"Partners in Reinvention": a-ha and e-mobility

Advertising We took a drive through Norway with Volkswagen Commercial Vehicles. On the tracks of our band you get the chance to look into our private photo albums, listen to our music history and thoughts about the future of mobility.

[@whisperingheart3119]

Never ever I thought that I would become so emotional over a car commercial. This is really beautiful 💕

[@johanneboucher9247]

Glad to know I'm not alone who feels that way about a commercial! 😁

[@maysadn4496]

Morten has one of the most beautiful voices that I've ever listened to. And A-ha has been in my life since ever, due to my dad. Only good memories and moments.

[@KateCapella]

I've listened to a-ha's songs over and over again since the beginning. I've always felt that the three of them together is what makes the band magic. Their albums are filled with such strong material. In the last couple of years I've finally started recording my own songs that I began writing many, many years ago. Breaking down their songs and listening to all the various components have helped me to try and push my own songwriting and I am always striving to improve my vocal quality by listening to Morten and his most incredible voice. I'm hoping that one day, I will finally be able to see them perform live. When I'm having a bad day, I always listen to them, and then I always feel better.

[@triserarex]

What a beautiful story of a band who inspire each other and have stuck together for all these years.

[@patriciatexeira9459]

Oh My dear guys!!! This is a wonderful piece of art that fully describe in few minutes who you are (the best band in the world) and your beautiful story!!! Excellent video. I can't stop crying each time I watch it. Love you forever💖💖💖

[@rainbowbright5488]

They got me threw cancer and when I beat it I said a- ha you thought you could take on me but as promised I was gone in a day or two! So when I went to ring the bell before leaving the hospital The whole hospital floor played TAKE ON ME IT Dr.'s singing and playing it live ! It WAS A MOMENT I'LL NEVER FORGET THANK YOU .

[@shelld1261]

That's a really beautiful story.

[@flowerpowerargenta]

A-ha is creativity and quality. Morten's voice is unique in centuries and the complexity and engineering of the instruments that Magne and Paul play, both make it into musical harmony coupled with Morten's chords. People are happy with the 2022 tour, keep going. Greetings to the band and the support team from Argentina

[@susanafernandes530]

I am Portuguese, from Porto... 48 years old... and a big supporter of your amazing work... A-ha impact me with several lyrics and scores...Now, my older son, 18 years old, has founded YOU... He love it! He is along with my younger daughter music students/cello... compositions and arrangements to the Orquestra they are resident members, is the strong of my older...the youngest, just born in the middle of strings, bows, scores and so on...for her, music it's something acquired as a normal as it can be...as playing cello... but they are our next generation and still appreciate your songs, lyrics and scores...and that is the result of an amazing job/work that you A-ha ACHIEVED. Congratulations and just keeping going on! My love to all of you!!! And a BIG thank you for all these years...

[@susanafernandes530]

@@kevinhenry8507 Hello! So sorry to ask, but when I read this comment, that has absolutely nothing has to do with the video, you are presenting " your " services to the community... Although, I think that almost all services can lead to complicated situations and cases... prison include... BUT something cross my mind "Who in their total state of mind, would ask for this kind of services in the a KZbin CHANNEL?" AND "WHO would do it?"... In my opinion this a bait for something else and here I end my comment.

[@lilypon5269]

Please don't stop driving and traveling us with your voice and your songs.We are all in this van! So Morten..... keep driving!

[@janedaily128]

Dear Morten, Paul & Magne~ in 1986 in the U.S.- I went on my last vacation with my mom before she died young. I was 14 and we listened to 'Hunting High and Low' on the entire car trip. Your music connected me to her forever. Thank you!

[@nayecan8178]

Nada

[@nayecan8178]

i

[@merydiaz1119]

0l,pl000

[@merydiaz1119]

0l,pl000ñ00

[@luismolina2401]

It's wonderful when a song remenber a loved person

[@AdrianoBattista]

You guys don't have an idea of how much loved you are all over the world! Since I was eight years old I have listened to your fabulous, wonderful, amazing songs. Now you are the age of my father and I'm over forty. Lots of emotions your music carried on through the years... I love you, a-ha, just like a kid loves his brother or a good friend. May God always bless you! And thank you for everything! 😎⚔🤘🏻

[@joannam8129]

I fully agree with your words. Wouldn't express it any better.

[@laurihenrich4375]

It can't be said better😀

[@katmajic8203]

I feel the same except I don't see them as my parents lol. It's a strange feeling to have loved the music and the people behind the music since I was 9 or 10. It's like a friendship with someone that never knew you but you feel you've known them all your life. Genuine affection and only good memories and feelings associated with them and the music. I've seen them in concert only once., just recently in Sydney before lockdown. Cannot express how glad I am to have seen them and for them to have come that far, after so many years of never touring here, 35 years.. Happiest night ever.

[@40SomethingCoverArtist]

Nicely said. Sounds like we are in the same boat. I still dig their music to this day. :)

[@georgebishop214]

Kat Majic xfbmu rhy

[@jeremyazizaziz]

A-ha !!! . Here's a FAN from Puerto Rico. Your music lives inside me, amazing memories from the '80. Gracias chicos.

[@SandraGarcia-zh4vd]

Su voz....tu voz...Morten Harket... Incomparable...inolvidable...

[@roneyeliassantos2173]

Good to know a little of this wonderful band, congratulations guys...🙏👏🏼👏🏼👏🏼👏🏼

[@karencosta6]

Wow! This advertising defines what makes a-ha one of the best bands in the world! I love it!

[@lightweightpatt]

This is one of the best car commercials I’ve ever seen :)

[@lesliedaubert1411]

I've never liked commercials, but this one I could watch forever.

[@claudioluiz5268]

You guys are part of my life! Long life for you all and God still blessing you. Hugs from Brazil!

[@alexagalipo8399]

So be it

[@zocky712]

*I don't want yo go to Brazil.*

[@__domyy3086]

This is so nostalgic 🥺 I’m crying :’( 💓

[@user-il2bp7es9v]

You are my young idols and Morton's voice is the voice of the soul. Ah~ha I love your music forever.

[@mariastellacardealdeolivei201]

Que comercial mais bonito! Também, com a participação dos meninos, só poderia ser tão bom como a obra que eles produzem.

[@annaershis3894]

nobody. not a soul on earth. a-ha: release ad together with Volkswagen for 4 minutes I smile and cry at the same time: *the Best car Ad I've ever SEEN! love a-ha*

[@blackfrostmoonsong1732]

a-ha has been such a huge part of my life your music inspires me as a artist. For many years I thought you disbanded cause in the USA all you only hear on the radio is "take on me' then I stumbled upon a song that play on the superman tv show and realize I has miss so many albums and scrambled to find them. Stay safe god to see you play in person would be a dream come to.

[@dalibad1165]

same..

[@Zion-exile]

They are amazing live I had tickets for mtv unplugged and the hunting high and low recent gig and missed due to ill health. In other words I highly recommend them live I remember every one

[@lesliedaubert1411]

They did break apart at least once. But not for long. It's great that they joined up. For me as well I thought they only had a few songs because the radio stations in the USA didn't play their other music throughout the years. I only found out recently. I made sure I bought their albums, some on Amazon, some on eBay. Along with the mtv unplugged cd and blue-ray, and the final concert in Oslo cd and dvd.

[@EduardoSantos-jk7cg]

I Love A-HA!!! Really like it with the music the band. Since the years 80s until the present. You're pride of Norway!!!! ❤❤❤🎵🎵🎵

[@isabellefigueira3591]

Minha música preferida da vida, ficou lindo esse comercial ♥️🇧🇷

[@user-zy4ns2me2q]

Музыка на века)♥️♥️♥️👏👏👏

[@caballosalvajenegro]

Ustedes marcaron mi adolecencia con sus temas siempre fueron y serán mi banda favorita !

[@jessicalizarraga9160]

I was about 8 years when i heard take on me for the 1st time and i had no idea what band it was and i remember asking my mom later on what band it was and she told me A-ha and from that moment on that name got stucked into my mind and everytime i heard a different song they were the best feelings i've felt and the best melodies and vocals i've heard, i was really young then and i am 27 years old now and i can still say this is the best band i've ever listened to

[@amaiaetxeberria9355]

Similar happened to me when I was 12 back them in 1985. Was looking for a "favorite singer or bande since I liked all" but the day I listened to Tåke om Med om the radio for the first time, I knew I had found the music of m'y Life, with such an increíble voice. The most important moments in my Life linked to your music Aha. It would have been different. Tusen tusen takk, venner !!

[@hannahcoulter9571]

Same with me☺️

[@danielbrown1724]

Love seeing their journey, I can watch it over and over again. Scoundrel Days for life 🙏 ❤

[@samundoko]

So sorry that this pandemic made me miss the opportunity to see a-ha in Singapore. Hopefully, when things settle down, a-ha can come back to Asia. Meanwhile, keep safe everyone!

[@sashasiregar1238]

Me too! I was really looking forward to it. They'll surely return to Singapore

[@user-nb4cr5ov8v]

I am a huge korean fan of a-ha, I was flying to japan to see a-ha my first time but cancled 😭 i hope the day will come soon.

[@luizasamp04]

I keep my fingers crossed about the a-ha Tour in South America in September 2020. All the brazilian ahafans are waiting for this moment!

[@thelakesofinverrarycommunitych]

@@sashasiregar1238 Yes, I could not see them in Singapore, too, and I missed them in the USA. Hopefully, one day I will catch up with them.:)

[@brunamattiola5617]

Que emoção, a melhor banda... ❤ Wonderful...A-HA ❣❣❣

[@marklynch3149]

Brilliant band 👍 scoundrel days is my favourite song, it's so powerful it stirs my emotions.. Memories of my late teens

[@mikekaraoke]

The whole album does that to me, Not just that song

[@esperanzagugo8713]

I don't need the car, but the driver ... can take me, I love A-HA... wonderful band, perfect,

[@arstarst]

May God always bless you! My favorite band ever. Your music are unforgettable !

[@arstarst]

@Phoenix 𝙾𝚙𝚎𝚗 𝙼𝚢 PROFILE muito bem lembrado! A obra deles é fantástica e atemporal. Veja por exemplo a letra de Scoundrel Days e perceba como é atual no mundo em conflito ideológico em que estamos vivendo.

[@raquelleao6933]

Amo, amo, amo.... já estava me preparando para ir ao show, na turnê em Setembro aqui no Brasil, mas agora é esperar tudo isso passar e preparar-me para o dia que for acontecer, pois estarei lá.... se Deus quiser .... Aha amo muito 💙🇧🇷

[@aryanetavares319]

Amei este comercial,unindo dois clássicos. #parcerias&reinvenções

[@haroldooliveira8279]

Eu também já estava com essa intenção infelizmente a pandemia parou tudo

[@raquelleao6933]

@@haroldooliveira8279 O jeito agora é esperar tudo isso passar...🤝🏻

[@Rubenilson_Mendes]

Eles ainda estão na ativa?

[@viviadz]

Ficou pra quando?

[@greciaquelemes1351]

Mags foi o primeiro músico a me inspirar a aprender tocar teclado. Obrigada Mags. Obrigada A-ha . Desde Teresina - Piauí - Brasil

[@alexrojasbr]

I have the outmost respect for a-ha’s band members. Playing together all these years and delivered the world their gift which is their music. I love you a-ha!

[@juliewillard1367]

Norway looks beautiful and I love this unplugged version of Take On Me.

[@jimmygoupy5753]

Boo g

[@baby7323]

The biggest band in the world!

[@jamesfredericks9989]

Definitely my favorite band!

[@morlvol]

Not the biggest, not the best, but good enough...

[@alextollinche9947]

@@morlvol Your wrong they are the BEST.🌅🌅🌅🌅🌅

[@mjl0611]

@@morlvol they’re the best, IMHO!

[@leonildasantana1032]

A ha foi ,é e será minha eterna paixão.😘😘😘😘❤❤❤❤

[@angeldaidone6816]

The best commercial ever! Hope it will pop up on TV... so finally will be a magical pause on the screen!Thank you guys🥰😍😘

[@PalomaBrito]

Omg! How can a commercial be so perfect? I love you, guys. ❤

[@taniatania8964]

Greetings, A-Ha band! All my conscious life you have been the oracles of my heart! You are the best, and my love for you to the end! May good luck accompany you in everything, our dear ones! Tatyana. Odessa.

[@marciarosaneconceicao1326]

Sou grata por poder ouvir essa banda maravilhosa que fez parte da minha juventude , talvez a última geração saudável pelo romantismo, quando ainda se dançava de rosto colado nas inocentes festinhas de domingo a tarde. Obr8gada A-AH , Deus os abençoe. Amo vocês.🇧🇷🙏🏿🥰🥰🥰❤🙋🏾‍♀️🌻😘😘😘

[@anakamylle7592]

Oh my God, I'm crying

[@ladymuse111]

There's incredible amount of iconic songs by A-ha and by Morten. Forever Not Yours, Butterfly, Lifelines, Darkspace, Brother, Lord, and many other breathtakingly beautiful songs!💖 From Russia with love! 💝🤩

[@rei.sawamura5624]

分からないけど、涙が出てきた。 ３人の青春、人生を見られた気がする。 ありがとうございました。 I thought youth of 3 people could be seen. How to take it the nice age. 3 people like very much. Than a Japanese fan.

[@alexagalipo8399]

My boys.... as I Like to call them..... long live to them ..hope to see u soon!

[@eduardoparentecarvalhares1928]

Melhor banda e Vocalista de todos os tempos! a-ha para Sempre.

[@ahabutterfly]

Amazing !!! And I dream to watch such a video to advertise a new album 😉

[@PalomaBrito]

I was going to see their show in Brazil in september. Now, I don't know when this is going to happen. I hope they're taking care of themselves. I'm looking forward to finally live this moment. 😭❤

[@birutegrafinina968]

🍃With love from Lithuania!!!🇱🇹I wish you much happiness!!🌿

[@carlaaraujo117]

a-ha é a minha banda favorita da vida toda. Amo muito🥰

[@francicosilva1591]

A-ha para sempre... muito bom 🇧🇷!!

[@user-fo7ik5ls7r]

Романтики норвержских фьордов!

[@prabhakark8383]

Hello A-Ha from India. I Was waiting for a video for long time. Wonderful memories. A band of my life time. Thank you for the video. Please continue your wonderful musical journey.

[@danafaraone362]

I was about 12 when in 1985 I watched take on me on tv...and I fell in love with your music. It is poetry that goes straight to my heart and I will follow you forever dreaming with your songs and drawing you as I did it once on my school diary. ❤

[@andreafulle3841]

Great advertisement. 👍 Actually I don‘t like ads but with a-ha I love it 💓

[@mahmoodabdurahman2189]

U guys are epic. Enjoyed your concert live in cape town. The best part of 2020.

[@stephan11patriots22]

First band that I saw live 34 years ago in Montreal, Canada. It was packed and we were enjoying them so much. When the song "Take on me" came, the roof exploded!!!! Thanks for the memories guys. It was an amazing moment!

[@Rambogner]

VW Transporter A-Ha Edition - Stereo hard wired to play Take On Me in an endless loop

[@donnav7103]

I want one!

[@JustBeGOD]

Don't do that! You curse it as Bill Murray "I got you babe" by sonny and cher (groundhog day) :D

[@uncinarynin]

"Stay on these roads" as you are about to drive on a way the navigation system tells you not to.

[@Emily-sf5de]

A-ha is one of my favorite bands ever! I strongly recommend to people listen, in addition to their most famous song, also the other songs from the rest of the album that it belongs (Hunting High and Low). And of course, the following albums: Scroundel Days, Stay on these roads, [...]. (which are also classics from the 80s and 90s) 💓

[@mikekaraoke]

Ummm no, All them 3 in your list are their 80's hit albums none are from 90's Hunting High + Low-1985 Scoundrel Days-1986 Stay on These Roads-1988

[@Emily-sf5de]

@@mikekaraoke yeah friend, thats why I put the [...], meaning the others ones from the 90s.... :)

[@Emily-sf5de]

@@mikekaraoke and, which are just 2. (ESWM have a too long name that I prefer not to put loll)

[@mirthacastillo4332]

a-ha 🎶 todos los días sus temas ! Take on me 💜 ADORO 💜 Desde Argentina 🇦🇷

[@gloriaaltamirano3921]

Bellísimo vídeo . Amor eterno por Morten Harket A-HA. Los amaré por siempre .. ❤❤🇳🇴❤❤

[@foxytv9765]

Люблю А-ha с тех пор, как мне исполнилось 10 лет и я впервые увидела по телевизору клип Crying in the rain. Любила, люблю и буду любить ваше творчество всю жизнь! Спасибо за нереально красивую музыку ❤️❤️❤️! Всегда ждем в России 🇷🇺🇷🇺🇷🇺! I love A-ha since I was 10 years old and I first saw a video Crying in the rain on TV. I loved, love and will love your work all my life! Thanks for the unrealistically beautiful music ❤️❤️❤️! Always waiting in Russia 🇷🇺🇷🇺🇷🇺!

[@saveferris1985]

Que legal revê-los! Já estava com saudades

[@marjoriemcbride6557]

This encapsulates why out of all the bands and artists in the world...only a-ha will remain my number one forever. The three of them have integrity and honesty, and have core values that extend way beyond their musical talents. There is simply no other band who can come near them, either as artists or human beings.

[@martinblumrich8296]

Look, I love a-ha and travelled hundreds of kms by plane to see them (sorry VW electric vehicles) but everyone can see this is a commercial for a car. Integrity and honest remain, but VW threw money at them to say a few lines about the iconic bus, and here you have it. Cheers!

[@anacristinasimoes9805]

Tem como não amar isso? 😍❤😍😘

[@yamakelly8516]

Impossível n amaaaar rt❤️❤️❤️

[@a-habrazillegendas3972]

Impossivel

[@ven_one]

@a-ha Got to see you guys before the world lockdown and I have to say after being to so many concerts in my life and having also worked at many concerts of very famous artists and bands, you guys were by far the best. We were in the middle, right up against the stage, best seats in the house. I was a young child when you guys hit the world stage and have fond memories of your music. Well done for getting this far, it was a given any way. Thank you for being the coolest band ever. Oh, and see you in Oslo, November. Blessings.

[@ven_one]

We also drive Volkswagen, affordable and reliable and classy.

[@tatianacarvalho2377]

Eu amo vocês!

[@hugochalifour9698]

Two strong passions get together in one meaningful add. VW and a-ha are part of my life for so many years. Great job.

[@martinaharket2293]

Ogni uscita di questi tre ragazzoni è un'emozione indescrivibile! Non riesco a dire la gioia! Gli a-ha hanno creato la musica che suona il mio cuore: placano le mie ansie, spengono le paure ... mi fanno volare via e questo non ha prezzo: solo loro riescono in quest'alchimia!

[@evellynegomes3970]

Love you so much!!!! Amo A-HA!!!! Melhor banda. ♥️

[@vivianesouza4353]

Simplesmente eles brilham✨💥amo❤️🥰❤️

[@magomo5635]

That music and this band is yet part of me...

[@elainenascimento5722]

Ahhh que lindo comercial. Vocês sempre me emocionam, fazem parte da minha vida. Eu os acompanho desde o começo... Amo vocês!!! Creio que o show em setembro aqui no Brasil seja postergado, mas farei de tudo pra vê-los novamente ao vivo. É sempre um grande espetáculo. See you soon, guys 😉😊🇳🇴🇧🇷

[@luciaminghetti514]

5

[@Lucianatostes76]

Reinventing myself during this pandemic situation which forced me to do it... all plans were gone... this sweet message came on the right time. On the most lovely people I admire the efforts ever...thank you for sharing the time and space in the world at the same age.

[@nelpacheco2087]

Talent + commitment has made this band the best in the world.Beaultiful job!

[@leongth]

the feelings for a-ha, the word "love" is an understatement. gotta visit Norway again in spring / autumn. And the bus is really tempting to have

[@leonardoribeiro5257]

A-ha The best of band. I love the band and their songs. They Will always be eternal in my life! 🙏

[@sashasiregar1238]

I can watch this over and over. Everything is just so perfect :')

[@josefavieira1738]

Amo o A-HA. Desde o momento que o conheci. Amo, amo amo!

[@simonetruguilosanches4107]

Thanks for all, guys!!! We're so happy for you stay together a long time!! We love you forever and ever!! Kisses!!!👏👏👏🇧🇷❤❤❤ 2020

[@san9217]

Oh, beautiful and emotional ! Love it !

[@suelimaria5727]

Fantastic! propaganda boys always beautiful ... for 32 years I have been accompanying this sensational band. And my trio will always be tender and eternal, together with their songs in my heart.💙😍. Two classics and icons of the world.👏👏

[@mikekaraoke]

Two classics-What you mean?

[@suelimaria5727]

@@mikekaraoke What would be the two classics, just think, Volkswagen and A-ha.😉

[@courtneymarklew7239]

I still love u guys u are amazing . U are so talented and so special. I am gonna watch this like 1 thousand times. God bless u all I can really tell u did work really hard and u inspire me so much . You make me believe that I can achieve my dreams all I have to do is work hard x.

[@debbymacnas4523]

O que dizer do Aha? SIMPLISMENTE MAGNIFICOS.🎼🎵🎶 🇧🇷🇧🇷🇧🇷🇧🇷🇧🇷🇧🇷🇧🇷🇧🇷🇧🇷🇧🇷🇧🇷🇧🇷

[@Rose-Rae]

Can't help but love these guys. So happy to see them still together, still playing and still friends. They look and sound phenomenal. Whatever they're doing it's working.

[@anakamylle7592]

This is so beautiful 🤧💖

[@fanemeloo]

Amo demais! Meu coração pula a mil 😍❤

[@adrianarodrigues960]

Amo esse grupo!!!😍😍😍

[@philipliberger4467]

I feel sad and happy when I look at this, I’m so happy that legends never dies!

[@williammedeiros5024]

A-ha the best pop band.

[@paulbelanger7383]

The concert at Expo86 in Vancouver Canada. Great memories. Thank you, all of you. A-ha, a-ha, a-happy place in time.

[@mariaguadaluperodriguezmar5923]

Mi Banda preferida, AHA,único el mejor,buen anuncio y muy buena musica,.

[@nippyzippy1]

Much love to you all from Scotland..forever daring to dream of our freedom..🏴󠁧󠁢󠁳󠁣󠁴󠁿🏴󠁧󠁢󠁳󠁣󠁴󠁿🏴󠁧󠁢󠁳󠁣󠁴󠁿

[@annalisatramarin5517]

In nature we find the breath of our life, so creativity becomes its child. Only respecting it, we can get all the positive feelings nature inspires in our hearts making us grow as responsible adults. I've found all this in the A-ha's songs.

[@elsaromero9065]

Aha gracias por ser parte de mi vida. Me acompañaron en momentos tristes y felices desde los 12 años.. Siempre Aha! Gracias! Los amo!💗

[@patricia.garcia]

Oh, my! That's so beautiful! Who else is crying?🤧💙

[@alexagalipo8399]

Here!

[@elainenascimento5722]

🙋

[@aleksanderfinstad5785]

😢

[@claudiameier555]

Meeee......

[@magomo5635]

All of us...

[@DaniloTomazzini]

They will always be my idols, Brazil loves you.🇧🇷❤️

[@JoseAntonio-xc3ju]

Graças a Deus escuto música de qualidade valeu ....A ha. Vamos aguardar passar na tv.