Afua Sam Owner of Studio D'Maxsi and The A Concept

Embark on an inspiring odyssey with Afua Sam, the self-taught Ghanaian fashion maven who transformed personal hardships into a canvas for creativity and compassion. From the rich landscapes of her childhood to the sophisticated runways where her reversible jackets and adaptable accessories challenge the status quo, Afua's tale is one of resilience and innovation. Her passion for design, rooted in the vibrant interplay between nature and architecture, has led to the birth of Studio D'Maxsi and The A Concept, brands that mirror her own journey of growth and self-discovery. As Afua recounts the evolution of her craft and the heartfelt mission behind her philanthropic runway events, listeners will experience the profound connection between life's tribulations and the artistry that can emerge from them.
This episode unfurls the fabric of a designer's trajectory marked by notable achievements, including the honor of dressing award-winner Abba and the recognition from fashion elites. Studio D'Maxsi doesn’t just create clothing; it weaves stories of empowerment, echoing Afua’s dedication to combatting domestic violence through charity fashion shows. We share in her behind-the-scenes world, from guiding runway models to subtle collaborations with celebrity stylists, all while maintaining a humble stance away from the limelight. At the confluence of faith, talent, and generosity, we explore how Afua's story illustrates that success isn't just about what you achieve, but also about the lives you touch along the way.
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