Advanced Logo Design Techniques

Learn to design beautiful strategic brands with our Brand Design Mastery course - bit.ly/3FMaM8o
In this video, I'm going to introduce three advanced logo design techniques, show you them in use, and demonstrate how you can begin experimenting with them in Adobe Illustrator
📽️ CHAPTERS
00:00 - Intro
00:10 - Overshoot
03:11 - Negative & Small Alternates
07:43 - Gradation
11:10 - Creating a gradation design in Illustrator
📱 Find us on SOCIAL MEDIA
Flux Academy's Instagram 👉 / flux.academy
Matt's Instagram 👉 / mattbrunton. .
Matt's KZbin Channel 👉 / mattbruntonuk
#logodesign #logodesigner #design #freelancedesigner

[@justmo-identitydesigner362]

I really liked seeing you experiment in real time. I’d love more of that

[@austinandriese]

One of my favorite branding videos you guys have done so far. Thanks for the great tips Matt! Just tweaked up a logo to improve the kerning on black and small spaces :)

[@dankierson]

Masterclass. Makes me feel better when I break the rules on letter spacing.

[@ryanasazaki1291]

Already learned the first two from Will Paterson's, but the third one caught my eye, definitely will experiment on the effect of that.

[@FarhAnMahatab]

People usually use A or S to demonstrate anything. F is the least common letter and my name starts with that. Seeing F used for project demonstration is the best feeling & Eid Mubarak.

[@mguerra79]

Bring some more! Thank you!

[@TyranVz]

This is the most informative vid I’ve found. So many of my questions answered. Thank you 🔥🔥🔥

[@paulhenricksen5728]

Another top video from Matt. Some really important concepts that are easy to miss.

[@MattBruntonUK]

Appreciate it ✌️

[@stickzgg]

I've been managing my negative alternates with Expand path most of the time. Had a few manual adjustments to do every here and there, but generally it works great.

[@MattBruntonUK]

Love that

[@Fostit]

Great video, I loved the format!

[@k16e]

This was eye-opening! Thanks, Flux!

[@bitmonki]

This editing and video quality is top notch ❤

[@kiwiscanfly2001]

As someone who doesn’t like making logos, I found this the most informative video I’ve watched in a long time. I’m hoping you have made more videos…

[@virajshetti5700]

This guy is brilliant. Love to have a mentor like him

[@MattBruntonUK]

Very kind, thanks Viraj

[@user-tq9nu5iv4w]

I love your videos and i really do always learn a lot from them so thank you!

[@MattBruntonUK]

Appreciate it ✌

[@spirits6764]

Inspiring!

[@robertsee2247]

Great lesson

[@loicmiame5669]

Thanks a lot

[@johanortiz930]

👏🏻 great class

[@RazahLP]

Helpful! :)

[@omeizasanni]

please more on logo techniques

[@danielvaleradp]

Great stuff! I would love to see more videos like these. Maybe even see you work on a real logo? I could use some advice on my creative process.

[@balkosa]

can you please make a tutorial of the zero awards logo by rice creative?

[@Design.by.Hameed]

trust me this video was so helpful

[@MattBruntonUK]

Glad to hear it helped Hameed.

[@omeizasanni]

Please can you make a video on making entire identity systems

[@Pelumi7874]

"The curved bottoms" caught that 😂

[@ARMA2ARMENIA]

Interesting

[@lararawf6100]

God bless you

[@niket_patil]

Subscribed for your giving me your valuable time ❤

[@BenDixon1]

Every day's a school day!

[@maxbarko8717]

The Munich 1972 Olympic CD was so great, I proudly wore a pyjama with this logo.

[@FluxAcademy]

It's an all-time classic. Where can I get those PJs?

[@maxbarko8717]

@@FluxAcademy You probably would have to travel back in time. And it was a kid‘s size 😀

[@user-vg4mi1ww6i]

Should we put about these alternate adjustments in logo brand guide book?

[@MattBruntonUK]

Yes

[@jdanielortega]

Anyone knows how to make the 9:50 logo in illustrator? that's the kind of advanced effect I thought was gonna be thaught, but I can't even come up with search terms to accomplish this.

[@paramshah98]

following in case some expert breaks it down

[@nicholasmartinson7232]

It wouldn't do that exact effect but you could get close with the new illustrator 3D features. 3D inflate a letter/symbol and then apply a pattern.

[@MattBruntonUK]

You could apply a pattern to a 3D object or do it manually but scaling and moving the symbols.

[@wimpiers4242]

Also following

[@pedroborgesgudin4846]

Facebook used an F for a logo for a looong time. Maybe the fact that it is not distinctive, made it distinctive.

[@walterlebzax9585]

Is there really a difference between a logo, emblem, and illustration?

[@mrmohammad8775]

Please make space between letters the rules

[@sadepennbrook]

Honestly, I don’t know what I’m looking for. I keep Googling advanced branding, advanced logo design, advanced this and that just to cut through the cloud of starter or beginner techniques. I’m already an advanced Illustrator user. Except starter demos are all you find online even with paid courses. I have been in design close to two decades. I was there when professors in school where still teaching mechanical methods of design and when Macromedia Flash was still a thing. I went to a good school. While I feel in my element with color, grids and type, my biggest achilles heel has always been logos. I don’t even think the issue is how to draw them. I could sketch a terribly drawn logo as long as the concept is on point and personifies the brand’s voice. My issue is visualizing it’s shape. It’s a form issue with me. It’s also a concept problem. To understand the brand perspective and translate it into a mark that matches that persona. So most of my career I just stuck with editorial layout because it’s a bit less conceptual and mechanical in execution. But as we all know in design, unless your specific role is strictly layout or other, at some point there’s always that one guy who’s going to ask you for help with a logo. Suffice to say, it’s been pretty frustrating not having the confidence to build on what you already know.

[@WhiskeyThieves]

While beauitful, how well will those complex logos scale?

[@MattBruntonUK]

Important to consider.

[@vrombo]

Did you notice the mic draws a gothic letter tattoo on your neck?

[@Kyu1LL]

Is it just me? Or the example with the AO the O seems thicker than the A ?

[@cillian_scott]

11:00 Auuuuf der heide bluht

[@-ct-celcomtechniques2566]

@12:05 Matt B. : This F is not a logo ! We can't use this... Mark Z. : 👀 😅

[@-ct-celcomtechniques2566]

Kidding: Its F is distinctive enough...Isn't it ?

[@MattBruntonUK]

Haha

[@auro1986]

and it has to be made in a software sold by adobe because adobe pays you lot of money, isn't it?

[@MattBruntonUK]

Adobe have never paid me a penny. I'd be glad if they did!

[@jgdublin]

I'd give this a 6 out of 10. I would suggest you stay away from descriptive terminology that is subjectively opinion based. If the design process is reduced to subjective opinion, well everyone has one of those, so what do we need the designer for.

[@buckycore]

You should just make your own video to show us what you mean rather than being an arm chair critic to someone who actually did the work

[@jgdublin]

@@buckycore I'm a design professional with extensive experience in this field. As you have not addressed the substantive issue I raised I presume you agree with it. Thank you for your indirect support.

[@eraymakal]

fifteen minutes for NOTHING!!! don't bother

[@brendangoodenough173]

If you went to art school in the 70's,, you would know all this obvious shit...

[@MattBruntonUK]

Yep! But you'd have to be old enough to be retired today to have been at art school in the 70s. So...

[@sanwu7839]

Great Concepts