Air Jordan 4 Bred Collection Review / History

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ADDITIONAL SNEAKERS:
AIR JORDAN FUSION 4 'BRED'
SKU: 364342 061
Colorway: Black/Varsity Red/Stealth
Release Date: 8/29/09
AIR JORDAN 4 GOLF 'BRED'
SKU: CU9981 002
Colorway: Black/Fire Red/Cement Grey/White
Release Date: 12/22/21
0:00 Intro
0:35 History
Debuting in 1989, the AJ4 was introduced following Michael Jordan’s first MVP award, and brought forward a progressive aesthetic and fresh high-performance design elements to the market, most notably Air cushioning in the sole.
However, with the AJ4 ‘Bred’ comeback scheduled for May 4, it appears most of the talk has centred around the re-emergence of the fan-favourite ‘Nike Air’ embellishment on the heel.
Kicking off its journey on the waffle-tipped backtab was the classic ‘Nike Air’ branding, which nodded to the visible Air cushioning in the heel. Just like the Air Jordan 3, the tongue opted for the Jumpman logo - a mainstay among Jordan Brand releases ever since.
0:54 History Air Jordan 3
1:37 History Air Jordan 4
3:01 1999
Reissued in 1999 to celebrate the Air Jordan 4’s 10th anniversary, this iteration stayed true to Tinker Hatfield’s OG vision with the logos and branding remaining the same.
3:33 2024 vs 2019
AIR JORDAN 4 RETRO OG 'BRED' 2019
SKU: 308497 060
Colorway: Black/Cement Grey/Summit White/Fire Red
Release Date: 5/4/19
Now, to celebrate the 30th anniversary of one of the most loved sneakers of all time, the lineage comes full circle with the ‘Nike Air’ returning in true original form.
Almost time, people! The Air Jordan 4 ‘Bred’ releases on May 4. Be sure check out our ‘Where to Buy’ guide to make sure you cop.
10:42 2012 vs 2019 vs 2024
AIR JORDAN 4 "BRED REIMAGINED"
SKU: FV5029 006
Colorway: Black/Fire Red/Cement Grey/Summit White
Release Date: 2/17/24
17:22 2008
19:18 2008 vs 2012
AIR JORDAN 4 RETRO 'BRED' 2012
SKU: 308497 089
Colorway: Black/Cement Grey/Fire Red
Release Date: 11/1/12
In 2008, the Jumpman logo would don the backtab for the first time as part of the ‘Countdown Pack’ series. Four years later, to celebrate the shoe’s 23rd anniversary, the MJ insignia returned to decorate the most recent rendition of the sneaker.
The fresh look ushered in a new legion of avid sneakerheads, but to many OG aficionados, things just didn’t feel quite right.
22:51 2008 vs 2024
23:01 1999
23:58 Retro Card
26:37 1999 vs 2019 vs 2024
29:46 Poll Results
31:10 Final Results
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[@DNASHOW]

🔥 Wanna learn directly from me? Join the Sneakerhead Academy VIP Mastermind here: dna-show.mykajabi.com/offers/qndmQSF2

[@karoddison725]

So fuck the original 4s that came in the late 80s not the remake the originals don’t count?

[@Lutifah]

O

[@noblea487]

This is by far one of, if not the best Jordan Bred 4 comparison videos ever. AAyy!!

[@DNASHOW]

🙌🏽🙌🏽🙌🏽

[@MikeWilliamson-iv6zb]

The best by far...I was skeptical all that day over the SB design..... Then he broke down the quality and improvements....mine are on the Way Today.I overpaid though.still I was SOLD

[@KaliboyEJ82]

Yo I’m 40 now. Never really been a sneaker head. I just always kept a fresh pair of AF-1’s in the closet. But now my son is 13 and over the last 2-3 years he’s become a SH and making me one now too! Picked up a pair of these Retro 4’s for him and me! I actually gave him my shock drop. Cool video, let’s me remember the good ole days…😂

[@pisces363]

It’s funny how that happens. I’m a 60, almost 61, year old sneaker head. My son and grandson benefit from me purging my collection since I wear a bigger size, now. I was wearing a 10-10.5 when I started. I’m up to an 11/12 depending on the shoe these days. My feet got wider as I’ve gained weight. It’s all good because I’m giving them away to family instead of charity.

[@dc1912]

💯 💯

[@dc1912]

@@pisces363💪🏾💪🏾

[@CarteWork]

I think if you're a true og sneakerhead you'll like the new ones for the shape much better and appreciate having leather more. Maybe that's more me but I think the new ones are perfect and will go way up in value because of material.

[@greyhawk4911]

Imma true OG Jordan lover from 85 I was in middle school and these were out but now in these days n age I’m still interested in only the true OG cut!! Nothing more nothing less my friend they leather ok but I love the original cut

[@tymon2060]

Og does look better but u can wear the reamagined in every type of weather

[@georgialions]

Facts.. I'm an old head and I'm telling you the new ones are better than the OG's

[@mywayout9467]

These are in the right direction. Leather is a plus for wearability and durability. Let's be real who really gonna hoop in these. Right?! Casual W.

[@CarteWork]

@@mywayout9467 I hoop in all my shoes. My son plays for high school so when he wants to go I throw on any. Never been uncomfortable

[@Travelkicks36]

That nubuck pair is so much darker, I love that aspect!

[@AshleyMona]

The Godfather Review of them all. Thanks DJ, you already knew this was the one I was waiting for. 😁😁😁😎😎😎

[@DNASHOW]

🙌🏽🙌🏽🙌🏽

[@izekiey]

Amazing Video!!! I’m a newer Sneakerhead and was SO excited when I got the Reimagined Bred 4’s (it’s cool to get an OG Color way for retail after only a year of collecting) I so appreciate your channel and all of the knowledge. I LOVE learning about Sneaker History and about how different Shoes have Progressed throughout the years. Greta work! I’ve learned SOOO much from your channel. I remember when I started watching your videos and I was thinking “this guy is like a Sneaker Philosopher” 🤣😎

[@sarutobisensei741]

Same, same, and same!

[@SpStylez]

2024 breds all the way !!!! The material an shape of this release is straight heat 🔥🔥🔥

[@readlogic2384]

Thanks for the video bro. I can tell that this took a lot of work and effort to make. Learned a lot of info! Keep it up man.

[@CT37BN]

2024 is the best overall. No.1 for shape, leather is easier to maintain and is supplied with a very good insole. Thicker cloth backing on the tongue isn't a big deal and is nicely hidden.

[@JasonGKicks]

Reimagine are the best one

[@ladariusroberts]

The idea just occured to me, are there museums for shoes? Shoeseums? This video seems like the type of exhibits that shoeseum would have. A historian's view through the generations of the Black cement 4. If you decide to do this as a series, I would like to see a focus on og colorways such as the og 4s black cement, white cement, fire red, and military blue. I would like to see the changes from construction to price point throughout time. Just a thought.

[@orincoon5585]

As a og at 54 the first pair of Jordan 4's I had was the original 1989 black cement/breds. They weren't very comfortable so I never got another pair of 4's until I hit on the sneakers shock drop for the reimagined 4's. I prefer the supple leather over the nubuck/durabuck for wearability and easy cleaning. Great video and review. 👍

[@DNASHOW]

Thank you for the response 🙌🏽

[@DnTw82cRee8]

As an OG I gotta admit that I kinda of like reimagined the most

[@keyonmoses3]

DJ just got my pair of reimagined 4s and U dropped a vid on them perfect day thanks😭💯

[@cusinpete5888]

I have a pair from 1999 and the new 2024 retro. 99s look like a grenade hit them joints!! However, got a new twist on how to immortalize them forever!!!!

[@batmanarkham777]

I’m just glad they’re getting closer to the og shape in general Ik that it doesn’t have the right material but. The shape is way better now that is closer to original I really never liked the remastered shape with the big toe box

[@eckes13]

I love retrospect videos…I literally just watched this video with both, the 19s and the 24s, in my hands, like I’m watching Saturday morning cartoons…😂

[@sosaskates4906]

I thought I was the only person that did that 😂💪🏾😎😝

[@CYSA2122]

I love the shape of 2024 pair. I can't wait for JB to do the OG with the new shape.

[@davewilkinson4006]

Well spoken, very knowledgeable, great content We appreciate you 👊🏻

[@DannyBoyGhost]

This was great video my guy 🔥🤙🏽

[@gordovee1648]

Great content 💯 I like the way you and tonyd2wild go into depth about the shoe, similar style of content but different keep it up 👍🏻

[@slimwhitman1974]

Great video, awesome to see all the 4s from the previous years, love the AJ 4 Bred, hopefully I can get a pair when we get the Australian release next week, need these for the collection.

[@rickymozee3100]

Ay Dj good to see you my brother appreciate you my man keep up the info ✌🏾

[@Nonutsforyou]

Back in 89 when the original black cement 4’s came out they cost $110 translated to todays money thats $280 so the og’s are and always have been the most expensive ones. What I find fascinating is at the release of the original 4’s in 89, the ‘culture’ wasnt really there yet so the fact people were willing to spend $280 on sneakers which was incredibly high back then just fascinates me

[@91FoxFire]

this is an amazing episode, appreciate the great history class! got my reimagine bred, love them

[@DNASHOW]

🙌🏽🙌🏽🙌🏽

[@joesherry6440]

For me, the 2019 is the closest to the 89, the 2024 is dope but the leather is way too shiny

[@cstylez2375]

Great video

[@RetailSeoulz]

DJ you broke it down! Great video and a great history lesson. Thanks for sharing all your knowledge. You’re a true pioneer in the sneaker game.

[@DNASHOW]

I appreciate that 🙌🏽💯

[@MrKuyaJ]

Hakuna Matata my DJ! Thank you for your energy and OGnish👍🏾😎

[@xyreezie]

I appreciate this video! Very detailed!

[@DNASHOW]

Glad you enjoyed it!

[@pisces363]

Great review! I admit that I wasn’t planning on copping this latest version of the Bred 4’s. I didn’t enter any raffles. I didn’t take advantage of the EA from Finishline. All the hype finally got to me on release day. So, I had to take my chances to try to cop for an early birthday present to myself. I took L’s on all the major retail sites and all the apps. I got in the queue on Snipes and finally got a shot after almost an hour. I was shocked that my size was still available. I immediately put them in my cart and placed my order. Now, I have a pair for my collection. I haven’t even opened the box yet. I’m saving them to wear on my birthday next Sunday.

[@MrSapo74]

Dope video bro. My mom bought me the ogs back in '89,my 1st pair of Air Jordans ever. I had the '99 pair.i have the '19 and '24 paor.

[@blessedalaskan42]

Let's go! I GotEm on the SNKRS App release day and I am excited for them as they are my first pair of 4s that I will ever own personally! Thank you for all of the awesome videos, I love seeing you and your dad sharing your thoughts on the sneakers. 👟👞☮️✌️

[@h0n0rreb3l6]

Dope Video! Thanks

[@DNASHOW]

Glad you liked it!

[@salruiz7024]

Great video DJ, where’s pops DJ. Love your videos this great content

[@kylehamlin610]

Hakuna matata! This review is incredible

[@jaskiratsingh3575]

This was such a cool idea for a video and I appreciate you showing the whole history of the shoe that was dope to see... Only thing I'd say or suggest is think it would have been cooler to start with the 1st one and end with the 2024 reimagined pair to see the real difference over time... Going backwards worked too just in a different way! But regardless, love your videos and keep killing it with the great work!

[@icemanjonez1]

Best review of the Bred 4 you will ever see

[@nobleayoka919]

Hakuna Matata!! Love Bro!! I’ve been wanting this shoe for years and finally got a great version♥️🖤

[@99problemstoysaint1]

🦁1999,2018,2024 ✌🏻☮️no worries & I straight love watching you and ya pops keep up the dope content

[@YoLove-YoLove]

DNA ahhhh 🕳️💫🏌🏾

[@delvinmosley871]

1999 breds was the first retro I ever bought. They may have been the first or second retro ever. I took back a pair of van baker Jordan brand sneakers to get those which release dates was only two or three weeks apart. Good Times 11 grade.

[@UNDFTDGordon]

The 2024 kills everything other than 1999. The shape on the 2024 is miles better than anything after 1999. And the leather is nice. The 1999 used the Durabuck and everything after used that ashy nubuck.

[@arceldemdam6954]

Great job! New sub here man! This great history vid/review of a J-shoe, this made me more interested to sneakers! Just received my first ever Js last week, got em my J4 Reimagined from Singapore to Philippines!

[@DNASHOW]

Thanks for the sub!

[@erjasonsartorio1803]

I love all the OG's but didn't get the chance to have them i only got the reimagine 4s...dope vids JB...hakuna matata👌

[@marcusjohnson1119]

Thanks for the class family. Didn't really know, the history of the black cement 4s.

[@rogerhummel7595]

Great comparison fam thanks 🙏

[@DNASHOW]

Thanks for watching

[@mauriciowinston5293]

If the leather were the original version, no one would even look at the nubuck/durabuck versions.

[@johnnysluck3052]

I just got the reimagined but that 2019 is 🔥

[@jaceorio444]

Awesome comparison video. They need to bring back those damn retro cards!!

[@str8marihuano1]

Great video. Very informative. Want to wear mine to Seattle Sneakercon this weekend but everybody and their mother is going to be wearing them so I’ll pass. Hope to see you and pops there my boy 🙏🏼

[@punkfloyd]

Hakuna Matatta my friend. Love it.

[@enay87]

My pair is at ups can’t wait for it to get delivered at 12-2pm

[@ceddredd]

These devices be listening to us 😳 I was just "telling" my wife, how I wish I still had my original fire reds from 89 & then this hits my timeline when usually, its sports gambling, music production & cooking algorithm 😳

[@sneakerholic8151]

When is the monthly video (March) with Pops? Those are my favs.

[@nestorllanura3377]

Got mine woohoo!!! 🔥🔥🔥

[@randyrotcavich8154]

Hakuna Matata great video keep it up

[@sammallory]

Still have my 2012 pair. Beater but still a classic. But those new pairs are so dam nice IMO I had to grab 2 pairs.

[@Great-Santini]

Where I'm from we never put that much stock in the box, tags, paper none of that all we cared about was the shoes and that's with any brand we copped, so this amazes me how this stuff holds value. And I been buying shoes since the original gucci shoes and adidas top tens in the 70s

[@PerseoPadua]

Love Jordans 1 2 3 and 4, Jordan 1 was the nike shoe that begun all but so underrated the 2 is foremost the first authentic Jordan she in history, super comfy and indeed luxurious, then the three is the 2 evolution keeping the chic look, the plastic eyelets and the animal print on them same as the 2, the 4 just implement the plastic on the top of them and the mesh around and the herring bone traction, that's it... when we came to the 5 then is a very noticeable jump....

[@IsMoKeDgRaPeS]

Bred 11s dropped when I was in 6th grade 95/96, we simply called them the black and red pats.

[@carltonbanks2865]

The were 108 with tax included, had those for 9 yrs, you were absolutely right on the 99 price...Great video

[@michaelpreston8563]

The best video ever and the best shoes ever the air Jordan 4 breads fire 🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥

[@bruhkisg6662]

That OG retro is so much darker black in color but I’m glad that these are in the leather now….should have been done so long ago

[@gettingtotherootofitall]

I wish they would add that vintage Nike tag when they put the Nike air on the shoe..

[@googotkickz7035]

That Nike air on the back is just 😍😍😩😩

[@dg-cc7wn]

Hakuna metata . It means no worrys. Loves your videos

[@JacoponeDaTodi2]

Damn that 2019 pair It Is pristine🤤 The Major difference to me It Is the suede does not reflects light so its pitch black. Anyway you have to love releases like this 2024❤

[@moegonzalez1769]

Fire a$$ vlog… goat for reals Hakuna Matata

[@rl2805]

Appreciate the effort for the review my guy 💯🔥 just had one question, how do you preserve your 2012 pair so good like it's brand new?

[@DNASHOW]

I made video a loooooong time ago but low key now that you ask I feel like I should make an updated version. Stay tuned for that 🙌🏽

[@rayrawket]

I’m not mad at these at all and I’m very thankful they dropped these for the culture but if I’m being honest I prefer the OG. It’s just what we’ve know for 30 sum years and that’s the look I fell in love with. With that said I definitely doubled up on these 🍻 DJ and DNA FAM

[@DNASHOW]

🙌🏾🙌🏾🙌🏾

[@519sasuke]

Great video!!! But you forgot to show the hidden 23 on the 2012 pair tongue

[@cusinpete5888]

No worries

[@cracker135]

Truly a great review!! The 99 was “the shoe” we should have had in 24. The 99 was perfect.. The 24 leather version was just not for me. I hope we get another with Durabuck or something similar in the future..

[@0xLawyer]

Hakuna Matata got 2 pairs of these new breds. My first breds ever. I love em personally. The 2019 ones cool too but I love this leather mannnn 😂

[@jasonmanzo988]

Nice video I had 99 12 and now 24

[@PerseoPadua]

regards everyone! super cool channel brother! you are as clean as your shoes! Love that! Blessings dear DNA boyo!

[@DNASHOW]

Thank you so much 🙌🏽

[@PerseoPadua]

always very welcome bro! it's true! you Rock! blessings!@@DNASHOW

[@ericmcduffie6689]

I like OG because of the look but the reimage is more comfortable

[@judah-je1jm]

I think the 4's are a downgrade from the 3's .. .

[@kesterbrereton7250]

Yo, been an OG Sneakerhead from Trinidad 🇹🇹 since 89' and a Jordan fan since 88'. Bought my 1st J's though in 98 (Playoffs/Bred 98) and haven't turned back since. This year marks 26 years of wearing all J's all day... only time I deviated was the back to back Shocks years with VC where I bought them 'in addition to'... I was really bummed to miss out on the 2019 4's... got tees in advance and everything only to have it sell out online in less than 5 minutes. So I'm super hyped that I got the re-imagined 4's... but if I had a choice... would mos def pick the 2019 drop. I'm OG like that. Looking to pick up the 3, 5 and 10 to complete my bucket list of wearing every Jordan His Airness wore on the court though. The 3 and 5 colorways will be the ones hat stand out at the time for me... but the 10's... White, Black and Grey fo sho... that's the only 10's I want... Lu them kicks ❤💯🔥🔥🔥

[@geemon3y23__4]

I like the nubuk better. The black is darker. The 2024 pair is dope but I hate the shiny look on the leather maybe it’s just me but I like a matte look better

[@chefboy03]

Does the air units depend on sizing I’ve seen retail pairs with 2 or 3 air units in the bubble ? Can you confirm what legit

[@ramonsilas3153]

I'm from the Chi. imma a Old Head so for me it's the 2019 joints...everthing OG flies in the Chi far as whats considered "O.G." I only wear Original colorway's that MJ himself wore. call me bias but I just like to stay true the originals. They carry more value.

[@bmsneakers1731]

Us OGs loved the retro card that’s how you know we been buying Js for years

[@LatrellSprewell15]

My alltime fav shoe. I also hate the cloth triangle. If its not plastic its not for me

[@GeoffSweet]

What drives me nuts...is how sparingly I've worn my '12 Breds...and the paint is cracking along the inside of the midsole. The foam isnt crumbling...but the paint is cracking and peeling off...and I havent decided if I want the '24 Reimagined Breds.

[@minitekkerz2127]

I have the 2008 count down pack, 2019 and 2024...I wish I had the black Lazer retro 4 only 2000 made 🤦🏿‍♂️🤦🏿‍♂️🤦🏿‍♂️👍🏿👍🏿👍🏿

[@derrickcamacho5903]

The front of the toe of the reimagine 4 is like the Jordan 3s toe keep that in mind

[@SmirkSmiley-cm9bm]

2019

[@anthonymoye4180]

I thank u for calling them the black cements because where did breds come from

[@Foampositivelyincorrect]

Black and red

[@anthonymoye4180]

@juststandinghere yeah but there is CEMENT GREY YALL FORGET ABOUT THAT IMPORTANT COLOR

[@rayrawket]

You are correct sir for the OG but now the brand has named these Bred 4 reimagined Which was a good play on the culture

[@generallinks8535]

No worries 😂

[@MikeWilliamson-iv6zb]

Bro the baggy suits had me 😂 they all.had the same tailoring

[@DNASHOW]

😂💯

[@JustinX-ll6dv]

Bruh you did your homework a true sneakerhead

[@DNASHOW]

🙌🏽🙌🏽🙌🏽

[@BERT4MIX]

og 2019 the best on my humble opinion

[@joshlamar1990]

2019 version was off as well that nubuck was way to dark. The 1989 version had a slight shine on the nubuck. 2019 version looks horrible.

[@justinkenney7326]

I have both and the 2024 is way more comfortable than the 19. I wear my shoes and i would think the 19s would be better considering how broken in they are. But the 24s are just so muah better. 24s are better all around IMO

[@treknow8802]

Where did u live where the 2012 pair went to the outlet? In Chicago, they flew once ppl realized they weren’t getting the bred 11s. The 2012 thunder 4s were the outlet pair here.

[@DNASHOW]

Portland, OR

[@treknow8802]

@@DNASHOW damn that’s insane. Chicago was all over the 2012 breds. That entire 2012 holiday release schedule was nuts. Both 4s, 11s, cool grey 9 & Kilroy pack.

[@evanbach3924]

How much do y'all think a pair of 1989 Jordan 4 Bred would be worth in good condition with box and receipt?

[@Phenom-rl5pr]

Sneaker Jesus at it again! Ha! Dope video brotha. Hakunamatata!! I loved the thicker suede like material on the 12 pair. Made them look luxurious. I was so hyped to get them. I remember keeping them DS and wore them the first time after like 4 or 5 years. First wear, paint completely flaked off. I was livid. That's when I learned to wear your shit, especially in those years, the quality was really bad. The CDP packs were also pretty bad. 3s and 4s also flaked quickly. Cdp 14s were also bad quality and a non og colorway. But indeed good times.

[@DNASHOW]

🙌🏽🙌🏽🙌🏽 appreciate you

[@Ggggg12354]

Still going to 2019