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Affiliate marketing is a performance-based online business model where individuals or entities, known as affiliates, partner with companies to promote their products or services. Affiliates earn commissions for driving sales, leads, or other desired actions through their marketing efforts. It's a win-win arrangement: companies gain increased exposure and customers, while affiliates have the opportunity to earn money by effectively marketing products they believe in, without the hassle of creating or owning the products themselves. This model is a popular and accessible way for people to generate income online.