AI's Impact on Hollywood

[@greglamar3333]

Hi. As a vfx artist working on major photoreal films and tv shows I've incorporated ML into my workflow; I'm generally an AI enthusiast, albeit cautiously optimistic; I've explored much of the tech with what time I have available to me and I believe that the predictions made in this are significantly further off than what we're seeing today. Of course, predictions are difficult and this tech has been moving at break neck speed, so maybe I'm wrong, but there's an uncanny valley with photoreal AI video generations that aren't even close to the quality one receives with traditional cinematography (let alone photoreal cg renders that are still struggling to emerge out the other side of the valley). The videos mentioned as examples (such as "Ice Ice Matrix"), while hilarious and entertaining, would never pass through vfx reviews (let alone tech check quality assurance phases). It's one thing to create funny youtube videos with this tech, it's a whole other level when getting into high-end film/tv. Furthermore, if the hate CGI often receives (speaking of Barbie and Oppenheimer backlash to the use of CGI, and rubbish claims that VFX is not used, lol), imagine how hated AI video generations will be. While I appreciated the optimism, it seems unfettered in this interview coming from someone who "knows how the sausage is made" (all due respect).

[@matheusazevedo9582]

I wish you would ask harder questions, Peter. It seems weird that posed with the proposition of a recursively self-improving superinteligence, you guys talk about the future as if it'd be anything like we think of it now. Disruption of business models will surely happen, but that seems like a huge understatement of the possible effects of AI. I'd love to see more personally challenging questions asked to these CEOs and other guests.

[@frankvazquez5974]

This Peter guy is a bypasser. Reminds me of people in spiritual movements - and make no mistake - computer/tech/AI ,"science",etc. is a very much the religion of our modern age. CEOs in Hollywood are basically willing to destroy a whole industry potentially - with little concern for the human lives they might destroy. Disruption is one thing, this is another level if desensitization to being part of society. The people pushing AI utopia as if it is necessary and inevitable are sociopathic if you ask me.

[@wesleytillman9774]

Regarding movies, what took millions of dollars and a small army of skilled people to make will soon be something a single individual can do at home with their computer and an internet connection. People can make their own feature-length movies with amazing special effects and digital actors they construct. While you may imagine that will result in a lot of bad movies, you must consider that AI will help the creator from the idea to the closing credits. Not only that, but an AI test audience is bound to arise. With that artificial test audience, the creator will be able to see how their creation plays to the general population. They can then manually change the movie and re-render, or they can click on auto-revise, and the AI will remake the movie as many times as necessary to get a good audience rating. The future is one of artificial intelligence being able to produce media of higher quality than almost any human creator. Unless Hollywood finds a way to block the marketing of such media, how will they not become obsolete as they currently exist?

[@twirlyspitzer]

It's like a blacksmith saying; " Can I fix your tires."

[@daveking3494]

Just imagine millions of rappers out of work, living in tents on the street…😂😂😂

[@KoroushRP]

So in 1-3 years give or take, ill be able to create my own movies, videos, music, and games just by typing it out? Some exciting times ahead of us.

[@theawebster1505]

Yeah. It will be insane. If you can afford shelter, energy and food that is 🙂

[@A.I.Silicate]

There could be opportunities for older actors who could use their younger prime image in new movies. 80s actors like Don Johnson, Arnold Schwarzenegger or Sylvester Stallone in their prime starring as main characters again. Even family of actors who have passed on could benefit from the rights to their loved ones imagine. Jan Michael Vincent, Carrie Fisher. Ect.

[@vandankumbhat5391]

What are you talking about ? These old actors and passed away people are done , it's about those who are there thriving for a living which would become impossible to get because now you are just a face with no value , there is no value you bring to the table anymore. And even the face , AI can generate it , who cares about your face even if you are the next Time Cruise with the skills and looks , you are just not needed anymore.

[@leon2385]

The future is uncertain but these type of discussions will help us understand where we are going. Thank you!

[@aanchaallllllll]

0:28: 💥 The advancements in media and artificial intelligence are disrupting the film industry, raising questions about the future of production and distribution. 3:09: 🎥 The future of storytelling and distribution of content is moving towards personalized and immersive experiences. 6:01: 🎬 The emergence of artificial intelligence is changing the landscape of the entertainment industry, impacting business models and raising concerns among actors and scriptwriters. 9:01: 💡 The advancement of technology allows for voice translation, manipulation, and the creation of fully AI-generated characters, disrupting the film industry. 11:50: 💡 The advancement of AI in creating synthetic models for art and acting raises questions about the future of Hollywood and artists. 14:46: 📈 The media industry needs to embrace collectivism and think about its story for the future as profits increase and value is redistributed. Recap by Tammy AI

[@hashimthedream3581]

How do we know this is NOT an AI generated video.

[@GarrettHoyos]

Digital blockchain fingerprint

[@aceyage]

@@GarrettHoyos Forged by AI.

[@tekkertruth1256]

Because it doesn’t look crap

[@stevedavis2541]

What will be the impact of ai on financial trading. That would be a question to answer.

[@jamisony]

Could it create a shift from Hollywood to other countries, having more content being able to be created copyright free, will level the playing field, or not?

[@frankvazquez5974]

You can be pretty sure those with the most $ will profit and benefit most from any of these changes and the Hollywood strike is only showing us how the worst of how this may play out.

[@ColeSonMusic]

almost Nothing is shot in hollywood. it's a false

[@tigasharkstudios]

Do you notice how this guy does not talk about the databases for the content being stollen from artists and creatives. His thinking is so selfish in that he does not understand that disruption means people without jobs. The lack of respect and humility towards creatives in staggering. I think we need to put this guy on blast about his so called math master degree that he did not get. How is he going to compensate the creatives for the work that was used to train the AI models. How is he going to retrain people who are in their 40 plus. His lack of compassion for others is so sad.

[@m_nikitin]

They want to create an impression that their AI future is inavatiable, so they don't even look at another options. It's because for them the sooner people (out of fear of a missed opportunity) switch completely to their instruments, the more difficult it will be to sue Stability AI and others and demand compensation for artists. Or, even more so, force them to rebuild their entire database from scratch, taking into account compliance with licenses and copyright.

[@twirlyspitzer]

I always thought I could do Spielberg better than Spielberg. Now, Spanky will truly live forever.

[@erlstone]

music industry now makes money as being influencers... peddling a sponsors products... just like an ad

[@garydavidson1970]

Yes. Everything in media is transitioning to an advertisment for something else.

[@windible]

Exactly

[@dougg1075]

Hidden genius may get an opportunity to make movies. Hopefully good ones

[@Changeling9au]

Yes. This was essentially predicted by the Star Trek holodeck concept.

[@scon1425]

The people cheering this on under because they hate what Hollywood has been producing lately must fail to understand that AI is actually not intelligence at all, but in fact, its machine learning--meaning it is by nature a regurgitation or iteration of whatever data it references. So if you think what "Hollywood" makes now is bad, wait till you see what AI makes when it garbles it altogether based on how some Silicon Valley nerds, who aren't remotely artistic, have taught it to interpret and generate "art". This future isn't exciting, it is the beginning of the end. And if you think its cool because you don't work in the film industry and can't wait to "make your own movies in seconds", I think you will feel differently when "AI" comes for your job next.

[@frankvazquez5974]

I have a lot of critiques of AI, but just give this technology a little bit of time. Outside of still images, what it can do now is a bit of a joke creatively - but I could very much see it blowing past expectations with how it functions. I don't think it is necessary whatsoever and not what humanity needs in any sense, but here we are.

[@normlor]

HOW AWFUL FOR PRODUCERS TO EVEN ASK ACTORS TO USE THEIR IMAGES FOR A ONE-TIME PAYMENT BUT MAKE MILLIONS OFF EACH ONE FOR YEARS???!!!

[@bien196]

How are they different from DOPs, make up artists, light and sound technicians, editors etc. All of them get payed once. They are hired to do their job and get payed once when it's done.

[@foxdog9332]

@@bien196it’s like if I copied your book and resold it forever but only paid you royalties once instead of each time I sold the book and gave you a percentage.

[@bien196]

@@foxdog9332 That's true for authors. But you can't treat everyone involved in every product at every industry like that. Would you pay EVERY employee at microsoft a percentage when a copy of windows is sold? Would you pay EVERYONE at Apple a percentage everytime an iPhone is sold?

[@bien196]

My question is, why would you treat actors differently than everyone else involved in creating a movie?

[@caseyczarnomski8054]

The argument is why share the profits when the individual is removed from the labor, and their likeness is used. Is the actor Mickey Mouse paid or the company Disney? But the conversation has moved beyond that. Now and forever into the future likenesses can be remade without individual approval by individuals in their own homes. As said in the interview, it will be possible to create media without training data within a year, so we can't charge for that either. Anyone and everyone can put their likeness into any created human likeness and use their own or any other voice to create media. This removes the requirement for actors to create content, with the exception of in person events. Once robotics catches up, even in person events will change.

[@Krishnamodi-2.0]

i enjoy every podcast of yours , thank you for sharing your valuable knowledge. love from india

[@garydavidson1970]

SAG/AFTRA and WGA should be picketing outside of Microsoft. Generative AI is repurposing their content billions of times a day. AI models are scanning, digesting and learning from their blood sweat and tears. That is the pile of money they need to be after. Microsoft just added $154B to their value in one day with their announcement of their partnership with Meta and the pricing of their new AI tool, Microsoft 365 Copilot. That equals the total value of Disney. The unions and studios should join arms and go after the companies where their content is creating the most value: Microsoft, Meta, Open AI. AI enablers saying that validating images is too complex is completely false. They are attempting to use the illusion of complexity to confuse and intimidate so they don’t have to suffer the consequences. Remember, they can track and monitor everything we do online as well as strike down ‘disinformation.’ All of a sudden they want to throw up their hands and say artists are asking too much.

[@h.g.1409]

That dude Emad should get his own podcast

[@frankvazquez5974]

He was caught lying his ass off about things elsewhere ( I think Wall Street Journal or similar). He is a scammer and a snake oil seller. Do not believe his drivel.

[@Jedendwa0]

Właśnie skończyłem czytać ,,Jak zrobić statek kosmiczny". Pozdrawiam z Polski.

[@MilesBellas]

"Regulatory arbitrage is a practice where firms exploit the regulatory difference between different markets in order to circumvent unfavourable regulation. This can be achieved by conducting business, managing products and services in locations that have lower regulatory standards."

[@pakau]

Whenever someone discuses this new ideas about how to manage AI so it can be adapted to the current economic model... Do they ever wonder if maybe it's the system that needs to change not the rules? Maybe actores will become obsolete, just like coders , cashiers, writers etc. So the economic system needs to change, not the law. Bring in some kind of UBI. What? Actors are afraid to lose their cars and planes? So what? It's about time. We are almost at 2030 not in the 80s anymore....

[@frankvazquez5974]

Please go read something past this type of drivel of an interview. The VAST majority of actors/writers striking are earning less than $27,000/ year and can't even qualify for HEALTH CARE with their union. Why don't you be the first one to give up your job/livelihood and go fight for a UBI for these people if you think that.

[@sporti883]

Of the 160,000 SAG/AFTRA members, only 13% make more than $26,000 a year. How many of them do you think have planes making that kind of money?

[@sunnydaze6974]

Why pay for extras when you can make AI extras. There's gonna be millions/billions out of work in the next 10 years, possibly sooner...

[@montelrudolph]

What happens to all the set workers

[@Ben-pd2bx]

The unemployment line in all likelihood. Eventually we will need something akin to universal basic income.

[@matthewhammett2832]

live entertainment will return to greater popularity

[@activeoneaudio7792]

Emad doesn't want regulators to step in, for obvious vested reasons. Whenever David puts up a question on regulators, he quickly changes the topic to competition. This guy needs to be investigated for his connections with different IxLaMiK organizations to better understand his end game.

[@anthonyboone6843]

We get to make our own movies? The future sounds awesome. I don't care what he does if we can have AI on our devices for free. Go team Stability.

[@Wanderer2035]

I’d rather regulators stay out of it

[@aceyage]

@@Wanderer2035 Spotted the libertarian single-celled organism.

[@VANKLAB]

Regulation is slow by nature. It need concrete examples and broad discussion to reach a solution. The process then goes through government with industry influencers. It’s slow when we know the right answer. Here we don’t know what right looks like. And no nation wants to regulate itself out of a growing market. So I think regulation is too slow to stop the disruption or it will be irrelevant because it’s watered down.

[@quantumpotential7639]

Hollywood just entered the casodex. And now it must be released.

[@m_nikitin]

People don't want to look at AI-generated actors, they want to see real emotions by real human beings. As they want to read and see stories written by real humans inspired by their real lives and emotions. Artists don't want to draw with promts, they want to draw with their hands using their imagination. And writers don't want to write promts or clean mess written by AI, they want to write for themselfs. Using AI as a tool, as a buddy who coworking aside you -- yes, sure, why not. But you will not create the future without humans doing what only humans can do -- creating impactful art. You will see.

[@Ben-pd2bx]

You're kind of right, but you're forgetting how lazy people are. An artist may have innate ability, but they still have to practice their craft. If a tool exists that allows them to make improvements instantly, artists will use it, and their skills will ossify. How many practical visual effects wizards still exist since the advent of CGI? It's only been a few decades, and what were major pillars of the industry such as puppetry, matte paintings and stop-animation are essentially already extinct but for a few holdouts.

[@m_nikitin]

@@Ben-pd2bx Thank you for comment! But people are not lazy when it comes to the essence of their art. For example, I am working with great editor and other colleques tell her “look, you can text prompt in chat gpt and it will give you 100 versions of headline!” But the point is she doesn’t need 100 versions of headline and she doesn’t want to AI write for her, because she loves to write. She is a writer by her nature. She loves the proccess. She is not lazy in things she is passionate about. For her it is text. For many artists it is to draw with their hand, to look for inspiration all over the world. I am UI designer and for me part of a job that I love is to draw wireframes and then looking for many possibilites how UI could look. With a cursor. With my hands and by myself. I don’t want to do my job by texting prompts in Figma, this is not why I chose this job. And there are many-many other examples all over creative field. Ofcourse there is a lazyness in people when they only doing their job for money. But that’s not what should drive technology. There are a lot more people who love their craft and proccess of it. And for them AI should become just a tool, not a replacement for them.

[@atelier27]

I like to think you are right but I am not optimistic today. Could change. I think based on what I keep hearing very few people care if it’s generated or not as long as they can crank out endless amounts of “cool stuff” for “free” or a small subscription fee for life. Don’t care who is hurt, don’t care what happens to the economy, society, mental health, people in general as long as they can make their own movie or images with prompts. They won’t even blink until their electricity is shut off cause they can’t make any money and UBI doesn’t exist or isn’t remotely enough. The only work these machines won’t be able to do very soon is low end service jobs. Everyone will be killing each other for jobs that go, “would you like fies with that?” Any comparison to other technological advances are false equivalents. Nothing we have created in the past can train itself. Eat a good meal. Love your loved ones but I do not trust humanity with these tools. We can’t even agree on the rules of basic civility and there is no stopping it. This pacifist is actual thinking about a buying tools of protection.

[@weltraumaffe4155]

Auto generate at 90 frames per second: TransTrump: Woke Trump Raides Ivanka's Wardrobe

[@makelife9661]

Simple but effective solution: AI is OK but for every minute the actor is being paid.

[@lucacarey9366]

The future under capitalism and ai is talent and knowledge meaning nothing outside of niche situations and associations. Your ability to do and know just about anything is going to mean 1000x less than the likes you can get on Facebook and people are going to keep talking to you like it’s a you problem

[@JasonPruett]

the actors i like its because the movie premise was good its not so much the actor exactly but the character and the story.

[@Ben-pd2bx]

Some actors are singular talents. Consider the re-casting of Michael J Fox in Back to the Future. Originally the lead character of Marty McFly was played by Eric Stoltz, but it wasn't working out and so he was replaced with Fox midway through production. It completely changed the movie and guaranteed its success. Fox was so singularly perfect for that part, that it's hard to imagine any other actor making it work as well as he did.

[@MeinDeutschkurs]

AI corrected: Sorry, but who asked the butcher after he became obsolete due to the introduction of discounters? They demanded from him 'more flexibility' and wanted him to work for half the price. Hollywood is driven by capitalism. Capitalism ≠ Art; it's a product. Sorry, no empathy. And if you want to earn even less, start a KZbin channel. And please, never do it for the money. Hand written: Sorry, but who asked the butcher after he was put on obsolete, after discounters were introduced? They wanted from him “more flexibility”, work for us for half the price. Hollywood is driven by capitalism. Capitalism ≠ Art; it’s a product. Sorry, no empathy. And for less than less, do a KZbin channel. And please, never do it for money.

[@Motivational.Quotes10k]

a Brave New World 🗺️

[@calvingrondahl1011]

Walt Disney died but Mickey Mouse did not.

[@zeitreisender2023]

I love AI.

[@johngammon963]

Either way - Hollywood is going to die and this is a good thing.

[@garydavidson1970]

It won't die, it'll just become more corporate and more and more like an advertisement for something else.

[@Wanderer2035]

The average person will be able to make full set high quality movies with AI in just a few hours, and that’ll happen in like 2-3 years. Not sure how Hollywood can compete against that

[@garydavidson1970]

@@Wanderer2035 You're right. That type of content will be available, as well I think you'll see a consolidation with new entities like Microsoft/Disney, or Meta/Disney creating tentpole movies as Emad eluded to. Wouldn't be surprised if the venues these types of movies appear in to transform as well.

[@penzancegunner857]

It is. Amen!

[@frankvazquez5974]

I could care less about 99% of what comes out of Hollywood and, but your lack of humanity for people entire livelihoods being pulled out from under them is appalling. Utterly appalling.

[@skilifavas4016]

3:10 " friends " ok boomer lol ( im boomer too )

[@proviah4770]

NOT WATCHING THIS; ONLY WANT TO SAY THIS GOSPEL MESSAGE: REPENT, FOR THE KINGDOM OF HEAVEN IS AT HAND.

[@theberserker5077]

completely manufactured but lots of fun. what a joke

[@EricLangdon-c7x]

I’d rather watch full length films made instantly by AI then listen to a rich paedo talk about how “hard” they worked on pretending to be someone they’re not

[@AndrewCameron77]

👍🏼🇨🇦

[@penzancegunner857]

Thank God. Tired of the crap coming out of USA in the last 10 years.

[@OneHypeMarketing]

great interview! I'm excited for the future of AI!

[@richardmaclean7581]

You didn’t see this coming? When green screen and blue screen took over - you didn’t see this coming? OK. Silver lining: how many writers out there out of work? How many directors? How many production designers? How many still have the ability to produce something without a studio? Show them… Make a movie and blow the greedy masters minds. 🤩

[@davidcastaneda6111]

"Silver lining: how many writers out there out of work? How many directors? How many production designers? How many still have the ability to produce something without a studio? " and your point is? can you type a coherent line that makes any sense?

[@Ben-pd2bx]

@@davidcastaneda6111 I understood this perfectly. Not sure what your problem is.

[@davidcastaneda6111]

@@Ben-pd2bx So, w daƒ4ç< is YOUR PROBLEM, keep scrolling $hi†† eater,

[@angloland4539]