How to Create Content Pillars for Your Social Media Strategy

There is so much varying information out there on the "right way" to create content pillars - so, as a small business owner where do you even start?! 😅
Today I'm going to break down what content pillars are, my secret easy-to-use formula for content pillar creation, and how you can create content pillars using content you've already created!
// TIME STAMPS //
00:00 Intro
00:17 What are Content Pillars
01:02 Content Pillar "No-no"
01:34 My Content Pillars
02:18 My Super-Secret Formula
06:05 How to Come up with your Content Pillars
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Enhance your content strategy to reach your social media goals, grow your business AND connect with your audience without spending hours on the internet every day!
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[@LizaSchizas]

I got to say, there was ALOT of value in this video about content pillars!

[@stevenonealproductions]

Good stuff Amber. Thank you. I got two take-aways from you: 1. Grouping by content pillars 2. Aligning content with timing. Keep it up! 😊

[@naomi.rogers]

totally agree with the importance of creating a plan for content creation. This approach has been a game-changer for me, especially when I started using Boost App Social to generate AI-driven content ideas. It's helped me keep my content fresh and engaging for my audience.

[@kikimariot]

Your content is SO helpful!!! Thank you for making such clear and actionable info ❤

[@peachysweetmusic]

This video is super thorough and awesome!! 👍🏾👍🏾 Thanks for the tips 💜

[@hataishkumar]

I've already started to brainstorm content pillars for my social media strategy, and I'm excited to see how this will help me to create more effective and engaging content. I'm confident that this is a key step in growing my social media audience and achieving my business goals.

[@asmaramalik8747]

I am going to follow this step-by-step process for my page 😊. Thank you so much

[@keilyveras]

Amber, I just found you and I want to thank you so much for this video! It was super helpful and I know now know exactly what to do now. ❤

[@mightycooks]

You helped me clear my mind. Thanks a tonne. ❤

[@RyansUndies]

Girllllll.....this is excellent! New subbie😘

[@__rm307]

This was so helpful - thank you!!

[@LovelyKyla24]

I liked this at the beginning and then I wanted to press like again midway through. This is truly helpful for me especially your examples! I finally have my content pillars identified and I feel more confident moving forward already.

[@amberfiglow]

I'm so glad you found it helpful!! 😊🤍

[@johnroedbacting6620]

This is awesome, tons of values :)

[@krish8827]

This was the most helpful video I’ve seen on content pillars! So many experts and creators tell you to understand your audience and create content FOR them, but you’ve broken down HOW to do that. Thank you!!

[@amberfiglow]

I'm SO glad you found it helpful!!

[@KiaJarezGarcia]

Thank you!! ^^ learned a LOT

[@kalynnzuill5654]

Dropping gems! Subscribed and liked instantly. Thanks! 💜

[@amberfiglow]

I'm so glad it was helpful!! 😊

[@danstrauss]

Awesome video, most businesses don't know where to start when trying to develop a social media strategy. This advice can transform their entire approach.

[@amberfiglow]

Yes! I completely agree!

[@user-zg2gw7ur5k]

thanks a lot this is so helpful ,I'm a subscriber now

[@manifestaionmamma]

THANK YOU SO MUCH FOR THIS VIDEO THAT IS CLEAR AND GET STRAIGHT TO THE POINT!

[@amberfiglow]

I'm so glad you enjoyed it!! 😊🤍

[@farahlinatracy]

This was SOOOO HELPFUL! Thank you so much!

[@amberfiglow]

I'm so glad you found it helpful!! 😊🤍

[@MichelleKingg]

Thank you for sharing! Such a valuable video! 🤩

[@amberfiglow]

I'm so glad it was helpful!! 😊

[@Eyescapade]

Great video!

[@FounderIbrahim]

one of most useful video

[@marcebinger]

Absolutely agree!

[@writtenbytala]

interviewing to be a socmed manager tonight 🤞👀 happy to have found your channel

[@BlakeDailey]

love this! regarding the person who builds out that framework for the weekly schedule and overall strategy, what role do you see best has this skillset and knowledge? a social media manager? thanks for all your content! - Tyler

[@Kumar-rq9ro]

Thanks.

[@dionis9110]

What content pillars would you recommend for a pet (cat) account?

[@Kiai808]

❤❤❤

[@Rubri.C]

Ok so basically topics that align with or centered around your business

[@mumbaitiger]

Hello Amber, I am a fresh freelance graphic designer. I would really appreciate if you could touch upon the guidelines for content pillars for a graphic designer or if you have created a seperate video for the same could you share the link. Thanks In Advance

[@xunxtazchrison1719]

As a copywriter, what can be my unique Content pillars and when can I post them according to the days of the week? Your honest response is appreciated Dearie

[@chedrickmaghanoy5567]

the content pillar i know is education , promotion, inspiration , etc.. do you have video about that topic ?

[@chedrickmaghanoy5567]

im abit confuse to its name content goals , it conflict to the idea of customers values journey map

[@LaurelNatale]

If you have a content pillar for every day, are you posting 1 time a day? If you post more than once a day, do you do both posts with that same content pillar? If you post a reel, is the reel also around that content pillar?

[@mindofnique]

Exactlyyyy

[@evaraad6030]

when creating content to a simple business we are afraid to run out of content

[@Blue33333]

Cpuld u give me an example for someone that documents life ?

[@MyBathBakery]

The constant jump cuts made me dizzy. 😵‍💫 😵 Couldn’t finish watching it. Seems like it was good info too. 😔

[@vitorsalles5919]

You can hear it

[@valeriecheung3864]

@@vitorsalles5919fr, such a pick me

[@aniaaaa05]

Great advices! I follow you on insta and found you here 🙂

[@amberfiglow]

awesome!! Welcome!!