AI Overviews, e-commerce site updates, and more! (July ‘24)

In this episode of Google Search News, John Mueller covers the latest updates on structured data for e-commerce sites, finding information in faster & easier ways with AI Overviews in Google Search, and more! Watch along as John highlights the Search community and important documentation for SEOs and site-owners.
Chapters:
0:00 - Intro
0:38 - AI Overviews
1:43 - Search Console & Structured Data
2:31 - Documentation Updates
3:39 - Community Updates
4:37 - Google Search Updates
5:27 - Events
6:00 - Social Media Updates
6:34 - Wrap up
🔗 AI Overviews and structured data links:
AI Overviews and your website → goo.gle/4cxLoRo
Merchant listings in the image performance report - goo.gle/3Wfr3KW
Adding markup support for organization-level return policies → goo.gle/4eSzLWV
🔗 Documentation links:
SEO Starter Guide → goo.gle/42alrmy
Rewriting the SEO Starter Guide (Search off the Record) → goo.gle/4b87Ccx
Mobile indexing → goo.gle/3LfeWr6
Product structured data → goo.gle/4bDh0DU
🔗 Community links:
How to Optimize E-commerce Sitemaps with 1M+ Pages by Stevy Liakopoulou → goo.gle/4cUP2F4
SEO for Government Websites by Veniz Maja V Guzman → goo.gle/3S44l67
Reactions to keynote with Elizabeth Tucker by Holly Miller Anderson → goo.gle/3zyHSrH
🔗 Event links:
Search Central Live Bangkok 2024 → goo.gle/4bzPlnw
Search Central Live Jakarta 2024 → goo.gle/464m5Eo
🔗 LinkedIn & KZbin links:
Join us on LinkedIn → goo.gle/3Ler8Zh
How Search Works on KZbin → goo.gle/HowSea...
Watch more Google Search News → goo.gle/Search...
Subscribe to the Google Search Central Channel → goo.gle/Search...
#GoogleSearchNews #SEO #SearchNews
Speaker: John Mueller
Products Mentioned: Search Console - General

[@GoogleSearchCentral]

Which announcement are you most excited about? Let us know below!

[@Denney-Obregon]

Meet ups on Thailand & Indonesia... Food & culture a must experience👌SEA server... 🫡

[@JohnMueller]

@@Denney-Obregon We try to prioritize local folks, but we have more planned! Where are you located?

[@Denney-Obregon]

@@JohnMueller I'm from the Philippines Sir but currently im in NC USA... Struggling... 🥹

[@JohnMueller]

@@Denney-Obregon I don't think we currently have anything planned on the US-East-Coast at the moment, sorry ... but... there's techseoconnect .com which is a bit technical (but otherwise probably awesome - knowing the folks behind it).

[@Denney-Obregon]

@@JohnMueller i'll look into that Sir, Thank you so much...

[@robertmilakovic9512]

Oooh look, it's John "your content is unhelpful to rank, but we will use it for our AI overviews" Muller

[@RickBeacham]

Lol..

[@jc4evur661]

Hey Google...Reddit is not an authoritive site.

[@zeroimpetuous]

Lmao google pulls up reddit answers to most questions posed by visitors, at like 3-5 positions. It is an authoritative site indeed

[@ruansmit9367]

Love your videos John and the personal touch and humor, please don't change! :D

[@MrGadu95]

Let's all pray for the HCU and march core hit sites 🙏🏻 may we recover in the next core update!

[@jc4evur661]

Good luck with that

[@B_knows_A_R_D-xh5lo]

John 0:18 life is just awesome 0:25 lets get into the code 0:33 code please 0:38 thanks john

Hey John! Long time no see... Wishing you all the best.

[@JohnMueller]

Hi François - good to hear from you!

[@BrunnerNathan]

This guy is a professional gaslighter

[@farrisfahad]

Google should introduce more filters so that searchers can have control over what they see.

[@JohnMueller]

What would you like to control / what do you think is missing? Happy to forward your thoughts!

[@farrisfahad]

@@JohnMueller like if i am searching for a site or a page. Sometimes i only want to see sites.

[@zeroimpetuous]

@@farrisfahadyou can already do that by suffexing your preferred site name at the end of your search query.

[@RickBeacham]

Curious how Google Search is handling Products that are catalog only. Meaning they are not for sale and don't have price. Currently it shows the product is invalid Schema.

[@JohnMueller]

For Product snippets, you'd need to specify either reviews, aggregate ratings, or an offer (price) with the current requirements. This is (from my understanding) mostly because of the way Google shows products - either it's tied to a review (or aggregate reviews), or shown as a product to buy. You can of course still use it without the required fields, Search Console will flag it as being incomplete / invalid, and it won't be shown as one of the rich results types in search, but the pages themselves can still show up like any other page in search. Often times that's fine (I mean, before the rich results types, all products were shown as normal pages in search). Having incomplete / "invalid" structured data won't negatively affect your site in ways other than that rich result type not being shown.

[@RickBeacham]

@@JohnMueller No reviews or ratings on our website. Thanks John. I think this makes sense and is what I'm currently noticed in the Google index.

[@ilovechoclates_]

I loved the little jokes haha! Thanks, John for the updates 🙌🏽

[@frazkashmiri]

I don't know what kind of updates google does. My e-commerce site went from 20000 monthly traffic to 2000 a month.

[@michaelramsay7951]

Jon, will.... AI SERP features start to roll back with all the negative sentiment from the public about how results have been degrading overtime?

[@balanagendran]

is there any Google update recently released?

[@GovindarajanVenugopalan]

❤

[@romaindow]

Hi there, is Search Central Live Bangkok 2024 free?

[@csboatswainchannel1895]

Reddit is the master.

[@digitalukdebworld]

Mobile Indexing another Para

[@mhtteam9290]

Google bik gaya

[@HPO.Center]

Wonderful videos guys and gals, keep up the great work and have fun!!!!

[@mhtteam9290]

😂