Agency Best Practice | Leveraging Retail Intelligence for Advanced Audience Targeting

In this episode, Paul Sonneveld will host Rupert Staines, CEO of Vector Retail Media to explore how brands and agencies can elevate their Amazon advertising strategies using data-driven audience targeting.
Together, we’'ll break down Rupert's innovative methodology, Vector Intelligence Powered Audiences (VIP), which leverages retail audience data and Amazon's powerful AI technologies. The focus will be on how digital media and Amazon agencies can use these insights to build more effective and personalized campaigns that drive greater engagement and ROI.
Rather than focusing on selling a service, this conversation will give listeners practical insights into how brands should think about audience targeting, what best practices they should adopt, and how to thrive in a world that is increasingly reliant on first-party data. It's about demystifying the complexity of sophisticated audience modelling and helping agency owners implement these strategies for their clients.
This podcast will tackle:
🎯 Retail Data-Driven Advertising:
▶ The role of retail data in precise audience targeting and better ad performance.
▶ Ethical use of first-party data in a changing privacy landscape.
🎯 Understanding VIP Audiences:
▶ How VIP builds, buys, and optimizes digital ad campaigns using first-party retail data.
▶ Leveraging audience modeling for targeted campaigns across the right platforms.
🎯 Multichannel Campaigns with Amazon Audience Media (AAM):
▶ Expanding beyond Amazon Retail to connected TV, open exchange media, and top content publishers.
▶ Importance of a cross-channel strategy for maximizing reach and engagement.
🎯 Amazon Marketing Cloud (AMC) for Enhanced Insights:
▶ Utilizing AMC to analyze audience performance across the consumer journey and marketing funnel.
▶ Best practices for refining campaign strategies, targeting, and personalization.
🎯 Navigating the Cookie-Less Future:
▶ How to thrive in a cookie-less world using first-party data for targeting, personalization, and measurement.
▶ Staying ahead of privacy regulations while maintaining ad performance.
🎯 Case Studies and Practical Takeaways:
▶ Anonymized case studies showing VIP's success in improving campaign outcomes.
▶ Practical advice for agencies on applying these strategies to clients and expected results.
Be part of the conversation and learn how to thrive in the evolving world of retail data-driven advertising!
The recording will be made available to all registered participants.