Agency Best Practice | Unlocking the Halo Effect: Successful DTC Expansion for Amazon Brands

Join us for a live ‘Marketplace Masters’ discussion as part of our ‘Agency Best Practice’ series, where we dive into the strategic expansion from Amazon to Direct-to-Consumer (DTC) channels.
This session, led by Brice McBeth from Reap Commerce, will explore the powerful synergy between Amazon and DTC, known as the “halo effect,” and provide actionable insights on how to leverage both channels for maximum growth and profitability.
In this webinar, we will cover:
➡️The compelling reasons for Amazon brands to expand into DTC
➡️The benefits and drawbacks of managing both channels
➡️Practical tips for optimizing DTC operations beyond just advertising
➡️Strategies to measure and harness the halo effect of dual-channel presence
➡️Common pitfalls in DTC expansion and how to avoid them
➡️Leveraging AI to enhance targeting and persona building for DTC success
Don’t miss this opportunity to gain valuable knowledge and practical advice to elevate your brand’s performance across multiple channels.