How to Create Content that's “Better” than Your Competitor’s

[@tomerhelzer]

Ahrefs outdone themselves on this video. Haven't been this engaged in a very long time, well done Sam.

[@AhrefsCom]

Glad to hear that! 🙌 -Helen

[@sayanchakraborty3720]

1. Content Clarity: Readibility 2. Content Depth 3. Content Usefulness 4. Presentation of The Content.

[@AhrefsCom]

👍

[@sayanchakraborty3720]

@@AhrefsCom Thanks for your reply. I am honored as a new website co-owner!

[@globaltechnologies4427]

Hardly any channel makes amazing SEO and blog lessons like this channel. Super grateful for finding you. I would recommend any one who wants to progress with their blog to come here.

[@AhrefsCom]

Thanks for the feedback! -Helen

[@nathananderson8720]

This is one of the channels that gave me the courage to start my KZbin channel 8 months ago about self development. Now I have 1,048 subs and > 800 hours of watch time. I know it’s not comparable with others but I’m still proud I started because I’ve been learning so many lessons that I could haven’t learned without getting started in the 1st place.

[@AhrefsCom]

That's an awesome story, Nathan, thanks for sharing! Keep up the good work with your KZbin channel💪 -Helen

[@nathananderson8720]

@@AhrefsCom Whoever you are, I don't know you personally but I can say that you're one of the non-judgmental and open-minded people who is not fixated on tangible or external factors in order to learn from someone like me. Just because someone doesn't have a piece of paper as a credential, doesn't mean that person is not entitled to share personal experiences with the hope & intention to inspire others. Keep up with whatever it is that you're doing to improve mankind or improving your life even to a slight degree each day. This is just one part of a bigger puzzle for creating my KZbin channel about holistic health. I literally could have died back when I was 14 years old due to major depression but here I am right now replying to you, a KZbinr, who's full of fulfillment and dedication to help others to be a better version of themselves. I ain't better than anyone else but my old self. That's all that really makes this KZbin thing more meaningful and enjoyable. Thanks so much for your support! I am hoping that you can join me with this endless personal development journey! :)

[@AbadiyTalaba]

100% Agree, How could I not, You guys are like the Gods of internet marketing!

[@AhrefsCom]

Thanks!

[@andriiseospecialist9402]

Sam... i need to say this video is way cooler than any Ilon Mask inventions. I have newer seen so much effort put into video even in Spielberg movies. I thank you and with all my heart i wish you big luck, many clients and to bring back affiliate program so i when i promote Ahrefs i'll get somthing to ;) Love you people who are behind the scene (i know you out there) Great job!

[@AhrefsCom]

Thank you!

[@dmy_tro]

lmao the #1 tool on the market does not need an affiliate program

[@relationshipseeds8305]

@@dmy_tro is that so

[@TrumpetBiz]

Straight forward guidance, backed up with real examples, and actionable steps to take. Thanks Sam. I'd love to hear your take on tools such as Market Muse, Frase etc. to help in the development of making "better" content.

[@AhrefsCom]

We don't use them :) - SQ

[@ayomidejosepha.4474]

@@AhrefsCom wow!

[@wakeforddigital]

Great video - the breaking down of the content into chunks is super helpful as are the examples!

[@AhrefsCom]

Great to hear that! -Helen

[@khulekanidladla]

Now this is the video that is better then the competition

[@AhrefsCom]

👍

[@yourfuturefriend144]

it's good to be reminded through this video

[@SocialChamp]

Social Champ's content creation strategy ensures to follow the criteria you mentioned in your video. Thank you for sharing amazing information. 👍

[@AhrefsCom]

Glad it was helpful! -Helen

Who the f* would dislike this beautiful content? This is gold, I'm a UX designer and I practicing a lot of copywriting. Also I work along with my partner who's a boss on Google ads so we always try to create the perfect user experience and match their Google search 🔍 hell yeah

This kind of content makes you go to check your website right away to test everything.

[@TonyHardy-CannyCreative]

Love this! Trying to define "better" is always tricky, but your video sums it up well. Objectively better content is what we always strive for. Interesting when the top 5 results look the same though!

[@AhrefsCom]

Glad it was helpful!

[@VeryPrivateGallery]

1 point might be missing: Positioning. What makes your content different from the others. And I really like Ahref but they also might miss that point as their difference with their competitor's content isn't that obvious.

[@technicalexpert4978]

what do you mean by "positioning"? Is it the level of comprehending the subject of users like "how to make money online"? From beginners - who knows nothing about it => to someone who already has a list of methods?

[@AhrefsCom]

Good point! - SQ

[@rkem1000]

You recommended adding interesting “deep” sections to make the content more engaging for users. These ideas are based on “assumptions”, so AB testing is important to understand what users really want. Just because something adds value to the blog page doesn't mean users will care about it. To wrap it up, it's important to do user research before creating content. Consider looking into the design thinking process for help.

[@AhrefsCom]

Thanks for your advice :) -Helen

[@AdwaitYogaSchool]

You always offer best tutorial videos. Loved this. ❤️ Waiting for more... 😊

[@AhrefsCom]

Thank you for watching! stay tuned for more great videos on our channel :) -Helen

[@MAbdullah-f6j]

Love all these methods of you... Thank you so much for Sharing this topics❤

[@AhrefsCom]

Happy to hear that! -Helen

[@gregario888]

You are awesome with this vlog! A big thumbs up.

[@AhrefsCom]

Glad you liked it! :) -Helen

[@ohee83]

Hi Sam need your opinion on below, Please: " The competition of a keyword is actually a relative matter. It depends on the domain authority of a site whether a keyword is competitive to it or not. A page ranks with the help of the domain authority, internal links and incoming links. It is often found that a strong site can easily rank its internal pages even for the competitive term, whereas a site with weak authority may find it difficult to rank a less competitive term even with some backlinks. So the term no competition, low competition or high competition is relative to your site."

[@AhrefsCom]

Don't see anything wrong with what you shared :) - SQ

[@RohitSharmaYT]

I love Ahrefs.

[@AhrefsCom]

😀

[@craigbarnes9589]

Excellent clarity, usefulness, and presentation!

[@AhrefsCom]

Glad you enjoyed it! :) -Helen

[@heavypen]

Nice video, but I also include tiered content to help shape user experience. For instance, one article may summarize main points, another article that discusses experiences or related concepts, and possibly a whole series of articles that dive into the original article's details. "Better" content is also synonymous with the oft bandied phrase "good user experience."

[@AhrefsCom]

👍

[@djchuck_d8409]

Furus! I love that.

[@deborahrose648]

Clarity of message Depth of content Content useful. Solve the problem. Top 5 pages of Google is a source Presentation and formatting to be visually appealing and easy to read I would add, be clear about target audience and positioning. Focus on getting to reflect what is important to the customer. What do they aspire to be and what is the roadblock. This will help you to be user focused

[@AhrefsCom]

Thanks!

[@GooglebusinessProfileCreators]

I really love your content. There's a lot of learning. :-) Thanks a lot

[@AhrefsCom]

Happy to hear that! :) -Helen

[@farooqazamjee1625]

very helpful from start to end .... thanks for such valuable video

[@AhrefsCom]

You're welcome!

[@KarolisRudelis]

I think first you just need to post ton of videos to get comfortable on camera. Plus, it's exciting to see some videos pick up. Then you naturally want to continue doing it and making better videos.

[@AhrefsCom]

👍

[@peopledrawing648]

Great video Sam. Thanks for this one!

[@AhrefsCom]

You're welcome!

[@lamyaesebai8136]

thank you . this is really beneficial

[@AhrefsCom]

Thanks for watching! -Helen

[@tem_vremenem_v_kanade]

It’s a great video, but just a small comment that in the description it’s unclear, which video exactly talks about the ““ skyscraper “technique in the description

[@AhrefsCom]

I believe, it's this video: kzbin.info/www/bejne/qpK4aoNvbd-ZoM0 -Helen

[@cdmm9161]

Hi Sam! You know that the video you upload today is related to the video/ "Complete Tutorial on how to build an affiliate website from scratch and document it" that you promise to us a year ago and we still wait for you to do it... So are you arrange when you will deliver to us that content ?? Thanks!

[@AhrefsCom]

I'm afraid we don't have enough resources to execute on that right now. Have to disappoint for now but hopefully sometime in the future! - SQ

[@shubotube]

Hi sam I agree with all the things that you shared, But as you can see all the pages you have shared have a lack of detailed information into their articles but just because they have high DR they are ranking in the top 10 google searches. If I want to make a detailed article around the same keyword, then I have to do more research and want to have more backlinks as a beginner in order to get views. is there any way google prefers content over DR.

[@AhrefsCom]

Google says they don't look at domain authority (if you believe it.) - SQ

[@AhmadKhan-yi4sl]

Gold inside. Very helpful

[@AhrefsCom]

Thanks!

[@bloggersconnect9501]

Great video and very helpful.

[@AhrefsCom]

Glad it was helpful!

[@JunaidRamzan786]

Appreciating the fact that you are speaking speed is normal..

[@AhrefsCom]

Lol. - SQ

[@johnsmith2075]

Really good howto video. Thanks a lot for your advices.

[@AhrefsCom]

You're welcome!

[@thedevline]

It’s amazing video for helping create better content.

[@AhrefsCom]

Thanks!

[@Mr_nobody007-c9t]

Totally agreed

[@AhrefsCom]

👍

[@ProSEOTools]

Great Content as always.

[@AhrefsCom]

Thanks!

[@joebadger2409]

Thanks Sam ☺️ could you please recommend a course that shows all these tips in action

[@AhrefsCom]

kzbin.info/aero/PLvJ_dXFSpd2tbI3mYhAO8oZ2NYMrJuNPq

[@joebadger2409]

@@AhrefsCom thank you so much you're the best ☺️

[@skylockwood9156]

It's great and useful, thank you!

[@AhrefsCom]

You're welcome!

[@damjanjugovicspajic]

Awesome and useful video, as usual! At 3:26 when you're showing the 'best garden hoses' SERP, you see evidence of the current trend of news sites creating low-quality affiliate pages or straight-up selling the service of posting someone else's affiliate content on their site - effectively abusing their strong domain rating/authority they've built up as news sites. Any thoughts on that?

[@GirishVenkatachalam]

Nice actionable content useful 👍

[@AhrefsCom]

Thanks!

[@hello-fp6ss]

As always great videos 📹 👍 👌 👏

[@AhrefsCom]

Thank you!

[@7sinsdeadly]

thanks ahrefs

[@AhrefsCom]

You're welcome!

[@laibatariq9427]

Kindly share the tip which will help to sell the product of our company on the website because we can't give unbiased reviews

[@rudro.]

Great Content!!!!

[@AhrefsCom]

Thanks!

[@acorn2oakfx]

Hi. Which video are you talking about at 11 minutes - the skyscraper technique? Thanks.

[@AhrefsCom]

kzbin.info/www/bejne/rYHNgZ2EgJKVeq8

[@syedrehanrazajafri]

Nice video. Please include Local Pack in SERP Features in Ahrefs.

[@AhrefsCom]

Thanks for the feedback! - SQ

[@muhammedmuktharjavid3269]

How can I contact you? @syed

[@syedrehanrazajafri]

@@muhammedmuktharjavid3269 why do you want to contact me?

[@muhammedmuktharjavid3269]

@@syedrehanrazajafri Optimistically, I drew the inference from your suggestion that you gonna be an expert in the field.. After all, I have been struggling these days to find a niche to kickstatrt a blog? Hope you be a pioneer

[@shamimasfak]

Excellent

[@AhrefsCom]

Thanks!

[@watsappstatussongs1808]

Sir please guide me iam from India i love watching your videos ☺️

[@AhrefsCom]

🙏

[@codingmitramandal]

I work in educational niche. Are educational definition and questions and answers are plagarised? If so , I had seen many pages with same question and answer

[@AhrefsCom]

Probably a lot of sites just use each other's definition ¯\_(ツ)_/¯ - SQ

[@SushantSinghRajputDilBechara]

Awsm

[@AhrefsCom]

👍

[@copycarvers]

So it means if someone wants to write the best x for y post he must buy 10 - 15 products in order to review them? let's say I am reviewing the top 10 circular saws do I need to buy 10 circular saws? if that's the case then it is impossible for newbies to get any results.

[@metin2stalker]

Its hard to do reviews on physical products, specially when they are costly. Bottom line, either you take it as an investment or your top dog competition will have a better piece of content than you.

[@AhrefsCom]

It would be disingenuous to "review" a product without actually using them. - SQ

[@sdaiwepm]

Can a small creator realistically make several quality original pictures (and videos!) for each blog post? And while I recognize the value, do we know that Google rewards this level of effort?

[@AhrefsCom]

You don't necessary have to produce high-quality graphics. WaitButWhy is a site that's succeeding despite only drawing "stick" figures (although one can say it's part of his brand now.) We invest resources into producing high-quality images and videos not just because of SEO, but because we think it'll help our customers. - SQ

[@suchandrachattopadhyay8981]

From where may I download associate images?

[@AhrefsCom]

Associate images? - SQ

[@suchandrachattopadhyay8981]

I mean the product related images ...

[@tkukulele6968]

AHREFS is the gold standard

[@AhrefsCom]

Thanks!

[@thunderjack8374]

Hi Sam! I am Junayd. May be I didnt looked much for it, but i cant see any WEBINARS? with practical demos... any chance where to find em? by Ahrefs?

[@AhrefsCom]

What are you looking for, in particular? Our KZbin video teaches how to do SEO with the help of our tools :) - SQ

[@thunderjack8374]

@@AhrefsCom Yes I love these videos and tutorials by Sam Oh. And as a starter I have learned a lot of great stuff. I was just wondering if there were any Case study or Demo kind of videos... (But then I realized may be it is because Ahrefs is not an SEO agency but a SEO Tool Company Instead!) Thanks for the response though... Really appreciated.

[@AmitavaRoy]

Somehow, You skipped the ideal content making process from ( scratch to advance level ) based on any particular niche, live in front of your learned audience, by any AI Tool's available in the market today!!

[@elmirseyfullayev93]

Pov : Your competitors also watching

[@AhrefsCom]

😂

[@shubhamkumar-lm5re]

Hello sir please launch ahrefs merchandise.

[@AhrefsCom]

We already give out swag boxes to our customers :) - SQ

[@ndutndut989]

Pls add subtitle Indonesia

[@AhrefsCom]

We're working on subbing more of our videos, although limited at this time. We might add Bahasa Indonesia in the future. :) - SQ

[@ndutndut989]

Thanks love you

[@thehboppa]

Unsubscribed after you said Jordan was better than lebron

[@AhrefsCom]

😂

[@brotendo]

"According to ahrefs" yes except results from ahrefs vary pretty significantly from Semrush and Google itself.