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Пікірлер
@ajit1708 18 сағат бұрын
Hey Nik, Loved the video. Thank you for sharing information on digital marketing....what appeared greek to me earlier :-)
@IlyaStelmah-t1b 3 күн бұрын
Хорошая работиа Олег)))
@Om-gg5tk 26 күн бұрын
Hi Nik, I have a question. I sell personalized jewelry gifts on my Shopify store that come with a meaningful message card for all occasions only in USA. In this case should I create 1 shopping campaign have multiple ad groups wherein each Ad group is a product category like Ad group 1=Birthday gifts, Ad group 2= Anniversary gifts, Ad Group 3=Graduation Gifts and so on? OR Should I have 3 Seperate shopping campaigns i.e 1 for each product category like 1 for Birthday gifts, 1 for anniversary gifts and 1 for graduation gifts?
@NikArmenis 25 күн бұрын
What is your advertising budget? I don't think it's necessary for that much segmentation. Personally I'd start off with all products one ad group. If you are going to segment do it at the adgroup level though. No need for multiple campaigns
@PRROM06 27 күн бұрын
if I wish to start my digital marketing journey with google ads what should be the first step? I am learning google ads from google skill shop. what is the one advice you would like to give a beginner?
@NikArmenis 27 күн бұрын
I think the first step is what you’re doing. Getting good enough at something that you can actually get clients results. If you can’t get them results then you won’t be able to keep clients which is the most important thing. That said skill shop really gives a surface and not practical understanding of google ads. I will do a video on this topic if you like
@PedroSantos-go9nx 28 күн бұрын
Realmente apostar no ads, é uma grande estratégia, e suas dicas forma muito funcionais para meu desempenho ❤
@ciaranoglesby Ай бұрын
Great video. I’m in a similar boat but in the Irish market. I’m considering introducing revenue share pricing for clients but not share where to start with percentage rates. Any suggestions Nik?
@NikArmenis Ай бұрын
I really like revenue multiplied by the ROAS. The reason for this is it incentivises you to grow both. I tier it so as the value goes up my % goes down. I think 5% is a good starting point but it really depends on the size of the business. Make sure you have a minimum fee though to protect volatility
@Hustlin87 Ай бұрын
Thanks Nik
@NikArmenis 29 күн бұрын
My pleasure
@BOLTDMS Ай бұрын
Love your content as always Nik!
@NikArmenis Ай бұрын
Thank you so much!
@SpeedbirdHeavy Ай бұрын
Really interesting perspective. Speaking of employees, is your sis still working with you, and if so how is she getting on 😊
@abXtraKt Ай бұрын
This was a great video to be able to look behind the scenes a bit. Honest talk is always more encouraging than hearing the usual fluff. Thank you for it.
@NikArmenis Ай бұрын
I’m glad you enjoyed it. I’m trying to do record some different content. Almost making it like a journal or sounding board
@danc2647 Ай бұрын
Thanks for the video. The app which I think now is called Fueled Attribution Suite is fairly pricey for a small store. What is the next best (free 🫣) option to get all the events tracking in G4? The out of the box implementation with the Google & KZbin Shopify App is very poor with pretty much nothing buy URL views working so I need a solution to get all the events set up and tracking. Any suggestions?
@SpeedbirdHeavy Ай бұрын
New office plus home office sounds like the perfect balance, I look forward to the new content 😀
@NikArmenis Ай бұрын
Yeh I used to work out of an office for many years. Then went full home office towards the end of 2021. Since then I was always working from home. It was a purpose built office. But since having the little man it's been trickier. Especially when he started walking haha.
@SpeedbirdHeavy Ай бұрын
@@NikArmenis 😂
@asmaabousalem4666 Ай бұрын
Great video! The explanation was clear and easy to follow. Thank you for breaking down the concepts so well. Looking forward to more educational content like this!
@NikArmenis Ай бұрын
Glad it was helpful!
@FrancoBianchini-m2j Ай бұрын
Hello Nik, thanks for this video. I have an issue I can't put the signals in the performance max campaign: I put the keywords, then save, but these words are not saved in the Signals of my P Max: what can I do?
@NikArmenis Ай бұрын
I’m not sure why you can’t. To be honest it isn’t a huge deal. There are some people out there who believe it actually can make some campaigns work worse. I’ve personally not found it to make or break a campaign if I can or can’t have it
@carolpetrycm Ай бұрын
Hello Nik! I found this video about single product. One doubt is about Max Clicks in new accounts. Do you still recommend it? Please, make a new video like this one (single product on Pmax/Shopping) 🙏I think that have people that scale on Facebook and doesn't know how to jump to GAds to sell it using winning product. Thank you!
@SajjadAliad-h6g Ай бұрын
Branded search campaigns work brilliantly once the brand is getting known. Also brand campaigns Worldwide work really well to very good like
@NikArmenis Ай бұрын
Branded search works well regardless of the size. It only works worldwide if the person ships worldwide. Most ecom stores do not ship worldwide
@jacalynboer 2 ай бұрын
How do you go about actually changing the titles?
@NikArmenis Ай бұрын
Best bet is to set your app to work of the seo titles and update those. Otherwise you can do it manually or through a supplemental feed
@RakhiSen-ut4fm 2 ай бұрын
Branded search campaigns work brilliantly once the brand is getting known. This is a nice vedio. Try it.
@priyankamahajan1463 2 ай бұрын
eCommerance strategies for 2024 Google Ads at different website
@NikArmenis 2 ай бұрын
What?
@MuhammadHassan-z5b8d 2 ай бұрын
dude this audio is gonna make my macbook speaker go kaboom
@NikArmenis 2 ай бұрын
I’m very much a done is better than perfect person especially if something is free haha. I did this so long ago I don’t even remember. Hope the speaker held up
@PrabinDhakal-s5l 2 ай бұрын
Hello Nik, I run p-max campaign for my dropshippning store with more than 1000 products. I set the p-max level on shopping without including any other assets like video , text or images. I have been using maximum conversion value and I get sales too. But they are really incosistent. I get 4-5 sales some day and 0 sales for next 2-3 days. I also tried maximum conversion with the same campign but got 0 sales. Can you suggest me something?
@carolpetrycm 2 ай бұрын
Hello Nik! If I already have a winner product being selling on Meta Ads, what type of campaign do you recommend start in Google Ads? I mean, shopping for only a product or straight to Pmax? My Ads account doesn't have data... Thank you 🙏
@NikArmenis 2 ай бұрын
I would implement the beginner testing strategy I have in the channel. If you have the Google tag or Google analytics installed you can build out audiences based on meta data. If you get a lot of sales you could choose either pmax or standard shopping. Pmax just needs a little bit of data and it will get running
@carolpetrycm 2 ай бұрын
@@NikArmenis Oh thank you! I know that, already watched the video :). You mean the same strategy but only for 1 product, right? Yes, I have around 400 sales on Meta last month.
@NikArmenis 2 ай бұрын
@@carolpetrycm yes I would do a Pmax with a single product. I'd make all the assets match the product. If you sell other products then also have a catch all Pmax with all the other product (exclude the winner) or a standard shopping. I can make a video on this topic
@carolpetrycm 2 ай бұрын
@@NikArmenis Oh, it will be great ☺I'll try to do it by myself but waiting for the video 👌 Thanks!
@markpommett5712 2 ай бұрын
How many weeks in to hitting the tROAS before PMAX starts scaling budget? I have a campaign thats set for 250%. About 9 days in since last change its at 210% but the 30 day average is closer to 180%. Thanks
@NikArmenis 2 ай бұрын
It really depends, if it’s not hitting the roas target it won’t scale. You’ll need to try improve the conversion rate or force it show for other keywords
@markpommett5712 2 ай бұрын
@@NikArmenis Makes sense, It's been hitting it but its only been two weeks. I'l give it a month and see if it starts to ramp up. Thanks
@NikArmenis 2 ай бұрын
@@markpommett5712 try run a shopping and search campaign side by side as well
@unriyalvaibhav 3 ай бұрын
Nik this is a great video
@NikArmenis 2 ай бұрын
Thanks mate - I appreciate that
@leocjr 3 ай бұрын
Nik, I'm running a shopping campaign (whole store) since 09/19 and only 2 sales. This niche is very competitive and I think it's better to begin by a "low competition" categorie. In your opinion: better to create a new campaign for this categorie or only turn off products that are running on my old campaign (whole store)? Thanks in advance bro.
@NikArmenis 2 ай бұрын
You can just remove the high competition products man
@NaucnaHipnoza 3 ай бұрын
And where is this video? how to setup your first google ads campaign
@NikArmenis 2 ай бұрын
What type of campaign are you trying to set up?
@gogtservices7533 3 ай бұрын
Sir your video are very informative but need to increase quality of you should hire a video editor. to grow your channel
@NikArmenis 3 ай бұрын
Pass
@KeywordResearchSimplified 3 ай бұрын
*Great breakdown of eCommerce strategies for Google Ads!*
@NikArmenis 2 ай бұрын
Thanks
@and6sdf 3 ай бұрын
Hello. Nik. which campaign is best suit for small barber shop business ? my ideal is when people who do a google map search for barber shop, my shop will rank on the top. Thanks in advance.
@NikArmenis 3 ай бұрын
Hi mate, you will need a Google my business listing and add it to your Google ad account. There isn’t a maps only option though. It’s just an extension on a campaign. Best bet would be a search campaign or potentially a pmax campaign if you’re going to add in conversion tracking
@and6sdf 3 ай бұрын
@@NikArmenis Thank you. mate. have a wonderful day.
@leocjr 3 ай бұрын
Hello Nik! Thanks for the video. Man... Nowadays what do you think: Woman store, 75 products, want to run ads to 3 categories (25 each)... Isn't better to separate campaings by categories? I mean, I can split budget to force Google spend according to categories... What do you think?
@NikArmenis 3 ай бұрын
So if you want to control spend split by campaigns. If you just want keyword and bidding control do ad groups
@MrmasumReza523 3 ай бұрын
🎉🎉
@MrmasumReza523 3 ай бұрын
Hi sir
@MrmasumReza523 3 ай бұрын
Nine video
@MrmasumReza523 3 ай бұрын
Good video
@saddekmenaceur962 3 ай бұрын
If the pmax is not getting any sales in first week would you put a TROAS on a small budget of $50 a day
@NikArmenis 2 ай бұрын
I would try standard shopping instead - you could try but i don't think it will work. You've not got a historical roas. You could also try max conversions instead of conversion value
@EAG_AJ_Videoeditor 3 ай бұрын
Do you need a creative video editor?!
@emergencysolutions8101 4 ай бұрын
may I have such slides?
@ZukaisTheSEOSpecialist 4 ай бұрын
Big difference. B2B tends to take longer to close someone as the buying decision takes time.
@NikArmenis 4 ай бұрын
It depends what it is the b2b customer is buying. The process on shopify b2b now makes it almost akin to b2c. Generally speaking though yes b2b will take longer. But there’s plenty of stuff businesses buy that is almost impulse level or shorter decision time frames. It’s also really easy for most ecom businesses to implement these days
@Om-gg5tk 4 ай бұрын
Great video, Nik. I have a question about low impressions. I’m running a shopping campaign with 6 metal wall art products for housewarming gifts. Despite using 'maximize clicks' and raising my budget to $160/day, I’ve only received 3 impressions in the last 7 days. My shopping feed is optimized, I’ve edited the product titles in GMC, and there are no errors. Any idea why this is happening? I’d appreciate your advice. Thanks!
@NikArmenis 4 ай бұрын
How long have you been running the campaign? This is normal early on. You may need to increase the bids if you’ve set a max click bid limit.
@Om-gg5tk 4 ай бұрын
@@NikArmenis hi Nik, it’s been 7 days. Do you recommend setting up a performance max experiment along with this shopping campaign?
@NikArmenis 3 ай бұрын
@@Om-gg5tk sorry i missed this mate. How is the campaign performing? No reason to get a pmax up as well if things are going well.
@Om-gg5tk 4 ай бұрын
Hi Nik.. I have an e-commerce store. Some videos I watched mention that I should not run PMAX campaigns unless I have had 30 conversions in the last 30 days via other google campaigns like shopping campaigns and search campaigns because google doesn’t have any data to optimize on if I run PMAX campaigns without conversion..I am seriously considering running PMAX campaigns because I haven’t had any sales after spending $500 on shopping campaigns, my conversions tracking is setup correctly.. I sell jewelry gifts that come with a meaningful message card and metal wall art as housewarming gifts..I would appreciate your response, thanks!
@NikArmenis 4 ай бұрын
The reason people recommend that is technically yes pmax campaigns need data to find your customer and what search terms, devices, locations etc work for your products. It needs conversions to get that data. I start quite frequently from scratch and it often works just fine. Sometimes standard shopping outperforms. I would say that for something like Jewellery I actually find standard shopping often works better but that’s just my experience. The reason for that is it’s often very competitive. I’d say as a starting point lower your bids. You could give pmax a try. Lower your daily budget as well and improve your titles.
@Om-gg5tk 4 ай бұрын
@@NikArmenis thanks Nik. One last question - I have set up a shopping campaign for 6 metal wall art products that I also sell as housewarming gifts on my store. But even with maximize clicks and $160/say budget, I have hardly got any impressions in the last 7 days. May I please know what could be the reason the shopping campaign doesn’t get any impression? All my titles and descriptions for these 6 products are optimized and I don’t have any errors in google merchant center for any of these products so I am totally confused why they aren’t getting any sales, I would really appreciate your insights on this situations. Thanks!
@NikArmenis 3 ай бұрын
@@Om-gg5tk has this campaign started to get more clicks?
@NikArmenis 4 ай бұрын
Interested in Google Ads Group Coaching With me? Join my PPC Academy (All info here)⬇ docs.google.com/document/d/1-etziL3c6i77q6Txesn0wtPG4IjfXQAIyi9PVPeHZU0/edit?usp=sharing
@sam-clashgaming2151 4 ай бұрын
Helpful video. Hard to not change anything haha 🥴
@NikArmenis 4 ай бұрын
Legitimately the main reason people don’t do well with google. Sounds too simple but it’s true
@sam-clashgaming2151 4 ай бұрын
Hi Nik, do you have a community on Discord or Skool I can join?
@NikArmenis 4 ай бұрын
Hey there, the main communities I’m running at the moment is my group coaching Academy. I may do other types in the near future though. docs.google.com/document/d/1-etziL3c6i77q6Txesn0wtPG4IjfXQAIyi9PVPeHZU0/edit
@leocjr 4 ай бұрын
Nick, thanks for sharing! One question: about categories and subcategories... Can I have 2-3 subcategories or it's better to have max categorie-subcategorie? Can google reads it well? What do you recommend?
@NikArmenis 4 ай бұрын
That’s no problem at all. You can do that
@CalGcastglassnz 4 ай бұрын
Why bother at %1 tho? Tax breaks?
@kaihongho 4 ай бұрын
Hey Nik, million thanks for the great info!😃 I have 7 best-selling products that I group them into a PMAX campaign, however only ONE product gets most impressions and conversions, the others get nearly no chance to perform. What is your suggestion?
@NikArmenis 4 ай бұрын
Sounds like you need to split those products out and put them in their own pmax campaign
@kaihongho 4 ай бұрын
Hi Nik, how much is the ideal starting budget for a PMAX campaign consist of 10 best-seller products?
@NikArmenis 4 ай бұрын
Hey mate, there’s no wrong or right answer. I’d say a good amount is between $50 to $100 per day. You can do less it will take longer and results will be less stable
@kaihongho 4 ай бұрын
@@NikArmenis thank you!
@markpommett5712 4 ай бұрын
You nailed it. PMAX and brand alone can make bank. Easiest way to start imho.
@NikArmenis 4 ай бұрын
I think a lot of people overcomplicate things and give up. Keeping simple overcomes this