How To Sell in Healthcare Podcast Episode 1 Employer Market Segmentation

In the How to Sell in Healthcare PODCAST, You Will Learn How to Sell Employee Benefits, Health Insurance and Healthcare Solutions to Employers.
This Episode Covers Employer Market Segmentation, Channel Sales and the Beginnings of Prospecting:
1) Market Segmentation by Employer Size: Small Group, Mid-Market, Large Group/Jumbo/National Accounts
2) Market Segmentation by Geography: Region, State and Metropolitan Area
3) Industry: Retail, Manufacturing, Professional Services, IT, Government, etc.
4) Channel Sales: Broker vs. Consultant vs. Direct-to-Employer... Where and When to Use Each Strategy.
5) Prospecting Based on Aaron Ross Method of 'Seeds, Nets and Spears.'
Seeds - Your Rolodex
Nets - Large-Scale, Outbound Lead Generation via Email, Phone and In-Person Interruption
Spears - Targeted, Customized Outbound Lead Generation
The How to Sell in Healthcare PODCAST is Part of AHealthcareZ.com
AHealthcareZ is Healthcare Finance Education via 200+ Videos and Now PODCASTS Too.
💥 BOOK: Check out Dr. Bricker’s Book 16 Lessons in the Business of Healing here: www.ahealthcarez.com/healthca...
AHealthcareZ Viewers Include: Employee Benefits Professionals, HR, CFOs, Insurance Brokers, Benefits Consultants, Doctors and Nurses in Leadership Roles, Hospital and Health System Administrators, Health Insurance Carrier and PBM Professionals, Pharma and Med Device Professionals, Academic Professors and Students in Healthcare Administration and Public Health.
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[@ArtOfHealth]

From zero rolodex to KZbin. KZbin is tricky. Your teaching is informative. I encourage all people from all aspects of insurance and health providers to give Dr. Bricker a listen. Get some nuggets and enrich your lives.

[@ahealthcarez]

Thank you for listening and for your comment.

[@Tiffany-es6ly]

I needed this refresher and it's so nice to hear you explain everything again! Looking forward to the other videos. Very well done, as always Dr. B!

[@ahealthcarez]

Thanks so much for the nice comment!

[@alimate1025]

Great podcast...

[@ahealthcarez]

Thank you for listening!!

[@DanO-xy8wh]

Dr. Bricker could you do some podcasts on the individual healthcare market? (maybe in the future :) )

[@ahealthcarez]

Great suggestion. Thank you.

[@patrickmoore4712]

Love it.. How can I refer u an individual Dr bricker

[@texasfamilyinsuranceobamac9762]

Thank you!! If they are in Texas, email is good: [e-mail]

[@kylen4103]

Awesome content! How can I find the show on apple podcasts? I can't seem to find the title there

[@ahealthcarez]

Hi Kyle, I have not posted to Apple Podcasts yet. I could not figure out how to take that icon off the thumbnail. Only on KZbin as of now. Thank you for listening!