Scaling Primary Care: Growing Customers and Clinical Staff

Scaling Primary Care: Growing Customers and Clinical Staff
The X=PC Primary Care Innovation organization recently had a meeting to discuss 'How to Scale Primary Care?'
1. Scaling Customers: Customer growth depends on the setting of the primary care practice. Direct-to-Consumer (D2C) is a good route for Direct Primary Care (DPC) practices. Employers are a good route for DPC, on-site and near site clinics. Managed care organizations are a good route for government programs such as Medicaid and Medicare Advantage.
2. Scaling Operations: Primary care operational growth seems to hinge on the patient-facing clinicians as the 'limiting reagent.' Nurse practitioners (NPs) and physicians assistants (PAs) are one way to scale clinicians. However, pharmacists embedded within the primary care practice may be just as if not even more effective than NPs and PAs.
3. Miscellaneous Interesting Points:
--Surveyed patients responded that they would pay a direct-to-consumer price of $19-29 per person per month for a primary care membership.
--Musculoskeletal complaints make up 1/4 - 1/3 of primary care visits at one of the largest health systems in America.
--24/7 Access of Emergency Rooms makes them one of the largest competitors to primary care, which is why expanded access is important for scaling primary care.
Source:
X=PC: www.xprimarycare.com
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Optum CEO had something to say about DPC

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Excellent video and ideas 😊

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Thank you for watching and for your feedback.

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