normally the easiest way if it doesn’t suit

[@SpeedbirdHeavy]

@@NikArmenis ah ok, didn't know about this - will look into it. Thanks 😀

[@jacalynboer]

How do you go about actually changing the titles?

[@NikArmenis]

Best bet is to set your app to work of the seo titles and update those. Otherwise you can do it manually or through a supplemental feed